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Every Gaming PC You Can Buy At Costco Ranked By Price

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For decades, video games have been largely associated with home consoles or dropping quarters into arcade machines. However, as gaming has evolved, games have become more demanding. In response, some gamers have ditched consoles in favor of computers. While any PC can play at least some video games, desktop gaming PCs are purpose-built for high performance, giving you the sharpest graphics and fastest processing.

Costco members need look no further than their next shopping trip for an advanced gaming setup. The warehouse retailer offers a wide variety of products in addition to bulk groceries at wholesale prices and decent savings at the Costco gas pump. There’s the famous rotisserie chicken, baked goods, tires, hearing aids, entire vacations, and more. You can even buy a gaming PC.

You’ll find a range of gaming PCs in Costco’s electronics department, some of which are relatively affordable, with prices comparable to a typical desktop computer, while others are a bit pricier. Here are the six gaming desktops available from Costco in spring 2026, ranked in descending order of cost.

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OMEN MAX 45L Gaming Desktop

As of March 2026, the most expensive gaming PC on Costco’s digital shelves is the OMEN MAX 45L Gaming Desktop. It features plenty of bells and whistles and carries a hefty $2,999 price tag to match.

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The tower measures 8.03 inches by 18.5 inches by 21.85 inches, weighs about 50 pounds, and features tool-free access for swapping out or maintaining parts. Inside, there’s plenty to fiddle with. There’s an AMD Ryzen 9 9950X3D processor and graphics are powered by an NVIDIA GeForce RTX 5070 Ti. OMEN Light Studio gives you access to customize and control lighting effects and OMEN AI adjusts your PC’s hardware and settings to improve performance in real time. For connectivity, you’ve got built-in Wi-Fi 7 and Bluetooth 5.4 and there are plenty of ports for connecting peripherals. There’s a combination audio port for a microphone or headphones, one 10Gbps USB-C, two 5Gbps USB-A, four rear-mounted USB-A 2.0, two rear-mounted 5Gbps USB-A, two rear-mounted 10Gbps USB-C, a separate 3.5mm audio jack, an HDMI 2.1b port, and three DisplayPort 2.1a.

It runs on Windows 11 Home and has 64GB of RAM courtesy of two 32GB Kingston Fury DDR5-6000 MT/s. If that’s not enough, you can expand your RAM to 128GB with two available 32GB DIMMs, and all of your game data can be stored on a 2TB PCIe Gen4 NVMe M.2 solid state drive.

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MSI Aegis R2 AI Gaming Desktop

Next in Costco’s collection of gaming PC’s we have the MSI Aegis R2 AI Gaming Desktop, with a retail price of $2,499.99. The tower measures 9.1 inches by 19 inches by 19.4 inches and houses an Intel Core Ultra 9 processor and NVIDIA GeForce RTX 5070 Ti 16GB. The exterior features four millimeters of tempered glass, giving visibility into your system’s guts.

Those guts include a 2TB M.2 NVMe solid state drive, 32GB of RAM, and an RGB CPU fan to help keep everything cool. If you’re looking for liquid cooling, you’ll have to look elsewhere. Internal expansion slots include four PCI-E x16 slots (used for connecting graphics cards, network cards, and more), three M.2, four SATA 6G, and four DDR5, with a maximum memory capacity of 256GB.

On the front of the tower you’ll find one 5Gps USB-C, one 5Gbps USB-A, and a combination headphone and microphone port. There are even more connectivity ports in the back with four USB-A 2.0 ports, two 5Gbps USB-A 3.2 ports, two 10Gbps USB-A 3.2 ports, three DisplayPorts, and one HDMI port. You can also connect peripherals using built-in Wi-Fi 7 and Bluetooth 5.3. Keyboard and mouse are included.

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MSI Aegis ZS2 Gaming Desktop

An AMD Ryzen 9 9900X (12-core) processor and an NVIDIA GeForce RTX 5070 12GB graphics card set the foundation for the MSI Aegis ZS2 gaming desktop, available from Costco for $2,099.99.

