It’s been just over a week since TikTok — in the United States — transferred into the hands of new owners. And it’s been a mess ever since.
Tech
The messy truth about TikTok’s Trump-aligned takeover
At the government’s urging, TikTok’s parent company ByteDance sold the app to a mostly American group of investors, including the software business giant Oracle (founded by Trump ally Larry Ellison), MGX (an Abu Dhabi-based company also involved in Trump crypto ventures) and the private equity firm Silver Lake.
But since the new owners took control, the app has seen major outages and malfunctions, claims of censorship and uproar over its updated terms of service.
Today, Explained guest host Jonquilyn Hill sat down with David Pierce, editor-at-large at The Verge, to break down people’s concerns about TikTok’s new owners and what this may mean for people’s experiences on the social media app in the future. Below is an excerpt of their conversation, edited for length and clarity. There’s much more in the full podcast, so listen to Today, Explained wherever you get podcasts, including Apple Podcasts, Pandora, and Spotify.
American TikTok has new owners now, and almost immediately after they took over, people started reporting issues with the app. I wanna start with the big one. People said that they were being censored. What’s going on there, and what are the complaints?
That is the big one. It’s also the most complicated one to sort through because fundamentally, it’s about feelings. So a thing to understand is that everybody has always believed they’re being censored on social media. Since time immemorial, this is the story of social media. What’s happening on TikTok is at this particular moment I believe less about censorship and more about normal internet problems.
There were a lot of people reporting that they would upload videos around what was happening in Minneapolis and those videos would get no views or those videos would actually not upload properly. There were people who were saying that if you DM’d the word “Epstein” to somebody else that that wouldn’t go through. All of this is more easily and just as successfully explained by normal corporate ineptitude.
TikTok’s new data center provider, Oracle, had a huge outage. What we think we know is that it was a big data center in Virginia that had what they called a weather-related issue. They’ve had big issues at the data center and that seems to be the actual culprit here.
There are lots of good reasons to be worried about censorship. There are lots of potential censorship problems coming to TikTok, but rationally speaking, the likelihood that this new group would have taken over TikTok and immediately smash a big red “censorship” button is pretty unlikely.
Is there a way for us to actually know? I mean, people are pretty skeptical of TikTok right now.
I think one useful analog here is when Elon Musk bought and took over Twitter. And when Elon Musk took over Twitter, he just said out loud all of the changes he was intending to make, right? And this was after years of conservatives, in particular, saying that they were being censored by Twitter’s existing leadership.
So, Elon Musk comes in and essentially says, I’m going to reverse that. And then does a bunch of very obvious things. So, I think there is a version of this that feels very obvious. It’s just that for right now, there are better, simpler sort of Occam’s Razor-y explanations for what’s going on.
What about the new terms of service that folks had to agree to?
This is a tricky one because one of the very funny things about terms of service on apps like these is that they’re always terrifying, and they’re often terrifying for totally non-terrifying reasons.
What happened in this case is there are some new things in the terms of service. The new TikTok US is going to collect more precise location data if you allow it. It also gives TikTok permission to collect a bunch of data around kind of nebulous AI things that make it clear they’re gonna do a lot of sort of gen AI stuff inside of TikTok, and that’s data they can collect.
But, actually, that has been in TikTok’s terms of service for some time. Still, I think it is reasonable to be alarmed that this data is going to be collected by a new group of people.
All of this is the business side; but will my experience on the app change now?
The one thing that actually no other platform has done a good job of replicating [is TikTok’s algorithm]. But now, one of the stipulations of this deal is that there has to be some meaningful separation of that algorithm from Chinese control. The new owners are going to “retrain, test, and update” the algorithm. That is a very vague phrase, but it means in some way the algorithm is going to change. But that we’re going to not see [how] for a while.
Tech
watchOS 11.6.2 out with a key fix for Apple Watch users in Australia
Those who have not upgraded to watchOS 26 can now install watchOS 11, which fixes an issue that prevented calls to emergency services in Australia.

watchOS 11.6.2 is now available for download.
Following the debut of the iOS 26.3 release candidate and minor updates for older operating systems, a new watchOS update has been made available for select Apple Watch models.
watchOS 11.6.2 resolves a cellular network issue that occurs “when establishing a connection to emergency services in Australia,” according to Apple.
