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WRU and Principality Building Society extend stadium naming rights deal

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The mutual has extended the deal for the Principality Stadium for a further three years

There are plenty of other ways to travel into Cardiff

Principality Stadium.(Image: Getty Images)

Principality Building Society has extended its naming rights sponsorship of the Principality Stadium until 2030. The original deal was worth around £12.5m and paid on an annual basis (£1.25m).

Both the WRU and the sixth biggest building society in the UK, have not disclosed the value of the new extended contract. However, on an annualised basis it is understood to represent a significant increase on the current deal which will expire at the end of this year.

The 2015 deal was supposed to run for 10 years, but there was a one year extension due to the pandemic.

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Chief executive of Principality Building Society, Iain Mansfield, said: “I am delighted to announce the renewal of the naming rights of Principality Stadium until 2030 – taking us to the end of the decade.

“As the CEO of Wales’ largest mutual, we are proud of our Welsh heritage, while also recognising our national role as the UK’s 6th largest building society.

“Having our name above one of the world’s most iconic entertainment and sporting venues is Principality’s statement of intent to the million visitors who come to Cardiff each year, adding real and demonstrable value to our brand and the Welsh economy.”

WRU chief executive Abi Tierney said: “This new investment in Welsh rugby will provide vital support to the community game across the nation and directly positively impact improvements to our professional game,

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“Principality Building Society are one of our longest standing and most supportive partners who have become synonymous with the top-class events calendar we host in the Welsh capital, as well as being right at the heart of our community game.

“We look forward to continuing our partnership with Principality Building Society and achieving more great things together.”

The WRU extended the 10 year deal for one year as a gesture of goodwill, after Covid-19 saw many events cancelled or held behind closed doors during the 2022 season.

Principality had a option to renew, so striking a three year extension is not a huge surprise. Whether it will look to continue beyond the end of 2029 is another matter, but it gives the union breathing space to look at options for a possible new naming rights partners

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However, any new partner would factor in to any financial deal the fact that it would take a number of years for its name, or brand, to bed into public consciousness. That was also the case when the Millennium Stadium was rebranded the Principality Stadium.

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Perdaman progresses 50MW solar farm near Karratha

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Perdaman progresses 50MW solar farm near Karratha

A Perdaman-backed solar farm looks set to become the foundation tenant of a traditional owner-backed green energy park near Karratha.

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Vacant Perth lot earmarked for office, dwellings in $10m plan

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Vacant Perth lot earmarked for office, dwellings in $10m plan

A vacant strip of land in Northbridge has been earmarked for an eight-storey office and apartment building.

Skypacts Property Resources has submitted a $10 million plan to build a mixed-use development on 441 William Street.

The 508-square metre lot, currently an unoccupied infill site, sits next to the Perth Mosque and is bound by William Street and Brisbane Place.

According to Skypacts’ application filed with the City of Vincent, the proposed development comprises offices and associated parking from the first to the fourth floor, and nine apartments across the upper levels.

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Lateral Planning, on behalf of Skypacts, said the project would be a high-quality development on an underutilised infill site.

“Overall, the proposed development will not detract from the amenity of the area rather, it will significantly enhance it,” the application said. 

“It represents a positive, forward-looking contribution to the locality, by supporting strategic planning goals, and promoting sustainable urban growth.”

RP data shows Skypacts bought the site for about $2.5 million in 2022.

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Skypacts Property Resources is owned by Kian Kiong Lee and has a registered address in Nedlands, according to an Australian Securities and Investments Commission document.

About 600 metres away, another vacant Northbridge lot was flagged for development.

A 480-square metre site at 195 Beaufort Street, next to the Ellington Jazz Club, has been vacant for about 20 years.

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In May 2024, a development assessment panel approved a $2.4 million proposal to build a four-storey apartment and retail project on the site.

However, the site, with the attached development application approval, was recently listed on the market.

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Ford and Geely in talks for manufacturing, technology partnership, sources say

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Ford and Geely in talks for manufacturing, technology partnership, sources say


Ford and Geely in talks for manufacturing, technology partnership, sources say

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Analysis: Fiscal realities rein in US’s aggressive Nordic ambitions

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Analysis: Fiscal realities rein in US’s aggressive Nordic ambitions

ANALYSIS: The negative response of financial markets dissuaded the US president from pursuing his designs on Greenland.

