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SNK revives NeoGeo AES with modern upgrades and HDMI support

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Set to launch on November 12, the NeoGeo AES+ will be available in Standard and 35th Anniversary editions priced at $249.99 / £179.99 / €199.99, with an Ultimate Edition bundle already listed through Plaion’s storefront. The exterior closely mirrors the 1990 model, but the internal changes are aimed at aligning…
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Tech Moves: Hootsuite founder returns as interim CEO; Scowtt adds CFO; new role for former Edifecs CEO

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Ryan Holmes and Irina Novoselsky. (LinkedIn Photos)

Ryan Holmes is again leading Hootsuite, a Vancouver, B.C.-based social media management platform. Hootsuite’s focus will be “going even deeper with the businesses we serve, expanding what we can do with data and insights, and investing in AI to help both our customers and ourselves move faster and work smarter,” Holmes said on LinkedIn.

Holmes founded Hootsuite in 2009 and was CEO until 2020, when he transitioned to a board position. He is now interim CEO, taking over from Irina Novoselsky.

Novoselsky became CEO three years ago. In a LinkedIn post, she thanked her team and highlighted their accomplishments, including restoring the company to profitability, building a new enterprise sales engine, and acquiring Talkwalker.

Madhu Jagannathan. (LinkedIn Photo)

Scowtt, a Seattle-based startup that wants to reshape how advertisers optimize their returns on ad campaigns, named Madhu Jagannathan as chief financial officer. The startup announced a $12 million Series A funding round in December.

Jagannathan has served as CFO for multiple startups, including WorkWhile, Lob, Inrix, ChefSteps and others. He was a group finance manager for Microsoft earlier in his career, working with the worldwide services division and other divisions.

“I have been incredibly impressed with Madhu’s ability to scale organizations and manage enterprise-grade finance teams,” said Eduardo Indacochea, Scowtt’s CEO, adding that his vision will be “critical” to the company’s next phase of growth.

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Venkat Kavarthapu. (LinkedIn Photo)

Venkat Kavarthapu is CEO of symplr, a Houston company using AI to optimize hospital and health plan operations. Kavarthapu joined from Cotiviti, where he served as executive VP. He was previously CEO of Bellevue, Wash.-based Edifecs, a healthcare payments company that Cotiviti acquired last year.

“After 25+ years in healthcare technology, I’ve seen a lot of change, but one thing hasn’t kept pace: healthcare operations are still too complex, and caregivers are still carrying too much of that burden,” Kavarthapu said on LinkedIn. Symplr, he added, is using AI to address these challenges.

Kevin O’Donnell. (LinkedIn Photo)

— Seattle-based Liminary named Kevin O’Donnell to the startup’s founding team as its fractional head of growth. He and Liminary founder and CEO Sarah Andrabi overlapped at Dropbox, where O’Donnell served as VP of international growth.

O’Donnell founded Global10x, which provides go-to-market and digital strategy consulting to SaaS companies. His other past roles include more than 15 years at Microsoft and VP of product at Nitro.

Liminary is building AI-native storage and memory technology that automatically recalls material from various sources when needed. “I joined Liminary because Sarah and I share a conviction that the next generation of AI must be both technically rigorous and deliver accurate, verifiable insights while preserving human perspective,” O’Donnell said in a statement.

Seattle Orcas, a Major League Cricket team, named Sean Cary as CEO, effective April 20. Cary has 25 years of sports leadership experience including roles in cricket, tennis, Australian Rules Football and the sporting goods industry. Early in his career, Cary played cricket for Western Australia.

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Seattle Orcas began playing in 2023. Its owners include Microsoft CEO Satya Nadella as as well as current and former Microsoft executives and technology entrepreneurs Soma Somasegar, Sanjay Parthasarathy, Samir Bodas and Ashok Krishnamurthi.

Ryan Roland. (LinkedIn Photo)

UserTesting, a Bellevue, Wash.-based company that connects businesses with a global network of testers for user experience research, named Ryan Roland as its chief financial officer. He joins UserTesting from the health tech company Overjet and has held CFO and CEO roles at multiple San Francisco Bay Area companies.

“There’s a real opportunity to help organizations make better decisions by bringing customer context into how they build and operate,” Roland said in a statement.

UserTesting also named Neal Gottsacker as CTO earlier this month.