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There’s no monitor included but it does come with an MSI gaming keyboard and mouse included. There’s also a Wi-Fi 6E, Bluetooth 5.3, a 2TB M.2 NVMe solid state drive with 32GB of RAM and the temperature of the system is managed by 360mm liquid cooling. You can update or customize your system with four PCI-E x16 slots, three M.2, and four SATA 6G. If 32GB of RAM isn’t enough for your purposes, you can also expand up to 96GB courtesy of two DDR5 slots.

External connecting ports include one 5Gbps USB-C 3.2, one 5Gbps USB-A 3.2, and a combination headphone and microphone port, all in the front. In the back, there are four USB-A 2.0 ports, two 5Gbps USB-A 3.2 ports, two 10Gbps USB-A 3.2 ports, three DisplayPorts, and one HDMI port. And the whole thing comes in a 27-pound package measuring 19.4 inches by 9.1 inches by 19 inches.

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CyberpowerPC Gamer Supreme Liquid Cooled gaming PC

Costco’s first offering under the $2,000 mark is the CyberpowerPC Gamer Supreme Liquid Cooled gaming PC, with a price tag of $1,899.99. It runs on Windows 11 Home (which is standard across the current slate of gaming PCs), is liquid cooled, and features an AMD Ryzen 7 9700X 3.8GHz (Max 5.5GHz) processor and an AMD Radeon RX 9060 XT 16GB.

It’s got a different vibe than your typical PC with a white-colored tower weighing about 40 pounds and measuring 18.9 inches by 9.4 inches by 18.9 inches. Memory and storage are provided by a 2TB PCIe 4.0 NVMe solid state drive and 32GB of RAM. In terms of expansion slots, it comes with internal 3.5-inch and 2.5-inch, PCI Express x16, M.2, and more.

External ports include two USB-A 3.2, four USB-A 3.2, two USB-A 2.0, one RJ45 LAN, audio ports for speakers, microphone, and line in, one HDMI port, and two DisplayPort. It also comes standard with a USB RGB gaming keyboard and mouse, no monitor is included.

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MSI Codex R2 Gaming Desktop

If you’re looking for something that balances functionality with cost, the MSI Codex R2 Gaming Desktop might be up your alley. It features an Intel Core Ultra 7 processor, an NVIDIA GeForce RTX 5060 Ti 8GB GDDR7 graphics card, and a price tag of $1,499.99.

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The Codex R2 has 2TB of storage thanks to an M.2 nVMe solid state drive, and 32GB of built-in RAM. The system doesn’t advertise any expansion ports, so what you see is what you get, but there are plenty of external ports for connecting peripherals. There are a total of 10 USB-A ports and one USB-C. In the front you’ll find a combination microphone in and headphone out jack, one USB-C 3.2, and two USB-A 3.2. In the rear you’ll find four USB-A 2.0, two 5Gbps USB-A 3.2, two 10Gbps USB-A 3.2, one HDMI-out, and three DisplayPorts. You can also connect wirelessly using built-in Wi-Fi 6E and Bluetooth 5.3.

The system runs Windows 11 Home and is cooled by an RGB CPU cooling fan. The tower measures 8.36 inches by 16 inches by 19 inches and it comes standard with an MSI gaming keyboard and mouse. No monitor included.

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Skytech Crystal Gaming Desktop

In early 2026, the Skytech Crystal Gaming Desktop is Costco’s most affordable gaming PC, with a price tag of just $1,099.99, roughly a third of the cost of some of its peers.

It measures 21 inches by 13 inches by 22 inches and weighs 30 pounds. Inside, you’ll find an Intel Core Ultra 5 225F processor, an Intel Arc B580 12GB GDDR6 graphics and video card, a 1TB PCIe NVMe Gen 4 solid state drive, and 32GB of DDR5 6000MHz RAM. In terms of expansion, there is a single M.2 expansion slot.

