Eric Schmidt is the latest AI advocate to get booed by students
The University of Arizona class of 2026 weren’t impressed by his AI remarks
There’s been a growing backlash to the tech from graduates
Less than a week after University of Florida students booed real estate executive Gloria Caulfield for mentioning AI at their commencement speech, ex-Google CEO Eric Schmidt has been given the same treatment for the same reason at the University of Arizona.
“You will help shape artificial intelligence,” seems to be the line that the students took the most umbrage at, as per The Verge, though Schmidt also acknowledged the worries and fears that come along with AI — including significant changes in the jobs market.
Ex-Google CEO Gets Booed While Discussing AI in Commencement Speech | WSJ News – YouTube
With Caulfield’s address, it was the “artificial intelligence is the next industrial revolution” line that got the loudest boos, while The Register reports on a similar reaction to mentions of AI at the Middle Tennessee State University by record producer Scott Borchetta.
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It seems like the graduating class of 2026 really aren’t ready to hear about the benefits of AI at the moment, and are much more concerned about an AI apocalypse arriving — a worry driven by a rise in deepfakes, hallucinations, energy shortages, and out-of-control agentic bots.
Most of the online reaction to Schmidt’s speech was negative. “Learn to read the room,” advised one Redditor, while another described it as an “insane message” to deliver to new graduates who are being told that AI might take up all the jobs they’re about to apply for.
For others, it’s not that AI is inherently bad as a technology, but rather that AI companies and regulators aren’t doing enough to help those who will be negatively affected by it. There’s a real concern that the rich will get richer and leave everyone else behind.
We’re at an interesting crunch point where we’ve got AI companies increasingly hyping up the technology, while many businesses struggle to use it effectively, and those who think they may be displaced by AI continue to rail against it.
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As for Schmidt’s former company, Google, it’s hosting its annual I/O show later today, and there should be a lot more AI packed into the announcements: if you want to hear what the future holds (and cheer or boo accordingly), you can follow along online.
Most email marketers aren’t failing because their product is weak or their copy is bad. They’re failing because they’re sending the same message to everyone and calling it an email marketing campaign. With inboxes receiving an estimated 376 billion emails a day in 2025, generic blasts don’t just underperform; they get ignored.
The good news is that email still delivers a higher return than any other digital marketing channel, averaging $36 to $42 for every dollar spent, according to data from Litmus and HubSpot. The gap between average and high-performing campaigns comes down to a handful of tactical decisions. Here’s what separates them.
1. Segment your list — and keep those segments fresh
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Segmented campaigns generate up to 760% more revenue than untargeted ones, according to Campaign Monitor data. That’s not a small edge. It’s the difference between a campaign that pays for itself and one that quietly erodes your sender reputation.
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Segmentation doesn’t have to mean dozens of micro-lists. Start by grouping subscribers based on where they are in the customer journey: new sign-ups, active buyers, and lapsed customers. From there, layer in behavioral signals like recent clicks or product category interest. Tools like Campaigner and ActiveCampaign support behavior-based segmentation that updates automatically as subscribers interact with your emails or website.
One thing many marketers miss: segments go stale. A customer who bought from you eight months ago and hasn’t opened an email since needs different messaging than someone who clicked three times last week. Build a re-engagement flow for dormant contacts before they start dragging down your deliverability metrics.
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2. Personalize beyond the first name
Dropping a subscriber’s first name into a subject line is a good start, but it’s table stakes. Personalized subject lines lift open rates by around 26%, according to Campaign Monitor, though deeper personalization tied to behavior or purchase history can push those gains much further.
Dynamic content blocks let you show different email content to different segments without building separate campaigns. A retailer, for example, can send a single email that surfaces different products for different buyer segments, with the rest of the copy staying identical. Platforms like Campaigner offer dynamic content features that pull from CRM data or purchase history to tailor individual sections of an email automatically.
