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What Marketers Should Expect to See In 2026

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A mandate that marks the end of “digital later”

There’s a version of the AI debate that refuses to go away. One side says human creativity is irreplaceable. The other says AI will eventually render it redundant. In practice, neither framing is particularly useful to a marketing professional trying to do their job well in 2026.

The more interesting question isn’t which is better. It’s how the two work together and how clearly marketers understand the difference between what AI excels at and which tasks still require a human brain.

The Numbers Don’t Lie: AI Is Here to Stay

Let’s be honest about what AI brings to the table. The adoption numbers alone tell a compelling story. 91% of marketers now actively use AI in their work, up from 63% the previous year, proving that AI isn’t a nice-to-have anymore — it’s the baseline. And for good reason. AI accelerates research, generates content at volume, personalises messaging at scale, and handles the kind of repetitive, execution-heavy tasks that used to eat entire afternoons.
For marketing teams under pressure to produce more with less, those are meaningful gains. The challenge is what happens next. Because speed and volume, while useful, are only part of the picture, and in isolation can undermine the work.

Why Speed Without Strategy Falls Flat

Salesforce’s Tenth State of Marketing report, compiled from 4,450 marketing decision-makers, contains a finding that should give every marketer pause. Despite 75% of teams having adopted AI, 84% still run generic campaigns. The tools are there, but the output isn’t making a lasting impression.

The report points to data fragmentation as a core culprit. This is what happens when customer data lives in disconnected systems, CRM platforms, email tools, social channels, and ad platforms that don’t talk to each other. Without a unified picture of who the audience actually is, AI has very little meaningful context to work with, and personalisation quickly becomes an educated guess.

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But there’s something else at play. When AI is used to generate content without a strong creative brief, a distinctive brand voice, or a genuine understanding of the audience, the result is branding and content indistinguishable from your competitors’. Fast, technically competent, and utterly forgettable. This is where human creativity makes the difference.

Where Human Creativity Still Wins

A comparison of AI-generated and human-created ad campaigns found that AI ads achieved higher click-through rates, while human-generated campaigns generated more leads. Clicks are just a vanity metric if they don’t convert.

What drives someone to actually trust a brand, fill in a form, or pick up the phone is something more nuanced than a well-optimised headline. It’s emotional resonance, storytelling, a sense that the person behind the message understands something real and unique about them.

AI can analyse patterns in existing content and replicate what has worked before. It can’t read a cultural moment, take a creative risk, or craft a narrative that feels human and relatable on its own. That’s where human insight comes in.

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The Best Approach in 2026: Blend Both

None of this is an argument for ignoring AI. Quite the opposite. The marketers who will outperform their competitors this year are those using AI to handle the heavy lifting while directing their creative energy toward the decisions that shape campaigns.

Think of it as a division of labour based on capability rather than convenience. AI handles first drafts, keyword research, A/B test variants, audience segmentation, and performance analysis. Human marketers shape the strategy, define the voice, interrogate the brief, and make the creative calls that determine whether a campaign lands or disappears into the void. The teams seeing the strongest results are those investing in governance, creative direction, and strategic oversight alongside the technology.

For SMEs managing their own marketing without a dedicated team, the principle is the same, even if the tools differ. AI can handle the admin and the ideation. But the judgment about what to say, how to say it, and why it matters to your audience is yours to make.

What This Means for Marketing Teams Right Now

The implications for 2026 are clear. Marketing roles are not disappearing, but they are changing. While execution tasks are increasingly automated, they still need oversight.

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Roles that blend strategy, creativity and analytical thought are becoming more valuable, not less. Teams that use AI as part of their infrastructure, while keeping human creativity at the centre of their strategy, are the ones who will build a competitive advantage and feel the real benefits.

The debate between human creativity and AI-generated content isn’t going anywhere any time soon. But a better question is: how can we use these tools well?

For businesses looking to get the most out of their tools and strike the right balance, working with a digital marketing agency in London can help ensure your AI investment is matched by the strategic and creative thinking that delivers results.

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UK long-term borrowing costs reach 28-year high

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UK long-term borrowing costs reach 28-year high

There have been extra jitters in UK government debt markets ahead of Thursday’s local and national elections.

