Don’t Wait for a Crisis: Start Financial Planning & Money Conversation Today

Some lessons in life arrive quietly. Others arrive through experience unexpected, overwhelming, and deeply transformative.

For Asha, financial awareness wasn’t a concept, a conversation, or even a plan. It was a responsibility that appeared suddenly, at one of life’s most difficult crossroads. Like many families, the assets existed. The savings existed. The intentions existed. But the conversations did not.
Across Indian homes, especially in families where one person manages most financial decisions and financial planning, an uncomfortable truth emerges:

Financial planning without communication often leaves families searching for answers when clarity is needed the most.
This video captures a powerful, real, and emotional story of Asha and her son Sajal, as they navigate what many households silently experience. The journey from confusion to clarity begins not with documents, but with knowledge that is shared, explained, and passed on.
Why This Story Matters
In countless Indian households, financial matters are handled with sincerity but not with openness. We save, we invest, we buy Life Insurance plan, and we do life goal planning for the future. Yet somewhere in the process, the essential step of sharing information is missing.
Asha’s words—
“I had no idea. No one had told me.”
—are more common than we think.

This video is not just a conversation between a mother and son. It is a reflection of what many families today recognize but seldom discuss.

Because financial management and financial planning isn’t only about creating assets.
It is about building clarity.
It is about ensuring continuity.
It is about empowering every family member with awareness.
Financial Awareness Is Not Inherited It Is Taught
The idea behind the Promises Forever initiative by Canara HSBC Life Insurance is simple yet powerful:
✔ Financial awareness must be intentional
✔ Families must talk
✔ Protection grows when information is shared

The Life Insurance benefits are fully realised only when your loved ones know what you have secured for them and how it protects their future.
This message forms the heart of the Promises Forever pledge an invitation to Indian families to start meaningful, transparent, and timely money conversations.
How This Story Connects with Life Insurance?
Life Insurance is not just a financial product but a promise for long term investment.
A promise that a family will remain protected even if life takes unexpected turns.
A promise of financial continuity during uncertainty.
A promise that responsibilities will be handled, even in your absence.
But for these promises to work, the people you love must know:
• What policies exist
• Who the nominees are
• Where documents are kept
• How much financial protection is available
• How to access benefits
• Whom to contact
• What to do next

This clarity is as important as the plan itself.
Canara HSBC Life Insurance encourages every policyholder to ensure that:
Information is shared
Documents are accessible
Dependents are aware
Conversations are ongoing
Because a Life Insurance plan protects your family best when they understand it.
Why Money Conversations Are Essential in Indian Families?
Money conversations are often delayed, avoided, or kept too private.
Many families experience:
• Hesitation to discuss finances in front of children
• Anxiety about mentioning investments or policies
• Discomfort in discussing income, savings, or protection
• Lack of awareness about tools like Life Insurance
• One person handling all responsibilities silently
Through stories like Asha and Sajal’s, the campaign highlights how conversations today create clarity for tomorrow for best Financial Planning for Families

🔗 To take a pledge today visit https://promisesforever.in/

Speak to our financial experts to know more about term insurance, unit linked insurance plan for wealth creation, life insurance as an investment, choosing the right insurance plan, Financial Advice for family financial planning and best long term investment options.

Learn more: https://tinyurl.com/Promises-Forever

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