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Pinterest sacks engineers for tracking layoffs

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Pinterest sacks engineers for tracking layoffs

The social media platform announced last week that it was laying off around 15% of its workforce.

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Brokerages May Start Charging ETF Issuers Distribution Fees, Says J.P. Morgan

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Brokerages May Start Charging ETF Issuers Distribution Fees, Says J.P. Morgan

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Analysis-Ultra-low bond spread unity still out of reach for euro area

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Analysis-Ultra-low bond spread unity still out of reach for euro area


Analysis-Ultra-low bond spread unity still out of reach for euro area

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Opinion: Net downside in fishing bans

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Opinion: Net downside in fishing bans

OPINION: The state government may have hooked itself with what looked like an easy political decision.

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Airbnb: Hotel Expansion Is Promising, But The Valuation Leaves Little Room For Error

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Airbnb: Hotel Expansion Is Promising, But The Valuation Leaves Little Room For Error

Airbnb: Hotel Expansion Is Promising, But The Valuation Leaves Little Room For Error

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Voters concerned about affordability of homeownership, new poll shows

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Voters concerned about affordability of homeownership, new poll shows

American voters are concerned about being able to afford homeownership amid high housing costs as the electorate prepares to cast ballots in this fall’s midterm elections, a new poll shows.

A poll conducted for the National Association of Realtors by Public Opinion Strategies and Hart Research showed that over half of voters (52%) say that the affordability of housing is a very important voting issue to them.

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Sentiment around the housing market remains at a historically low level, as the poll shows that just 17% of voters think now is a good time to buy a home – down from 69% in 2013.

Despite the headwinds affecting housing affordability, homeownership remains a key part of what voters view as the American dream, with 85% calling it an essential part of the American dream, an increase from 79% in 2013 with strong support across political groups.

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A California home is up for sale.

Homeownership remains a key part of how voters view the American dream, the NAR poll showed. (Loren Elliott/Bloomberg via Getty Images)

Renters and other non-homeowners expressed concerns about never being able to afford homeownership, with 76% of that group expressing the belief that they will never be able to afford buying a home and 59% saying they want to buy but lack affordable options in their community.

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In contrast, just 27% of all voters were concerned about never being able to afford to buy a home and only 21% cited a lack of affordable options in their community as a barrier.

Homeowners in the survey were asked about reasons that are keeping them from moving, with 35% saying their current mortgage rate is low, and they can’t afford a higher rate. 

Additionally, 30% said they would like to buy another home but lack affordable options in their community, while 16% said they would like to sell but can’t afford the taxes from the profit on the sale.

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Home with a "for sale" sign

Voters cited a lack of affordable homes as a key barrier to homeownership. (iStock/Getty Images Plus)

Voters across political groups generally said that federal government policies make it harder to buy a home, with majorities of Democrats (56%) and Independents (53%) along with a plurality of Republicans (41%) expressing that sentiment.

The NAR poll also gauged respondents’ views of several congressional proposals aimed at improving housing affordability.

More than four-fifths of all voters, 84%, expressed support for letting prospective home buyers save money tax-free that can be used to buy a home, with over 80% of all political groups.

Over three-fourths of voters, 76%, backed a proposal to provide a one-time option to sell your home without paying taxes on the profit. That idea was most strongly backed by Republicans (87%) and saw some skepticism among Democrats (65%).

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HOUSING EXPERT WARNS PRE-PANDEMIC AFFORDABILITY LEVELS MAY NEVER RETURN IN AMERICA

US Capitol Dome

NAR’s poll asked voters about proposals aimed at making housing more affordable. (Mandel Ngan/AFP via Getty Images)

A similar proposal that would increase the amount of profit that sellers can take before having to pay taxes was backed by two-thirds (67%) of voters, with Republicans (78%) and Independents (66%) viewing the idea more favorably than Democrats (58%).

Providing tax incentives requiring building developers to provide affordable rentals for low-income households was backed by 71% of voters, with Democrats more bullish on the idea (90% support) than Republicans (53%).

Incentivizing home rental investors to sell homes to first-time home buyers was backed by 71% of voters, with similar levels of support across political groups. 

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NAR and its polling firm partners then asked voters whether Congress passing those proposals would make it easier to buy or sell a home, and 64% of respondents said that it would, compared to the 9% who think current federal policies make it easier to buy or sell a home.

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