The system gets cooling from three RGB RING fans and runs on Windows 11 Home. External ports include a total of twelve USB-A (six USB-A 3.2 and six USB-A 2.0), two USB-C, one DisplayPort, and two HDMI ports. You can connect to the system wirelessly using built-in Wi-Fi 6E and Bluetooth 5.2. You’ll have to provide your own monitor but Skytech Gaming RGB keyboard and mouse are included.

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Finding the right gaming PC for you depends on a number of important considerations including (but not limited to) your gaming needs, space availability, and budget. Based on the range of prices and performance on Costco’s digital shelves, there’s a good chance you can find something that will get you back in the game.



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Best Noise-Canceling Earbuds: Bose, Sony, Apple, and More

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Here at WIRED, my colleagues and I test all headphones, including noise-canceling headphones, the way you use them. We wear them over multiple weeks to test their comfort, battery life, and the convenience and accessibility of their onboard controls. We listen to random tunes, podcasts, and videos, but also curated playlists full of music we’ve heard dozens of times.

For me, that means samples from the Beatles, Radiohead, Fleetwood Mac, Beck, Nickel Creek, Snarky Puppy, Frank Sinatra, Depeche Mode, Anderson .Paak, and many more. Each of us has our own list, but the common factor is an array of genres to confirm how they work for all types of listeners. Whenever possible we take time to test lossless or high-resolution sound codecs with supported devices, and I use Spotify Lossless as my main streaming source.

For testing noise canceling, my colleague Parker Hall and I both take the earbuds out into the world, testing them for sounds from lawnmowers, vacuums, construction sites, traffic, and other local sounds, including their transparency and noise-canceling modes. Because we’re both audio producers, we also take them into our acoustically treated home studios, where we test their noise canceling against AirPlane drone demos, vocal chatter, and white or pink noise played through studio monitors. When possible, I also take any earbuds I’m testing on long trips and flights to see how they react to real-world environments. The goal is to wear these earbuds out to make sure you’re getting your money’s worth.

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Hackaday Links: March 29, 2026

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Whether it’s a new couch or a rare piece of hardware picked up on eBay, we all know what it feels like to eagerly await a delivery truck. But the CERN researchers involved in a delivery earlier this week weren’t transporting anyone’s Amazon Prime packages, they were hauling antimatter.

Moving antimatter, specifically antiprotons, via trucks might seem a bit ridiculous. But ultimately CERN wants to transfer samples between various European laboratories, and that means they need a practical and reliable way of getting the temperamental stuff from point A to B. To demonstrate this capability, the researchers loaded a truck with 92 antiprotons and drove it around for 30 minutes. Of course, you can’t just put antiprotons in a cardboard box, the experiment utilized a cryogenically cooled magnetic containment unit that they hope will eventually be able to keep antimatter from rudely annihilating itself on trips lasting as long as 8 hours.

Speaking of deliveries, anyone building a new computer should be careful when ordering components. Shady companies are looking to capitalize on the currently sky high prices of solid-state drives by counterfeiting popular models, and according to the Japanese site AKIBA PC Hotline, there are some examples in the wild that would fool  all but the most advanced users. They examine a bootleg drive that’s a nearly identical replica of the Samsung 990 PRO —  the unit and its packaging are basically a mirror image of the real deal, the stated capacity appears valid, and it even exhibits similar performance when put through a basic benchmark test.

But while the drive’s sequential read and write speeds are within striking distance of the official numbers from Samsung, things start to fall apart when doing random speed tests or performing real-world operations. It took the fake drive over 25 minutes to write a 370 GB file, while the authentic one ripped through the same file in less than 4: giving a true write speed of 261 MB/s and 1,861 MB/s, respectively.

