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Rise in memory chip costs puts pressure on electronics retailers

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Rise in memory chip costs puts pressure on electronics retailers

HP computers at a Best Buy store on Black Friday in New York, Nov. 28, 2025.

Victor J. Blue | Bloomberg | Getty Images

As the global artificial intelligence race accelerates, memory chips are getting more expensive. As a result, costs of some consumer electronics are beginning to rise for retailers and consumers alike.

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Memory storage, known as RAM, is crucial for all computing devices, including phones, tablets and laptops. The cost of chips has been rising due to a supply shortage driven largely by massive demand for AI data centers. Companies such as Nvidia, Advanced Micro Devices and Google have been scrambling to secure RAM for their chips.

Apple on Thursday announced it’s raising its prices on MacBooks and iPads — passing along the rising cost of memory to consumers — with the potential for more price hikes down the road. The memory shortage is an “unprecedented challenge,” the company said in a statement.

Incoming Best Buy CEO Jason Bonfig said on a call with reporters earlier this month that the company expects its computing division will be the most affected by price hikes.

“We did see some staggered price increases in Q1, so moving to Q2, we do expect [average sale prices] to increase and units from an elasticity perspective to be impacted,” Bonfig said. “We did bring in more inventory in Q1, which you can see on our balance sheet, which does help us to mitigate it.”

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Memory costs

Soaring memory costs are expected to reduce global personal computer shipments by 10.4% and smartphone shipments by 8.4% in 2026, according to Ranjit Atwal, a senior director analyst at Gartner, citing February research. Gartner also projected that PC prices will increase by 17% and smartphone prices will grow by 13%, compared with 2025 levels.

“What’s happening this time around, compared to previous times that memory prices have gone up, is the extent with which prices of memory is increasing,” Atwal said. “Secondly is the length of time that we think prices will remain high. … This one is looking like it won’t be until the end of 2027 before we get to any type of regional pricing.”

While the price increases may not be immediately apparent in stores, Atwal said, it’s inevitable that the demand will outpace the supply. Some retailers pulled forward inventory in the first quarter in anticipation of the rising prices, he added, but that cushion can only last so long.

“It will catch up with everyone,” he said. “You end up in a point where you just have no control over what you can do. You have to pass it on, and that’s the difference now versus where we were before. The market’s more mature as well, so there’s an expectation that people are going to buy up anyway.”

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Consumers might not even be aware of the price hikes, Atwal said. Most people upgrade their laptops after four or five years and may not even remember what they previously paid or what the specifications of their old models were, he said.

That gap may lead to a somewhat “delayed impact” on consumer behavior, Atwal said, but the eventual effect is bound to hit them soon.

Customers still spending

So far, Bonfig said, Best Buy isn’t seeing any indication that consumers are pulling forward purchases or even that the rising memory costs are affecting their budgets.

“What we do with that customer is talk about what they’re replacing, talk about what their needs are and talk about how to get them into technology that is going to be substantially better in so many different ways,” Bonfig said. “That’s really the focus that we will continue to have, to make sure we have that broadness and assortment.”

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A Best Buy spokesperson told CNBC that the company still sees its customers spending and that very few of them are worried about memory. In the first quarter, Best Buy said it saw its ninth consecutive quarter of positive comparable sales in computing.

Anthony Chukumba, an analyst at Loop Capital who covers Best Buy, told CNBC he thinks larger retailers such as Best Buy will fare better than smaller ones, because of the market share they hold. As suppliers navigate passing along the added costs, Chukumba said major retailers will have more “leverage” to avoid price hikes for as long as they can.

“A lot of times, investors think about things too simplistically, like, ‘Oh, rising memory costs because of AI, that must be very bad for Best Buy,’” Chukumba said. “There’s just nothing that Best Buy can do about it. … This is their business, they’re always managing these changes, and they’re seeing the same stuff that you’re seeing, probably before you’re seeing it, and in much more detail, and so they manage.”

Chukumba said he believes the long-term impacts of memory costs won’t be as significant as they may seem at the moment.

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“Because technology is constantly evolving, constantly becoming cheaper, you can have this headwind of higher memory prices, but if you’re buying something relative to what you would have bought a year ago, much less two years ago, it’s still going to have vastly superior capabilities, and the consumers are none the wiser,” he said.