Patrick Knorr. (LinkedIn Photo)

— Longtime telecommunications leader Patrick Knorr has retired, departing his most recent role as an executive at Astound Business Solutions. Prior to Astound, Knorr was EVP of business solutions for Wave Broadband, a Kirkland, Wash., company acquired by Astound in 2018.

In a LinkedIn post recounting his career, Knorr noted that during his time at Wave the company made more than a dozen acquisitions and with Astound the team became “a truly national commercial brand serving major markets coast to coast.”

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General Fusion, a Vancouver, B.C.-based fusion company, named Wendy Kei to its board of directors. Kei is board chair of Ontario Power Generation, among other board positions.

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Netflix shares fall on Q2 forecast as co-founder Hastings steps aside

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Hastings will not stand for re-election to the company board at its June AGM and will instead ‘focus on his philanthropy and other pursuits’.

Netflix co-founder Reed Hastings is to step aside as chair of the company’s board in June, the streaming giant announced in a first-quarter earnings letter to shareholders yesterday (16 April) that caused stocks to fall with its lower-than-expected forecasts for Q2.

For Q1, the company declared revenue of $12.25bn, year-on-year growth of 16.2pc, operating income of $3.96bn at a margin of 32.3pc and net income of $5.28bn, while diluted earnings per share (EPS) was reported at $1.23. Each of these metrics was higher than the forecast given in the company’s Q4 earning report.

However, the letter’s forecasts for the April, May and June quarter – in terms of, for example, revenue ($12.57bn), year-on-year growth (13.5pc) and diluted EPS ($0.78) – are pessimistic in comparison to stock market predictions, according to Bloomberg, which noted that Netflix shares fell by around 9pc as a result of the Q2 estimates.

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In delivering its results and forecasts, the quarterly letter also outlined three “areas of focus” for achieving the company’s “goals”: delivering “more entertainment value” to customers, leveraging technology to improve its service and “improving monetisation”.

Netflix is co-led by dual CEOs Ted Sarandos, who earned $53.9m in 2025, and Greg Peters, who made $53.19m last year; departing chair and co-founder Reed Hasting was the CEO for 25 years after Netflix was created in 1997.

The letter referenced the abandoned deal for Netflix to buy Warner Bros, suggesting the price wasn’t “right” – rival Paramount agreed to buy Warner for $110bn in February in a deal awaiting shareholder and regulatory approval.

Sarandos and Peters paid tribute to the departing Hastings in the letter, calling him “a true history-maker”, the entertainment platform’s “biggest champion” and “part of our DNA”.

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Hastings co-founded Netflix in 1997 with Marc Randolph and brought it from an online DVD rental delivery service that went public in 2002 into the realm of streaming. He is a board member of Bloomberg, Anthropic and various educational nonprofit organisations.

The shareholders’ letter said he would not stand for re-election to the company board at its June AGM and would instead “focus on his philanthropy and other pursuits”.

Don’t miss out on the knowledge you need to succeed. Sign up for the Daily Brief, Silicon Republic’s digest of need-to-know sci-tech news.

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AI Could Create A Massive Problem For Valve’s Steam

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from the flood-the-zone-with-shit dept

Two trends that I’m very interested in are about to collide and it’s going to be a mess.

By now, some of you will be tired of my calling for a more nuanced discussion about the use of AI and machine learning tools in the video game industry. I get it, but I’m also not going to pretend like I don’t still hold that very same view. AI tools are just that: tools. If the tools are good and used at the behest of the artists in the industry to make better games, that’s a good thing. If they upend artistic intent or simply suck, that’s a bad thing. And on the matter of jobs within the industry, if there is a net reduction in jobs, that’s bad! If AI lowers the barriers of entry for otherwise creative people and the result is even more jobs within the industry spread over more studios and, importantly, more cultural output in the form of games, that’s good!

Except when it’s not. And even if the AI evangelists are right, or those of us who see the possibility that AI use will ultimately result in more people in the industry and more games released to the public are right, that can still present very real problems within the industry. And I think there could be a serious one looming for storefronts like Steam.

This concern calcified in my head somewhat when I came across indie publisher Mike Rose, known for producing Yes, Your Grace, talking about just what all of this output could mean on Steam specifically.

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“From a publisher perspective specifically, it’s mega annoying,” Rose tells GamesRadar+ in an interview, echoing other publishers like Hooded Horse. “If we thought the number of games being launched on Steam was crazy before, now it’s just impossible. During the last Next Fest, it seemed like around 1/3 of the demos had either AI generated key art, and/or AI-generated content. So now we have that to compete with too. Hurray!” Publishing lead John Buckley of Palworld developer Pocketpair called out the same AI trend in the latest Steam Next Fest.

