A retail worker complained after opening her Easter egg
Cadbury have made an admission after a shopper made a complaint. The chocolate giant admitted their Crunchie Easter eggs are only including one ‘fun-sized’ bar due to ‘higher costs’ – after a customer shamed them for ‘shrinkflation’.
A retail worker was stunned to open her Cadbury Easter egg and find only a ‘fun-sized’ Crunchie instead of a full-sized bar – branding it the perfect example of ‘shrinkflation’. Natalie Norton had purchased the Easter egg from Tesco for the Clubcard price of £2.85 last month as a ‘Sunday treat’ for her and her mum to share.
But when she went to tuck into her chocolate, the 34 year old was shocked to discover it only came with a ‘treatsized’ Crunchy chocolate bar instead of a full-sized one. Footage shows Natalie holding the ‘treatsized’ Crunchie bar in her hand that she claims was so small her and her mum only had a ‘bite each’.
At first, the food retail worker believed there had been a mix-up with the size but after reading the back of the Easter egg box, discovered this was the correct chocolate bar. According to the Office of National Statistics [ONS], shrinkflation is used to describe the phenomenon of products reducing in size but remaining the same price.
Natalie claims this is a perfect example of ‘shrinkflation’ in the cost-of-living crisis as she claims you used to get ‘two full-sized bars in an Easter egg’ a few years ago. Cadbury confirmed that the egg used to come with two treatsized bars but this had been reduced to just one due to them experiencing ‘significantly higher input costs across their supply chain’.
Natalie, from Coventry in the West Midlands, said: “When it says one bar [on the packaging], I expected it to be a full-sized Crunchie not fun-sized. I said to my mum, ‘what the hell is this? Are they having a laugh? Me and my mum bought it to share as a Sunday treat and we struggled to share the fun-sized bar, we each had a bite each.
“A couple of years ago you used to get a couple of full-sized bars in an Easter egg so this is why I was shocked it was a fun-sized bar. It’s a perfect example of the cost-of-living crisis and shrinkflation. Everything is getting smaller but prices are still going up.
“The size shocked me and I asked my mum if someone had made a mistake but I guess this is what it is now. I like Cadbury but an extra bit of Crunchie would have been nice.”
A recent check showed that on the Tesco website the 167g egg was priced at £3.50 for Clubcard members and £4.50 regular price. And, after sharing a video of the chocolate bar she received in her Easter egg online, other users said they were just as shocked at the size of it.
One user said: “More shrinkflation. Used to get a full-sized bar. Not that party sized bar.”
Another added: “They didn’t specify the size of the bar, did they? You assumed.”
A third commented to say: “It’s always been a bar…never hero size. This shows that it’s true – chocolate and Easter eggs are getting smaller.” A fourth said: “The next generation isn’t going to have Easter eggs any more, the amount they are reducing the sizes of them.”
A spokesperson for Mondelēz International, which owns Cadbury, said: “We understand the economic pressures that consumers continue to face and raising prices is a last resort for our business.
“However, as a food producer, we are continuing to experience significantly higher input costs across our supply chain. This means that our products continue to be much more expensive to make and while we have absorbed these costs where possible, we still face considerable challenges.
“As a result, we made the carefully considered decision to reduce the number of individual Treatsize bars included in our Cadbury Crunchie Shell Egg (167g) from two to one, so that we can continue to provide consumers with the brands they love, without compromising on the great taste and quality they expect. All product details are labelled clearly on pack so consumers can make an informed choice before buying.”
Tesco were also contacted for comment.





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