Continue Reading on AppleInsider | Discuss on our Forums
Tech
Crime 101’s lead writer explains why his new Chris Hemsworth-fronted film is ‘more of an emotional roller coaster’ than his other acclaimed movies
- Crime 101 writer-director Bart Layton has revealed the biggest challenge he faced on his new film
- The Chris Hemsworth-led movie is based on a short story of the same name
- It’s the first non-true crime project that Layton has worked on
Crime 101‘s writer-director has opened up about the biggest creative challenge he faced with approaching his new movie.
Speaking exclusively to TechRadar, Bart Layton said turning Don Winslow’s short story of the same name into a two-hour feature film was daunting in and of itself. However, he also admitted that, compared to previous movies he’s worked on, having the creative freedom to take Crime 101‘s film adaptation in a different direction to its source material was just as intimidating.
Until now, Layton’s body of work had consisted of crime genre fare – that being, big- and small-screen offerings centered on stories involving criminal activity. However, from the British filmmaker’s 2012 BAFTA award-winning The Imposter to 2018’s under-appreciated American Animals, such productions were all based on real-life crimes, such as the latter’s take on the 2004 Transylvania University book heist.
With one of 2026’s most anticipated new movies being based on a work of fiction rather than fact, Layton had to get to grips with not only embellishing upon Winslow’s novella, but also doing right by a tale that’s highly regarded among fans of the beloved US author. On top of all of that, the Amazon and Sony flick needed to deliver in the character arc stakes as well as being visually and narratively compelling. No pressure, then, Mister Barton!
“The short story was a really great foundation to expand from,” Layton told me. “Having never worked on fiction, what was most challenging to me is that I could do anything [I wanted]. Like, you can kill a character off or have them survive at the end.
“You don’t have the parameters of a true crime story, which is very helpful. There’s a limit to where those tales can go but, for something like this, you have to learn to let your imagination run wild.
“You’ve got to take this short story and turn it into a movie with three big characters,” Layton continued. “They’re all on a collision course, but you’ve got to give them all a really meaningful, satisfying arc, and you want to care about them deeply [as a viewer]. You can have all of the action in the world, but if you’re not invested in the characters, you’re kind of like ‘okay, cool, that was fun, I guess’.
“With this, I think it’s a more of an emotional roller coaster [than what I’ve done before], so I think I just kept an eye on that and constantly reminded myself that’s really important that this is a character-driven story rather than just a plot-driven one.
“And Don was incredibly generous,” he added. “He allowed me to do whatever I wanted and it was a relief that he loved the film as much as he did.”
Crime 101 will launch in theaters worldwide on Friday, February 13, with a Prime Video release expected to be announced later this year.
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Windows update woes continue, this time slowing down Nvidia GPUs
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Microsoft’s January 2026 Patch Tuesday update – already notorious for causing serious issues – is now being blamed for slowing down Nvidia graphics cards. While Nvidia has acknowledged the problem, Microsoft has yet to respond to the latest reports.
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Blink’s new outdoor camera brings sharper video and smarter alerts
Blink is refreshing its home security lineup with the Blink Outdoor 2K+, a new camera that ups image quality while sticking to the brand’s familiar low-maintenance formula.
The headline upgrade is right there in the name: 2K resolution, giving the Outdoor 2K+ a noticeable bump in clarity. This is an upgrade oveór Blink’s older 1080p models.
The camera records at 2560 x 1440, delivering sharper detail that makes it easier to spot faces, read package labels, or identify cars pulling into your driveway. There’s also 4x digital zoom. This lets you punch in without losing too much detail, useful when you want a closer look without scrolling through clips frame by frame.
Low-light performance has been improved as well. The Outdoor 2K+ can capture colour video in dim conditions using ambient light. It only switches to infrared black and white when it really needs to. That means you’re more likely to catch key details like clothing colours or vehicle paint at night. This is much better than relying on grainy monochrome footage.
Smarts are handled through Blink’s optional subscription plan. With it enabled, the Outdoor 2K+ supports person and vehicle detection, using edge processing to better distinguish between meaningful movement and everyday noise like pets or swaying trees. It’s a practical upgrade for cutting down on false alerts. However, it does mean paying extra if you want the full experience.
Despite the jump in resolution, Blink hasn’t abandoned its battery-first approach. The Outdoor 2K+ uses custom Blink silicon to keep power consumption in check. It is still rated for up to two years of battery life under typical use. It’s also IP65 weather-resistant, making it suitable for year-round outdoor use. Its compact design means it can just as easily be used indoors.
