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Creating Scroll-Stopping Real Estate Reels That Sell Homes Faster

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Creating Scroll-Stopping Real Estate Reels That Sell Homes Faster

In the modern housing market, where technology is at the forefront, it’s not uncommon for homebuyers to find their dream home on social media before ever making an appointment to view it in person.

While browsing through social media, homebuyers may come across dozens of listings, but only a few stand out from the rest. That is where short-form video reels come in handy.

With Pippit and its AI video generator, homebuyers can now become the stars of their very own video reels, making their home listings look dynamic and engaging. Instead of using images or written descriptions, homebuyers can use video reels to bring their homes to life in just a few seconds, giving them a better idea of what it’s like to be in their home.

The outcome is quite simple: homebuyers are engaging, interested, and ready to buy.

Why short-form reels are transforming real estate marketing

Homebuyers may find dozens of listings on the internet, but only a few stand out from the rest. While homebuyers are browsing through dozens of listings, video reels are giving them a better idea of what it’s like to be in their home, making them engage, interested, and ready to buy.

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Short-form video reels help change this. By utilizing movement, music, and storytelling, video reels establish a connection with viewers that static photos cannot replicate.

What reels allow agents to show

  • The flow from one room to another
  • The change in lighting from room to room
  • The outdoors from within the property
  • Lifestyle shots that help buyers envision themselves in the property

These help build a more engaging experience for a listing property.

The power of the first three seconds

Real estate video reels must grab viewers’ attention from the very beginning. People consume a lot of content on social media sites, so they scroll through content fast. Therefore, the first moment of a video must be impactful enough for viewers to stop scrolling and watch the video.

A hook for a real estate video can be something as impactful as revealing a stunning room, such as a living room, or a stunning view from above the property, or a unique feature in a property’s design.

Examples of attention-grabbing opening scenes

  • A fast reveal of a luxury kitchen island
  • A seamless transition from the front door to the living space
  • A drone shot focusing on the property’s surroundings
  • A before-and-after renovation video

These moments immediately communicate value and excitement.

Turning property features into visual stories

Every property has unique features that may be used as storytelling in the reel. Rather than presenting these features individually, real estate videos may feature these as part of a story.

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For instance, the reel may begin with a shot of morning coffee in the kitchen, followed by another shot of a well-lit home office, and then another shot of relaxing in the backyard.

Lifestyle moments that resonate with buyers

  • Preparing coffee in a sunlit kitchen
  • Working comfortably in a dedicated office space
  • Relaxing in a cozy living room
  • Enjoying the sunset from a balcony or garden

These are storytelling moments that turn property videos into experiences.

Why video content helps homes sell faster

Today’s home buyers are likely to look at properties online before reaching out to agents.

As the viewer interacts with the reel, it increases their chances of remembering the property and also sharing it with others. Moreover, social media algorithms favor videos, so these reels have greater chances of reaching a larger audience.

Thus, it increases their chances of receiving more inquiries and making faster sales.

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How AI tools simplify real estate video creation

Previously, creating professional videos for properties involved using advanced video editing tools or hiring professionals to create videos for agents. However, with the introduction of AI tools, it is now much simpler.

Agents can use a free AI video generator tool to create videos by uploading images, videos, and property details, which will then create a draft video for the agent.

Agents no longer need to spend hours editing videos using these tools but can simply focus on capturing high-quality images for their videos.

From property photos to engaging real estate reels with Pippit

Pippit is another tool that simplifies creating engaging videos from property photos and videos for agents to use on social media platforms.

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Step 1: input any property link, media, or photo

To begin, select “Video generator” from the left-hand side menu in Pippit. You can input your idea, paste a link to the property listing, or add media such as photos, a PDF, or a video tour of the home. Next, click “Generate.”

Pippit will automatically generate video drafts based on the media added.

Step 2: Personalize your video

Pippit displays the chosen media and property details in a video format after generating the video using the media uploaded in the previous step. You can select your video style and customize settings such as avatar, voice, ratio, language, and length.

In the video editor, you can customize the video reel by adjusting video clips, text overlays that highlight features, transitions, visual effects, and background music.

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Step 3: Save the video

When the video is ready, click “Export.” You can also publish the video reel directly to social media platforms like TikTok, Facebook, or Instagram, or save it for later use. This way, agents can promote their listings on multiple platforms without needing to edit the video again.