It could also hit other retailers, such as Target, Amazon, Costco and Walmart. Target declined to comment on rising memory costs, and Amazon also declined to comment. Costco and Walmart did not respond to requests for comment.

Shortages and hikes

Still, the broader risks posed by the memory chip shortage could spell trouble.

According to Atwal, the Gartner analyst, the rising costs could lead to consumers holding onto their devices longer, leading to fundamental changes to upgrade cycles for products such as smartphones.

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“Consumers … will compromise on what they need, and the vendors are going to find it more difficult to push AI features, which are kind of dependent on this, and typically want a premium for them,” Atwal said.

Earlier this month, a coalition of organizations including the National Retail Federation wrote a letter to the U.S. Treasury and Commerce departments asking the government to examine the “urgent imbalance” of memory chips and the potential for “significant and sustained near-term price increases” for consumers.

“The real-world impacts of these trends have already begun to show themselves and threaten to deteriorate rapidly if the situation is not remedied,” the letter said.

The organizations urged the government to work with memory chipmakers and chip buyers to “protect against harm to consumers, workers, and businesses of all sizes.”

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Jon Gold, NRF’s vice president of supply chain and customs policy, told CNBC the trend could lead to a shortage of consumer electronics, in addition to the potential price hikes.

“There’s always only so much impact that retailers can take on their own, so they’ve got to work with their vendors the best they can to try and minimize price increases and the impact that’s having on consumers,” Gold said. “But the bigger impact is the lack of those memory chips is a lack of products potentially.”

Gold said that if consumers begin to hold on to devices for longer because of price increases and the cost difference for upgrading, it will affect both retailers and suppliers as the consumer electronics market stagnates.

“Unfortunately, it’s one more complicated factor for a retailer and others who are making long-term plans and who are making contracts six, nine, 12 months in advance,” Gold said. “It’s very complicated and very complex and more pressure on retailers and manufacturers.”

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Outlook For AI Chip Sector: The Party Goes On, Bigger Than Ever (NASDAQ:SOXX)

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Outlook For AI Chip Sector: The Party Goes On, Bigger Than Ever (NASDAQ:SOXX)

This article was written by

Julian Lin is a financial analyst. He finds undervalued companies with secular growth that appreciate over time. His approach is to look for companies with strong balance sheets and management teams in sectors with long growth runways.
Julian is the leader of the investing group Best Of Breed Growth Stocks where he only shares positions in stocks which have a large probability of delivering large alpha relative to the S&P 500. He also combines growth-oriented principles with strict valuation hurdles to add an additional layer to the conventional margin of safety. Features include: exclusive access to Julian’s highest conviction picks, full stock research reports, real-time trade alerts, macro market analysis, individual industry reports, a filtered watchlist, and community chat with access to Julian 24/7. Learn more.

Analyst’s Disclosure: I/we have a beneficial long position in the shares of NVDA either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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Three unusual things about the King’s tax bill

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King Charles holding a white A4 booklet and gesturing with it. He is wearing a pale great suit, cream waistcoat, blue and white patterned tie, and a white shirt.

Another thing not detailed in the report is what proportion of the Privy Purse income has been spent by the King personally and what proportion of it has been spent for official royal duties.

This matters because the King only voluntarily pays tax on income spent personally, meaning the King can effectively deduct royal business from his tax bill.

The King also does not pay tax on the Sovereign Grant, which is money paid from the Treasury to the Royal Household to pay for official duties.

This system is a bit like how a self-employed person can file expenses on their self-assessment tax return for things like uniform or training.

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Except that the King has two tax-free ways in which he can he can fund official duties.

Also, what counts as official duties is very different from what a regular self-employed taxpayer can expense.

For example, the untaxed Sovereign Grant can be used to fund the staff costs and running expenses of the King’s official household while untaxed official duties that can be paid by Privy Purse include the personal income of working members of the Royal Family.

The Keeper of the Privy Purse, James Chalmers, said: “While Royal finances can sometimes appear complex, the underlying system is clear in principle, structured in law and refined over time to ensure the Monarch can serve with independence, accountability and in the long-term interests of the nation.”

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US seizes nearly 400 websites that were illegally streaming World Cup, DOJ says

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Form 4 Atlanticus Holdings Corporation For: 26 June

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Ex-FBI Agent Says Investigators Are Closing in on ‘Porch Guy’ Suspect Five Months Later

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Wordle puzzle

A retired FBI agent says investigators may be closing in on the masked man caught on Nancy Guthrie’s home security camera the night she disappeared, raising fresh questions about why no arrest has been made nearly five months into the case.

