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Meta Caves To The MPAA Over Instagram’s Use Of ‘PG-13,’ Ending A Dispute That Was Silly From The Start

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from the silly-times dept

Back in October, Meta announced that its new Instagram Teen Accounts would feature content moderation “guided by the PG-13 rating.” On its face, this made a certain kind of sense as a communication strategy: parents know what PG-13 means (or at least think they do), and Meta was clearly trying to borrow that cultural familiarity to signal that it was taking teen safety seriously.

The Motion Picture Association, however, was not amused. Within hours of the announcement, MPA Chairman Charles Rivkin fired off a statement. Then came a cease-and-desist letter. Then a Washington Post op-ed whining about the threat to its precious brand. The MPA was very protective of its trademark, and very unhappy that Meta was freeloading off the supposed credibility of its widely mocked rating system.

And now, this week, the two sides have announced a formal resolution in which Meta has agreed to “substantially reduce” its references to PG-13 and include a rather remarkable disclaimer:

“There are lots of differences between social media and movies. We didn’t work with the MPA when updating our content settings, and they’re not rating any content on Instagram, and they’re not endorsing or approving our content settings in any way. Rather, we drew inspiration from the MPA’s public guidelines, which are already familiar to parents. Our content moderation systems are not the same as a movie ratings board, so the experience may not be exactly the same.”

In Meta’s official response, you can practically hear the PR team gritting their teeth:

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“We’re pleased to have reached an agreement with the MPA. By taking inspiration from a framework families know, our goal was to help parents better understand our teen content policies. We rigorously reviewed those policies against 13+ movie ratings criteria and parent feedback, updated them, and applied them to Teen Accounts by default. While that’s not changing, we’ve taken the MPA’s feedback on how we talk about that work. We’ll keep working to support parents and provide age-appropriate experiences for teens,” said a Meta spokesperson.

Translation: we’re still doing the same thing, we’re just no longer allowed to call it what we were calling it.

There are several layers of nonsense worth unpacking here. First, there’s the MPA getting all high and mighty about its rating system. Let’s remember how the MPA’s film rating system came into existence in the first place: it was a voluntary self-regulation scheme created in the late 1960s specifically to head off government regulation after the government started making noises about the harm Hollywood was doing to children with the content it platformed. Sound familiar? The studios decided that if they rated their own content, maybe Congress would leave them alone. As the MPA explains in their own boilerplate:

For nearly 60 years, the MPA’s Classification and Rating Administration’s (CARA) voluntary film rating system has helped American parents make informed decisions about what movies their children can watch… CARA does not rate user-generated content. CARA-rated films are professionally produced and reviewed under a human-centered system, while user-generated posts on platforms like Instagram are not subject to the same rating process.

Sure, there’s a trademark issue here, but let’s be real: no one thought Instagram was letting a panel of Hollywood parents rate the latest influencer videos.

Next, the PG-13 analogy never actually made much sense for social media. As we discussed on Ctrl-Alt-Speech back when this whole thing started, the context and scale are just completely different. At the time, I pointed out that a system designed to rate a 90-minute professionally produced film — reviewed in its entirety by a panel of parents — is a wholly different beast than moderating hundreds of millions of short-form posts generated by individuals (and AI) every single day.

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So, yes, calling the system “PG-13” was a marketing gimmick, meant to trade on a familiar brand while obscuring how differently social media actually works — but the idea that this somehow dilutes the MPA’s marks is still pretty silly.

Then there’s the rating system’s well-documented arbitrariness. The MPA’s ratings have been criticized for decades for their seemingly incoherent standards. On that same podcast, I noted that the rating system is famous for its selective prudishness — nudity gets you an R rating, but two hours of violence can skate by with a PG-13.

There was a whole documentary about this — This Film Is Not Yet Rated — that exposed just how subjective and inconsistent the whole process was. Meta was effectively borrowing credibility from a system that was itself created as a regulatory dodge, is famously inconsistent, and was designed for an entirely different medium. And the MPA’s response was essentially: “Hey, that’s our famously inconsistent regulatory dodge, and you can’t have it.”

The whole thing was silly. And now it’s been formally resolved with Meta agreeing to stop doing the thing it had already mostly stopped doing back in December. So even the resolution is anticlimactic.

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But there’s a more substantive point buried under all this trademark squabbling: the whole approach reflects a flawed assumption that one company can set a universal standard for every teen on the planet.

