Business
Scripps cost-cutting, AI integration is latest effort to grow earnings
FILE PHOTO: E.W. Scripps Co. signage is displayed on a monitor on the floor of the New York Stock Exchange (NYSE) in New York, U.S., on Friday, June 3, 2016.
Michael Nagle | Bloomberg | Getty Images
E.W. Scripps is setting into motion what it calls a transformation plan for the broadcast station company — intended to generate growth for both earnings and its local TV stations.
The company announced Wednesday that it’s targeting growth of between $125 million and $150 million in annual enterprise earnings before interest, taxes, depreciation and amortization by 2028. In order to get there, Scripps will go through a number of cost savings and revenue growth measures that lean on technology, namely artificial intelligence, CNBC can exclusively report.
“This will essentially be a reorienting of the entire company … with a much more agile and efficient cost structure,” CEO Adam Symson said in an interview with CNBC. “We have to act like a media startup. We’ve got to act like the company E.W. founded, because the marketplace cannot bear the legacy pace or legacy thinking.”
The company plans to outline more details about its efforts during its next earnings call with investors on Feb. 26, but Symson described making changes to the newsroom to alleviate journalists from administrative tasks and to focus more on gathering and reporting the news.
The company declined to comment on specific impacts to staffing as a result of the cost cutting, saying potential effects to jobs would be determined over the next several months.
“Everything is on the table, but our goal is to always preserve the journalism and the sales, the two things that make up our customer relationship,” said Symson.
Scripps owns more than 60 local affiliate broadcast stations across 40 markets, including Ion, which has become a broadcaster of the WNBA and other pro sports games.
The company’s stock has dropped 70% in the last five years, a decline not unlike many of its media peers.
The revitalization for the almost 150-year-old Scripps comes as the company — as well as the broadcast industry at large — finds itself at a historically challenging moment.
The broadcast station industry — which also includes publicly traded companies like Nexstar Media Group, Tegna, Sinclair and Gray Media — faces the same challenges as its cable and content studio peers, namely the defection of pay TV bundle subscribers for streaming alternatives.
As a result, the industry has been in pursuit of consolidation as it awaits key regulatory changes. Scripps itself has been an M&A target, with Sinclair recently making a hostile approach to merge with the company. Scripps has rejected such overtures.
Meanwhile, media outlets across print, digital and TV have been in the midst of massive layoffs in the last year. Paramount Skydance has cut thousands of jobs across the company, including at its CBS News, and most recently The Washington Post reportedly told staffers it would eliminate a third of its newsroom jobs.
The rise of AI has also fueled fears about mass layoffs, especially in newsrooms.
In 2024 Scripps announced the creation of an AI team that would report to Laura Tomlin, Scripps’ chief transformation officer. Symson said her first order of business has been to “consolidate technology from across the company.”
Symson said Scripps’ move to implement new technology is not meant to replace journalism jobs with AI, but instead help newsrooms work more efficiently and ensure a long runway for local news.
“This cannot be a cost-cutting exercise in service to incrementally trying to improve margins from cutting product. That has proven to be the beginning of the end,” said Symson. “This really has to be about starting with our consumer understanding, what it is they need out of us, both from our news product as well as our sales product.”
Transformation efforts
This week, Symson gathered 200 leaders from across the company at Scripps’ headquarters in Cincinnati to outline the latest plan, which will be announced more broadly on Wednesday to Scripps employees and investors.
The company will also reaffirm its most recent earnings guidance, noting it expects its 2026 financial performance to be lifted by midterm elections — local broadcast stations rely heavily on political advertising — as well as the airing of the Winter Olympics and upcoming World Cup on its affiliates this year.
Harini Logan, 14, from San Antonio, Texas, receives the trophy from Scripps CEO Adam Symson after winning the annual Scripps National Spelling Bee held at National Harbor in Oxon Hill, Maryland, U.S., June 2, 2022. REUTERS/Jonathan Ernst
Jonathan Ernst | Reuters
This transformation, with the vision tagline, “We Create Connection,” is the latest step in recent years for Scripps to find new avenues of revenue growth.
