Viewers took to social media to share their frustration after an ITV scheduling shake-up.
I’m A Celebrity… South Africa viewers were left fuming just seconds into the ITV programme’s timeslot tonight, after they realised it would be airing 10 minutes later than usual.
The Ant and Dec-fronted series has returned with another batch of celebrities returning to take on some stomach-churning bushtucker trials.
This year, the likes of Ashley Roberts and Gemma Collins are joining Adam Thomas, Harry Redknapp, Scarlett Moffatt, David Haye, Beverley Callard and Sir Mo Farah.
Seann Walsh, Sinitta, Craig Charles, Jimmy Bullard and Adam Thomas complete the line-up for the highly anticipated series.
The series is well underway, but tonight’s show sparked outrage from fans when they realised it would be airing at the slightly later time of 9.10pm rather than 9pm.
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The weeknightly show, which has been pre-recorded, was pushed back due to ITV’s coverage of the Women’s World Cup Qualifiers.
Taking to X to share their frustration before the episode even properly began, one viewer fumed: “Why the f*** is football on I’m crying.” Another slammed: “F off pointless football,” while someone else wrote: “It’s #ImACeleb 0’clock.”
Someone else shared an eye-rolling meme, writing: “Omg Im a celeb being delayed by football.” Another person shared an image of the pundits on ITV, saying: “Can these people talk faster? Wrap it up… #ImACeleb.”
Yet another echoed: “The only people watching b****y football are waiting for #ImACeleb.”
Someone else saw the brighter side of things, writing: “People moaning about a match which delayed it by 10 minutes yet it started 2 mins earlier than the delayed time.”
As the programme returned tonight, several others took to social media to bemoan David Haye’s comments from a previous episode. The boxer sparked outrage over a rant about “ugly birds”, while talking about his partner Sian.
He had first called her “lovely”, but then horrified his campmates when he carried on: “She’s got the personality of a proper ugly bird.”
He went on: “She has, honestly. Most ugly girls realise they’ve gotta have a personality and the banter to tell jokes and s**t, so people overlook the fact that they’re not aesthetically amazing straight away.” He didn’t stop there, going on: “It’s called ugly duckling syndrome.”
As his campmates listened in shock, he went on: “Where girls are ugly when they start off, then they get pretty as they get older, but they’ve still got the personality of when they were ugly.”
“You get a girl who was pretty from day one, everyone tells her she’s amazing, so she grows up thinking ‘I’m amazing, everyone loves me, I can open up any door, I can go anywhere I want’. They don’t have to have a personality because most super pretty girls are idiots.
“But their ugly friend, they’ve got to work a bit harder. They’ve got to be more personable, they’ve got to be nicer to everyone.”
David’s shocking comments sparked outrage from fans and celebrities alike, with Susanna Reid on Good Morning Britain dismissing them, as she said: “I just don’t think it bears scrutiny.”
I’m A Celebrity… South Africa airs weeknights at 9pm on ITV1 and ITVX.

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