Nancy Guthrie, the 84-year-old mother of “Today” co-anchor Savannah Guthrie, went missing on February 1 from her home in the Catalina Foothills, a suburb of Tucson, Arizona. Investigators believe she was abducted overnight, and her case has remained one of the most closely watched missing-persons investigations in the country in the months since.

A retired agent’s confident prediction

Speaking on SiriusXM’s “The Megyn Kelly Show” Tuesday, retired FBI Special Agent Maureen O’Connell said she believes law enforcement is nearing a breakthrough in identifying the masked figure seen on Guthrie’s doorbell camera footage. “I think they’re close right now to pulling this case together,” O’Connell said. “That’s what my sources are telling me… Things are happening.”

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O’Connell went further when pressed for specifics, putting a number on her confidence level. Asked directly about the masked individual, she said, “I think they’re getting close to the porch guy. And when they get the porch guy, the floodgates shall swing open.”

The remarks visibly surprised the show’s host. “What?!” Kelly responded, before asking O’Connell to elaborate on why she believed authorities were nearing an answer. When Kelly followed up by asking for her level of confidence, O’Connell put the figure at “75 percent.”

Why the case has moved so slowly

O’Connell offered an explanation for why nearly five months have passed without a public arrest, despite the doorbell footage being replayed repeatedly across television and social media. She argued that the delay reflects the meticulous nature of building a case rather than a lack of leads.

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“You’re gonna have the greatest defense attorney in the world handling this case, whoever takes it,” O’Connell said, explaining that prosecutors have to plan for the possibility that key evidence could later be ruled inadmissible. “So you have to operate under the assumption that a couple of big chunks of your evidence may get tossed. So you have to put a case together in such a way that it would withstand losing some of these chunks of evidence.”

She described the methodical approach investigators are likely taking from the earliest stages of the case. “From day one, you’re doing your trial prep, practically,” O’Connell said. “Everything you do is geared toward the trial and prosecution.”

Pima County Sheriff Chris Nanos, whose department has led the investigation alongside the FBI, has made similar comments in recent weeks emphasizing the importance of conducting the investigation “by the book” rather than rushing toward an arrest.

What the doorbell footage shows

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The security footage at the center of the case was released roughly 10 days after Guthrie vanished and has become one of the most widely circulated pieces of evidence in the investigation. The video shows a masked figure standing on Guthrie’s porch, staring directly into the camera lens, in what authorities have described as an apparent attempt to tamper with the doorbell device itself.

According to multiple accounts of the footage, the individual appeared to be carrying a pistol and held a flashlight in his mouth while using a gloved hand, and later flowers pulled from Guthrie’s garden, in an apparent attempt to obscure the camera’s view. Investigators have publicly confirmed that the person in the footage appears to be armed and that the video was captured shortly before Guthrie’s disappearance.

Beyond the visual evidence, investigators have pursued other forensic avenues. DNA evidence connected to the case has been sent to the FBI’s laboratory in Quantico, Virginia, for testing, though no suspects have been publicly named as of Friday.

A case shaped by a chilling ransom note

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The renewed attention on the “porch guy” footage comes in the same week that the contents of a second ransom note sent in connection with Guthrie’s disappearance became public. According to multiple law enforcement sources, that note, sent in February, indicated that Guthrie had died shortly after she was taken, with the senders expressing regret over her death and making no further demands for payment.

A separate, earlier note had focused on demanding payment for her safe return and included specific details about her home, including a broken floodlight in the yard and a description of her clothing — details investigators believe lent credibility to the communication. Authorities have said both notes were sent from the same IP address, deepening their belief that they originated from whoever was responsible for Guthrie’s disappearance.

Community alerts issued by both authorities and Guthrie’s family in the weeks following her disappearance had also noted that she was in poor health at the time she vanished and did not have access to her necessary emergency medications, a detail that heightened concerns for her safety from the earliest days of the search.

Savannah Guthrie keeps the case in the public eye

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Throughout the five-month investigation, Savannah Guthrie has remained one of the most consistent public voices pushing to keep attention on her mother’s case, regularly using her platform on “Today” to renew appeals for information. In an emotional segment last week, she told viewers, “Her family cannot be at peace, no matter how much I try to come out here every day and smile and find that joy.”

