The Creative Technology Discovery Cluster (C3) will help organisations of all sizes – and from all sectors – use cutting-edge creative technology to support business innovation and solve real-world problems.
The cluster’s first event, took place recently at the Guildhall, York, will showcase how innovative technologies from the creative industries can drive growth and competitive advantage across industry.
Technologies such as virtual reality, immersive environments and motion capture have been significantly shaped and advanced by the creative and performance industries, where they have enabled new forms of storytelling, production and audience engagement.
Building on this foundation, these technologies are now transforming a wide range of sectors including healthcare, manufacturing, engineering, heritage, tourism and digital services.
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As part of the event, academics from CoSTAR LiveLAB, a state-of-the-art research and development facility at Production Park in Wakefield, gave an overview of the work being done there, while Phil Adlam, Chief Technology Officer at Production Park, delivered the keynote address on how technology is set to develop over the next 20 years.
Delegates enjoyed specialist support to help their organisation explore, adopt, and implement digital tools. Following a series of “lightning talks” and live demonstrations, there were practical exercises and networking.
David Skaith, Mayor of York and North Yorkshire, said: “York and North Yorkshire has the ambition and the talent to compete globally, but with the right support and funding we know our businesses can do even more.
“This is a prime example of how we bridge the gap between world-class research at the University of York and our local businesses.
“We’re helping businesses unlock the power of interactive technologies to solve real-world problems and it’s great to see such a strong surge in interest for the event, – it’s a testament to the ambition of our business community.”
Damian Murphy, Director of the XR Stories project at the University of York, said: “We know that firms who are better connected to the creative industries are more likely to introduce new-to-market products. Technologies developed and used within the creative sector can similarly generate spillover benefits for organisations in other sectors.
“We’re here today to demonstrate that potential through the XR Stories Lab where we provide creative technology support and expertise to businesses, cultural organisations and freelancers working to develop new immersive and extended reality experiences for their clients and customers.”
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