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Luckily you don’t have to time how long it takes to dump 100+ GB of data on the drive just to see if it’s legitimate, Samsung offers a tool that can communicate with the drive and determine if it’s an original or not. If they don’t already, we imagine other manufacturers will roll out similar capabilities in an effort to combat these sophisticated clones.

Of course, computers aren’t the only things in our modern world that are impacted by the rising prices of memory and flash storage. On Friday, Sony announced that they would be implementing higher prices across their PlayStation line starting this week to compensate for what they call “pressures in the global economic landscape.”

Starting April 2nd (presumably they didn’t want consumers to think this was a joke), the base model PS5 will be bumped up to $649.99 in the US and €649.99 in Europe, while the PS5 Pro will be set at an eye-watering 899.99 in both currencies. Admittedly we’ve done absolutely no research to support this, but surely that must make the latter system the most expensive home game console in history by a considerable margin. In comparison, Microsoft’s top of the line Xbox Series X is currently priced at $799, though the model with the smaller 1 TB drive is still available for $649.

One might think that the skyrocketing cost of memory would force developers to take a lesson from the early days of computing, and usher in a new era of highly optimized code that manages to do more with less. That would be nice. Instead, we have now have DOOM rendered in the browser using CSS.

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As Niels Leenheer explains in the write-up, the original goal was to have the entire game running in CSS. But he quickly ran into issues trying to implement the game logic. So he settled for letting Claude port the open source C code for the base game over to JavaScript, which freed him up to work on doing the graphics in CSS.

NASA Astronaut Mike Fincke

If you’re interested in web development it’s a fascinating look at how far the modern browser can be pushed, and even if you don’t, it’s a surprisingly smooth way to play the classic shooter without having to install anything.

Lastly, the public is finally getting some information about the health scare aboard the International Space Station that triggered the first-ever medical evacuation from the orbiting laboratory back in January. As we predicted in our previous coverage, NASA was unwilling to put personal information about one of their astronauts on the public record, and have remained tight-lipped about the situation. So it was Crew-11 Pilot Mike Fincke himself that decided to not only come forward as the individual who experienced the issue, but to detail what he went through in an interview with the Associated Press.

So what happened? Well, nobody is quite sure yet. Fincke says he was eating dinner the night before he was scheduled to go on a spacewalk outside the Station, and suddenly realized he couldn’t speak. His crewmates realized he was in distress, and contacted medical personnel at Mission Control on his behalf. Testing performed both on the Station and back on Earth has yet to provide any explanation for the episode. It lasted approximately 20 minutes, and he’s experienced no issues since. Space is kinda crazy like that sometimes.


See something interesting that you think would be a good fit for our weekly Links column? Drop us a line, we’d love to hear about it.

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Sunday Reboot: Addiction, VR, and how the iPhone Air doesn't suck

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In this week’s “Sunday Reboot,” social addiction is a slippery slope for Apple’s App Store, Nvidia CloudXR is a great thing for Apple Vision Pro gaming, and the iPhone Air isn’t as bad as you’d think.

White VR headset and two motion controllers surround a smartphone camera, with large YouTube and Instagram app icons in the background on a dark surface.
Apple Vision Pro, YouTube, Instagram, iPhone Air

Sunday Reboot is a weekly column covering some of the lighter stories within the Apple reality distortion field from the past seven days. All to get the next week underway with a good first step.
This week, Apple finally killed off the long-suffering Mac Pro, a severe “DarkSword” exploit“DarkSword” exploit was leaked that affects older iOS versions, and China pressed for more App Store openness. Apple’s celebration in London also took place, with performances from Nia Archives and Mumford & Sons.
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Today’s NYT Strands Hints, Answer and Help for March 30 #757

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Looking for the most recent Strands answer? Click here for our daily Strands hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections and Connections: Sports Edition puzzles.


Today’s NYT Strands puzzle is tough, but in the end, it’s a fun one. And the spangram makes a fun themed shape! Some of the answers are difficult to unscramble, so if you need hints and answers, read on.