“Scripps’ transformation effort is not unique, per se. Everyone in the space is cutting costs,” said analyst Dan Kurnos of Benchmark in a recent interview. “Last we checked, broadcast TV wasn’t the most rapidly growing segment of the media ecosystem. It’s just not as bad as cable.”
During a November earnings call with investors, Symson teased further initiatives the team has been working on, calling out its focus on “expense management.”
For the local media division, Scripps said its third-quarter expenses had decreased more than 4% year over year and the networks business saw expenses drop 7.5%, both due in part to “lower employee-related costs.”
Yet Kurnos said that Scripps has deviated from its peers with other moves, such as growing Scripps Sports with local media rights. Scripps’ networks now have the rights to air WNBA games, and the company has also been picking up the rights to NHL teams exiting their regional sports networks.
“I think Scripps has been forced to reinvent themselves a few times,” Kurnos told CNBC.
President and CEO of E. W. Scripps Company, Adam Symson poses for a photo with WNBA Commissioner, Cathy Engelbert.
Courtesy: Scripps
While Scripps has rejected a merger with Sinclair, the company has been doing smaller deals on its own, such as offloading stations and a station swap with Gray Media, which is still pending approval. This week the company also agreed to sell its Court TV network for less than $125 million, according to a person familiar with the matter who declined to be identified speaking about internal matters.
Symson acknowledged the need for consolidation as the industry forges ahead into a new era. But he fell short of saying it was a necessity, at least for Scripps, as some of his peers have said on recent public calls.
“Responsible consolidation is important for the industry, without question. But make no mistake about it, it is financial engineering,” said Symson. “It will create a tail wind for our business that investors should appreciate, and we will go after it, but it will not create the organic growth that we are talking about here.”
Symson’s history at Scripps runs deep and began in the newsroom. He started at the company as an executive producer of investigations and special projects at a Scripps-owned affiliate in Phoenix before joining the corporate parent in 2003 and taking over as CEO in 2017.
The latest transformation efforts follow similar shifts in 2023, when Scripps eliminated some anchor roles, added reporters in smaller markets and increased reporters’ wages, among other changes.
“It is very personal to me. I think at this point, I’m the only CEO of a broadcast company that comes from a journalism background and from the newsroom,” said Symson. “What we do is too important for us to not go on the offense and aggressively transform the company in order to ensure that we’re a company that continues to thrive.”
Disclosure: CNBC parent Versant is carrying NBC Sports-produced Olympic coverage on its networks, including USA Network and CNBC.
Business
Thousands lose their jobs in deep cuts at tech giant Oracle
It is thought that thousands of people may have lost their jobs at Oracle, one of the world’s largest tech companies.
Business
FAA investigates Delta flight that radioed wrong NYC tower upon approach
Check out what’s clicking on FoxBusiness.com.
Pilots of a Delta flight contacted the wrong control tower during a landing attempt in New York City earlier this month in an alarming mix-up captured in newly surfaced flight audio.
The incident occurred March 15, when Delta Air Lines flight 5752, operated by Republic Airways, was flying from Washington Reagan National Airport in D.C. to LaGuardia Airport in Queens.
Instead of reaching LaGuardia, the pilots appeared to radio the John F. Kennedy tower about 10 miles away, according to audio published on LiveATC over the weekend.
The baffling error prompted a go-around before the flight ultimately landed safely, the Federal Aviation Administration (FAA) told FOX Business Wednesday.
SOUTHWEST PILOT ABORTS HOLLYWOOD BURBANK LANDING BECAUSE RUNWAY ‘WASN’T QUITE CLEAR’: REPORT

A Delta Air Lines Boeing 767 plane bound for New York’s John F. Kennedy International Airport takes off April 5, 2025. (Omar Havana/Getty Images / Getty Images)
According to the transmission, multiple control towers and pilots from other flights could be heard on the feed, with one pilot reacting in stunned disbelief as the mix-up came to light.
The exchange began when the pilots identified themselves and requested clearance to land, prompting an air traffic controller to respond in apparent confusion.
“That’s … uh … Who?” the JFK tower controller asked. “I’m sorry, where are you?”
DELTA PILOT TELLS CONTROL TOWER ‘WE LOST LEFT ENGINE’ AS FLIGHT IGNITES RUNWAY FIRE

Delta Air Lines flight 5752 contacted the wrong air traffic control tower while en route to LaGuardia Airport. (Getty Images)
“2-mile final, Brickyard 5752,” the pilot confirmed.
