Customers enter a Lululemon store inside a shopping mall on May 23, 2026, in Shenzhen, Guangdong Province, China.
Cheng Xin | Getty Images
Lululemon‘s troubles are far from over.
The athletic apparel retailer lowered its full-year guidance and issued a weak current quarter outlook on Thursday as interim CEO Meghan Frank pointed to undisclosed “headwinds.”
“We have been navigating headwinds that have led us to adjust our outlook for the full year,” Frank said in a news release. “We have assessed the business and are taking additional actions to reposition where needed and further strengthen our product engine. We remain confident in our path forward.”
The company’s shares dropped more than 7% in extended trading following the report. Lululemon’s stock has plunged about 40% this year as of Thursday’s close.
Lululemon is now expecting fiscal 2026 sales to be between $11 billion and $11.15 billion, down from a previous range of between $11.35 billion and $11.50 billion. Analysts were expecting full-year sales of $11.48 billion, according to LSEG.
Lululemon also cut its earnings guidance by more than $1 per share. It’s now expecting earnings per share to be between $10.95 and $11.15 for the year, down from a previous range of $12.10 to $12.30. Analysts were expecting $12.30 per share, according to LSEG.
The current quarter doesn’t look much better. Lululemon is expecting sales to be between $2.45 billion and $2.48 billion, below expectations of $2.60 billion, according to LSEG. It’s expecting earnings per share to be between $1.76 and $1.81, well below expectations of $2.68, according to LSEG.
While Lululemon’s guidance failed to meet forecasts, it did beat expectations on the top and bottom lines during its fiscal first quarter, albeit on expectations that were lower than analyst previously had. Here’s how the company performed compared with what Wall Street was anticipating, based on a survey of analysts by LSEG:
The company’s reported net income for the three-month period that ended May 3 was $195.0 million, or $1.69 per share, compared with $314.6 million, or $2.60 per share, a year earlier.
Sales rose to $2.47 billion, up about 4% from $2.37 billion a year earlier.
In the three months since Lululemon last reported earnings, the athletic apparel retailer has been busy. It hired longtime Nike veteran Heidi O’Neill to be its next CEO and settled a dramatic proxy contest with its founder. Investors are likely to be relieved Lululemon’s management team no longer has to put its focus and cash behind the proxy contest, but some are still feeling sour over O’Neill’s appointment, particularly because she won’t be able to start until September.
Under the direction of two interim CEOs, CFO Frank and Chief Commercial Officer André Maestrini, Lululemon has been working to rebuild its product assortment and address its domestic growth challenge. But the real strategy changes won’t come until O’Neill starts.
Given how long it takes for Lululemon to get from product idea to market, there’s concern that it’ll take longer than expected to fix the challenges that have been weighing on its business.
In the meantime, Lululemon has been relying more on discounts to drive sales, which has hurt its bottom line and its reputation as a premium brand. It’s also struggled with innovation and quality issues, including complaints that its leggings were see-through.
While at Nike, O’Neill established and built Nike’s women’s business and grew it into a multibillion-dollar franchise. She also worked to reduce product lead times – experience that will serve her as Lululemon’s chief executive.
“Society’s response was to come up with a sensible policy and regulatory framework that gave people confidence in oil and the benefits that oil could provide to the world, and meant that you didn’t have to worry about the personalities of the people leading the companies”, Clark said. “That’s clearly where we end up here.”
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Before Christian Pulisic was dubbed “Captain America” for the U.S. men’s national soccer team, he was just a kid from Hershey, Pennsylvania dreaming about one day scoring the winning goal in the FIFA World Cup.
Pulisic’s World Cup dreams came to fruition in 2022 in Qatar, but four years later, the Stars and Stripes will have No. 10 back representing the country in the World Cup on home soil.
As a result, another popular product from his hometown is honoring their American hero.
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Hershey’s created a limited-edition Christian Pulisic chocolate bar to honor their hometown hero before the World Cup. (Hershey’s / Fox News)
Hershey’s, one of the largest chocolate manufacturers in the world, has created a full-circle moment with Pulisic in a way that fans can quite literally taste for themselves.
Hershey’s is launching limited-edition PULISIC’S Milk Chocolate Bars, which feature custom wrappers with his printed signature on it.
“It’s the coolest. I don’t know what else to say,” Pulisic told Fox Business in an interview about how the iconic chocolate brand is honoring him. “Just being a kid from Hershey, Pennsylvania. Growing up there, living chocolate, breathing chocolate, smelling the chocolate from my house. It’s incredible. “Just so many memories.
“Now, to see my name on a chocolate bar and just be working with Hershey’s during this moment it’s honestly a dream come true.”
Pulisic isn’t kidding either – he would literally smell the chocolate being made in town from his backyard as a kid.
Hershey’s is honoring their hometown hero, USMNT star Christian Pulisic, with a limited-edition chocolate bar. (Hershey’s / Fox News)
“Yeah, I mean, there are absolutely times that you do. I remember smelling it more when it rained. It’s just weird and there’s things in the town where you’re used to it,” he said, smiling.
The bars will be handed out to the first 5,000 guests at Hershey’s Chocolate World in Hershey, Pennsylvania at 9 a.m. on June 6 for free, while the first 3,000 guests at the Times Square location in New York City at 10 a.m. will also receive the bar. “At Hershey’s, we know your ‘happy place’ is about the people and places that stay with you, and Hershey is that for Christian. The town that raised him and never stopped cheering,” said Katrina Vatter, Hershey’s Senior Brand Manager, in a statement.
Pulisic is entirely focused on making a World Cup run with his 25 brothers also representing the U.S. around him, but he admitted it’s hard to fully wrap his head around what Hershey’s is doing for him as a hometown hero who was just looking to achieve his dreams on the pitch.