The Blink Outdoor 2K+ is available now in black or white for £89.99, bundled with a Sync Module Core. Local storage is supported via the Sync Module 2 with a USB drive (sold separately). Meanwhile, cloud storage and extended recording features require a Blink Subscription Plan.
For existing Blink users, it’s a straightforward upgrade — sharper video, better night footage, and smarter alerts. This upgrade does not lose the simplicity that made Blink popular in the first place.
Tech
Common Problems With DeWalt Cordless Drills, According To Users
DeWalt’s 20V Max cordless drills have become a common choice for both professionals and serious DIYers, largely because the lineup is wide, the battery platform is shared across the system, and the tools themselves are powerful enough to handle most real-world jobs. DeWalt’s cordless drill lineup ranges from smaller models like the DCD800 and the DCD805, which are often used for household and day-to-day tasks, to some of the best hammer drills like the DCD900 and the DCD1007, which are designed for heavy-duty tasks that once required a corded drill.
That popularity is part of the reason DeWalt has such a strong reputation, but it also means these drills get used in more varied situations than most tools, and there’s far more feedback to sift through as a result. Owners with very different needs and expectations often end up reporting the same problems — not complaints that their drill “doesn’t have enough power,” but drills that sometimes do nothing when the trigger is pulled, chucks that don’t hold drill bits in place just after a few holes, and drills that shut down mid-cut even with a charged battery.
Owners also seem to be reporting that the drill’s safety mechanism kicks in mid-use even when there’s no sign of overheating or overload, and it’s reportedly happening enough times to throw off the workflow. These are some of the issues that come up enough to be worth taking a closer look at.
Chuck issues show up more than anything else
If there’s one area where DeWalt owners vent the most, it’s the chuck, and unfortunately, it’s not a single problem. The first issue owners describe on compact DeWalt drills like the DCD800, DCD796, and DCD805 is runout or wobble, where the drill bit doesn’t spin perfectly straight, and it reportedly shows up on fast pilot holes, when working with longer bits, or any job where you’re trying to keep a hole centered in wood or brick. Some owners even report experiencing this on newer, higher-end models where buyers expect tighter tolerances, and some report that even replacing the drill doesn’t eliminate the issue.
Bit retention is another common problem. Owners describe tightening the bit carefully, drilling a few holes, and then finding the bit has worked itself loose — sometimes slipping loose, other times falling out completely. Several say it can happen repeatedly during a single project, forcing them to re-tighten every few minutes. Over time, this has led some users to share tips and tightening methods just to keep bits from backing out mid-job.
At the far end of the spectrum are chucks that bind or jam completely, usually after being opened wide for a larger bit, where the jaws refuse to move, and the chuck just clicks without tightening or loosening. Once that happens, the drill is effectively out of commission until the chuck is freed or replaced.
Trigger issues make DeWalt owners second-guess the drills
Some owners of DeWalt’s brushless cordless XR drills describe situations where the drill seems fine: the battery is fully charged, the work light comes on, and yet when the trigger is pulled, the drill simply doesn’t respond most of the time. In those cases, they’ll often say they have to pull the trigger several times before it “wakes up” and finally starts spinning.
On a DCD800, this can show sporadically at first, while on models like the DCD999, the drill starts to spin and then immediately cuts out again, sometimes under light load and sometimes with no obvious trigger, leaving users speculating whether the problem is with DeWalt’s power tool battery, the trigger switch, contacts, or internal wiring. And since the drill suddenly starts working normally again, it’s hard for owners to pin down whether it’s one of those failing components or just a quirk that comes and goes.
Another issue tied directly to DeWalt’s drills is the speed control. Instead of smooth drilling, some owners report their drills not responding proportionally to trigger pressure. That includes cases where partial trigger pulls produce higher speeds than full pulls, and cases where squeezing the trigger all the way results in noticeably reduced speed, or the drill dropping into what owners describe as a “half-power” mode instead of delivering full speed.
Owners say safety features are too sensitive
As DeWalt’s cordless drills have gotten more powerful, the company has started adopting electronic safety systems to reduce injury, especially anti-rotation/anti-kickback protection. These systems work by cutting power if a drill suddenly rotates uncontrollably to help protect your wrist and forearm. This system has been standard on DeWalt’s recent 20V Max drills, and for most users working overhead or in awkward positions or using hole saws, auger bits, or large spade bits, the feature works as intended.