As I argued on the podcast, the deeper issue is that the whole framework is wrong for the medium. The MPA’s rating system was built to evaluate a single 90-minute film, reviewed in its entirety by a panel of parents. Applying that logic to hundreds of millions of short-form posts generated by people across wildly different cultural contexts — a kid in rural Kansas, a teenager in Berlin, a twelve-year-old in Lagos — was never going to produce anything coherent. Different kids, different families, different communities have different standards, and no single company should be setting a universal threshold for all of them. The smarter approach is giving parents and users real controls with customizable defaults, rather than having Zuckerberg (or a Hollywood trade association) decide what counts as age-appropriate for every teenager on the planet.

This whole dispute was silly from start to finish.

Filed Under: content moderation, movie ratings, pg-13, social media

Companies: meta, mpa

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Why TikTok shelved its second Irish data centre

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TikTok points to capacity constraints and slow infrastructure development as the deciding factors in shelving its planned second data centre, but leaves door open to future opportunities.

The need for greater capacity, and the infrastructure development environment – these were the two key factors behind TikTok shelving a planned second data centre in Dublin, a company spokesperson told SiliconRepublic.com today (2 April) while confirming the reported decision.

Instead, the ByteDance-owned company will focus its European data storage expansion in some of its other locations – in particular, sites in Norway and one in Finland.

TikTok said that when looking at its various sites across Europe, it considered where could best meet its growing capacity demands as regards infrastructure and the speed of development, and that the Nordic countries were a better fit for those considerations.

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The company said Ireland remained one of its biggest and most important strategic sites in Europe and, should future opportunities arise that did meet its capacity needs in particular, it would remain open to exploring them.

The spokesperson emphasised that the existing data centre operation in Ireland, which came online in 2023, remains fully operational as an important part of its Project Clover, and that TikTok is still very much committed to Ireland.

Project Clover is the Chinese-owned platform’s initiative designed to update its data security practices across Europe, so as not to fall foul of strict European data privacy regulations.

Part of that commitment involves storing the data of more than 150m monthly TikTok users in Europe locally across three data centres. The original stated plan was for two in Dublin and one in Norway.

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TikTok had originally planned to lease data centre space at Echelon’s campus in Clondalkin, Dublin, as part of a three-site strategy. However, as Irish newspaper the Business Post was first to report earlier this week, plans for the second Irish data centre have been shelved.

Don’t miss out on the knowledge you need to succeed. Sign up for the Daily Brief, Silicon Republic’s digest of need-to-know sci-tech news.

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How a Protective Layer Gave Circuit Boards Their Signature Green Color

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Why PCB Circuit Boards are Green
Circuit boards are found in almost every electronic device that consumers use today. When you open your phone, computer, or a basic remote control, green is the first thing you notice. That famous green hue, however, does not come from the board material itself; it is due to a special coating known as solder mask, which covers the copper traces and gives them a green tint.



The solder mask is an essential tool for any board. After etching the copper paths onto the fiberglass basis, they apply a thin layer of polymer. The mask serves two important functions: it protects the copper from oxidation and moisture, which could cause harm, and it prevents solder from bridging between close connections while you’re assembling the item, which can result in short circuits. Without the mask, fragile circuitry could easily be damaged by regular handling or exposure to the environment.

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Why PCB Circuit Boards are Green
Green became the go-to color all those years ago, when reliable solder masks first started rolling off the assembly line. The early ones used a combination of certain resins and hardeners that gave out a green tone, and it just so happened that there was an abundance of the green material available at the suppliers. So that became the industry norm. Over time, the industry has developed its entire process around this uniform green colour.

Why PCB Circuit Boards are Green
The human eye can tolerate green fairly well, especially when individuals stare at boards for hours on end under strong lighting. Green offers a fantastic contrast against the glossy copper pads and the white letters on top, reducing eye fatigue caused by staring at them for an extended period of time, since other hues have been found to be less durable. Automatic optical inspection equipment also operate better with green boards because their cameras and software have been tuned to work best with that color over time.

Why PCB Circuit Boards are Green
The cost of changing colors is also not high enough to make a significant difference. The green mask material requires less pigments in some formulations, making the production process easier because they don’t have to complicate the imaging and development procedures. The tighter design requirements associated with the conventional green color also provide them with more accurate control when exposed to ultraviolet radiation.
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New Rowhammer attacks give complete control of machines running Nvidia GPUs

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So where do we go now?

The researchers said that both the RTX 3060 and RTX 6000 cards are vulnerable. Changing BIOS defaults to enable IOMMU closes the vulnerability, they said. Short for input-output memory management unit, IOMMU maps device-visible virtual addresses to physical addresses on the host memory. It can be used to make certain parts of memory off-limits.

“In the context of our attack, an IOMMU can simply restrict the GPU from accessing sensitive memory locations on the host,” Kwong explained. “IOMMU is, however, disabled by default in the BIOS to maximize compatibility and because enabling the IOMMU comes with a performance penalty due to the overhead of the address translations.”