Steam, as a focal point for the more open PC gaming market, is the clearest barometer for the rising quantity of games, with over 20,000 releases fighting for space every year. Even with Valve sticking to AI content disclosures for games listed on Steam, the rise of AI tools will only contribute to the torrent of content flooding the platform as games – or at least AI-made things game-shaped enough to be sold – become easier to produce.

Claims that there are too many games being released on Steam certainly isn’t new, nor has it historically been tied to anything to do with artificial intelligence. There have been complaints about this, as well as Valve’s apparent lack of interest in playing any real curation role, going back to 2023. Wait, make that 2020. Oh, wait, it actually goes back to 2015.

But while Steam hasn’t yet collapsed under the weight of its own volume of releases on the platform to date, the through line to all of that criticism has been Valve’s stoic apathy towards keeping up with the volume when it comes to helping its customers navigate the flood.

And that could be a very real problem for the platform. Steam’s value to the consumer, besides being the most recognizable outlet for PC gaming, is in its curation capabilities. To date, other than providing some search filters and a few tools to personalize the recommendations it makes for new titles to you, Steam has mostly left curation up to the customer themselves, or third-party list-makers. Meanwhile, the process for listing a game on Steam has not changed appreciably in the past several years. It’s still the same $100 entry fee to get your title listed. You still have to jump through all the registration steps with Steamworks, generate an app ID, build the store page, upload your assets. Then you wait for Valve to do its own review before you can publish your game, but that mostly amounts to ensuring that you’re compliant with Steam policies, that the game can launch successfully, and that’s about it.

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With a potential flood of PC games coming, that sure doesn’t feel like enough to keep the platform from becoming an unnavigable wasteland where you can’t tell the gems from the slop. And, barring any new rules limiting to what degree AI can be used in game creation, that tidal wave is coming.

On this point, Rose focuses on “the elephant in the room” here: “It’s probably never going away again.”

“People can now make stuff by telling a bot to make it for them, and you know, the thing is that humans are mega lazy,” he reasons. “I don’t even mean that as an insult! We just are. So for a lot of people, if there’s a choice between ‘spend a bunch of time and money making a cool thing,’ vs ‘type some prompts into a program and the thing is made for me very quickly’ – the average person is going to pick the latter.

And that’s the thing really: Our feelings on it don’t matter. It doesn’t matter that a bunch of us don’t like genAI. It’s gonna get used now, and it’ll get used more and more. As the kids say: Video games are cooked.”

I don’t think that video games are cooked, but his point that AI will be in use in the industry is the one I’ve been making for months now. We have to be talking about how it will be used, not if. That ship has sailed.

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And if Steam is still going to be of any value at all to the consumer, Valve better be thinking right damned now how it’s going to get more involved in the curation of what shows up on its platform.

Filed Under: ai, curation, filtering, steam, video games

Companies: valve

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iPhone's 20% Chinese sales boost beat out Huawei and others

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Apple experienced a massive 20% increase in Chinese iPhone sales during the first quarter of 2026, marking the strongest performance of all vendors in the country.

Hand holding a bright orange smartphone with a triple camera cluster and flash, shown from the back, in front of large green tropical leaves
Apple’s iPhone 17 series has proven popular in China

The quarter, ending March 2026, saw Apple’s iPhone sales increase by the biggest percentage since the final quarter of 2020. With a 20% increase in iPhone sales when compared to the previous year, there are thought to be multiple reasons for Apple’s strong performance.
At the very top of the list, per Counterpoint Research’s report, is strong sales of the newly released iPhone 17 series of devices. Apple made the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air available in September 2025.
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The fusion pivot: Helion CEO David Kirtley’s journey from starships to sustainable star power

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Helion CEO David Kirtley, left, with then Washington Gov. Jay Inslee at Helion’s Everett facility in July 2024. (GeekWire Photo / Lisa Stiffler)

David Kirtley always wanted to harness the power of the sun. But first he had to fuel some rockets.

As a University of Michigan engineering student, Kirtley was captivated by fusion power — the atom-smashing reactions that fuel the sun and stars and generate most of the energy in the universe. Trouble was, the academia-related fusion technologies he studied in the early-to-mid 2000s were decades from commercial applications. His fusion dreams went on hold.

