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Can fermented food move beyond the hype?

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Can fermented food move beyond the hype?

Fermented foods have gone from niche health-shop staples to supermarket mainstays, promising everything from better digestion to a more sustainable way of eating. But is there substance behind the trend, or has fermentation become the latest food buzzword?

For years, fermentation was something most people barely noticed. It sat in the background of everyday eating: the tang of yoghurt, the funk of blue cheese, the fizz of beer and the sharpness of pickles.

Now, it is everywhere. Kimchi has become a supermarket staple. Kombucha is no longer confined to health food shops. Sourdough went from niche bakery obsession to lockdown essential. Miso, kefir and sauerkraut have become shorthand for “gut health”, while probiotic claims and microbiome-friendly marketing have become some of the food industry’s favourite sales pitches.

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That growth is being driven not just by health claims, but also by changing tastes. Fermentation can make vegetables more savoury, more complex and, crucially, more satisfying.

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One convert to fermentation is Neil Rankin. At places such as Pitt Cue Co, Smokehouse and Temper, Rankin became one of Britain’s best-known advocates for fire cooking, barbecue and nose-to-tail eating. Now he is betting that the future tastes more like mushrooms, onions and beetroot.

He still eats meat, but says he no longer sees it as the most exciting or important direction for food culture. Fermented vegetables, by contrast, feel more relevant to the future. Part of that future, he argues, is environmental. Meat is already expensive and, in his view, it is likely to become more so.

“The meat and dairy industry is currently subsidised heavily,” he says. “I just think the metrics around it just aren’t going to work in the future.”

That does not mean fermented vegetables are a silver bullet. Plenty of consumers became disillusioned with the first wave of plant-based food, which often relied on ultra-processed ingredients, additives and lab-style engineering.

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Fermented vegetables feel more relevant to the future

“I think people will prefer animal products to that sort of stuff because it just doesn’t give you the emotional reward that real food does,” he says. “It needs to come from a place of trust. It needs to be built up. It needs to be delicious and nutritious.”

Rankin has recently released a range of fermented products under the brand symplicity foods, built around simple ingredients such as mushrooms, beetroot and onions rather than protein isolates or powders.

“These ingredients are abundant throughout the world. This is not some niche ingredient that we’re using,” he says. He adds that there are ample ‘wonky’ vegetables that might not make supermarket shelves but can certainly be turned into fermented products.

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That focus on whole ingredients is part of what has made fermentation attractive to health-conscious shoppers. The theory is simple enough: fermented foods can contain beneficial bacteria, known as probiotics, which may help support digestion, immunity and gut health.

There is growing evidence that fermented foods can positively affect the gut microbiome, both in the short and long term. Some studies suggest they can help increase microbial diversity in the gut, which is associated with better digestion and overall health.

But the science is still developing, and there is a risk that the marketing has raced ahead of the evidence.

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The British Dietetic Association says that fermented foods can support the microbiome, but that more studies are needed before stronger health claims can be made.

These ingredients are abundant throughout the world. This is not some niche ingredient that we’re using

Immunologist Daniel M. Davis warned that although microbial diversity is linked to good health, “the evidence is largely correlative rather than causative,” and scientists still do not fully understand what makes a healthy microbiome.

People often buy fermented products believing they are a cure-all for digestive problems, immunity and general wellbeing, when the evidence is much more mixed.

Rankin is careful not to oversell the benefits. “I don’t think there’s any silver bullet ingredient or product that’s out there that’s going to change it,” he says. “It’s going to have to be something broader than that.”

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Dietitian Tanzil Miah has warned that many products “lose some of that goodness in the processing and batch production”. He also acknowledges that cooking can reduce some probiotic benefits, although he says: “There are some survivable pre-biotics in there.”

The rise in popularity of all things fermented has put some traditional makers at odds with the mass-produced products that are increasingly visible on sale. Thomas Daniell is the founding director of Old Tree Brewery CIC, which produces kombucha, a type of fermented tea. He argues that the economy’s obsession with shelf life above all else dilutes the positive impact real kombucha can have.

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“Bigger brands of kombucha are not made using traditional methods, contain added sweeteners or are just fizzy drinks with a couple of added microbes in,” says Madi Myers, co-founder of Crafty Pickle Co. “We think this gives kombucha a bit of a bad name and doesn’t demonstrate the depth of flavour traditional methods achieve.”