A separate mitigation is to enable Error Correcting Codes (ECC) on the GPU, something Nvidia allows to be done using a command line. Like IOMMU, enabling ECC incurs some performance overhead because it reduces the overall amount of available workable memory. Further, some Rowhammer attacks can overcome ECC mitigations.

GPU users should understand that the only cards known to be vulnerable to Rowhammer are the RTX 3060 and RTX 6000 from the Ampere generation, which were introduced in 2020. It wouldn’t be surprising if newer generations of graphics cards from Nvidia and others are susceptible to the same types of attacks, but because the pace of academic research typically lags far behind the faster speed of product rollouts, there’s no way now to know.

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Top-tier cloud platforms typically provide security levels that go well beyond those available by default on hobbyist and consumer machines. Another thing to remember: There are no known instances of Rowhammer attacks ever being actively used in the wild.

The true value of the research is to put GPU makers and users alike on notice that Rowhammer attacks on these platforms have the potential to upend security in serious ways. More information about GDDRHammer and GeForge is available here.

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iPhone 18 may get little more than a new color while iPhone Fold gets 3D printed hinge

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A new leak suggests that the hinge of the iPhone Fold will use “chip-level polymer printing 3D technology” and the iPhone 18 upgrades will be limited to color changes.

Silver foldable smartphone partially open, showing dual rear cameras with flash on one side and a tall display with colorful wavy abstract pattern and centered front camera cutout on the other
The iPhone Fold will allegedly feature a 3D-printed hinge.

With Apple’s first foldable expected to debut in late 2026, we’re now seeing more and more claims about its hardware. Following multiple rumors suggesting Liquid Metal would be used for the hinge of the iPhone Fold, another tipster has provided a new tidbit about the component.
To be more specific, a translated post from leaker Fixed Focus Digital on Weibo said that Apple is putting considerable effort into its foldable iPhone. This reportedly “involves chip-level high-molecular 3D printing technology, with further developments in the hinge design still to be revealed.”
Rumor Score: 🤔 Possible
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IBM Teams Up With Arm To Run Arm Workloads On IBM Z Mainframes

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IBM and Arm are teaming up to let Arm-based software run on IBM Z mainframes. Network World reports: The two companies plan to work on three things: building virtualization tools so Arm software can run on IBM platforms; making sure Arm applications meet the security and data residency rules that regulated industries must follow; and creating common technology layers so enterprises have more software options across both platforms, IBM said in a statement.

IBM has not said whether the virtualization work will happen at the hypervisor level, through its existing PR/SM partitioning technology, or via containers — a question enterprise architects will need answered before they can assess the collaboration’s practical value. IBM described the effort as serving enterprises that run regulated workloads and cannot simply move them to the cloud, the statement said. IBM mainframe customers have largely missed out on the efficiency and price-performance gains Arm has already delivered in the cloud. “Arm says close to half of all compute shipped to top hyperscalers in 2025 runs on Arm chips, with AWS, Google, and Microsoft deploying their own Arm silicon through Graviton, Axion, and Cobalt, respectively,” reports Network World.

That gap is precisely what IBM and Arm’s collaboration intends to address. “This is a mainframe adjacency play,” says Rachita Rao, senior analyst at Everest Group. “The intent is to extend IBM Z and LinuxONE environments by enabling Arm-compatible workloads to run closer to systems of record. While hyperscalers use Arm to lower their own internal power costs and pass savings to cloud-native tenants, IBM is targeting the sovereign and air-gapped market.”

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HP EliteBook 6 G2q promises endless 5G data and AI power, but hides significant limitations

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  • HP EliteBook 6 G2q delivers up to 85 TOPS for local AI tasks
  • Always-connected 5G experiences require specific hardware and preinstalled eSIM modules
  • Service works only on compatible commercial PCs running Windows 11

HP has unveiled the EliteBook 6 G2q, an ultraslim AI PC that relies on Snapdragon X2 Elite or X2 Plus processors to deliver up to 85 TOPS of NPU performance for local AI tasks.

This lightweight laptop, up to 15% thinner than its predecessor, claims to offer always-connected experiences through HP Go 5G service.

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Amazon Imposes 3.5% Fuel Surcharge For Many Online Merchants

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An anonymous reader quotes a report from Bloomberg: Amazon will start charging sellers who use its shipping services a 3.5% “fuel and logistics” surcharge later this month, joining the ranks of shipping companies raising prices as the war in Iran pushes oil prices higher. The fees take effect on April 17 for customers of the company’s Fulfillment by Amazon service — which is used by many of the independent sellers who list their products on Amazon’s retail sites — in the US and Canada. Items shipped by Amazon on behalf of merchants who sell on their own sites or at other retailers will carry the surcharge beginning May 2. “Elevated costs in fuel and logistics have increased the cost of operating across the industry,” Ashley Vanicek, an Amazon spokesperson, said on Thursday. “We have absorbed these increases so far, but similar to other major carriers, when costs remain elevated we implement temporary surcharges to partially recover these costs.”