Creative reel ideas for real estate agents

Some creative reel ideas that can be employed by real estate agents include:

  1. Property walkthrough highlights

Short videos can be used to create quick transitions between rooms to show the overall layout of the property.

  1. Neighborhood lifestyle clips

Videos can be used to show the lifestyle that is offered by the property’s neighborhood.

  1. Transformation and staging reels

Videos can be used to show the transformation that is possible with the property.

  1. Quick feature showcases

Videos can be used to show the features that the property has.

These types of videos can be used to keep the content fresh and interesting while catering to the interests of different types of customers.

Building a recognizable real estate video style

A big part of the success of any real estate video marketing campaign is the element of familiarity that is built into it. This is because, over time, the audience becomes accustomed to the style and is able to recognize it as that of the real estate agent.

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By using the same style and type of video across multiple reels, the real estate agent is able to create a recognizable style that is associated with them.

Turning social media engagement into real buyers

Not only do engaging reels entertain, but they also inspire action. An engaging video on real estate can inspire potential buyers to learn more.

Adding a call to action in the video, such as asking the viewer to schedule a showing or visit the listing page, can also help convert potential buyers into actual buyers.

When engaging reels are informative, visually engaging, and easy to share, they can be great tools for attracting potential buyers.

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Sell homes faster with engaging reels powered by Pippit

The real estate market is a dynamic industry, and video content is one of the most effective tools for capturing the attention of potential buyers in the market. Scroll-stopping reels are great tools for connecting with potential buyers instantly.

Pippit is here to make it easier than ever to turn your property photos, clips, and details into engaging video reels, perfect for the modern social media landscape.

Ready to turn your real estate listings into engaging video reels that capture the attention of potential buyers? Try Pippit today and start creating engaging reels that can help your listings sell faster.

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Opposition pledges to restrict welfare for foreigners

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Opposition pledges to restrict welfare for foreigners

The coalition has announced its plan to rein in migration by tying it to housing supply as well as restricting the welfare foreigners receive.

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Global Market Today: Asian stocks, US futures climb on tech optimism

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Global Market Today: Asian stocks, US futures climb on tech optimism
Asian stocks advanced after a surge in US tech shares pushed Wall Street to a record, masking worries about inflation that have driven bets the Federal Reserve will raise interest rates next year.

A gauge of regional stocks edged 0.1% higher after US benchmarks closed at record highs. A strong outlook by Cisco Systems Inc. lifted Nasdaq 100 futures contracts 0.5%, reinforcing the bullish narrative for the technology sector. The company’s shares surged 18% in extended trading.

Chinese equities, at their highest level since 2021, were set for a 1% advance, with attention on the summit between President Donald Trump and Xi Jinping in Beijing. Technology shares will be closely watched after Alibaba Group Holding Ltd. and Tencent Holdings Ltd. posted revenue that missed estimates. The offshore yuan is on its best winning streak since 2017.

A drop in oil also helped sentiment on Wednesday, while a $25 billion sale of 30-year bonds saw investors snagging 5% yields on those maturities for the first time since 2007. An index of the dollar was fractionally higher Wednesday, while gold fell for a second session. Investors fled Treasuries after back-to-back US inflation reports this week showed mounting price pressures.

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US stocks have pushed to record highs, supported by strong corporate earnings and expectations that AI-driven spending will sustain growth. Traders are also turning to geopolitical developments in Iran and the summit between Xi and Trump for next moves, as concerns mount that the war in the Middle East could keep inflation elevated and weigh on the global economy.


“Attention now turns to ongoing geopolitical headlines with President Trump continuing his visit to China and markets remaining highly sensitive to any developments surrounding the Strait of Hormuz,” Nick Twidale, chief market analyst at AT Global Markets, wrote in a note to clients.
Trump arrived in Beijing for the first state visit to China by a US leader in nine years, as the world’s two largest economies look to stabilize ties with a summit playing out against the backdrop of the Iran war.Trump is scheduled to meet with Chinese President Xi Jinping at the Great Hall of the People on Thursday morning.

Elsewhere, US inflation reports this week have shown mounting price pressures, pushing traders to boost wagers on a Fed rate hike in the coming year. The yield on benchmark 10-year Treasuries rose to the highest since July.

US wholesale inflation accelerated in April to the fastest pace since 2022 on a war-driven increase in energy prices that’s feeding into higher freight transportation costs. The producer price index rose 6% from a year ago, according to Bureau of Labor Statistics data out Wednesday, eclipsing economist estimates and coming in after a hot consumer price readout.

