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Sports

ITV upgrades Emma Hayes’ tactics corner after sexism storm over ‘kitchen’ set

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ITV pundit Emma Hayes received an upgrade to the set used for her tactical analysis after the kitchen-esque design initially sparked something of a sexism row at World Cup 2026.

Hayes, who is the current US women’s team manager and whose seven Women’s Super League titles during her time at Chelsea made her one of the most highly-respected tacticians in world football, delivered tactical insights during England’s impressive opening 4-2 win over Croatia on Wednesday.

But viewers were left baffled and distracted by ITV’s decision to station her away from the main punditry in a part of the set that resembled a show kitchen, with a chalkboard affixed to a brick column, surrounded by cupboards and drawers that looked as if they should contain cutlery and crockery.

Emma Hayes appeared to be put in a show kitchen to do tactical analysis during England’s game with Croatia
Emma Hayes appeared to be put in a show kitchen to do tactical analysis during England’s game with Croatia (ITV)

It took the focus away from her analysis of England’s performance and led The Independent’s Louis Chilton to write that Hayes deserved better than a sexist World Cup gimmick from ITV.

The broadcaster appeared to listen to complaints as Hayes was back in tactics corner for Brazil’s comfortable victory over Haiti late on Friday night but had her stick of chalk upgraded to movable magnets for insights on the blackboard and a tight camera shot that focused just on her face and the board, without zooming out to reveal the cupboards, was used throughout.

Hayes herself also gave a couple of subtle nods to the controversy during her segment of analysis.

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Hayes was back in tactics corner for Brazil v Haiti but the camera didn’t pan back to reveal the cupboards
Hayes was back in tactics corner for Brazil v Haiti but the camera didn’t pan back to reveal the cupboards (ITV / Screenshot)

She began the first-half segment by saying: “Let’s focus on the first half in particular” before turning around, looking directly down the camera and wryly adding “I know that’s a challenge for some of us at home. But I’m going to encourage us to look at some of the things going on in the game.”

She then analysed the movement and rotation in Brazil’s attack before concluding the piece with another dry quip, saying: “I’m sure you will see that when you watch the first half, so pay attention.”

Hayes returned during the hydration break in the second half of the match with another piece of analysis in the same place, with the same tight camera shot used, and again gently teased the viewers.

At one point, she said: “I know its late – but did you notice I changed [the magnets of] Brazil from white to blue? I’m just checking we’ve got our full attention on the tactics board for everyone at home.”

Hayes is currently the US women’s manager
Hayes is currently the US women’s manager (Getty)

ITV have not publicly commented on the situation, although the set-up was criticised by Katie Bailiff, chief executive of charity Women in Film & TV.

She said of the initial segments during England v Croatia: “I initially thought they had cut away to another channel by mistake. Emma is a brilliant pundit who deserves the best platform. It was an ill-conceived, damaging creative decision.”

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Sports

AEW Star slams AJ Francis (fka Top Dolla) after he makes a comment on her husband

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AJ Francis (fka Top Dolla) had a very underwhelming run in the Stamford-based company and was released back in 2021 along with Swerve Strickland (then known as Isiah “Swerve” Scott) and other members of his Hit Row faction. The TNA Wrestling star was recently slammed by AEW’s Deonna Purrazo after Francis made a comment on her husband Steve Maclin’s recent TNA Departure. Maclin and many others recently announced their departure from the Nashville-based promotion.

TNA Wrestling has been surrounded with a lot of chaos over the last few weeks as a lot of major names have left the company. Former TNA International Champion Steve Maclin announced his departure along with Myla Grace ending his nearly 5-year long tenure with the promotion. Tommy Dreamer who had been leading the company’s creative since 2019 has also parted ways with the company. The company’s Digital Producer Luke Paron also took to X to reveal that he’s no longer working with TNA Wrestling.

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All of these departures have led to a lot of concern and criticism from the fans for TNA. A fan took to X to call out AJ Francis for not calling out the company after so many stars have asked for their release. Francis responded to the fan by saying all those stars had their own personal reasons and tried to defend his company. He mentioned how Maclin was a champion for 216 days yet felt fed up with the creative.

“Cuz they tell their own stories… Why do idiots like you pretend Steph wanting to cuz she wants to wrestle & Myla wanting to cuz she’s not on TV & Maclin wanting to because he doesn’t like creative after being champ for 216 days of the year are all the same reason? Cuz ur dumb,” he wrote.

AEW star Deonna Purrazo took offense to AJ Francis’ statement claiming that he was being passive aggressive while mentioning Steve Maclin’s International title reign. She called him out for spreading misinformation like this online:

““after being champ for 216 days of the year” is incredibly passive aggressive. If you don’t report bc “they tell their own stories” then let them and don’t do this shit.”

AEW star Deonna Purrazo has been married to Steve Maclin for nearly 4 years now.

AJ Francis responded to AEW star Deonna Purrazo’s comment

Following Purrazo’s response to his tweet, AJ Francis fired back at her by saying that he’s not being passive aggressive. He stated that his claims were factual while showering praise at Purrazo and her husband Steve Maclin.

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“I was the one he beat. I’m not passive aggressive at all. I talked to him today like a man. These are facts. And you are incredible. And so is he. Also facts,” he wrote.

@DeonnaPurrazzo @WrestlerHauser I was the one he beat. I’m not passive aggressive at all. I talked to him today like a man. These are facts. And you are incredible. And so is he. Also facts.

Fans around the world are concerned about the situation revolving around TNA Wrestling. It will be interesting to see what’s next for the promotion.