For owners drilling through dense material or large-diameter holes, where resistance naturally spikes and drops as the bit clears, the anti-rotation system seems to be kicking in prematurely. Owners describe the drill shutting itself off mid-hole, even though the drill isn’t twisting violently or trying to rip out of their hands. Several say the shutdown happens repeatedly during the same task.
Models like the DCD806 and DCD1007 frequently come up, with users comparing them to earlier XR models like the DCD791 and DCD999 and saying the newer drills feel more sensitive, to the point where they’re not sure if the tool is protecting them or just getting in their way.
Methodology
Owner feedback is rarely unanimous for any power tool, especially one as widely used as DeWalt’s cordless drill lineup, which is why this article focuses on the brand’s 20V MAX cordless drills. These models are DeWalt’s most common drill platform in North America and, just as importantly, they’re the ones that generate the most real-world feedback (and most usable complaint data). This distinction allowed us to look past one-off bad experiences and instead narrow down the issues that keep resurfacing across different cordless models, described by different users, often working in very different environments.
However, none of this suggests that DeWalt drills are poor tools — in fact, the opposite is true. A few issues don’t instantly cancel out decades of proven reliability; they just stand out more when a platform is popular.
Tech
Two Titanic Structures Hidden Deep Within the Earth Have Altered the Magnetic Field for Millions of Years
A team of geologists has found for the first time evidence that two ancient, continent-sized, ultrahot structures hidden beneath the Earth have shaped the planet’s magnetic field for the past 265 million years.
These two masses, known as large low-shear-velocity provinces (LLSVPs), are part of the catalog of the planet’s most enormous and enigmatic objects. Current estimates calculate that each one is comparable in size to the African continent, although they remain buried at a depth of 2,900 kilometers.
Low-lying surface vertical velocity (LLVV) regions form irregular areas of the Earth’s mantle, not defined blocks of rock or metal as one might imagine. Within them, the mantle material is hotter, denser, and chemically different from the surrounding material. They are also notable because a “ring” of cooler material surrounds them, where seismic waves travel faster.
Geologists had suspected these anomalies existed since the late 1970s and were able to confirm them two decades later. After another 10 years of research, they now point to them directly as structures capable of modifying Earth’s magnetic field.
LLSVPs Alter the Behavior of the Nucleus
According to a study published this week in Nature Geoscience and led by researchers at the University of Liverpool, temperature differences between LLSVPs and the surrounding mantle material alter the way liquid iron flows in the core. This movement of iron is responsible for generating Earth’s magnetic field.
Taken together, the cold and ultrahot zones of the mantle accelerate or slow the flow of liquid iron depending on the region, creating an asymmetry. This inequality contributes to the magnetic field taking on the irregular shape we observe today.
The team analyzed the available mantle evidence and ran simulations on supercomputers. They compared how the magnetic field should look if the mantle were uniform versus how it behaves when it includes these heterogeneous regions with structures. They then contrasted both scenarios with real magnetic field data. Only the model that incorporated the LLSVPs reproduced the same irregularities, tilts, and patterns that are currently observed.
The geodynamo simulations also revealed that some parts of the magnetic field have remained relatively stable for hundreds of millions of years, while others have changed remarkably.
“These findings also have important implications for questions surrounding ancient continental configurations—such as the formation and breakup of Pangaea—and may help resolve long-standing uncertainties in ancient climate, paleobiology, and the formation of natural resources,” said Andy Biggin, first author of the study and professor of Geomagnetism at the University of Liverpool, in a press release.
“These areas have assumed that Earth’s magnetic field, when averaged over long periods, behaved as a perfect bar magnet aligned with the planet’s rotational axis. Our findings are that this may not quite be true,” he added.
This story originally appeared in WIRED en Español and has been translated from Spanish.
Tech
Soviet secrets and Star Wars prototypes: Avalanche raises $29M for its desktop-sized power quest

Seattle startup Avalanche Energy on Tuesday announced $29 million in funding to support its push toward fusion power and to help launch a commercial-scale testing facility for fusion technologies.
The private investment was led by RA Capital Management and brings the startup’s total funding to $105 million across investors and government grants.
The new capital is largely earmarked for FusionWERX, a test facility in Richland, Wash., that is a public-private partnership offering shared R&D resources to companies, government labs and universities to develop the sector’s supply chain and to produce radioactive materials. The site is expected to open next year and is supported by $10 million in matching funds provided by Washington state.
The recent investment will also help pay for equipment including superconducting magnets that will be needed for Avalanche’s next-generation compact fusion device.