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The practical benchmark worth aiming for: more than 80% of marketers report performance improvements when they use subject line personalization, per Omnisend research. Combining that with content-level personalization typically compounds the gains.
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3. Build automation workflows around what subscribers actually do
Automated emails make up just 2% of total email volume, yet they drive 37% of all email-generated sales, according to Litmus. The math is hard to argue with.
The highest-performing automations are behavioral, triggered by actions like signing up, viewing a product, or abandoning a cart. Abandoned cart emails alone achieve an average open rate of 50.5% and a conversion rate of over 3%, based on Klaviyo benchmark data. That’s well above what a standard promotional newsletter will deliver. Most mid-range and enterprise email platforms include visual workflow builders that let you map out multi-step journeys with branching logic, including Campaigner and HubSpot.
If you’re starting from scratch, a welcome series and a cart recovery flow will cover the majority of high-value automation use cases for most businesses. Add a re-engagement sequence once those are running.
(Image credit: ActiveCampaign)
4. A/B test with a clear hypothesis, not a gut feeling
A/B testing works best when you treat it as a structured experiment rather than a chance to try things and see what sticks. Pick one variable, state what you expect to happen, and let the test run until you have a statistically meaningful result. Testing subject lines against a large enough segment, typically at least 1,000 contacts per variant, is usually where the biggest gains are found first.
Subject line length and personalization are both worth testing systematically. Research from Snov.io shows that subject lines with six to ten words tend to outperform shorter or longer ones on open rates, though your audience may behave differently. Send time and day of week also affect performance: some analyses identify Tuesday and Thursday as the strongest days for B2B emails, but your own historical data will always give a more accurate picture than industry averages.
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Build a testing log so you don’t repeat experiments or lose track of what you’ve already learned. Even small lifts compound meaningfully over a year of consistent testing.
5. Sort out your deliverability foundations first
None of the tactics above matter if your emails are landing in spam. Deliverability is often treated as a technical afterthought, but it’s the precondition for everything else working.
Start with authentication. Setting up SPF, DKIM, and DMARC records for your sending domain tells inbox providers that your emails are legitimate. Only 33.4% of senders had DMARC configured correctly as of 2025, per industry data, meaning most businesses are unnecessarily exposed to inbox placement problems. Google and Yahoo both tightened enforcement standards in 2024, and non-compliant senders face increased filtering as a result.
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List hygiene matters just as much. Sending to a large number of invalid addresses or disengaged contacts inflates your bounce rate and signals to inbox providers that your domain is low-quality. Most platforms let you suppress contacts who haven’t engaged in 90 to 180 days, which protects your sender reputation without requiring you to permanently delete those contacts.
6. Design every email as though it will only be read on a phone
More than half of all email opens now happen on mobile devices, with some estimates putting that figure closer to 65%. If your email doesn’t render cleanly on a small screen, a significant share of your audience will delete it before reading a single line.
Single-column layouts work best on mobile. Keep your font size at 14px or above for body text and make sure your call-to-action button is large enough to tap without zooming in. More than 50% of mobile users delete emails that don’t display correctly, according to ZeroBounce data, so a poorly formatted email leaves a negative impression that’s hard to walk back.
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Most email platforms include mobile preview tools. Use them on every campaign, not just the ones you consider high-priority.
7. Track metrics that actually reflect engagement
Open rates have become a less reliable indicator of genuine engagement since Apple introduced Mail Privacy Protection in 2021. With around 64% of Apple Mail users on MPP, which pre-loads email images regardless of whether the subscriber actually opened the message, open rate figures are now artificially inflated for many senders.
Click-through rate (CTR) and click-to-open rate (CTOR) are more trustworthy signals. CTR measures how many recipients clicked a link relative to total emails sent; CTOR compares clicks to opens, giving you a clearer read on whether your content resonates with people who did engage. Revenue per email is arguably the most useful metric for ecommerce senders, as it connects campaign performance directly to business outcomes.