I go into depth about the rules for Strands in this story

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If you’re looking for today’s Wordle, Connections and Mini Crossword answers, you can visit CNET’s NYT puzzle hints page.

Read more: NYT Connections Turns 1: These Are the 5 Toughest Puzzles So Far

Hint for today’s Strands puzzle

Today’s Strands theme is: For a rainy day

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If that doesn’t help you, here’s a clue: Singin’ in the rain.

Clue words to unlock in-game hints

Your goal is to find hidden words that fit the puzzle’s theme. If you’re stuck, find any words you can. Every time you find three words of four letters or more, Strands will reveal one of the theme words. These are the words I used to get those hints but any words of four or more letters that you find will work:

  • CANT, CALL, ROUT, RILE, SIRE, LIRE, BAIL, MAIL, TALL, MALL, HALL, BAND, PANE, TAPAS

Answers for today’s Strands puzzle

These are the answers that tie into the theme. The goal of the puzzle is to find them all, including the spangram, a theme word that reaches from one side of the puzzle to the other. When you have all of them (I originally thought there were always eight but learned that the number can vary), every letter on the board will be used. Here are the nonspangram answers:

  • RIBS, VENT, PANEL, SHAFT, BUTTON, CANOPY, HANDLE

Today’s Strands spangram

completed NYT Strands puzzle for March 30, 2026

The completed NYT Strands puzzle for March 30, 2026.

NYT/Screenshot by CNET

Today’s Strands spangram is UMBRELLATERM. To find it, start with the U that is three letters to the right on the bottom row, and wind up, forming … kind of an umbrella shape?

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FBI confirms hack of Director Patel’s personal email inbox

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The Handala hackers associated with Iran have breached the personal email account of FBI Director Kash Patel and published photos and documents.

The FBI has confirmed the compromise, saying that the stolen data was not recent and did not include any government data.

​On Friday, the Handala threat actor announced on one of their websites that Patel has been added to the list of their victims, alleging that they compromised “the so-called ‘impenetrable’ systems of the FBI” in just a few hours.

The hackers said that their action was in response to the FBI seizing Handala domains and the U.S. government offering a reward of up to $10 million for information on the threat group’s members.

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However, the hackers had breached the FBI Director’s personal Gmail inbox.

“All personal and confidential information of Kash Patel, including emails, conversations, documents, and even classified files, is now available for public download,” the Handala hackers said before publishing proof of the breach.

Handala hackers announcing FBI Director Patel's inbox hack
Handala hackers announcing FBI Director Patel’s inbox hack
source: BleepingComputer

Shortly after the announcement, the threat actor published a set of watermarked personal photos and documents extracted from Patel’s inbox, along with email correspondence from before becoming FBI director.

​In a statement for BleepingComputer, the FBI said that it was aware of hackers “targeting Director Patel’s personal email information.”

The agency further notes that it has taken every necessary precaution to reduce any negative impact that may result from this activity.

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​“The FBI is aware of malicious actors targeting Director Patel’s personal email information, and we have taken all necessary steps to mitigate potential risks associated with this activity. The information in question is historical in nature and involves no government information,” – the Federal Bureau of Investigation

​The Handala hacktivist group has previously breached the Microsoft environment of medical technology giant Stryker and wiped nearly 80,000 devices.

​Also known as Handala Hack, Hatef, and Hamsa, the actor emerged in December 2023 and is a hacktivist persona carrying out cyber activities for Iran’s Ministry of Intelligence and Security (MOIS).

​In the statement on the compromise of Director Patel’s personal email account, the FBI reiterated the $10 million reward from the Department of State’s Rewards for Justice “for information leading to the identification of the Handala Hack Team out of Iran.”

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Automated pentesting proves the path exists. BAS proves whether your controls stop it. Most teams run one without the other.

This whitepaper maps six validation surfaces, shows where coverage ends, and provides practitioners with three diagnostic questions for any tool evaluation.