Some products still contain live cultures when they reach the consumer. Others are pasteurised or heat-treated, which can kill off the microbes that many shoppers are seeking out.

The economy’s obsession with shelf life above all else dilutes the positive impact real kombucha can have

Daniell argues that large-scale production can flatten the complexity that makes fermented foods special. “Biological complexity is certainly lost with the fermentation of probiotic and prebiotic foods,” he says. “Biodiversity is what our bodies need, and this is hard to containerise.” 

Myers believes fermentation can survive scale, but only up to a point. “You can’t recreate the deliciousness of small-scale fermentation with scale,” she says. “Some of the best batches of sauerkraut and kimchi we’ve made have been in one litre glass jars.” Still, she sees supermarket growth as an overall positive.

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“Accessibility is important; most people shop in large supermarkets, so this will be the main way most people are introduced to these foods if they’re on store shelves,” she says. “Scale also helps bring prices down so we’re not opposed to scale and competition.”

There is certainly plenty of appetite for fermented foods. The UK kombucha market alone was worth an estimated £134m in 2024 and is expected to more than triple by 2033. Meanwhile, Ocado reported a 139% rise in searches for “fermented food”, with kimchi sales up sharply and raw sauerkraut also seeing strong growth.

Globally, the fermented ingredients market was estimated at £27.7bn in 2023 and is forecast to reach £57.7bn by 2030. Humans have been fermenting food for thousands of years. Bread, cheese, beer, wine and yoghurt all rely on it. What is changing is that consumers are becoming more aware of the process, more interested in gut health, and more willing to see vegetables as something worth celebrating rather than simply tolerating.

As Myers puts it: “Fermented foods aren’t scary, or novel or niche and it’s certainly not allowing foods to rot as we sometimes hear. It’s a highly controlled, curated process that gives flavours that can’t be achieved in other ways.”

Whether fermentation proves to be a lasting shift or simply the latest food craze will depend on what happens next. If chefs such as Rankin can persuade people that vegetables can be every bit as indulgent, flavourful and satisfying as meat, there may be much more behind the trend than a few jars of kimchi in the supermarket fridge.

Main image: Brooke Lark 

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Steven Gerrard ‘offered’ second job by club currently managed by ex-Liverpool boss

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Daily Mirror

Liverpool legend Steven Gerrard is ready to return to management and he could follow in the footsteps of his former England colleague Frank Lampard by coaching in the Championship

Steven Gerrard is said to have been offered the chance to return to management with Bristol City amid reports linking the former Rangers and Aston Villa head coach with Burnley.

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The Championship outfit named Roy Hodgson as their interim manager last month after deciding to axe Gerhard Struber ahead of appointing a new permanent head coach this summer. And Gerrard, who is unattached after a spell managing Al-Ettifaq in the Saudi Pro League, is seemingly who Bristol City have their sights set on to fill said vacancy.

The Independent claim that Bristol City want to ‘persuade’ Gerrard to take charge at Ashton Gate and that the Championship club have even tabled an ‘an enticing and attractive project’ to the 45-year-old.

It’s noted that Gerrard is not only open to the prospect of managing Bristol City in England’s second-tier, but also that he is keen to return to management ‘as soon as possible’.

READ MORE: EFL clubs make final decision on video challenges being first step towards VAR

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Burnley are another club who reportedly have one eye on Gerrard as they prepare for another Championship campaign following their relegation from the Premier League.

Scott Parker’s position is expected to be reviewed at the end of the season after failing to keep the Clarets in the top-flight.

Gerrard left Al-Ettifaq in 2025 and has not managed in England since 2022. He was sacked after less than a year in charge of Aston Villa after making a bright start to his managerial career with Rangers, whom he guided to the Scottish title in his third season at Ibrox.

Gerrard’s former England team-mate, Frank Lampard, has enjoyed a remarkable renaissance in the Championship after accepting a job with Coventry City back in November 2024 – something which has not gone unnoticed among those from the same era as the two.