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We’d also recommend tracking unsubscribe rate by segment and campaign type. A sudden spike often signals a content mismatch or frequency problem that’s worth addressing before it compounds into a deliverability issue.
Solar will become the largest source of power in the next decade, surpassing coal, oil and natural gas, according to a new report from BloombergNEF. The tectonic shift will occur alongside a historic rise in the use of energy driven by AI and the electrification of entire industries.
“Solar is winning the race,” Matthias Kimmel, head of energy economics at BloombergNEF, told TechCrunch.
BloombergNEF expects the shift to happen on economic grounds alone — solar is simply too cheap to ignore. Pakistan, for example, has added 25 gigawatts of solar power in the last two years after natural gas prices spiked following Russia’s invasion of Ukraine. The transition could be even swifter if countries take more aggressive measures to curb their carbon emissions.
The power handoff comes as investors are viewing energy as one of the biggest opportunities for growth in recent decades. Data centers have been at the center of the obsession, and BloombergNEF’s data reinforces the scale of the opportunity. The energy consultancy expects data centers to drive an additional 1 terawatt of utility-scale solar, 400 gigawatts of solar, 370 gigawatts of natural gas, and 110 gigawatts of coal.
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But because of gas and coal’s ability to operate 24/7, BloombergNEF expects those fossil fuels to provide 51% of incremental generation for data centers by 2050. Put simply, tech companies and data center developers will have an outsized influence over which energy sources remain viable by mid-century.
Those forecasts aren’t ironclad, though. Other technologies have been vying for a piece of the data center market, including long-duration energy storage, geothermal, and nuclear. Big batteries received a boost from Google, which has included $1 billion worth of 100-hour batteries from Form Energy in a recent data center project. And both geothermal and nuclear power show promise following the blockbuster IPOs of both Fervo Energy and X-energy this month.
Competition from photovoltaics will be stiff, though. Solar panels have spread dramatically in recent years, spurred by declining costs that show no sign of stopping. By 2035, prices are expected to drop another 30%, outcompeting coal and natural gas. By 2050, solar panels are expected to generate more than twice as much electricity as natural gas.
Solar’s falling costs can be attributed to two causes: One is China’s industrial policy, which has favored the technology, subsidizing manufacturers and flooding the market. The other is mass manufacturing, which has helped wring costs out of solar at a remarkable pace.
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Generally, “costs fall with every doubling of of installed capacity,” Kimmel said. “In the case of solar, it has gone even faster than that.”
Solar’s abundance is starting to push grid-scale batteries down the same path. In Spain and Italy, standalone solar farms are no longer profitable because a surplus of solar power has driven down daytime electricity prices, Kimmel said. In response, developers have started building so-called hybrid renewable power plants, which pair solar panels with batteries to take advantage of higher evening prices.
The current state of the battery market is akin to where solar was in 2020, BloombergNEF said. Last year, 112 gigawatts of grid-scale batteries were installed worldwide. By 2035, the company expects that figure to nearly triple. Companies from Redwood Materials to Ford have launched energy storage businesses to capitalize on the trend.
The missing piece in this report was the Iran War, which started when BloombergNEF was too far along in the process to make any major changes. The team did test the effects of two scenarios on various countries’ dependence on energy imports.
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Under the economic transition scenario, in which decarbonization is driven largely by dollars and cents rather than regulations, every country would reduce its reliance on foreign energy, including oil powerhouse Saudi Arabia. Under a net-zero scenario, which sees regulations driving deeper decarbonization, every country would be able to virtually eliminate its reliance on energy imports.
“The transition, which in many ways is cost efficient, is actually good for energy independence,” Kimmel said.
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All those cheap cameras on Amazon: Readers often ask, why spend $400 on a GoPro when they can get a camera with 4K video for $100? It’s a fair question, and the answer comes down to software, primarily image stabilization. Action cameras are designed to be strapped to helmets or clipped to your chest while you skydive, rock climb, and race through the city on a scooter. Without stabilization, the results are something even your closest friends won’t sit through. So yes, you’ll get 4K footage with the cheaper cams, but it’ll be footage no one wants to see. In our view, you’re better off spending another $100 for an older GoPro (Hero 11 or 12) on sale.