Christian Pulisic of United States reacts during the international friendly match between United States and Senegal at Bank of America Stadium on May 31, 2026 in Charlotte, North Carolina. (Omar Vega/USSF/Getty Images / Getty Images)
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He’s done much more than that, though. And as the World Cup will be played in the U.S., as well as Mexico and Canada, this year, Pulisic’s impact is even more profound – from Hershey to the far reaches of the 50 states.
“I was a kid in the backyard just pretending trying to score the goal to win the World Cup. I mean, that’s just what I was doing back in Hershey, Pa. To now have this moment and it comes full circle, playing in the biggest moment in the world in America, there’s nothing like it. It feels incredibly special,” he said.
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Foreign companies looking for incentives under the scheme may have to invest Rs 500 crore over four years, while the threshold for domestic firms is likely to be around Rs 20 crore for five years, the source who did not wish to be named said.
“Meity (Ministry of Electronics and Information Technology) will take the Cabinet approval of the detailed guidelines soon and is hopeful of rolling out the scheme from next financial year. The incentive outlay is likely to be around Rs 7,500 crore,” the source said.
The government has announced a cumulative production linked incentive of Rs 2 lakh crore for 10 sectors to encourage domestic manufacturing after seeing traction of global giants like Apple’s contract manufacturers, Samsung etc for the scheme in the mobile devices segment.
According to mobile devices industry body ICEA, India has the potential to scale up its cumulative laptop and tablet manufacturing capacity to over Rs 7 lakh crore by 2025 through policy interventions.
Scaling up laptop and tablet PC manufacturing can take the share of India in the global market to 26 per cent from 1 per cent at present.
Besides, it will generate 5 lakh new jobs and lead to a cumulative inflow of foreign exchange to the tune of Rs 5.5 lakh crore and investment of over Rs 7,300 crore by 2025.
Earnings call transcript: Zumiez Q1 2026 misses forecasts, stock dips slightly
With over three years of finance and consulting experience, Nikola is laser focused on finding value in North American public equities and ETF’s. His professional experience includes corporate credit risk analysis, consulting for government entities, and venture capital analysis in the med-tech space. More recently, Nikola has helped investors narrow down better options for ETF’s – every asset manager seems to have similar offerings these days. Nikola is not a licensed financial advisor and nothing in his commentary here on Seeking Alpha should be regarded as advice. All of his opinions are his own, and not on behalf of any other entities.
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FOX Business host Larry Kudlow discusses division in Congress over the Iranian conflict on ‘Kudlow.’
Not being a lawyer, I don’t know if the House passage yesterday to end the war in Iran is constitutional or not. And if it ever passes the Senate, President Trump will veto it, and he’ll be right to do so.
Here’s what I do know: it’s stupid. It’s also unpatriotic. It also interferes with Mr. Trump’s commander in chief responsibilities to destroy a radical Islamist regime that has spent the last 47 years developing nuclear weapons and sponsoring terrorism in order to bring “death to America.” Also “death to Israel.”
Here’s what Mr. Trump said on Truth Social this morning: “Yesterday, in a meaningless vote, the House voted, 4 bad Republicans and all of the Dumocrats, to limit my War Powers, right in the middle of my final negotiations to end the War with the Islamic Republic of Iran. Who would do such an unpatriotic thing. They know where the negotiations stand. The Democrats are fueled by Trump Derangement Syndrome. They would rather have our Country fail than give me another, of many, victories…”
Again for me, not being a lawyer, when you add up the days of actual kinetic military bombing, the United States hasn’t nearly hit 60 days, which is in the War Powers Act. The bombing was 37 days from March 1 to April 7. The ceasefire has gone from April 8 to today June 4, which is 57 days. So when you actually look at the numbers, Mr. Trump has 20 days in the bank. He never hit 60, not even close. But who’s counting?
Democrats don’t care about Iran’s nuclear capabilities or their Nazi-like inhuman government that directly sponsored the slaughter of 1,200 Israelis and others, and reportedly over 40,000 of their own Iranian citizens this year alone.
Fox News senior strategic analyst Ret. Gen. Jack Keane unpacks U.S.-Iran negotiations and Iranian ceasefire violations on ‘Kudlow.’
And as the New York Sun points out, implementing the War Powers Resolution applies only to one side. It doesn’t prohibit the Iranians from attacking us or attacking Israel or any of our gulf state allies in the region. Iran doesn’t have a War Powers Act.
The Democrats don’t think Iran is our enemy.
Having said all of that, I’m sure Mr. Trump will just continue to bury Iran, he’ll make a good deal. His red lines are holding and that’s terribly important. Yet I will say this: many Trumpian supporters, both military and non-military alike, including myself, wish we would open up the Strait of Hormuz. This would generate more public confidence in the war, it would lower gasoline prices, and it would tell Iran that they cannot control this key waterway.
Last evening I spoke to a retired Navy Seal, Mike Sarraille, about this whole issue of opening up the Strait and here’s what he said: I explained to him that “a lot of people are waiting for a return to Project Freedom to open up the strait, because we’re promised this. We have the military capabilities to do it, but we haven’t quite followed through. Perhaps there are important reasons for that, but I thought you could help us out on it.”
Mr. Sarraille replied: “It would be a priority of mine,” adding, “But hit the coastal offensive capabilities of Iran. That’s their drones, their missiles, as well as the Mosquito, or if you want to call it the fast attack fleet. Remove the problem while those negotiations are going on with Iran and keep the blockade in place.”
So a retired Navy SEAL, like many military people, believes we can do it. And let’s go back to Project Freedom, let’s open it up. And one point I’ll make again, repeat this, not only just to get energy and gasoline prices down, but to show and tell Iran, you cannot control the Strait, period, full stop.
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