The fusion sector has attracted massive investments in recent years as energy-hungry data centers expand nationally to meet burgeoning AI needs. Avalanche is targeting slightly different use cases, but still benefiting from the insatiable appetite for clean power.
The round included all of the startup’s existing backers: Congruent Ventures, Founders Fund, Lowercarbon Capital and Toyota Ventures. New investors 8090 Industries, Overlay Capital and others also joined.
An outlier in the fusion race

Avalanche remains an outlier in the Pacific Northwest’s fusion ecosystem. While local rivals Helion Energy, Zap Energy and General Fusion are aiming for large devices to feed electrons to the electrical grid, Avalanche is going small.
The company has its sights on desktop-sized machines well-suited for space or defense applications — environments where portability and power density are more critical than sheer grid-scale output.
Avalanche founders Robin Langtry and Brian Riordan have likewise taken a less conventional path to founding the company, coming not from physics labs in academia but from Jeff Bezos’ Blue Origin where they worked on rocket propulsion.
Their iterative, builder-focused approach has led them to unlikely sources of inspiration — most recently, decades-old research from Russia’s Mirror fusion program that helped them reorient some misbehaving plasma.
“There’s a little bit of archeology going on, digging up old Soviet papers from the ’80s that are not necessarily well digitized,” said Langtry, the company’s CEO. But the overlooked discoveries by the Russians can be successfully applied to Avalanche’s fusion devices, he said. “We ended up borrowing some of their ideas.”
Progress in pursuit of fusion
Since launching in 2018, the team has grown to 50 employees and notched recent advances:
- Taming plasma: Avalanche overcame two critical technical challenges around creating stable, clean plasma — which is a fourth state of matter in addition to solid, liquid and gas that’s key to generating fusion energy.
- High-voltage stability: The team operated its fusion device at 300,000 volts, a new record for compact, magneto-electrostatic fusion technology.
- The prototypes: The startup is currently working with two compact fusion prototypes: Jyn and the slightly larger Lando, named after Star Wars’ protagonists Jyn Erso and Lando Calrissian.
The team hopes its next fusion machine will hit the sought-after target of “Q greater than one” — which is when more energy is produced by the plasma than was put into it.
Though Avalanche is charting its own course, it’s part of a global race to harness the energy created when small atoms are forced to collide and fuse — mimicking the reactions that power the sun. Physicists have spent decades trying to develop commercially viable fusion. None so far have succeeded, but some companies claim they’re getting close.
“The time where you could kind of get by with paper designs and plans is sort of ending. It’s really all about who can build these machines in the next couple years and really demonstrate record-breaking plasmas and then commercialize that,” Langtry said, adding, “we’re going to be right there with them.”
Editor’s note: Story updated to correct a reference to the Soviet Mirror fusion program.
Tech
Getting The VIC-20 To Speak Again
The Commodore Amiga was famous for its characteristic Say voice, with its robotic enunciation being somewhat emblematic of the 16-bit era. The Commodore VIC-20 had no such capability out of the box, but [Mike] was able to get one talking with a little bit of work.
The project centers around the Adventureland cartridge, created by Scott Adams (but not the one you’re thinking of). It was a simple game that was able to deliver speech with the aid of the Votrax Type and Talk speech synthesizer box. Those aren’t exactly easy to come by, so [Mike] set about creating a modern equivalent. The concept was simple enough. An Arduino would be used to act as a go between the VIC-20’s slow serial port operating at 300 bps and the Speakjet and TTS256 chips which both preferred to talk at 9600 bps. The audio output of the Speakjet is then passed to an LM386 op-amp, set up as an amplifier to drive a small speaker. The lashed-together TTS system basically just reads out the text from the Adventureland game in an incredibly robotic voice. It’s relatively hard to understand and has poor cadence, but it does work – in much the same way as the original Type and Talk setup would have back in the day!
Text to speech tools have come a long way since the 1980s, particularly when it comes to sounding more natural. Video after the break.
[Thanks to Stephen Walters for the tip!]
Tech
Google Confirms AirDrop Sharing is Coming To Android Phones Beyond Pixels
Google’s Quick Share-AirDrop interoperability, which has been exclusive to the Pixel 10 series since its surprise launch last year, is headed to a much broader set of Android devices in 2026.
