The Salvation Army Opens a Digital Thrift Store On Roblox

Slashdot reader BrianFagioli writes: The Salvation Army has launched what it calls the world’s first digital thrift store inside Roblox, an experience named Thrift Score that lets players browse virtual racks and buy digital fashion for their avatars.

While I understand the strategy of meeting Gen Z and Gen Alpha where they already spend time and money, I feel uneasy about turning something that, in the real world, often serves low income families in genuine need into a gamified aesthetic inside a video game, even if proceeds support rehabilitation and community programs, because a thrift store is not just a quirky brand concept but a lifeline for many people, and packaging that reality as entertainment creates a strange disconnect that is hard to ignore.
“To be clear, proceeds from Thrift Score are intended to support The Salvation Armyâ(TM)s programs nationwide…” this article points out. “If it drives awareness and funds programs that help people in need, that is a win. But if it turns thrifting into just another cosmetic skin in a digital marketplace, then we should at least be willing to say that it feels off.”