The Chelsea legend’s stock had fallen after losing his job at Everton after a little more than a year followed by a disastrous second spell at Stamford Bridge in an interim capacity but won plenty of plaudits for turning the Sky Blues fortunes around mid-season and guiding them to the play-offs.

Though Coventry were ultimately unsuccessful, Lampard and Co blitzed their way to automatic promotion and the Championship title this term.

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Lidl names Cambridgeshire locations where it wants to open new stores

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Cambridgeshire Live

Hundreds of towns and cities across the UK could see a new Lidl supermarket open in the coming years, as the discount chain has released its latest ‘wish list’ of 876 target locations for its UK expansion

Millions of British households could soon find themselves within easy reach of a brand new Lidl store, as the budget supermarket giant unveils its latest location ‘wish list’, outlining hundreds of sites across the country where it hopes to set up shop.

Announced today (Monday, April 27), the list spans hundreds of locations throughout Scotland, Wales and England. Locations making the list include several Cambridgeshire towns and cities.

Locations in Cambridgeshire include:

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The German retailer confirmed it is actively pursuing freehold, leasehold, or long-leasehold sites in prominent positions with high footfall and good transport links.

Richard Taylor, chief real estate officer at Lidl GB, said: “At Lidl GB, we currently have one of the most ambitious store opening programmes of any supermarket, and we are more committed than ever to bringing our high-quality and low-priced products to even more communities across the country.”

It comes after Lidl GB announced plans to open more than 50 new stores over the next year. This forms part of its £600 million investment. The popular supermarket is also constructing a new warehouse in Leeds as part of its planned UK expansion, reports the Express.

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Plans emerge for huge resort with playgrounds, futuristic museum and food markets

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Wales Online

It is estimated it could attract 600,000 visitors a year and would employ 250 full-time staff

Plans have emerged for a huge new resort in south Wales comprising a futuristic museum, indoor playgrounds and food market, but a proposed site hasn’t been decided. It is estimated it could attract 600,000 visitors a year and would employ 250 full-time staff.

The plans seen by the Local Democracy Reporting Service and briefly discussed last week at a meeting of councillors for Torfaen County Borough Council show the visitor attraction would have four core elements.

They would include a Gallery of Marvelous Solutions to showcase exhibits currently in storage in galleries and museums across the world, a Trading Place market space offering food, locally-sourced products and workshops on repairing goods.

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Other attractions would include a playground with a “super-sized helter-skelter, enormous maze” and “life-sized snakes and ladders” to reconnect people with their “creative problem-solving ability”.

The Tomorrow’s World exhibit would work with universities, companies and charities to showcase “groundbreaking innovations and ideas” to the public including through virtual and augmented reality technology. The entire attraction would bring science and art together and be for all ages.

Behind the plans for the site, which would be called Xanadoo, is Gaynor Coley who was one of the founders of Cornwall’s Eden Project which transformed a former clay mine into a botanical garden.

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Ms Coley said Xanadoo would be a world class visitor destination with a major environmental and social impact and an £840 million economic impact, over 30 years, which would support more than 1,000 jobs.

One site near Pontypool is likely to have been ruled out but Ms Coley and partner Susan Hill, who also worked at the Eden Project, are currently looking at sites in Torfaen and Blaenau Gwent and also Swansea.

Their firm, Road to Happiness, which worked with Torfaen council on redesigning Greenmeadow Community Farm in Cwmbran, is in discussions with the council but Ms Coley has also urged anyone with potential sites in mind to contact it.

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Ms Coley, who is originally from Cwmbran, said: “I’m Welsh and grew up in Cwmbran and my partner, Susan Hill, and I think Welsh tourism needs and deserves this fantastic opportunity.

“We believe Xanadoo can do the same for south Wales as the Eden Project did for Cornwall. An economic impact assessment has just been carried out and it has bought £6 billion to Cornwall and the West Country which is more than the whole of European funding and we’d like to do the same for south Wales. It will bring sustainable tourism, support hospitality and creativity, storytelling, digital and health and wellbeing.”

The grade II-listed former Nylon Spinners Factory, at Mamhilad Park in Pontypool, had been under consideration as a potential site but has likely been ruled out as the site owners intend to develop it for new housing, despite the most recently approved plans having been overturned following a judicial review.