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‘Project Hail Mary’: Real Space Science, Real Astrophotography

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Project Hail Mary has now grossed $300.8 million globally after earning another $54.1 million this weekend from 86 markets, reports Variety, noting that after just nine days it’s now Amazon MGM’s highest-grossing film ever.

And last weekend it had the best opening for a “non-franchise” movie in three years, adds the Associated Press — the best since 2023’s Oppenheimer:


Project Hail Mary, which cost nearly $200 million to produce… is on an enviable trajectory. Its second weekend hold was even better than that of Oppenheimer, which collected $46.7 million in its follow-up frame.

But the movie is based on a book by The Martian author Andy Weir, described by one news outlet as “a former software engineer and self-proclaimed ‘lifelong space nerd’… known for his realistic and clear-eyed approach to scientifically technical stories.”


Project Hail Mary has plenty of real science in it, whether it be space mathematics, physics, or astrobiology… The film’s namesake project is even comprised of the space programs of other nations, such as Roscosmos from Russia, the Chinese space program, and the European Space Agency…

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The story relies on work NASA has done regarding exoplanets, or planets outside our solar system… [This includes a nearby star named Tau Ceti approximately 12 light years from Earth which is orbited by four planets — two once thought to be in “the habitable zone” where liquid water can exist.] Tau Ceti has long been the setting used by sci-fi authors and storytellers. Isaac Asimov used it for his Robot series. Arthur C. Clarke’s “Rama” spacecraft came across a mysterious tetrahedron in the Tau Ceti system. Authors Ursula K. Le Guin and Kim Stanley Robinson also set stories in Tau Ceti, and it also serves as the extrasolar setting of the 1968 Jane Fonda film Barbarella. Most recently, the Bungie video game Marathon is set in the far-off system, serving as part of the background story for the extraction shooter, about a large-scale plan to colonize the Tau Ceti system.
The movie also mentions 40 Eridani A, according to the article, a real star about 16 light-years away that was said to be orbited by the fictional planet Vulcan, home to Star Trek‘s Mr. Spock, and mentioned in Frank Herbert’s Dune as the planet of at least one alien rase.

And in a video on IMAX’s YouTube channel, the film’s directors explain how for a crucial scene they used non-visible-light photography, which is also an important part of modern astronomy. “Even the credits incorporate real astrophotography into the final moments,” the article points out, using the work of award-winning Australian astrophotographer Rod Prazeres. “The only difference between his work of capturing space data in images and what ended up on the big screen was that he gave them ‘starless versions’ of his photographs to make it easier to place credit text over them.”

Prazeres wrote on his web site that he was touched the producers “wanted the real thing… In a world where CGI and AI are everywhere, it meant a lot…”

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Employees are doing more tasks faster thanks to AI, yet disengagement and underutilization are creeping higher

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  • Weekend work has risen over 40% as schedules start earlier, but productivity gains remain uneven
  • AI adoption has integrated deeply, increasing time spent across all tasks
  • Collaboration and multitasking have surged, while uninterrupted focus reaches a three-year low

The rapid adoption of Artificial Intelligence created the impression that humans would complete tasks faster and reduce workplace burdens.

But new data from the ActivTrak Productivity Lab’s 2026 State of the Workplace analysis claims workplace activity is not shrinking in the way many expected.

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When product managers ship code: AI just broke the software org chart

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Last week, one of our product managers (PMs) built and shipped a feature. Not spec’d it. Not filed a ticket for it. Built it, tested it, and shipped it to production. In a day.

A few days earlier, our designer noticed that the visual appearance of our IDE plugins had drifted from the design system. In the old world, that meant screenshots, a JIRA ticket, a conversation to explain the intent, and a sprint slot. Instead, he opened an agent, adjusted the layout himself, experimented, iterated, and tuned in real time, then pushed the fix. The person with the strongest design intuition fixed the design directly. No translation layer required.