“I actually pivoted away from fusion towards space propulsion,” Kirtley said. He began working on rockets, thrusters and spacecraft — and, eventually, began producing plasma, the extremely hot, electrically charged gas that fusion requires.

That space-focused research, conducted at a Seattle-area company called MSNW, pointed toward a potentially viable commercial path to fusion using innovative new strategies. In 2013, Kirtley and three MSNW colleagues took the leap, and founded Helion Energy.

Now the Everett, Wash., company is racing to build what could become the first fusion plant to deliver electricity to the grid, with a target date of 2028. Helion’s approach uses powerful magnets to contain and compress two rings of plasma that are slammed together to produce bursts of energy captured as electricity.

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“We literally took the circuits and the topologies and the technologies for space, applied it to fusion, bringing it decades into the future,” Kirtley said.

Helion has raised more than $1 billion from investors and assembled a team of more than 500 to develop its fusion system. The company is simultaneously operating Polaris, its seventh prototype device, while building the commercial facility — a 50 megawatt plant dubbed Orion.

Despite the optimism and big ambitions, significant technological challenges remain. Skeptics doubt Helion will deliver on its promise to generate electricity as planned and some worry that could undermine nascent confidence in the sector.

Keep reading to learn more about Kirtley’s journey to harness fusion energy. His quotes have been edited for clarity and length.

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Kirtley at the Malaga, Wash., site where Helion broke ground in 2025 on its planned commercial fusion plant. (LinkedIn Photo)

On how to lead in the face of skepticism: I get hands on, running Polaris, running our fusion machines, helping build. When we have test bays and test facilities that are struggling, I’ll get in there with the operators and start actually testing with them — understand the systems, know where the problems are, help solve those problems actively and be a really hands-on, in-the-weeds leader….

You’re going to have to keep building, and so building a team that is excited to solve problems, excited to solve the unknown, and wants to get in there together with each other, is what’s fun. That’s the passion. That has been, at Helion, the recipe for success.

Envisioning a future with fusion: You do have to keep a vision of where you’re going to end up. If we’re the first fusion company to get to 100 million degrees, and that’s all we do, it’ll be a great achievement, but it won’t be enough. If we’re the first to build the world’s first fusion power plant, and that’s all we do, the company will have failed in my mind. Our goal is deploying fusion at global scale — all over — and solving the real problem: solving climate change, solving the energy crisis.

How that influences decision making: When you’re deciding what material to use, you ask the question “What does the supply chain of that material look like in the world, and can it rise to meet the challenge?” If it’s some unique material that can never scale to a global scale, well, let’s not use that. Let’s go figure out a different material. Let’s figure out a different kind of semiconductor. Let’s figure out a different type of circuit that can actually meet that global deployment — even if it’s a little harder.

On whether fusion is an energy “silver bullet” that replaces the need for more solar, wind and other renewables: We’re still on track to burn not only the most coal we ever have, but also the most natural gas we ever have. And so the need for all-of-the-above solutions — not zero-sum thinking, but can we do more — is really the key. And that’s what I think about a lot. Those stats are pretty powerful.

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On the impact of data centers supercharging energy demand and investment: It’s not just us saying, “Hey, we’ve got to solve climate change. Here’s a technology to do it.” But the market is saying, “Man, we need every source of electricity that can come online and be low cost and reliable, and fusion should be a part of that, too. Let’s go invest in that.”

It’s enabled us to ramp up our timelines, go faster than we had originally planned, invest in manufacturing so that we’re not just going to build Orion. We’re investing in the manufacturing for the power plants that come after Orion, too.

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Fixing A GameCube’s Dodgy Optical Drive With Fresh Capacitors

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Generally when a game console with an optical drive stops reading discs the first thing that people do is crank on the potentiometer that controls the power to the laser diode to ramp up its output. While this can be a necessary solution to eke out a bit more life out of a clearly dying laser diode, this can actually massively shorten the lifespan of a good diode that’s just held back by bad capacitors. This is demonstrated by [Skawo] with a fix on a GameCube that stopped reading discs.

While it’s absolutely true that laser diodes have a limited lifespan, so do the capacitors and other components in the system. Thus, after tearing down this Japanese GameCube, [Skawo] accesses the optical PCB for some delicate plier-based capacitor surgery. One can absolutely question such violence, as well as the replacement mix of MLCC ceramics and a stray THT electrolytic capacitor, but the results after reassembly are obvious.