Vanicek notes that the fee will apply to the sum Amazon charges to ship an item, not the product’s sale price.

Last month, USPS announced that it would impose its first-ever fuel surcharge on packages.

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Startup launched by former AWS energy team emerges with $7M to help solve data center power crunch

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Soma Energy’s co-founders, from left: CEO Ath Caramanolis, Chief Technology Officer Mario Souto and Chief AI Scientist Henrique Hoeltgebaum. (Soma Energy Photos)

Soma Energy, a startup founded by former Amazon energy managers, emerged from stealth Thursday with $7 million in funding.

The Vancouver, B.C.-based company has built an AI platform serving power producers and data centers, helping both optimize their energy assets in real time to save money and extend their available power. The technology coordinates resources including wind, solar and batteries and the management of energy demands such as data center workloads.

CEO Ath Caramanolis said you can visualize an electrical system as a complex network of roads and highways on which electrons — instead of cars and trucks — are traveling.

“Our software is sort of a control plane that helps provide the self-driving for electrons on these highway systems,” Caramanolis said in a GeekWire interview.

More efficient routing of electron traffic can bring more power to bear for the grid’s competing needs.

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“There is low hanging fruit everywhere, and the opportunities for large energy users like data centers to better utilize the grid exist all across North America,” Caramanolis said.

Industries, utilities and elected officials worldwide are racing to expand energy supply as data centers and electrification of transportation, heating and other sectors drive surging demand. Data centers alone are expected to more than double their power draw — from 82 gigawatts in 2025 to 219 by 2029 — with most of that growth fueled by AI, according to McKinsey.

Amazon hired Caramanolis in 2018 to create the energy optimization team at AWS, which managed about 10 gigawatts of renewable energy across its global network of data centers. Seattle City Light, by comparison, has a generation capacity of about 2 gigawatts.

Caramanolis then recruited Mario Souto, Soma Energy’s co-founder and chief technology officer, to build the machine learning platform AWS used to optimize its renewable portfolio. The startup’s third co-founder, Chief AI Scientist Henrique Hoeltgebaum, is an expert in AI-driven forecasting and anomaly detection for energy systems.

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Soma Energy launched in February 2024 and has 18 employees. The startup has deployed 2 gigawatts of assets in the U.S. with customers including several independent power producers and five data center companies — among them H5 Data Centers, whose sites include a large facility in downtown Seattle.

“By coordinating existing resources, we were able to access capacity significantly sooner than expected, accelerating our time to power and removing a critical constraint on expansion,” said Josh Simms, CEO of H5 Data Centers, in a statement.

The seed round was led by Category Ventures, with participation from Haystack, Panache Ventures, RRE Ventures, TO.VC, Uncork Capital and Walter Kortschak. The investment will allow the team to hire new employees in engineering and commercial roles and expand its reach across North America.

“Having managed hyperscale power systems firsthand, the founders built Soma Energy as if they were the customer themselves,” said Villi Iltchev, partner at Category Ventures.  

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Dell’s five-second charging keyboard reveals a future where electric cars could recharge in minutes instead of hours

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  • Supercapacitors turn charging time from hours into mere seconds
  • Fast charging exposes the real limits of lithium-ion battery chemistry
  • Supercapacitor technology lacks sufficient energy capacity for practical electric vehicles

Dell has introduced a keyboard and mouse combo that charges in five seconds and delivers a full day of use.

The new Dell Pro 7 Rechargeable Compact Keyboard and Mouse relies on supercapacitor technology rather than traditional lithium-ion batteries.

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Anything Can Be A Router, If You Try Hard Enough

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If you’re an American and you use the Internet at home, it seems probable that routers are going to be in short supply. The US government recently mandated all such devices be home grown for security reasons, which would be fine were it not that the US has next-to-no consumer-grade router manufacturing industry.

So if you’re in the US and you need a router, what can you do? [Noah Bailey] is here from Canada to point out that almost anything (within reason) in computer terms can be made to perform as a router.

The piece is really a guide to setting up a Linux router, which he does on a small form factor PC and a hacked-together assembly of old laptop, PCI-express extender, and scrap network kit. In its most basic form a router doesn’t need the latest and greatest hardware, so there exists we’re guessing almost two decades of old PCs just waiting to be pressed into service. Perhaps it won’t help the non-technical Man In The Street much, but maybe it’ll inspire a few people to save themselves a hefty bill when they need to connect.

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You can read our coverage of the ban here.

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