Best Accessories to Trick Out Your Camera
Photograph: Scott Gilbertson
Once you have an action camera, you’re good to go for most use cases. GoPro, Insta360, and DJI all provide helmet mounts and other ways to stick your camera where you want it. But there are some nice extras that can make getting that shot you’re dreaming of even easier. Here are a few:
A good microSD card: You may get an SD card with your camera. Insta360’s SD cards are pretty good actually, but I tend to use SanDisk’s Extreme cards because they’re fast and, as a bonus, waterproof. You can pick up a 512-GB card for around $70. I also like Samsung’s Pro Plus microSD cards, which are a little faster in my tests. You can grab a 256-GB for around $96. DJI has some specific recommendations for microSD cards to use with the Action 6. Of their list the one I recommend is the Lexar Professional Silver Plus ($24).
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GoPro Media Mod for $79: GoPro’s sound is OK out of the box, but if you want higher-quality audio, this is where you start. Not because the Media Mod produces great sound—it’s better than the camera, but still not great. What it offers is a microphone jack. Plug in a high-quality microphone and you’ll finally have awesome sound. (Not recommended while skydiving.)
Handlebar/seatpost/pole mount for $40: This is my favorite mount for mountain biking, but it’ll also work on ski poles and any other round object you want to clamp it to.
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Motorcycle accessory bundle for $50: If you ride, this mount for Insta360 cameras (Ace Pro, X5, etc.) is a must-have. It’s one of the most secure clamps I’ve ever used, almost as good as a bench vice.
Yallsame tripod mount for $10: Action cameras offer many ways to mount them, but one that’s curiously missing is the traditional quarter-inch tripod screw mount. The GoPro Hero 13 has one, but this three-pack of adapters solves the problem for the others.
Polarizer and ND filters: If you shoot around water, through glass, or in any other high-glare situation, a polarizing filter will help cut that glare. Neutral density (ND) filters hold back light to let you shoot at a wider aperture in bright light, helping to increase the amount of motion blur. Both are great additions to your action camera kit. If you have the Hero 13 Black you can get the new GoPro ND filter Four-Pack ($90), which automatically adjusts the camera settings when attached. This is huge since getting the shutter speed right with ND filters can take some trial and error. The GoPro ND filters handle all that for you. If you don’t have a HEro 13, I’ve tested and like DJI’s ND filter set for the Action 6 ($79). For older GoPros, I like Freewell’s polarizing and ND filters ($20). I suggest starting with an 8-stop ND or combo ND and polarizing filter.
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Floaty for $35: Another one for the water shooters, but well worth the money since it’ll keep your GoPro from ending up at the bottom of the sea. I haven’t tried it, but here’s one for the Insta360 Ace Pro 2 ($20), and at the time of updating the Action 6 is so new there doesn’t see to be a case. I can confirm that the older case will work, but the buttons don’t quite line up and it’s a pain to use. Hopefully DJI will get out an updated version soon.
Selfie stick for $25: I’ve tested a lot of selfie sticks and they’re almost all fine, but I keep grabbing this Insta360 version when I head out the door. It’s lightweight, small enough to fit at the bottom of my bag, and it’s affordable. If you want to go big, this Insta360 Extended Edition Selfie Stick ($100) can imitate a low-flying drone, perfect for use in national parks and other places where drones are forbidden.
There is a particular kind of frustration that comes with owning a speaker that sounds genuinely brilliant indoors but cannot follow you outside without the quality falling off a cliff the moment you unplug it.
Most portable speakers solve the portability problem by quietly compromising on the thing that made you want a good speaker in the first place, leaving you with something that is fine for a garden or a weekend away but never quite sounds like it means it.