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Ms Coley said she and her partners are “still open-minded” on potential sites and are “actively looking for sites” in Swansea, Torfaen and Blaenau Gwent. The two Gwent councils have a formal partnership in which they work together.

She said: “I would encourage anybody who thinks there is a location that could be right for Xanadoo to get in touch.”

A prospectus for the project lists Torfaen Borough Council and the UK Government under those that have further developed and contributed to the feasibility study which cites figures based on research from 2023 and a projected opening in 2028.

As well as a visitor attraction Xanadoo would have space for businesses and universities to work together.

Xanadoo is also highlighted in a report on a proposed Torfaen destination management plan intended to guide the development of a visitor and tourism economy in the borough.

The report reads: “A potential major visitor attraction development such as Xanadoo could help to transform the area”. It adds: “Xanadoo would be a major draw for Torfaen and south Wales.”

When the tourism plan was discussed by Torfaen councillors Reform UK member for Llantarnam, Alan Slade, asked what Xanadoo is.

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Council deputy chief executive Dave Leech said he couldn’t go into details “as they are commercially sensitive” but described it as a “potential tourism product” in “very, very early stages” with sites in the borough being looked at. Make sure you never miss Wales’ biggest updates by getting our daily newsletter.

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Manchester United vs Brentford LIVE: Premier League match stream, latest team news, lineups, TV, prediction

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Manchester United vs Brentford LIVE: Premier League match stream, latest team news, lineups, TV, prediction

That run pales in comparison to Brentford’s bizarre run of results. They have drawn six on the spin, including an FA Cup defeat by West Ham which was settled by a penalty shootout after ending level. That spell has seen the Bees slip to ninth in the table, though a win this evening would send them back up to sixth, ahead of Brighton, Bournemouth and Chelsea.

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When Attenborough met the gorillas

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When Attenborough met the gorillas

But just as with Attenborough’s filming in the 1970s, things did not go as expected. Over 250 days of filming, Pablo’s descendants were in the midst of a complex battle for supremacy between three adult males that led to beatings, a killing and mourning. Once again, the gorillas were writing the script just as they had in 1978.

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Unforgotten’s Nicola Walker’s new series receives release date and it’s not far away

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Wales Online

Unforgotten star Nicola Walker teams up with Jemaine Clement in the Disney+ comedy-drama Alice and Steve, coming in June

The premiere date for Nicola Walker‘s eagerly anticipated new series has been confirmed.

The actress, best known for her portrayal of DCI Cassandra ‘Cassie’ Stuart throughout seasons 1-4 of ITV’s acclaimed detective drama Unforgotten, is set to star alongside a stellar cast in Disney+’s Alice and Steve.

The cast and creative team behind the new six-part comedy-drama launched their press tour yesterday (April 26) with a world premiere in competition at CANNESERIES 2026.

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The show, which arrives on Disney+ in June, centres on Alice, portrayed by Nicola, whose life is thrown into turmoil when her closest friend Steve (Jemaine Clement) embarks on a romance with her 26-year-old daughter, Izzy (Topol Margalith). Confronted with the prospect of simultaneously losing both her dearest friend and her daughter, Alice resorts to drastic measures in a bid to separate them.

However, Steve is not prepared to back down, and what begins as an intimate friendship rapidly descends into a bitter and turbulent rivalry, reports the Mirror.

Combining comedy with emotional depth, Alice and Steve delves into the complicated dynamics of friendship, family, and romance.

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This anti-romantic comedy poses profound questions – how far would you go for love or revenge? And can Steve and Izzy’s relationship withstand the consequences? One certainty is that the lives of these characters will be irrevocably altered.

The synopsis for Alice and Steve reads: “Alice tries everything she can to end the relationship. Unfortunately for her, Steve’s more than ready for the attack, and what begins as a perfect friendship devolves into an all-out feud.”

Upon the show’s initial announcement, Nicola declared in an official statement: “I’m thrilled to be stepping into the fabulous world of friendship, motherhood, marriage, frantic revenge and fierce love that Sophie Goodhart has created, and to be doing it with Jemaine Clement is completely joyful!”

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Fellow lead Jemaine was equally enthusiastic about his co-star, commenting: “I really relate to Steve – he’s classy, stylish and an all-round good guy – except for when he isn’t. I’m excited to be working with the wonderful Nicola Walker and seeing how Steve and Alice’s relationship descends into absolute chaos.”