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Alphabet Is Benefiting As AI-Generated Code Increases

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Alphabet Is Benefiting As AI-Generated Code Increases

Alphabet Is Benefiting As AI-Generated Code Increases

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Lidl's new loyalty scheme less generous, shoppers say

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Lidl's new loyalty scheme less generous, shoppers say

Under the changed system customers collect points rather than reward coupons, with £1 spent equalling one point.

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New managing partner at law firm SAS Daniels promises ‘next chapter of growth and innovation across the North West’

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Justine Clowes succeeds Jeremy Orrell at practice with four regional offices

The leadership team at leading North West law firm SAS Daniels LLP. Front row from left:  Paul Tyrer, Nigel Read, Steven Percy. Back row from left: Helen Kelly,  Justine Clowes

Pictured at SAS Daniels are. front row from left, Paul Tyrer, Nigel Read, Steven Percy; back row from left: Helen Kelly, Justine Clowes(Image: SAS Daniels)

Law firm SAS Daniels has named a new managing partner as part of a “significant transition in its senior leadership team”.

Justine Clowes, deputy CEO and joint head of the Macclesfield office, has succeeded Jeremy Orrell as managing partner at the firm. Meanwhile Nigel Read, head of property and joint head of the Macclesfield office, becomes senior partner.

Mr Orrell, who left the practice on April 30, qualified as a solicitor in 1983 and joined SAS Daniels in 2009. He has led the business since 2017 and has overseen growth across the practice as well as capital investments across its offices in Stockport, Chester, Macclesfield and Congleton. As a corporate lawyer, he has worked on more than 1,000 deals.

Justine Clowes said: “I am delighted to step into the role of managing partner at such an exciting time for our firm. Having worked closely with Jeremy and our talented team for many years, I am committed to building upon our strong foundations of legal excellence and client-focused service. I look forward to leading SAS Daniels into its next chapter of growth and innovation across the North West, as we look to recruit into all our legal departments and grow each of our offices.”

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Well-known lawyer Kaye Whitby, partner and head of the SAS Daniels Chester office, is also leaving the firm.

Ms Clowes said: “On behalf of the entire team, I want to express our deepest gratitude to Jeremy and Kaye for their incredible commitment and many years of service. Jeremy’s leadership has been instrumental in our growth. We wish both Kaye and Jeremy the very best for the future.”

Her predecessor Mr Orrell said: “It has been a privilege to lead SAS Daniels and witness our collective growth over the years. I am incredibly proud of the legacy we’ve built and the exceptional talent within our firm. I wish the new board and wider team every future success.”

Three long-standing senior team members at SAS Daniels have been promoted to equity partners: Helen Kelly, partner, head of private client, and joint head of the Stockport office; Steven Percy, partner and head of commercial property; and Paul Tyrer, partner and joint head of the Congleton office. Mr Tyrer will also become head of corporate, a position previously held by Mr Orrell.

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SAS Daniels now has 22 partners and a 120-strong specialist team.

To find all the planning applications, traffic diversions, road layout changes, alcohol licence applications and more in your community, visit the Public Notices Portal.

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Banco BPM S.p.A. 2026 Q1 – Results – Earnings Call Presentation (OTCMKTS:BNCZF) 2026-05-05

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

This article was written by

Seeking Alpha’s transcripts team is responsible for the development of all of our transcript-related projects. We currently publish thousands of quarterly earnings calls per quarter on our site and are continuing to grow and expand our coverage. The purpose of this profile is to allow us to share with our readers new transcript-related developments. Thanks, SA Transcripts Team

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Strait of Hormuz tensions rise as Iran accused of ceasefire violations

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Strait of Hormuz tensions rise as Iran accused of ceasefire violations

The prospect of renewed conflict in the Middle East is intensifying as tensions escalate in the Strait of Hormuz, with military leaders warning that a return to sustained combat operations may be unavoidable following reported ceasefire violations by Iran.