“2-mile final where?” the controller pressed, to which the pilot answered, “Runway 4.”
“At LaGuardia?” the controller asked.
“Yes, ma’am,” the pilot responded.
“This is Kennedy Tower, please go to LaGuardia Tower,” the controller quickly instructed.
“Oh my goodness. All right,” the pilot answered.
UNITED JET DODGES BLACK HAWK IN LAST-SECOND MANEUVER OVER CALIFORNIA AIRPORT: ‘THAT WAS NOT GOOD’

An airplane takes off near the control tower at Reagan National Airport in Arlington, Va., Oct. 8, 2025. (Brendan Smialowski/AFP/Getty Images / Getty Images)
Another unknown individual, who heard the interaction in the feed, reacted in disbelief, saying, “That’s crazy.”
The pilots then contacted the correct tower, announcing, “We’re going around.”
The FAA confirmed the slip-up to FOX Business Wednesday, explaining the flight began a go-around, which aborts the landing approach and returns the aircraft to a safe altitude for another attempt.
“The flight crew of Delta Air Lines Flight 5752 performed a go-around on approach to LaGuardia Airport after incorrectly establishing communication with the John F. Kennedy air traffic control tower,” the FAA said.
“Air traffic control instructed the flight crew to switch to the correct frequency. No other aircraft were involved.”
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| DAL | DELTA AIR LINES INC. | 67.60 | +1.12 | +1.68% |
According to FlightAware, the jet arrived roughly 25 minutes behind schedule.
The FAA said the agency is investigating the event.
CLICK HERE TO DOWNLOAD THE FOX NEWS APP
Delta Air Lines confirmed to the New York Post that its flight crew was not on board the aircraft, which was operated by Republic Airways, according to FlightAware.
FOX Business reached out to Republic Airways for more information.
Business
Tiger Woods won’t captain 2027 Ryder Cup team, golf future remains uncertain
Tiger Woods of Jupiter Links Golf Club looks on before the match against the Los Angeles Golf Club at SoFi Center in Palm Beach Gardens, Florida, March 24, 2026.
Adam Glanzman | TGL Golf | Getty Images
Tiger Woods’ future in professional golf remains unclear as he seeks treatment after a rollover car crash last week.
Woods was arrested for a DUI after the accident in Jupiter Island, Florida, his second rollover in five years, and said in a statement on X that he would be stepping back from golf “to return to a healthier stronger, and more focused place.”
Woods did not provide a timeline for his return, only that he would be stepping away for a “period of time.”
On Wednesday, the PGA of America announced that Woods will no longer serve as captain of the 2027 U.S. Ryder Cup Team.
“We support his decision,” the PGA of America said in a statement on X. “We commend Tiger for prioritizing his long-term health and deeply respect the courage it takes to make such a personal decision.”
The latest developments leave Woods at least temporarily at the fringes of the sport that made him a household name. The golf community has rallied around the sport’s biggest star as he vows to “focus on his health,” and the PGA Tour said in a statement that Woods has the organization’s full support.
“Tiger Woods is a legend of our sport whose impact extends far beyond his achievements on the course. But above all else, Tiger is a person, and our focus is on his health and well‑being,” the tour said.
Off the course, Woods has been serving as chairman of the PGA Tour’s Future Competition Committee since August. That group has been responsible for creating a vision for the future of professional golf.
A PGA Tour spokesperson said that Woods will return to that role when he is ready to do so.
Golf Channel analyst and former tour pro Brandel Chamblee suggested it could be time for Woods to consider retirement following his latest accident. Woods, 50, has been recovering from various injuries sustained in his car crash in 2021.
“Why would he need to play golf anymore?” Chamblee asked Friday on the Golf Channel’s “Golf Central.” “I think he should probably ask himself that. Consider not playing golf anymore.”
Until Friday’s accident, Woods held onto hope that he would compete in the upcoming Masters Tournament this month.
Augusta National Golf Club Chairman Fred Ridley confirmed this week that Woods would not play.
“Although Tiger will not be joining us in person next week, his presence will be felt here in Augusta,” Ridley said. “Augusta National Golf Club and the Masters Tournament fully support Tiger Woods as he focuses on his well-being.”