“One takeaway is that companies are not passing through costs to consumers across the board just yet,” noted Chris Low at FHN Financial. “But company input costs are sharply higher, which obviously increases pressure to pass through costs in future.”

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Separately, the Senate narrowly confirmed Kevin Warsh as chair of the Fed, setting up the most controversial leadership transition at the US central bank in decades and a test of its political independence.

First-quarter profits at S&P 500 companies have surged 27% so far, more than double the roughly 12% analysts had expected — the fastest year-on-year earnings growth outside of recoveries from major shocks since 2004.

The bullish run for US stocks may extend should a recovery in earnings and still-low positioning outweigh the threat from higher bond yields, said Max Kettner at HSBC Holdings Plc.

Morgan Stanley strategists are turning more positive on US equities in a bet that profits and a strong economy will keep the bull market running. The team led by Mike Wilson expects the S&P 500 to reach 8,300 in the next 12 months. The gauge is currently trading near 7,444.

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“Resiliency in earnings data despite geopolitical risk, private credit concerns and AI disruption is supportive of our view,” Wilson said.

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Higher Europe air fares 'inevitable', says industry head

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Higher Europe air fares 'inevitable', says industry head

Flying by air will get more expensive as oil prices remain high after the US and Israel’s conflict with Iran.

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StubHub Holdings, Inc. (STUB) Q1 2026 Earnings Call Transcript

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

StubHub Holdings, Inc. (STUB) Q1 2026 Earnings Call May 13, 2026 5:00 PM EDT

Company Participants

Jonathan Schaffer
Eric Baker – Founder, CEO, & Chairman
Constance James – Chief Financial Officer

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Conference Call Participants

Eric Sheridan – Goldman Sachs Group, Inc., Research Division
Douglas Anmuth – JPMorgan Chase & Co, Research Division
Mark Stephen Mahaney – Evercore Inc.
Justin Post – BofA Securities, Research Division
Logan Whalley – TD Cowen, Research Division
Brian Pitz – BMO Capital Markets Equity Research
Shweta Khajuria – Wolfe Research, LLC
Andrew Boone – Citizens JMP Securities, LLC, Research Division
Jed Kelly – Oppenheimer & Co. Inc., Research Division
Cameron Mansson-Perrone – Morgan Stanley, Research Division
Jason Bazinet – Citigroup Inc., Research Division
Ryan Sigdahl – Craig-Hallum Capital Group LLC, Research Division
Brandon Ross – LightShed Partners, LLC

Presentation

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Operator

Good day, ladies and gentlemen, and thank you for standing by. Welcome to StubHub’s First Quarter 2026 Earnings Conference Call. [Operator Instructions] Please note that this conference call is being recorded today, May 13, 2026. I will now turn the call over to Jonathan Schaffer, SVP, Investor Relations with StubHub.

Jonathan Schaffer

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Thank you. Good afternoon, and thank you for joining us to discuss StubHub’s first quarter 2026 results. For reference, our first quarter earnings release and presentation are available under the Quarterly Results section of our Investor Relations website at investors.stubhub.com.

Before we begin, please note that today’s call will include forward-looking statements. These forward-looking statements are based on the company’s current expectations and are not guarantees of future performance. These statements are subject to numerous risks and uncertainties that could cause actual results to differ materially from what we expect. Although the company believes the expectations reflected in such forward-looking statements are based on reasonable assumptions, it can make no assurance related to its expectations. We refer you to our recent SEC filings for a more detailed discussion of the

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Analysis-As Iran war jolts Air India, Lufthansa and Cathay pounce on fast-growing market

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Analysis-As Iran war jolts Air India, Lufthansa and Cathay pounce on fast-growing market


Analysis-As Iran war jolts Air India, Lufthansa and Cathay pounce on fast-growing market

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LARRY KUDLOW: Ironically, Trump at Beijing plans the final blows to finish off the scourge of Iran

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LARRY KUDLOW: Will economic starvation bring Iran to their unconditional knees?

April was a bad month for inflation. No doubt about it. Both the consumer price index and the producer price index ran hotter than expected. There’s a lot of hand-wringing among the legacy press and the Democratic party. Yet financial markets, which are smarter than the lefty press and the Democrats, hardly reacted to it at all. The S&P 500 and the Nasdaq hit new record highs. The Dow Jones was basically flat. Bond rates are still in their year-long range. World oil prices actually fell slightly.