TREASURY FREEZES $344M IN CRYPTO AS ‘OPERATION ECONOMIC FURY’ PUSHES IRAN TO INDUSTRIAL BREAKING POINT

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Fox News senior strategic analyst, retired Gen. Jack Keane, joined FOX Business’ Cheryl Casone on “Mornings with Maria” to discuss the growing risks of escalation, as U.S. forces work to maintain open shipping lanes and protect commercial vessels in one of the world’s most critical energy passageways.

U.S. Navy in transit

U.S. Navy in transit in the Strait of Hormuz. (Zachary Pearson/U.S. Navy)

Keane pointed to recent Iranian actions, including reported attacks on U.S. and allied assets, as a turning point that could push the situation back into active conflict. Those developments come as the U.S. continues a large-scale operation to secure the Strait of Hormuz.

“There are two things that will likely force us to go back into combat operations… Fire on U.S. warships, that has happened, and also fire on our allies and partners in the region… That has happened as well,” Keane said.

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TECH PRICES COULD RISE AS IRAN CONFLICT DISRUPTS ELECTRONICS SUPPLY CHAIN

The retired general emphasized that the current U.S. posture remains defensive, focused on ensuring safe passage for vessels while countering incoming threats ranging from drones to fast boats. At the same time, he underscored that Iran, not the U.S., initiated the latest round of hostilities.

“It is Iran who broke the ceasefire by firing at the ships… firing at U.S. warships… they violated the ceasefire, and we’re completely justified in responding to that,” Keane said.

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LARRY KUDLOW: MORE BOMBING IS COMING AS IRAN PULLS OUT A BLANK PIECE OF PAPER TO TAKE TRUMPIAN DICTATION

Looking ahead, Keane warned that broader military engagement could soon follow.

“It’s inevitable that we’re going to return to combat operations here,” he said.

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Harley-Davidson Q1 2026 slides: retail sales surge amid margin pressure

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Harley-Davidson Q1 2026 slides: retail sales surge amid margin pressure


Harley-Davidson Q1 2026 slides: retail sales surge amid margin pressure

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Getting the ‘balanced dairy’ category off the ground

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Getting the ‘balanced dairy’ category off the ground

Consumers in the United States remain reluctant to embrace products that combine animal and plant-based proteins. 

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Sourdough pizza restaurant Franco Manca confirms 16 branches to close

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The brand’s parent firm has agreed to shut the sites as part of a company voluntary arrangement process

A Franco Manca restaurant

A Franco Manca restaurant(Image: Cambridge News)

Restaurant chain Franco Manca will push ahead with the closure of 16 venues after a restructuring plan was approved by creditors. Last month, parent firm The Fulham Shore said it planned to shut the sites as part of a company voluntary arrangement (CVA) process, which will also hit around 225 jobs.

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The pizza brand currently runs 70 restaurants prior to the closures but said it has been knocked by “disproportionately high” UK taxes and a lack of business rates relief for restaurants. The effected restaurants were “no longer sustainable” as a result.

Franco Manca’s CVA proposal received back from more than 90 per cent of voting creditors, allowing it to get the go ahead.

Last week, Fulham Shore placed its sister restaurant brand The Real Greek into administration. It was immediately snapped up by Cote owner Karali Group but announced the close of nine of its 28 restaurants.

Marcel Khan, chief executive of Fulham Shore, said: “We are grateful for the support shown by our creditors today. Franco Manca is a fantastic brand with a strong heritage and loyal customer base.

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“With this agreement in place, we will put the business back on a firm footing and press ahead with strengthening our customer offer and performance.”

Paul Berkovi, managing director of Alvarez & Marsal, said: “Today’s vote saw a significant majority of the company’s creditors support the CVA, reflecting constructive engagement across stakeholders.

“Against a challenging backdrop for the sector, this is an important step for Franco Manca, enabling the business to complete its financial restructuring and secure the platform for its operational transformation.”

Full list of Franco Manca branches to close

Battersea

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Bishops Stortford

Brixton

Broadway Market

Bromley

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Cheltenham

Chiswick

Didsbury

Glasgow

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Hove

Kilburn

Lincoln

New Oxford Street

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Plymouth

Stoke Newington

Tottenham Court Road

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Investment fueling continued expansion for Smearcase

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Investment fueling continued expansion for Smearcase

Investment scaling startup’s expansion into 1,000 plus retailers.

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