TGR, Woods’ education foundation, said it remains committed to serving its students and communities.
“Our thoughts are with our founder as he takes the time needed to focus on his health,” its CEO Hrag Hamalian said in a statement.
Woods’ apparel brand, Sun Day Red, also voiced its support this week.
“He is not just our partner, he is our friend. We are here for him and we remain focused on the work we are building together,” the company said in a post on the Meta-owned Threads platform.
TGL, the indoor golf league founded by Woods and Rory McIlroy, declined to comment about Woods’ hiatus and potential return.
Woods made his first TGL playing appearance of the season for the Jupiter Links team last week in front of a notable audience. ESPN said nearly 1 million viewers tuned in to watch Woods’ return, making it the largest audience this season.
Business
Black Hawk Acquisition receives Nasdaq notice for market value non-compliance

Black Hawk Acquisition receives Nasdaq notice for market value non-compliance
Business
Walmart-owned Sam’s Club raises its annual membership fee to $60
A Sam’s Club in Miami, July 7, 2025.
Joe Raedle | Getty Images
Walmart-owned Sam’s Club said Wednesday it will raise its annual membership fee by $10.
Starting on May 1, the warehouse club — which directly competes with Costco and BJ’s Wholesale Club — will charge $60 per year for basic membership and $120 for its higher-tier option. It currently charges $50 for club members and $110 for Plus members and last raised annual fees in October 2022.
In a statement, Sam’s Club said it has “adjusted our membership pricing to support the things our members love,” citing perks including its assortment, expanded hours and better curbside pickup and delivery options.
Still, those new fees will be below those of rival Costco, which charges $65 per year for its basic membership and $130 per year for its higher-tier option. Costco hiked its fees in 2024. The fees bring Sam’s Club in line with BJ’s, which charges $60 per year for its basic membership and $120 per year for its higher-tier membership.
Sam’s Club is hiking membership fees as its annual sales and membership grow. Net sales for Sam’s Club in the U.S. grew by about 3.1% to $93 billion last fiscal year, according to Walmart’s fourth-quarter earnings report. That growth has come in part from an expanding digital business: In the holiday quarter, the warehouse club’s e-commerce sales increased by 23% year over year. Store and website visits increased, too, with transactions rising 5.3% year over year in the same quarter.
Higher gas prices, driven by the Iran war, have drawn more attention to one of warehouse clubs’ key perks: cheaper prices at the pump. Gas prices hit a nationwide average of $4.018 this week, according to travel association AAA. That’s the highest price since August 2022, when the Russia-Ukraine war drove up energy prices.
Sam’s Club does not disclose its membership count, but said that it hit a record high in the three-month quarter that ended Jan. 31. Membership for the retailer is estimated to be more than 30 million, with a similar proportion of members opting into the higher-tier level as at Costco, according to David Bellinger, a retail analyst for Mizuho Securities.
Based on the equity research firm’s estimate, the membership fee increase could bump up annual income from the subscriptions by more than $200 million. That would translate to a 2 cent annual earnings per share lift for parent company Walmart.
Membership fee increases for current members will take effect when they renew at the end of their billing cycle. Sam’s Club said it emailed members about the fee increase on Tuesday.
As part of the fee change, Sam’s Club said members of its higher-tier level, called “Plus,” will be able to earn up to $750 per year in Sam’s Cash rewards on eligible purchases, up from $500 per year.
Business
Energy bill help would be based on household income, Reeves says
The chancellor tells the BBC it is “too early” to say exactly who would get help but hinted any support would not arrive until the autumn.
Business
Sword-wielding Massachusetts man arrested over threats to Trump, FBI says

Sword-wielding Massachusetts man arrested over threats to Trump, FBI says
Business
Form 13D/A Connect Biopharma Holdings Limited For: 1 April

Form 13D/A Connect Biopharma Holdings Limited For: 1 April
Business
Form 144 Burlington Stores For: 1 April

Form 144 Burlington Stores For: 1 April
Business
Nike Stock Plunges 14% on Weak Outlook as China Slump and Tariffs Cloud Turnaround Hopes
Nike Inc. shares tumbled more than 14% Wednesday, plunging as low as $45.19 intraday after the athletic giant issued a disappointing sales forecast for the current quarter despite beating Wall Street expectations for its fiscal third quarter.