There is no catastrophe. I’m sure the Federal Reserve and its new chairman, Kevin Warsh, will be keeping a close eye on prices. Yet I doubt if they’ll take any particular actions. The best thing they can probably do right now is nothing. Shrink the balance sheet if possible. Start working on new economic models that show that low unemployment does not cause high inflation. Nor does strong economic growth.

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Inflation is running hot right now because President Trump and Prime Minister Benjamin Netanyahu are working hard to finish off Iran once and for all. A temporary bulge in gasoline and other prices is a small price to pay to destroy a country that is the world’s enemy. Like the Nazis of almost 100 years ago. Developing nuclear bombs that will destroy America, Israel, and the rest of the civilized world — if those crazies get a chance to do it. Yet they must never get a chance to do it.

That’s why a couple of months of inflation is a small price to pay. Mr. Trump has of course given middle-class America all kinds of tax cuts that are offsetting most of the $4.50 gasoline. Call it a push. The American economy is strong and resilient. It grew at 2 percent plus in the first quarter. And may grow as much as 4 percent in the second quarter. Unemployment is a low 4.3 percent. Americans are working. That’s a wonderful thing. Yet if we ever backed off Mr. Trump’s commitment to destroy the Iranian regime and their nuclear capabilities, we’d lose everything, including our whole economy. And this must never happen. I’m sure Mr. Trump will tell this to President Xi when they meet tomorrow.

America will not give up. Iran must not have any nuclear capabilities. Look, Mr. Xi helped make Iran the monster that it is today by arming them to the teeth and, through the purchase of 90 percent of Iran’s oil, they financed those arms. Mr. Xi gave them weaponry through a space satellite system. Mr. Xi gave them money denominated in Chinese yuan. Now he’s unhappy because the Strait of Hormuz is closed and the oil has disappeared. Yet don’t expect Mr. Xi to give us much help with Iran. As I said, it was their creation in the first place.

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America will take care of Iran. I think the big news today is not so much hotter than expected inflation. It’s that Mr. Trump is meeting with his top military and national security advisers to plan a reopening of project freedom that will reopen the Strait and to complete the combat bombing missions.

Scott Bessent’s Treasury, meanwhile, has apparently turned the lights off at Kharg Island. Bombing could be next. Any of this would destroy what’s left of Iran’s economy. How ironic that Mr. Trump is planning the finishing touches that will end the scourge of Iran, even while he’s meeting at Beijing with Iran’s principal sponsor. Think of that.

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Inovio Pharmaceuticals, Inc. (INO) Q1 2026 Earnings Call Transcript

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

Operator

Good afternoon, ladies and gentlemen, and welcome to the Inovio First Quarter 2026 Financial Results Conference Call. [Operator Instructions] This call is being recorded on Wednesday, May 13, 2026. I would now like to turn the conference over to Jennie Willson. Please go ahead.

Jennie Willson
Director of Communications

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Good afternoon, and thank you for joining the Inovio First Quarter 2026 Financial Results Conference Call. Joining me today on today’s call are Dr. Jacqui Shea, President and Chief Executive Officer; Dr. Mike Sumner, Chief Medical Officer; Steve Egge, Chief Commercial Officer; and Peter Kies, Chief Financial Officer.

Today’s call will review our corporate and financial information for the quarter ended March 31, 2026, as well as provide a general business update. Following prepared remarks, we will conduct a question-and-answer segment. During the call, we will be making forward-looking statements regarding future events and the future performance of the company.

These statements relate to our business plans to develop Inovio’s DNA medicines platform, including the FDA’s ongoing review of our BLA for INO-3107, including the October 30, 2026, PDUFA target date and our yet-to-be scheduled meeting with the FDA to discuss eligibility for the accelerated approval program, our belief that INO-3107 fulfills the criteria for accelerated approval; the potential benefits of INO-3107, including our belief that it has a positively differentiated product profile and the

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Florida bans sloth imports after dozens die of animals at Sloth World facility

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Florida bans sloth imports after dozens die of animals at Sloth World facility

Florida wildlife officials signed an executive order on Wednesday to temporarily ban the importation of sloths following dozens of animal deaths at an Orlando facility.

Florida Fish and Wildlife Conservation Commission (FWC) executive director Col. Roger Young said the planned attraction, Sloth World, has relinquished all of its permits after a fatal intestinal infection swept through its animals.