Amazon has knocked $100 off the Sonos Move 2, a rare pre-Prime Day drop
The Sonos Move 2 solves the portability issue of speakers without skimping on sound quality, and with $100 off, there’s no better time to buy.
The acoustic architecture is the clearest signal that this is not a speaker that has simply been made weatherproof and sent outside — Sonos replaced the original Move’s single tweeter with two, creating a proper stereo soundstage with crisp vocals and instrument separation across left and right channels.
Automatic Trueplay tuning runs continuously in the background, analysing the acoustic environment wherever the speaker happens to be placed and adjusting the output accordingly, so it sounds considered whether it is on a kitchen worktop or a garden table.
Battery life sits at 24 hours on a single charge, which is double what the original Move offered, and when it does need power the included Wireless Charging Base handles it without requiring you to find a cable every time.
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The IP56 rating means rain, splashes, dust, and dirt are not a concern, and shock-absorbent materials give it enough resilience for the kind of accidental drops that happen when a speaker is actually being moved around regularly.
Connectivity covers Wi-Fi, Bluetooth, Apple AirPlay 2, and NFC, so it works equally well as a home speaker pulled into a multi-room Sonos setup or as a standalone Bluetooth speaker taken somewhere with no network at all.
Sonos Move 2 is a serious option for anyone who wants one speaker that does not ask them to choose between sound quality and the freedom to take it wherever the day goes, and with $100 off the asking price, the timing to commit has rarely looked better.
Shopping for a portable speaker is one of those decisions that genuinely rewards doing the research first, and our best Bluetooth speakers guide is the most efficient way to do it.
Oskar Block has never been able to stay away from entrepreneurship for long.
He was just 18 when he launched his first startup, building machine learning models for sports betting. “I’ve always been drawn to solving difficult data problems,” he told TechCrunch. He went on to consulting, where he helped companies with their AI integration strategies and learned what it took to get large enterprises to embrace the technology.
Block then took a role at an autonomous trucking company, where he saw firsthand how manual and slow the patent process was. The idea for his next company came one evening at dinner with a friend and colleague, Tobias Estreen, when Estreen’s father, a patent attorney, started recounting what his days looked like: “Reading the same kind of documents, the same way he had for thirty years,” Block recalled.
Block and Estreen saw an opening and teamed up with two others, Petrus Werner and Oscar Adamsson, to launch Stilta, an AI platform designed to automate the research and analytical work behind intellectual property cases — the kind of labor-intensive work that has historically made patent litigation slow and expensive. The startup announced a $10.5 million seed round on Tuesday, led by Andreessen Horowitz. Other investors include Y Combinator and operators from companies like OpenAI, Legora, and Lovable.
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Block, the company’s CEO, said Stilta works like a team of lawyers. Users put a patent number into the software along with any relevant content, and from there, a network of AI agents gets to work, searching for other patents might conflict with the claim, flagging similar property that could apply, and pulling the filing and court history of the patent.
“They reason in parallel and converge the way a room full of specialists would, but at a scale no human team can match,” Block said, adding that the lawyer or professional using the platform is still in the “driver’s seat” by guiding the analysis, not ceding it. “The output is litigation-grade: a report and claim charts with pinpoint citations to every piece of evidence.”
Other companies in this space include Solve Intelligence and DeepIP. Legal tech has become a hot sector amid the broader AI boom. Block said parts of the legal industry are already seeing AI-accelerated change, while other parts may not be ready for it for a long time.
The analytical work, he said, is already being overtaken by AI. For now, it’s still humans deciding the outcomes of cases. He also noted that many companies are holding on to patents they’ve “never enforced, never licensed, never even analyzed properly because the cost of doing so was prohibitive.”
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That cost barrier is what Stilta aims to lower. Making the patent litigation process more efficient and affordable could open up new doors for many companies that have long left their IP on the shelf and change how they think about the latent value sitting inside their patent portfolios.