The stock traded around $45.28 midday, down roughly $7.57 or 14.32% from Tuesday’s close, on heavy volume exceeding 49 million shares in the first hours of trading. The sharp decline pushed Nike shares to levels not seen in nearly nine years and extended year-to-date losses to about 29%, with the stock now down roughly 66% over the past five years.
Investors reacted harshly to Nike’s projection that revenue in the fiscal fourth quarter ending May 2026 would fall 2% to 4%, missing consensus estimates that called for a modest 1.9% increase. Executives also flagged an expected 20% sales drop in the key China market during the period, compounding concerns about the pace of the company’s ongoing turnaround under CEO Elliott Hill.
“This quarter we took meaningful actions to improve the health and quality of our business,” Chief Financial Officer Matt Friend said on the earnings call Tuesday. “We delivered third-quarter results in line with our expectations, and our teams continue to execute with discipline.” Yet the forward-looking comments overshadowed the beat, sending the stock sharply lower in after-hours trading Tuesday and accelerating the sell-off Wednesday.
Q3 Results: Beat on Top and Bottom Lines, But Margins Under Pressure
For the quarter ended Feb. 28, Nike reported revenue of $11.3 billion, flat on a reported basis and down 3% on a currency-neutral basis, slightly ahead of the $11.24 billion Wall Street anticipated. Earnings per share came in at 35 cents, topping the 28-to-30-cent consensus forecast despite a 35% year-over-year decline. Net income fell 35% to about $500 million.
Gross margin contracted 130 basis points to 40.2%, hurt in part by 300 basis points of higher tariffs in North America. Nike Direct sales declined 7%, with digital down 9% and stores down 5%, while wholesale edged up 1%. Running remained a bright spot, helping offset softness elsewhere.
The company highlighted progress on its “Win Now” actions, including marketplace cleanup by pulling some “unhealthy” classic footwear styles — a move that created roughly a five-percentage-point headwind to revenue. Executives said they aim to complete these efforts by year-end to set up stronger growth ahead.
Challenges Mount: China Weakness, Tariffs and Slow Recovery
Nike’s struggles in China have become a major drag. The world’s second-largest market for the brand faces intense local competition, shifting consumer preferences and broader economic softness. The projected 20% decline in the current quarter underscores how quickly conditions have deteriorated there.
Tariffs added another layer of pain. Higher duties on imports from key manufacturing countries like Vietnam, Indonesia and China squeezed margins and raised costs by hundreds of millions of dollars. Broader geopolitical tensions and potential reciprocal tariffs announced earlier in the year have kept pressure on the supply chain.
The turnaround story, which gained traction when Hill returned as CEO in late 2024, has taken longer than many hoped. Nike has focused on elevating product innovation, streamlining inventory, reducing reliance on heavy promotions and strengthening its direct-to-consumer channels. While these steps have improved brand health in some areas, revenue has remained flat to slightly down for multiple quarters.
Analysts noted the guidance reset signals the recovery could stretch well into 2027 or beyond. “The deliberate actions to clean up the business are necessary but are clearly weighing on near-term results,” one retail watcher said. Wall Street consensus price targets still sit well above current levels — around $75 on average — but several firms have grown more cautious in recent weeks.
Market Reaction and Investor Sentiment
The 14% drop Wednesday marked one of Nike’s worst single-day performances in years and amplified frustration among long-term holders. The stock has now declined for four straight years, raising questions about whether 2026 will finally mark an inflection point.
Some value-oriented investors viewed the sell-off as an opportunity, pointing to Nike’s still-dominant brand, massive global reach and consistent dividend — recently declared at 41 cents per share, payable April 1. The forward price-to-earnings ratio hovers in the low 20s, below historical averages for the company.
Others remained wary. “Investors are losing patience with the turnaround timeline,” a portfolio manager told reporters. “Beats on the quarter are nice, but without clearer signs of accelerating growth, the stock will stay under pressure.”
Social media and trading forums lit up with debate. Posts ranged from calls to buy the dip to warnings that Nike could test even lower levels if macro conditions worsen. Options activity showed elevated implied volatility, reflecting uncertainty heading into the rest of the year.