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Young confirmed the outbreak is isolated to Sloth World and said inspections of other Class III wildlife facilities in Florida found no widespread issues.

Sloth World

Sloth World was a planned attraction in Orlando, Fla. (Ricardo Ramirez Buxeda/Orlando Sentinel/Tribune News Service via Getty Images / Getty Images)

WORLD’S FIRST SMART DOG COLLAR USES AI TO TRACK PET HEALTH, DETECT ESCAPE ATTEMPTS NATIONWIDE FOR PET PARENTS

The crackdown comes after Sloth World imported at least 69 wild-caught sloths for a planned “Slotharium” exhibit, according to the Sloth Conservation Foundation (SloCo). 

At least 31 of the sloths died before the facility opened to the public and roughly 24 sloths remain unaccounted for.

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Following Sloth World’s closure, 13 surviving sloths were relocated to the Central Florida Zoo & Botanical Gardens on April 24 for emergency veterinary treatment.

Three of the sloths that arrived in the most critical condition — Bandit, Habanero and Dumpling — have since died, according to the zoo.

Sloth cages at Sloth World

PETA alleges sloths owned by Sloth World died in the dark inside cages. (Florida Fish and Wildlife Conservation Commission inspection report via PETA / Fox News)

AWARD-WINNING PILOT AND WIFE DIE IN PLANE CRASH AFTER DIRTY WINDOWS PROMPT EMERGENCY LANDING, PET DOG SURVIVES

Necropsy reports confirmed the primary cause of death for the animals was severe emaciation, with Bandit also suffering from abnormal fluid accumulation in his body.

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The youngest and smallest of the rescued group, a sloth named Mr. Ginger, remains in critical condition in intensive care.

Zoo veterinary staff are working around the clock to save the remaining sloths and recently received a special shipment of fecal samples from healthy sloths at the Los Angeles Zoo to help restore the gut microbiome of the sick animals.

Split of the sloths (from right) Mr. Ginger, Dumpling and Habanero.

Sloths Mr. Ginger, left, Dumpling and Habanero. (Central Florida Zoo & Botanical Gardens)

DOG TREATS RECALLED OVER FEARS OF SALMONELLA CONTAMINATION, FDA SAYS

SloCo officials said the surviving sloths can never be released back into the wild because their exact origins are unknown. Returning the animals could carry genetic risks to wild populations and the potential of introducing foreign pathogens.

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Since sloths have lifespans of over 50 years, the organization said survivors now face a lifetime in human care at accredited Association of Zoos & Aquariums (AZA) facilities.

Earlier this month, U.S. Rep. Maxwell Frost, D-Fla., and Democratic Florida State Rep. Dr. Anna Eskamani visited the Central Florida Zoo to meet with conservationists and discuss overhauling the permitting and importation of exotic animals.

Sloth World news conference

Florida state Rep. Anna Eskamani, left, Sam Trull, co-founder and executive director of The Sloth Institute in Costa Rica, Dr. Rebecca Cliffe, founder and executive director of The Sloth Conservation Foundation, and Orange County Commissioner Nicole (Ricardo Ramirez Buxeda/ Orlando Sentinel/Tribune News Service via Getty Images / Getty Images)

AMAZON’S RING EXPANDS AI-POWERED NETWORK TO HELP LOCATE LOST DOGS

Florida’s temporary 60-day pause on imports will likely have national implications, as roughly 98% of sloths imported into the U.S. enter through Miami.

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Wildlife advocacy groups, including The Sloth Institute (TSI), SloCo and People for the Ethical Treatment of Animals (PETA), urged officials to take the executive order further, pushing for permanent federal protections.

Split of sloths receiving medical treatment at the Central Florida Zoo & Botanical Gardens.

Split of sloths receiving medical treatment at the Central Florida Zoo & Botanical Gardens. (Central Florida Zoo & Botanical Gardens / Fox News)

“Sloth World is an egregious example of the damaging effects of the sloth trade on the welfare and conservation of sloths,” TSI Co-Founder Sam Trull wrote in a statement provided to FOX Business.

Rebecca Cliffe, founder of SloCo, added the tragedy has “pulled back the curtain on an industry that is extremely dark and damaging.”

“Why did Sloth World not have to declare the deaths of the sloths in their care?” Cliffe said. “Why was all of this legally able to happen?”