“The question isn’t really whether the legal system is prepared for AI,” Block said. “It’s whether companies are prepared for what becomes possible when the analytical bottleneck disappears.”
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Expleo’s research explored how, in the age of AI, for many organisations, empathy is a fundamental skill.
Technology and consulting company Expleo has released the results of its AI Pulse sentiment tracker, Expleo AI Pulse for Ireland. The organisation collected data from 200 respondents across Ireland, Germany, France and the UK, to identify the levels of worry, excitement, trust and confidence in AI-led technology.
The research found that business leaders in Ireland, ahead of their contributing European counterparts, are far more likely to value empathy as a fundamental skill for managers in the age of AI, despite ongoing concerns around the impact AI will have on the global jobs market.
Data taken for the month of April found that Ireland’s business leaders believe human-centric, empathetic coaching and people leadership are among the most critical skills a manager can wield in the context of increased AI adoption. This was true for 28pc of participants based in Ireland, compared to 21pc in the UK, 18pc in Germany and 15pc in France.
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“The high proportion of business leaders valuing human-centred leadership actually shows a great level of AI maturity. Business leaders here understand that it is people who transform organisations, not AI,” said Phil Codd, managing director for Ireland, at Expleo.
AI transformation
In regions outside of Ireland, the most valued skill on average across the market was found to be the ability to integrate AI into workflows and drive change (25pc), however, Ireland by comparison was less convinced, with less than 20pc sharing this opinion.
There is also significant concern among Ireland’s business leaders, 45pc of whom are worried about how AI is transforming their organisation, up from 43pc since March. This fear is not as strongly felt outside of Ireland, standing at 41pc in the UK and only 34pc in France and Germany.
Codd said, “The organisations that will get the most from AI are not the ones racing to implement it fastest, but the ones investing in the human side. Ireland’s focus on empathy as a core management skill isn’t a reluctance to embrace AI, it’s an advanced understanding of what successful adoption actually requires.”
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Late last week International Data Corporation (IDC), in partnership with Dell Technologies, published a new global study exploring how European governments and public sector organisations are approaching sovereign and agentic AI and what it will take to deploy the technology at scale.
The report found that leaders in Europe’s public sector are showing strong drive in accelerating modernisation through agentic AI, however, efforts are being hampered by a gap in the skills needed to effectively operate advanced technologies. Almost 70pc of European public sector IT leaders, who participated in the research, stated that the current workforce is unable to keep pace with evolving technologies.
This was not dissimilar to a report published by Irish technology consulting company Accenture, which found that, for many employees, there is a growing disconnect between expectation around results from AI and the level of preparedness among employees.
Commenting on the findings of the Accenture report, Hilary O’Meara, the country managing director for Accenture in Ireland, said: “Ireland has all the ingredients to lead in the age of AI – a skilled workforce, a public and private sector proven to deliver, deep connections with the global technology industry, and genuine national ambition. Now the question is whether Irish business will play its part.
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Asus isn’t waiting for Apple’s lower-cost laptop story to settle. Its new Intel Wildcat Lake Vivobook 14SE and 16SE have launched in China, giving Windows laptop makers an early chance to crowd Apple on price and visible hardware.
The sharper threat is the Vivobook 16SE, which starts at CNY 4,599, about $675, with a higher-end display model at CNY 4,999, around $734. That pricier version adds a 16-inch 2560 x 1600 screen with a 144Hz refresh rate, variable refresh rate support, and a 400-nit brightness rating.
That gives Asus a clean comparison against the MacBook Neo before Apple’s affordable laptop gets more breathing room.
How much screen does Apple lose
The Vivobook 16SE gives Asus its clearest opening. The upgraded IPS panel has more resolution than the base screen option, plus the 144Hz refresh rate that can make scrolling and motion feel smoother.
For shoppers, the tradeoff is easy to understand. Apple still has ecosystem pull, but Asus can put a larger, faster display in front of buyers at a launch price that looks aggressive. If global pricing stays close to the China range, that advantage gets harder to shrug off.