Without having to adjust the laser diode’s potentiometer, the game console now happily reads the game disc while the laser diode breathes a sigh of relief. Although all GameCube consoles will face the inevitable demise of their optical drives – barring a replacement optical pickup solution appearing – with this capacitor replacement solution it’s at least possible to stave off that undesirable time for a bit longer.

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NYT Strands hints and answers for Saturday, April 18 (game #776)

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Looking for a different day?

A new NYT Strands puzzle appears at midnight each day for your time zone – which means that some people are always playing ‘today’s game’ while others are playing ‘yesterday’s’. If you’re looking for Friday’s puzzle instead then click here: NYT Strands hints and answers for Friday, April 17 (game #775).

Strands is the NYT’s latest word game after the likes of Wordle, Spelling Bee and Connections – and it’s great fun. It can be difficult, though, so read on for my Strands hints.

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Online Personalities and Comedians Overtake TV and Newspapers as Primary News Sources

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A new Ipsos poll finds Americans are increasingly getting news from online personalities and comedians instead of traditional TV or newspapers. The survey says nearly 70% get news online in a given week, versus 55% from TV and 25% from newspapers, with figures like Joe Rogan, Greg Gutfeld, Sean Hannity, and late-night hosts ranking prominently depending on political leanings. From the Hollywood Reporter: The poll, which was conducted in March, actually found the conservative politicians and cabinet members, including President Trump, were the top news influencers. When politicos were excluded, Joe Rogan led the list, followed by Fox News personalities Greg Gutfeld and Sean Hannity, and then TuckerCarlson and Ben Shapiro. The only three influencers to crack 10 percent were Trump, Rogan, and JD Vance. Among people who voted for Kamala Harris, the top news personalities were late night hosts, led by ABC’s Jimmy Kimmel, followed by CBS Late Show host Stephen Colbert, and Daily Show host Jon Stewart.

Just under 70 percent of respondents said they get their news online in a given week, compared to 55 percent for TV, and 25 percent for newspapers. […] Of traditional media outlets, TV dominated, with Fox News, the broadcast networks, and CNN topping the list of sources. Facebook, YouTube and Instagram were the most popular online news sources. “On these platforms opinionated personalities and comedians appear to drown out anyone who would fit in the traditional journalist category,” said assistant professor of practice and Jordan Center Executive Director Steven L Herman. “Even in the late 19th century and early 20th centuries, sensationalist and polarizing voices in print and later on air were among the most influential in the political landscape — such as political satirist Mark Twain and populist Father Charles Coughlin.”

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NASA restarts work to support Europe’s uncrewed trip to Mars after years of setbacks

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NASA of the European Space Agency’s (ESA) Rosalind Franklin rover, which is being sent to Mars. The current plan is to launch via a SpaceX Falcon Heavy rocket from Kennedy Space Center. The timing is still being worked out, but the space agency says this won’t happen until at least 2028.

This is a partnership between NASA and the ESA, with the European agency providing the rover, the spacecraft and the lander. The US will provide braking engines for the lander, heater units for the rover’s internal systems and, of course, assistance with the actual launch.

The rover will be outfitted with scientific instruments to look for signs of ancient life on the red planet. These include a state-of-the-art mass spectrometer and an organic molecule analyzer, which will come in handy as the vehicle collects samples at the Oxia Planum landing site.

This is a mission that has suffered years of delays for all kinds of wild reasons. It was actually first conceived . The rover mission was originally scheduled for 2009, after NASA came on board. Budget constraints forced NASA to drop out in 2012, so Russia signed on as the ESA’s launch partner.

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During this period, the mission which . The ESA in 2022 after the country invaded Ukraine. This left the mission in doubt until 2024, when NASA .

However, the setbacks didn’t even end there. The Trump administration has repeatedly tried to end NASA’s involvement with the project, and many others, . The current proposal was made while the around the Moon, . Here’s hoping the launch actually happens in 2028.

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Uber will now send a courier to your door to return your shopping for $5

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Uber has launched a service that sends a gig worker to your door to collect items you want to return to a retailer, for $5 a pickup. The feature, called Return a Package, is available in the Uber Eats app across nearly 5,000 US cities and works with nine retail partners including Target, Best Buy, and Dick’s Sporting Goods. A courier arrives, takes the item, and delivers it back to the store. Uber One members pay $3.

The service is limited in ways that matter. Items must have been purchased through Uber Eats, must be worth more than $20, cannot exceed $100 in value or 30 pounds in weight, and must comply with the individual retailer’s return policy. Customers can send up to five packages per request. These constraints mean Return a Package is not a replacement for driving to a UPS Store or printing a shipping label. It is a convenience layer for a specific subset of purchases made through Uber’s own marketplace.