None of this is new in theory. Vibe coding opened the gates of software creation to millions. That was aspiration. When I shared the data on how our engineers doubled throughput, shifted from coding to validation, brought design upfront for rapid experimentation, it was still an engineering story. What changed is that the theory became practice. Here’s how it actually played out.

The bottleneck moved

When we went AI-first in 2025, implementation cost collapsed. Agents took over scaffolding, tests, and the repetitive glue code that used to eat half the sprint. Cycle times dropped from weeks to days, from days to hours. Engineers started thinking less in files and functions and more in architecture, constraints, and execution plans.

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But once engineering capacity stopped being the bottleneck, we noticed something: Decision velocity was. All the coordination mechanisms we’d built to protect engineering time (specs, tickets, handoffs, backlog grooming) were now the slowest part of the system. We were optimizing for a constraint that no longer existed.

What happens when building is cheaper than coordination

We started asking a different question: What would it look like if the people closest to the intent could ship the software directly?

PMs already think in specifications. Designers already define structure, layout, and behavior. They don’t think in syntax. They think in outcomes. When the cost of turning intent into working software dropped far enough, these roles didn’t need to “learn to code.” The cost of implementation simply fell to their level.

I asked one of our PMs, Dmitry, to describe what changed from his perspective. He told me: “While agents are generating tasks in Zenflow, there’s a few minutes of idle time. Just dead air. I wanted to build a small game, something to interact with while you wait.”

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If you’ve ever run a product team, you know this kind of idea. It doesn’t move a KPI. It’s impossible to justify in a prioritization meeting. It gets deferred forever. But it adds personality. It makes the product feel like someone cared about the small details. These are exactly the things that get optimized out of every backlog grooming session, and exactly the things users remember.

He built it in a day.

In the past, that idea would have died in a prioritization spreadsheet. Not because it was bad, but because the cost of implementation made it irrational to pursue. When that cost drops to near zero, the calculus changes completely.

Shipping became cheaper than explaining

As more people started building directly, entire layers of process quietly vanished. Fewer tickets. Fewer handoffs. Fewer “can you explain what you mean by…” conversations. Fewer lost-in-translation moments.

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For a meaningful class of tasks, it became faster to just build the thing than to describe what you wanted and wait for someone else to build it. Think about that for a second. Every modern software organization is structured around the assumption that implementation is the expensive part. When that assumption breaks, the org has to change with it.

Our designer fixing the plugin UI is a perfect example. The old workflow (screenshot the problem, file a ticket, explain the gap between intent and implementation, wait for a sprint slot, review the result, request adjustments) existed entirely to protect engineering bandwidth. When the person with the design intuition can act on it directly, that whole stack disappears. Not because we eliminated process for its own sake, but because the process was solving a problem that no longer existed.

The compounding effect

Here’s what surprised me most: It compounds.

When PMs build their own ideas, their specifications get sharper, because they now understand what the agent needs to execute well. Sharper specs produce better agent output. Better output means fewer iteration cycles. We’re seeing velocity compound week over week, not just because the models improved, but because the people using them got closer to the work.

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Dmitry put it well: The feedback loop between intent and outcome went from weeks to minutes. When you can see the result of your specification immediately, you learn what precision the system needs, and you start providing it instinctively.

There’s a second-order effect that’s harder to measure but impossible to miss: Ownership. People stop waiting. They stop filing tickets for things they could just fix. “Builder” stopped being a job title. It became the default behavior.

What this means for the industry

A lot of the “everyone can code” narrative last year was theoretical, or focused on solo founders and tiny teams. What we experienced is different. We have ~50 engineers working in a complex brownfield codebase: Multiple surfaces and programming languages, enterprise integrations, the full weight of a real production system. 