Why does Wildcat Lake raise pressure
The Intel Core 5 320 inside both Vivobook models is another part of the squeeze. Asus is bringing Wildcat Lake to mainstream buyers early, giving the Vivobook 14SE and 16SE a newer chip story without pushing them into premium-laptop territory.
Wccftech / Intel
The rest of the spec sheet leans practical. Both models include 16GB of RAM, 512GB of PCIe 4.0 storage, two USB-C 3.2 ports with power delivery, two USB-A ports, HDMI 2.1, and a headphone jack. For many buyers, that means fewer dongles and a more familiar setup than Apple’s minimalist approach.
When does this become real competition
For now, Asus has only launched these Vivobooks in China. The company is expected to share global launch and availability details, but the price outside China is still missing.
That price will decide how serious the threat becomes. Apple can still lean on macOS, battery efficiency, and ecosystem loyalty, but Asus is making the entry-level comparison less comfortable. The next thing to watch is whether these same configurations come overseas without losing the value edge.
In the Dutch municipality of Waalre, 10 older adults are now living under the quiet watch of artificial intelligence. Ceiling-mounted sensors from Kepler Vision Technologies scan their homes continuously, feeding an AI trained to distinguish a fall from a sit-down and automatically push a notification to family members or emergency contacts when the algorithm flags an incident. Depending on how you feel about surveillance tech, that either sounds like a great way to protect independent older people who live alone or like a dystopian nightmare. The pitch, at least on paper and given the alternative, leans toward the former.
According to Statistics Netherlands, just over a quarter of the Dutch population will be over 65 by 2040, yet the country’s care infrastructure is not growing at nearly the same rate. This isn’t a problem unique to the Netherlands. In the US, we’ll reach similar numbers by 2050. Japan’s over 60 population is already around 30% today and the World Health Organization predicts that the global population over 60 is expected to nearly double by 2050. That means there’s more pressure for older adults to manage independently at home, for longer, with less institutional support every year. Falling — more specifically, lying undiscovered after a fall — is one of the more dangerous consequences of this unfortunate calculus, but the faster someone is found after a fall, the better their chances of recovery are.
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Leefsamen’s app automatically sends a notification to family members and emergency contacts when a fall is detected.
Leefsamen
This Dutch pilot, run through a collaboration between connectivity provider WeConnect, care network Leefsamen, and Brainport region partners, is designed for people already at elevated fall risk who want to stay in their own homes. The hardware and software are similar to the AI fall-detection systems Kepler has been running in nursing facilities for some time. So, this first application in private residences is a logical extension, not necessarily a conceptual leap.
And yet, the idea of an all-seeing eye inside a home seems, well, weird.
A sensor that can reliably detect the movement pattern of a fall can, by definition, detect a great deal else about how someone moves through their home — when they get up at night, how often they visit the bathroom, whether their gait is changing. Even if the system is designed to suppress that data, the infrastructure for collecting it exists. If the pilot scales, what happens when the commercial incentives of the companies involved diverge from the privacy interests of a 78-year-old who signed a consent form she may not have fully understood? What happens in the event of a data breach?
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These aren’t hypothetical concerns — heck, they aren’t even limited to this pilot program, since the tech is already monitoring more than “15,000 elderly people around the clock” in care facilities, according to Kepler’s release. The partner companies have made the familiar pledges to protect privacy with Kepler specifying compliance with international information security standards which is a little reassuring, but data breaches happen.
None of this makes the technology bad; it’s just complicated. For someone who’s living alone, the choice may not be between AI monitoring and unmonitored freedom; it may be a choice between AI monitoring and a fall that goes undiscovered for two days. Framed that way, the sensor in the hallway starts to look less like surveillance and more like a smoke detector with better software.
Matt Wood speaks at the AWS Summit in New York in July 2024. (Amazon Photo)
Matt Wood, who spent more than 14 years helping to lead Amazon Web Services’ artificial intelligence and machine learning initiatives before leaving the company in 2024, is returning to the company in a newly created role as chief AI and technology officer.