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PETA submitted a complaint April 30 to the Florida Department of Law Enforcement calling for a cruelty investigation into Sloth World co-owners Peter Bandre and Benjamin Agresta.

PETA spokesperson Cydnee Bence told FOX Business the sloths were “snatched from their rainforest homes, endure[d] a terrifying journey, [and] were left to die in a barren warehouse.”

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Split of sloths (from right) Bandit and Mr. Ginger.

Sloths Bandit, left, and Mr. Ginger. (Central Florida Zoo & Botanical Gardens / Fox News)

“There’s no excuse for tearing animals out of their wild homes just so humans can harass them,” Bence said. “… With Sloth World in particular, it was a mass death by greed. Being confined in a totally unsuitable storage unit, just to be used in a roadside zoo is egregious. 

“PETA is definitely looking forward to seeing Bandre and Agresta being held accountable for their actions and urges everyone to steer clear of any facility that uses wild animals as photo ops.”

The FWC, Sloth World and Central Florida Zoo did not immediately respond to FOX Business’ requests for comment.

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Trump, Xi set for Beijing talks with trade truce, Iran war at stake

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Trump, Xi set for Beijing talks with trade truce, Iran war at stake

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Cisco layoffs loom as company pivots deeper into AI after strong quarter

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Cisco layoffs loom as company pivots deeper into AI after strong quarter

Cisco Systems is planning to cut nearly 4,000 employees as part of a broader strategic shift toward artificial intelligence (AI), following a stronger-than-expected earnings report on Wednesday.

The layoffs, representing less than 5% of the company’s global workforce, sent shares up roughly 20% in after-hours trading.

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The San Jose-based tech giant said the move reflects its strategy to position itself for the AI era by redirecting investment toward areas with the strongest demand and highest value.

“I’m confident Cisco will be one of those winners. This means making hard decisions,” Cisco CEO Chuck Robbins said. 

META’S BAY AREA LAYOFFS AFFECT ROUGHLY 200 WORKERS AS COMPANY POURS BILLIONS INTO AI INFRASTRUCTURE

Cisco Systems Headquarters Ahead Of Earning Figures

Cisco’s slated layoffs represent roughly 5% of the company’s global workforce. (David Paul Morris/Bloomberg via Getty Images, File / Getty Images)

“With this, we are making changes today that will result in the reduction of our overall workforce in Q4 by fewer than 4,000 jobs, representing less than 5% of our total employee base.”

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Hours earlier, the company reported Q3 FY2026 earnings that significantly exceeded Wall Street expectations. 

Revenue hit a record $15.8 billion, compared with $15.56 billion expected, while adjusted earnings per share came in at $1.06 versus $1.04 expected.

Ticker Security Last Change Change %
CSCO CISCO SYSTEMS INC. 101.87 +2.58 +2.60%

Year-over-year revenue growth reached 12%, rising from $14.15 billion in the same quarter last year, which ended around April 26.

Cisco also said it has secured $5.3 billion in AI infrastructure orders from hyperscalers year to date. If momentum continues, the company expects to generate about $9 billion in FY2026 AI orders, up from a prior estimate of $5 billion. FY2026 revenue from this segment is also projected to reach $4 billion, revised upward from a $3 billion projection.

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PRIVATE SECTOR ADDED 63,000 JOBS IN FEBRUARY, ABOVE EXPECTATIONS, ADP SAYS

Chuck Robbins speaks during a conference

Chuck Robbins, chief executive officer of Cisco Technologies Inc., speaks at the Semafor World Economy Summit during the International Monetary Fund (IMF) and World Bank Spring meetings, April 15, in Washington, D.C. (Aaron Schwartz/Bloomberg)

Despite reporting record-breaking revenue, the company said it plans to issue workforce notifications starting May 14 across its global operations as it continues shifting focus toward high-growth areas such as AI, security and networking.

The company said it will support affected employees with severance packages, extended training resources, and job placement assistance through its internal and external placement services program, which reportedly helped roughly 75% of participants secure new roles. 

Cisco AI

Cisco will lay off nearly 4,000 employees amid company’s AI push.  (Photo Illustration Omar Marques/SOPA Images/LightRocket via Getty Images / Getty Images)

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Cisco estimates that its restructuring plan, including severance and related costs, will result in pre-tax charges of up to $1 billion. 

The company expects to recognize approximately $450 million of those charges in the following quarter, with the remainder to be recorded in fiscal 2027. 

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