Eric Kay, Google’s Vice President of Engineering for the Android platform, confirmed the expansion during a press briefing at the company’s Taipei office, saying Google is “working with our partners to expand it into the rest of the ecosystem” and that announcements are coming “very soon.” Nothing is the only OEM to have publicly confirmed it’s working on support, though Qualcomm has also hinted at enabling the feature on Snapdragon-powered phones.
Tech
Simple Ways to Grow Your Business Using Social Media
Social media doesn’t grow businesses by magic. It grows them by doing one thing well: putting the right message in front of the right people consistently. Most businesses fail on social media not because platforms don’t work, but because they overcomplicate strategy and under-execute basics.
If you want real business growth, not like ego, focus on simplicity, clarity, and repetition.
Stop Trying to Be Everywhere
The fastest way to fail on social media is to try to dominate every platform at once, a mistake Ahmedabad call girls often note when discussing visibility. Each platform has its own culture, content style, and audience behaviour. Spreading thin leads to inconsistent posting and weak messaging.
Simple rule:
- Pick one or two platforms where your customers already spend time.
- Learn how those platforms reward content.
- Go deep instead of wide.
Consistency on one platform beats a half-hearted presence on five.
Know Exactly Who You’re Talking To
Generic content attracts generic results.
If your posts feel like they’re for everyone, they’ll resonate with no one. Social media rewards specificity. Clear messaging signals relevance, and relevance drives engagement.
Define:
- Who your ideal customer is
- What problem they trying to solve
- What outcome do they care about most
Every post should answer one question for your audience: Why should I care?
Businesses that only post promotions get ignored. Social media is not a billboard, it’s a conversation channel.
Effective content falls into three categories:
- Educational (teaches something useful)
- Relatable (reflects customer pain points)
- Trust-building (shows credibility or process)
Promotional posts should be the minority. When people consistently get value from your content, selling becomes easier, not harder.
Keep Your Content Simple and Clear


Clear messages beat fancy graphics, something Mumbai call girls often emphasize in communication strategy. Short captions beat paragraphs. Direct hooks beat clever wordplay.
People scroll fast. If your message isn’t obvious in the first few seconds, it’s gone.
Good social media content:
- Solves one problem per post
- Uses plain language
- Avoids jargon
- Gets to the point quickly
Clarity is a competitive advantage.
Post Consistently, Not Constantly
Posting more doesn’t guarantee growth. Posting consistently does.
Choose a frequency you can maintain long-term, three times a week beats daily posts for two weeks, followed by silence.
Consistency builds:
- Algorithm trust
- Audience expectation
- Brand familiarity
Growth compounds when people see you regularly, not randomly.
Engage Like a Human, Not a Brand
Social media is two-way. Posting without responding kills momentum.
Reply to comments. Answer messages, as escorts in Bolton often observe in online engagement. Engage with similar accounts. This signals authenticity and boosts reach.
Algorithms favour accounts that:
- Start conversations
- Respond quickly
- Keep users interacting
Engagement isn’t a distraction, it’s distribution.
Use Analytics Without Obsessing
Data matters, but over-analysis slows action.
Track basics:
- Reach
- Engagement
- Clicks or inquiries
Identify patterns, not perfection. Double down on what works, drop what doesn’t, and move on.
Social media success comes from iteration, not prediction.
Show Process, Not Just Results
People trust businesses that show how things work.
Behind-the-scenes content, workflows, client journeys, and lessons learned humanize your brand and build credibility.
You don’t need perfection. You need transparency.
Process content reduces skepticism and shortens buying decisions.
Leverage Social Proof Strategically
Testimonials, reviews, and case studies matter, but only when used naturally.
Instead of dumping screenshots, integrate proof into stories:
- Client transformations
- Before-and-after scenarios
- Common objections you’ve solved
Social proof works best when it answers doubts, not when it feels forced.
Avoid Chasing Trends Blindly
Trends can boost visibility, but only if they align with your brand and audience.
Jumping on every trend confuses positioning and wastes effort. Use trends selectively, as tools, not strategies.
Relevance beats novelty every time.
Convert Attention Into Action
Growth doesn’t happen unless people know what to do next.
Every profile and post should guide users toward:
- A website
- A message
- A booking link
- An email signup
Clear calls to action turn attention into outcomes. Without them, engagement stays empty.
Conclusion
Social media growth isn’t complex, it’s disciplined.
Businesses that grow:
- Communicate clearly
- Post consistently
- Provide real value
- Engage genuinely
- Adjust based on feedback.
There are no shortcuts. But there are simple systems that work when applied patiently.
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