Wood had spent the past 19 months as chief technology and innovation officer at PwC, where he led AI strategy and implementation for the professional services firm’s enterprise clients.
His return to AWS was announced internally Monday morning by Julia White, the AWS chief marketing officer, in a memo viewed by GeekWire. Wood will report directly to White, according to the memo, reflecting the customer-facing nature of the role.
“In this role, Matt will be both deeply engaged with our AWS services innovation teams and work directly with customers to help them realize the full value from AWS AI and cloud services,” White wrote in the memo. Wood will also relay customer and developer needs back to AWS product teams and represent the company at industry events.
White cited Wood’s PwC tenure in the memo as a key part of what he brings back to AWS. She added that his “combination of deep technical knowledge and hands-on enterprise experience” will help customers move from AI experimentation to production.
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In his previous tenure, Wood was AWS vice president of AI, focused on building and scaling the company’s AI and machine learning business, including services such as Amazon SageMaker, Amazon Bedrock, and Amazon Q.
In a comment that accompanied the internal memo, Wood said he was excited to return to AWS and help do for AI what the company did for cloud computing: making powerful technology broadly accessible to anyone building with it.
The hire is the latest reshuffling of Amazon’s AI leadership ranks.
Rohit Prasad, who led Amazon’s artificial general intelligence team and oversaw development of the company’s Nova models, departed at the end of 2025 after 12 years.
At the same time, Amazon CEO Andy Jassy named longtime AWS executive Peter DeSantis to lead a reorganized division combining AI models, custom silicon, and quantum computing.
AWS growth accelerated to 28% in the first quarter, its fastest pace in nearly four years, and the company disclosed a revenue backlog of $364 billion. Amazon plans to spend about $200 billion in capital expenditures this year, most of it on AI infrastructure.
The company is also expected to lay off 8,000 workers this week.
Justin Sullivan/Getty Images
Meta is not only laying off thousands of workers on Wednesday due to artificial intelligence, it’s also moving thousands to new roles within the company. According to Reuters and The New York Times, Meta HR head Janelle Gale has notified employees that 7,000 of them will be moved to four new organizations focused on building new AI tools and apps. Gale reportedly wrote in the internal memo seen by the publications that the restructuring “will make [the company] more productive and make the work more rewarding.”
The new organizations will use “AI native design structures” and will not have as many layers of management per employee, Gale reportedly wrote. She told employees to work from home on Wednesday, May 20, and to wait for Meta’s email about their possible new roles, though some of the workers had already been transferred. The company will also be sending out notifications to some of the people that will be laid off that day.
If you’ll recall, Meta told employees in late April that it’s cutting 8,000 jobs and will also be closing 6,000 open jobs. Gale reportedly told them in a memo at the time that it was “part of [Meta’s] continued effort to run the company more efficiently” and will allow it to offset its other investments. While she didn’t elaborate, Gale was most likely talking about Meta’s bets on artificial intelligence. Companies across the tech industry have been actively laying off workers for a while now to put more of their money into their AI endeavors.
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Meta is betting big on AI after winding down its plans for the metaverse, which didn’t quite take the world by storm as it had hoped. It’s planning to build data centers with “tens of gigawatts” within this decade. It created a “superintelligence” team of AI experts, with company chief Mark Zuckerberg even hand-picking potential recruits and inviting them to his home. It’s building AI agents and putting its AI chatbot in several of its products. The Times says Zuckerberg told investors the company is planning to spend between $115 billion to $135 billion this year, mostly on AI development.
By the end of 2025, Meta had around 78,000 employees. The layoffs affecting 8,000 workers will, thus, eliminate nearly 10 percent of the current roles within the company. Reuters says Meta will even cut more jobs later this year. Workers affected by the layoffs will get 16 weeks of severance pay, with an additional two extra weeks for every year they’d been with the company.
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