The returns problem

US retail returns totalled $850 billion in 2025, according to the National Retail Federation, with online purchases returned at roughly twice the rate of items bought in physical stores. Processing a single return costs retailers between $10 and $65 when accounting for shipping, labour, inspection, and restocking. Return fraud added another $103 billion in losses. For retailers, reverse logistics is an operational burden that scales with e-commerce growth and shows no sign of shrinking.

Uber’s pitch is that its existing courier network, the same fleet that delivers takeaway food and groceries, can handle returns as a natural extension of its logistics infrastructure. The marginal cost of adding a return pickup to a courier’s route is low if the courier is already in the area. The $5 fee covers Uber’s cut and the driver’s compensation for what is typically a short trip. For the customer, it eliminates the friction of packaging an item, finding a label, and visiting a drop-off point during business hours.

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The competitive landscape is crowded. UPS acquired Happy Returns from PayPal and is transitioning the service from FedEx Office locations to The UPS Store network, offering box-free, label-free returns at thousands of physical locations. Amazon handles its own returns through Whole Foods, Kohl’s partnerships, and its own locker network. FedEx and USPS maintain their own drop-off infrastructure. What Uber adds is the on-demand pickup element: no driving, no queuing, no leaving the house.

Uber’s logistics expansion

Return a Package builds on Uber Connect, a peer-to-peer package delivery service launched in 2023 that already lets customers send items to USPS, UPS, or FedEx locations via a courier. The new service adds the reverse direction: instead of dropping off a pre-labelled parcel, the courier collects an item and returns it directly to the retailer on the customer’s behalf.

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This sits within a broader strategic push. Uber has been systematically expanding beyond ride-hailing and food delivery into logistics, autonomous vehicles, and fleet services. In the past year alone, the company has signed a $1.25 billion robotaxi deal with Rivian, begun robotaxi pilots with Wayve and Nissan in Tokyo, started testing autonomous ID. Buzz minibuses with Volkswagen’s MOIA in Los Angeles, and relaunched Motional robotaxis in Las Vegas. The returns service is less dramatic than any of those initiatives, but it serves the same strategic logic: every package that moves through Uber’s network strengthens the case for its courier infrastructure as a general-purpose logistics platform.

The financial case for expansion is strong. Uber’s delivery revenue hit $4.9 billion in Q4 2025, a 30% year-over-year increase, within total annual revenue of $52 billion and gross bookings of $193 billion. The company generated $10 billion in free cash flow for the full year. Uber does not need returns to be a major revenue line; it needs them to increase the frequency with which customers open the app and the number of tasks its courier fleet can fulfil per hour. Both metrics drive the unit economics that make its delivery business profitable.

The limits of convenience

The restriction to Uber Eats purchases is the most significant constraint. It means Return a Package does not help with the vast majority of online returns, those from Amazon, direct-to-consumer brands, or any retailer outside Uber’s marketplace. A customer who buys a blender from Target through Uber Eats can have it picked up; the same customer who buys the same blender from Target.com cannot. This limits the service’s utility and reinforces its role as a retention tool for Uber Eats rather than a standalone logistics product.

The $100 value cap and 30-pound weight limit further narrow the use case. High-value electronics, furniture, and appliances, categories with significant return rates, are excluded. The nine launch retailers cover a reasonable range of categories, from home goods to sporting equipment to pet supplies, but the absence of clothing retailers is notable given that apparel has the highest return rate of any e-commerce category.

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Uber could expand both the retailer list and the eligibility criteria over time. The company’s track record with Uber Eats suggests it will. The grocery delivery service started with a handful of partners and now operates with tens of thousands of merchants. But for now, Return a Package is a feature, not a platform. It solves a real irritation for a narrow set of transactions and signals where Uber wants to go without yet delivering the broad platform capability that would make it a genuine threat to established reverse logistics providers.

The $5 price point is the most interesting element. It is low enough to be an impulse decision for most consumers, cheaper than the fuel and parking costs of driving to a store, and comparable to the cost of printing a label and scheduling a carrier pickup. If Uber can expand the service beyond its own marketplace and remove the value cap, it would have a legitimate consumer proposition in a market worth hundreds of billions of dollars that no one has made convenient yet. The infrastructure is already there. The question is whether the restrictions come off before a competitor, most likely Amazon, gets there first.

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