First, a confession. I’m that smug and condescending person that gloats to others about how I would never fall for an online scam.
I’ve sat through hundreds of online safety Compliance modules and pride myself on having a Sam Maguire level of cop on when it comes to being potentially swindled online.
It’s never happened to me. And I was cock sure it never would. Annoyingly sure.
That was until around 7pm on Saturday night.
While keeping one eye on the Galway v Dublin Leinster hurling final and simultaneously supervising two teenagers sitting State exams, I found myself scrolling through TikTok when something stopped me in my tracks.
An O’Neills GAA sale. And at first glance. A bloody brilliant O’Neills sale.
As the parent of two teens that practically live in O’Neills GAA gear, this felt like a genuine find. A golden opportunity to grab a few Dublin GAA bits ahead of our summer holiday.
Not to mention the chance to pick up some Meath GAA merchandise for a man who’s well past the age of sporting any GAA gear.
But a Meath jersey for €15. Where do I sign up?
Shorts for €5. How many would you like?
It sounds utterly daft in hindsight, and those reading this must be wondering what sort of eejit I am, but the website appeared completely legitimate and we’re all conditioned to these one-off ‘clearance sales’ from various brands.
Caught off guard and distracted by Galway’s demolition of the Dubs, I took the bait and handed over €63 of my hard-earned money to ‘purchase’ several items. My wife isn’t daft. She sensed something wasn’t right, and shortly after I’d clicked purchase, she voiced her suspicions that this seemed too good to be true.
‘Don’t worry,’ I reassured her in my finest Alan Partridge voice, ‘I’ve just got a confirmation email.’
That’s when reality hit me. Like an enormous Croke Park-sized coin crashing down on my skull.
You’ve been scammed. You absolute eejit!
The email address looked suspicious, the text was riddled with grammatical errors, and the amount I’d paid didn’t match what appeared on the receipt. This fool had been taken in.
Working in GAA photography and graphics, once I viewed the site on a desktop, it became glaringly obvious this was a fraudulent copycat website.
Fair play to the scammers, though. They’d earn an 8/10 in the match ratings. They’d made it appear incredibly convincing on mobile. I was even provided with a bogus tracking number.
To be honest, as my wife had pointed out, it was far too good to be true. But by then it was too late. The match was done. The final whistle had sounded. The scammers had lifted the silverware.
Credit to Revolut, they’re putting in serious effort to recover my funds. But rather like Meath’s prospects of capturing the All-Ireland title, the chances are slim.
I reached out to O’Neills to alert them that fraudsters were duplicating their website to flog non-existent goods, and they verified that they don’t run advertisements on TikTok. They said: “Based on the information provided, this does not appear to be a legitimate O’Neills purchase. We do not sell our products via TikTok or any other social media marketplaces. All official O’Neills products are sold through our official website and authorised retail locations.
“Unfortunately, fraudulent websites and advertisements can sometimes appear online offering heavily discounted products in order to mislead customers.”
Consider this a cautionary tale – even if you reckon you’re savvy enough to avoid it, falling victim to online scams can happen to anyone.
And when a deal looks suspiciously good, chances are it’s dodgy.
Penning this serves as both a cathartic exercise and a public service announcement to remain vigilant, as this bogus website continues to operate.
Or medium, as my phantom jersey was meant to be.
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