Nicola became a firm favourite amongst audiences in the acclaimed detective drama Unforgotten, though her character’s death in 2021 left viewers heartbroken.

Alongside Nicola in the lead role, the production boasts an impressive creative team, including writer-creator Sophie Goodhart (Sex Education), director Tom Kingsley (Stath Lets Flats), Clerkenwell Films executive producer Andy Baker (Baby Reindeer) and series producer Frances du Pille.

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All six episodes of Alice and Steve will be available to stream from Monday, June 8 exclusively on Disney+

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The Neighbourhood Reviews: Graham Norton’s Reality Show Called ‘Derivative’ By Critics

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The Neighbourhood Reviews: Graham Norton's Reality Show Called 'Derivative' By Critics

Ever since The Traitors became a near-immediate hit in 2022, networks have been fairly blatantly clambering to come up with their own equivalents.

There’s even an argument that interest in ITV’s Big Brother reboot – announced before The Traitors, but debuting months afterwards – was piqued by the popularity of the BBC franchise.

Last week, ITV unveiled its latest attempt to cash in on The Traitors’ success in The Neighbourhood, a new reality series where teams of households move into a makeshift residential estate, where they’re pitted against one another to try and get their hands on a shared crash prize.

Graham Norton pictured with the cast of ITV’s The Neighbourhood

With Graham Norton on presenting duties, there was definitely interest in The Neighbourhood when it was first announced last year, but sadly, critics don’t seem too bowled over by the finished product, which began airing on Friday, Saturday and Sunday, and will return to our screens later this week.

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In a lukewarm two-star review, The Guardian said Graham was The Neighbourhood’s sole “saving grace”, but called for “a moratorium on new reality shows, at least until the frenzied desire for a challenger to The Traitors’ crown is over”.

“Any sense of jeopardy is conspicuous by its absence. Norton lifts the energy when he’s there but is only present for the welcome and removals-voting,” the review explains.

“The contestants are largely a charisma-free bunch, and the only one that isn’t is evicted early, with a suggestion of underlying racism that everyone works very hard to ignore.”

In its own two-star review, The Telegraph agrees that Graham is a “good host, keeping things nice and jolly”, but lamented that The Neighbourhood (referred to as “Traitors-lite” in the piece) may be a case of style over substance, suggesting producers put “more thought into how it looks than how engaging it is to watch”.

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Graham Norton cosies up to a gnome on the set of his new series The Neighbourhood
Graham Norton cosies up to a gnome on the set of his new series The Neighbourhood

The Times called The Neighbourhood “mediocre”, “derivative”, “bland” and “boring” claiming: “It tries very hard to be like The Traitors, as do so many wannabes these days, but doesn’t come within a country mile of it.”

Meanwhile, The Irish Independent also referred to it as a “Traitors knock-off” that makes for “tedious” viewing.

It fared somewhat better in The Independent and Metro, who each gave The Neighbourhood three stars, although the former opined that “even Even Graham Norton can’t save this trippy reality show”, and writing that the show doesn’t allow him to play to his strengths.

The latter, on the other hand, called The Neighbourhood a cross between Desperate Housewives and The Traitors, insisting that as the show progresses, it “begins to reveal its true identity – not just as a glossy imitation of The Traitors, but as a slow-burning social experiment with a vicious streak”.

“It may take time to find its footing, but once it does, it becomes brilliantly ruthless television,” Metro’s review concludes.

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Graham previously maintained that The Neighbourhood’s format stands on its own two feet.

The Neighbourhood is the latest collaboration between Graham Norton and ITV
The Neighbourhood is the latest collaboration between Graham Norton and ITV

“It properly is a new format,” he told ITV. “It’s not ‘something meets something else’, it’s not, ‘it’s like this, but that’. I really thought, ‘I hadn’t seen this show before’.”

He continued: “It leans into our curiosity about what’s behind closed doors and there’s something really compelling and addictive about seeing the way the existing households interact with each other. I thought, ‘I’d watch that’ – and I’d never want to work on something I wouldn’t watch. I thought, ‘this show would hook me!’.”