Broader Industry Context
Nike’s woes reflect challenges facing much of the athletic apparel sector. Competitors like Adidas and Under Armour have also navigated inventory gluts, shifting fashion trends away from bulky sneakers and rising costs. Consumers, particularly younger buyers, have grown more selective amid inflation fatigue and economic uncertainty.
At the same time, Nike retains significant advantages: unparalleled marketing muscle, deep athlete partnerships and a pipeline of innovation that includes advanced footwear technology and sustainability initiatives. Running and basketball categories continue to show resilience, while the company invests in women’s products and lifestyle extensions.
Executives expressed confidence that once the “Win Now” cleanup concludes, Nike can return to low-single-digit to mid-single-digit growth with expanding margins. Full-year 2026 guidance remains muted, however, with revenue expected to stay in the low single digits at best.
What’s Next for Nike
Attention now turns to execution in the fourth quarter and updates on the “Win Now” progress. Nike plans to provide more color on its long-term strategy in coming months, including potential new product launches and marketing campaigns aimed at reigniting consumer excitement.
For investors, key questions include:
- How quickly can China stabilize?
- Will tariff impacts ease or worsen under evolving trade policies?
- Can gross margins rebound as inventory normalizes and promotional activity eases?
- Will direct-to-consumer momentum return once wholesale channels stabilize?
Retail analysts recommend monitoring same-store sales trends, inventory levels and regional breakdowns in future reports. Dividend yield has risen with the stock’s decline, offering some income support for patient holders.
Nike remains headquartered in Beaverton, Oregon, with operations spanning design, manufacturing partnerships and retail worldwide. The company employs tens of thousands and sponsors countless athletes and teams globally.
As trading continued Wednesday, the sell-off appeared broad-based with no major rebound in sight. Volume stayed elevated as traders digested the implications for the rest of 2026.
Whether this marks a capitulation low or another leg down will depend on Nike’s ability to translate operational improvements into visible top-line momentum. For now, the iconic swoosh faces a tough stretch as it fights to restore investor confidence in its comeback story.
-
News Videos7 days agoParliament publishes latest register of MPs’ financial interests
-
Business6 days agoInstagram, YouTube Found Responsible for Teen’s Mental Health Struggle in Historic Ruling
-
Tech6 days agoIntercom’s new post-trained Fin Apex 1.0 beats GPT-5.4 and Claude Sonnet 4.6 at customer service resolutions
-
NewsBeat5 days agoThe Story hosts event on Durham’s historic registers
-
Sports5 days agoSweet Sixteen Game Thread: Tide vs Michigan
-
Entertainment2 days ago
Fans slam 'heartbreaking' Barbie Dream Fest convention debacle with 'cardboard cutout' experience
-
Entertainment4 days agoLana Del Rey Celebrates Her Husband’s 51st Birthday In New Post
-
Crypto World1 day ago
Dems press CFTC, ethics board on prediction-market insider trades
-
Sports1 day agoTallest college basketball player ever, standing at 7-foot-9, entering transfer portal
-
Tech3 days agoThe Pixel 10a doesn’t have a camera bump, and it’s great
-
Crypto World1 hour agoGold Price Prediction: Worst Month in 17 Years fo Save Haven Rock
-
Entertainment7 days agoHBO’s Harry Potter Series Will Definitely Fail For One Big Reason, And It’s Not J.K. Rowling Or Snape
-
Tech2 days agoEE TV is using AI to help you find something to watch
-
Crypto World2 days agoU.S. rule change may open trillions in 401(k) funds to crypto
-
Tech2 days agoFlipsnack and the shift toward motion-first business content with living visuals
-
Tech1 day agoHow to back up your iPhone & iPad to your Mac before something goes wrong
-
Fashion6 days agoEn Vogue in Brown Leather and Tailored Neutrals by Atelier Savoir, Styled by J Bolin
-
Tech2 days agoApple will hide your email address from apps and websites, but not cops
-
Politics2 days agoShould Trump Be Scared Strait?
-
Fashion6 days agoWhat Are Your Favorite T-Shirts for the Weekend?

You must be logged in to post a comment Login