I don’t think we’re unique. I think we’re early. And with each new generation of models, the gap between who can build and who can’t is closing faster than most organizations realize. Every software company is about to discover that their PMs and designers are sitting on unrealized building capacity, blocked not by skill, but by the cost of implementation. As that cost continues to fall, the organizational implications are profound.

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We started with an intent to accelerate software engineering. What we’re becoming is something different: A company where everyone ships.

Andrew Filev is founder and CEO of Zencoder.

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FiiO Confirms Price Increases Starting April 1, 2026, Citing Chip Costs, Tariffs, and Market Pressure

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FiiO has announced a round of price increases across several of its most popular portable audio products, effective April 1, 2026, and while the official explanation points to rising semiconductor and memory chip costs, that’s only part of the story.

According to the company, ongoing supply chain instability and sharply higher component pricing, particularly for memory, have pushed costs beyond what it can absorb. The result: higher retail pricing for models like the DISC, JM21, M21, and M33. But let’s not pretend this exists in a vacuum. Tariffs continue to cast a long shadow over Chinese audio brands selling into the U.S., and the broader personal audio market is starting to feel…crowded. Very crowded. CanJam NYC was absolutely mobbed with consumers and the FiiO table was one of the busiest at the weekend event, but the shotgun approach may not be the best course of action right now.

fiio-price-adjustment-notice

FiiO, for its part, hasn’t exactly been sitting still. If anything, the brand has been flooding the zone. It’s rolling out new DACs, DAPs, dongles, and IEMs at a pace that feels less like product strategy and more like a high-speed chase. That kind of release cadence keeps the brand top of mind, but it also creates internal pressure: inventory, positioning, and the very real risk of cannibalizing your own lineup.

Layer in intensifying competition from equally aggressive Chinese rivals and increasingly capable budget gear and you start to see the bigger picture. This isn’t just about chip prices going up. It’s about a brand navigating tariffs, margin pressure, and a market that may finally be hitting the brakes after years of runaway growth.

fiio-m21
FiiO M21
FiiO M33 DAP
FiiO M33 DAP

Which FiiO Models Are Getting More Expensive and By How Much?

FiiO has confirmed price increases across four products, covering both its entry and mid tier lineup. Effective April 1, 2026, the DISC will retail for $89.99, the JM21 for $259.99, the M21 for $369.99, and the M33 for $699.99. The changes are not extreme on an individual level, but they are consistent across multiple categories and price points.

The M21 moves up from its original $329 launch price to $369, a noticeable but measured increase for a mid tier digital audio player. The JM21 is a more meaningful shift. Previously positioned closer to the $200 range depending on market and configuration, it now sits just under $260, which places it in a more competitive segment with fewer clear advantages. The M33 approaches $700, moving further into territory where buyers may start comparing it more directly with higher end alternatives. Even the DISC increases from roughly $79 to $89.99, indicating that lower cost products are not exempt from these adjustments.

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Taken together, these changes reflect more than a simple update tied to component costs. They suggest a broader shift in pricing across FiiO’s lineup at a time when competition is increasing and buyers have more options at nearly every level.

FiiO JM21 DAP
FiiO JM21 DAP

The Bottom Line

FiiO is being transparent about why prices are going up, and that counts for something. Rising component costs and ongoing tariff pressure are real issues that every manufacturer in this category is dealing with, not just one brand. The lineup itself remains competitive from a feature and performance standpoint, and FiiO still offers a wide range of options that cover everything from entry level to more advanced portable systems.

The downside is timing and positioning. Several of these products were defined by their value, and those margins are now tighter. As prices climb, buyers are more likely to compare across brands, and that is where the pressure builds. HiBy, Shanling, Astell and Kern, and iBasso are all delivering strong alternatives at similar price points, often with distinct strengths in software, design, or tuning.

These increases will likely impact first time buyers and value focused users the most, while existing FiiO customers may be more willing to absorb the changes. The bigger question is whether the market will continue to accept higher pricing as competition intensifies and product cycles continue to accelerate.

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FiiO DISC

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