The Neighbourhood continues on Thursday night at 9pm on ITV1 and ITVX.

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Keir Starmer faces vote on inquiry over Mandelson vetting claims

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Keir Starmer faces vote on inquiry over Mandelson vetting claims

Sir Keir received backing from former Labour Prime Minister Gordon Brown, who said: “Whatever the parliamentary games at Westminster, what the country expects of everyone in Labour is to focus on the priorities of the British people, which is what Keir Starmer is doing and for which he deserves all our support.”

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Strategy aims for 60,000 hew homes in York and North Yorkshire

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Strategy aims for 60,000 hew homes in York and North Yorkshire

The ambitious plans to build 60,000 new homes across York and North Yorkshire over the next decade have been set out.

The York and North Yorkshire Combined Authority’s proposed housing growth strategy aims to significantly accelerate development across the region, with at least 25,000 of the new homes expected to be classed as affordable.

Leaders say the plan is designed to tackle growing demand for housing while supporting economic growth and ensuring local people are not priced out of their communities.

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David Skaith, Mayor of York and North Yorkshire, said the only way to tackle the housing crisis in the region was to “build our way out of it”.

He added: “We’re stepping up to build 60,000 new homes by 2035, with a firm commitment that 25,000 of these will be genuinely affordable.

“Working in close partnership with Homes England and the local councils, we’ll ensure we deliver the right homes in the right places with the right infrastructure.”

The strategy notes that more than 5,400 homes need to be built each year to meet new national targets.

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Its aims include increasing housing supply by unlocking strategic sites.

A “plan-led” approach is proposed to ensure the right homes are built in the right places, while public land will be used to accelerate development.

The strategy aims to develop an affordable housing pipeline, with emphasis on social rented homes, rural housing and tackling the implications of holiday lets and second homes, which have been blamed for reducing supply and pushing up prices.

It also highlights the importance of building energy-efficient homes and improving existing housing stock through retrofit programmes, helping to reduce carbon emissions and tackle fuel poverty.

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Officials say partnership working will be key, with local authorities, developers, Homes England and other organisations expected to play a role in delivering the scale of growth required.

The report states that the strategy sends a clear message that the region is “open for business” and ready to attract investment in housing.

If approved by members of the Combined Authority when they meet on Friday, the plan will guide housing development across York and North Yorkshire for the next ten years.

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Action promised on huge Leigh pothole where ‘only option’ is to grit your teeth and shout ‘Jeeeeze’

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Manchester Evening News

There has been a months long dispute between the council and BT over the road damage in Leigh

Action has been promised on long-standing potholes which have been at the centre of a dispute over who’s responsible for fixing it.

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The road surface around a metal utility cover on Twist Lane, close to Parsonage Way in Leigh has been deteriorating for months.

Councillors said ‘what began as a minor defect has now escalated into significant potholes’.

After more than four months of pressing by Wigan council BT, have now agreed to fix the surface. The damaged section of road has been jolting hundreds of vehicles every day since last year.

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Responding to local councillor Dane Anderton’s update on the matter, motorist Philip Yardley said: “During normal traffic it can’t be avoided.

“It’s one of those where you hit it and you grit your teeth after shouting ‘Jeeeze’.”

Earlier this month, after becoming exasperated at the lack of progress, Coun Anderton, on behalf of himself and other Leigh West councillors, wrote to the chief executive of BT.

The letter said: “The defect is positioned on a primary route serving both the town centre and a high-traffic retail park. Because of its location, motorists find it impossible to avoid.

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“What began as a minor defect has now escalated into significant potholes surrounding the frame.

“By failing to act in December, BT has allowed the damage to spread to the surrounding road surface, which will now result in a far more costly and extensive reinstatement.

“Wigan Council is proud to have some of the highest-rated roads in the country, with maintenance standards consistently recognized by the government. “BT’s failure to maintain its assets is now causing a direct negative impact on the safety and quality of our local infrastructure.

“We urge you to override the current ‘non-urgent’ classification and prioritize a full repair of the cover and the surrounding highway damage your asset has caused.”

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In the past few days Wigan council have updated councillors on the issue saying ‘BT has now accepted responsibility for the utility box and are planning the necessary repairs’.

The message added: “As soon as a date is confirmed, we will update you.”

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