No confirmation from official sources

Despite O’Connell’s optimistic timeline, neither the FBI nor the Pima County Sheriff’s Department has publicly confirmed that an arrest is imminent. Officials have continued to circulate reward notices and appeal for tips related to the masked suspect, while declining to comment further on the specifics of where the investigation currently stands.

For now, the case remains open and unresolved nearly five months after Guthrie’s disappearance, with investigators publicly maintaining a cautious posture even as outside voices like O’Connell suggest a resolution may be closer than it has appeared from the outside. Anyone with information related to the case has been urged to contact the FBI directly as the search for answers continues.

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Major beef exporters near China quota caps, clouding second-half trade, report says

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GameStop Shares Rise More Than 2 Percent as Meme Stock Volatility Continues

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Shares of GameStop were volatile after the company reported mixed earnings

GameStop Corp. shares advanced more than 2 percent on Friday, reaching $21.55 after gaining $0.54, as the video game retailer continued experiencing volatility characteristic of meme stocks.

The movement reflected ongoing retail investor interest in the company despite its challenges in the evolving video game retail landscape. GameStop has transformed its business model in response to digital distribution and changing consumer habits.

The company has reported mixed financial results as it navigates declining physical game sales while exploring new revenue streams. Its focus on collectibles, merchandise and potential e-commerce expansion aims to diversify beyond traditional retail.

GameStop’s financial position includes significant cash reserves that provide flexibility for strategic initiatives. The company’s efforts to reduce costs and optimize operations have shown some progress.

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Business Transformation

GameStop has undergone substantial changes since its peak as a dominant video game retailer. The shift toward digital downloads and online distribution has reduced demand for physical game sales.

The company has responded by expanding its product offerings to include collectibles, electronics and gaming accessories. Its online presence and e-commerce capabilities have grown to complement physical stores.

Strategic initiatives include potential partnerships and technology investments to enhance customer experience. GameStop’s efforts to evolve its business model continue amid industry challenges.

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Management has emphasized operational efficiency and inventory management. Cost reduction measures have aimed to improve profitability in a difficult retail environment.

Market Position

The video game industry has shifted dramatically toward digital platforms and subscription services. Traditional retailers like GameStop have faced structural headwinds as consumers move online.

The company’s physical store network provides advantages in certain product categories and customer segments. Its knowledgeable staff and hands-on experience remain differentiators for some shoppers.

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Competition from online retailers and digital storefronts has intensified. GameStop’s ability to carve out a sustainable niche will determine its long-term viability.

The rise of esports, mobile gaming and cloud gaming has created new dynamics in the industry. Companies adapting to these trends may find opportunities for growth.

Meme Stock Phenomenon

GameStop gained prominence as a meme stock during the 2021 trading frenzy driven by retail investors coordinating through social media. The phenomenon highlighted the power of collective retail trading and market dynamics.

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The company’s stock has experienced significant volatility in subsequent years, with periodic surges driven by social media attention rather than fundamental developments. Such movements create both opportunities and risks for investors.

Short interest and trading volume often spike during periods of heightened attention. The company’s market capitalization can fluctuate dramatically based on sentiment rather than business performance.

Regulatory authorities have examined various aspects of meme stock trading, including market manipulation concerns and retail investor protection. The GameStop case has been cited in discussions about market structure and transparency.

Financial Challenges

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GameStop has faced declining revenue as physical game sales have decreased. Its transition to new business models has required significant investment and operational changes.

The company’s cash position provides a buffer for strategic initiatives and potential acquisitions. However, sustaining operations while transforming the business model remains challenging.

Analysts have expressed varied views about GameStop’s long-term prospects. Some see potential in its brand and customer base while others remain skeptical about its ability to compete in digital markets.

The company’s financial reporting and guidance are closely watched for signs of successful adaptation. Consistent execution on strategic plans could support improved performance.

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Retail Investor Interest

GameStop maintains a dedicated following among retail investors who view it as a symbol of individual investor power. Social media communities continue discussing the stock and coordinating trading activity.

The company’s communications with shareholders and transparency efforts have evolved in response to increased attention. Management balances traditional investor relations with engagement through modern platforms.

The meme stock phenomenon has created unique challenges and opportunities for GameStop’s leadership. Navigating volatility while executing business strategy requires careful communication.

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Retail investor sentiment can significantly influence short-term trading patterns. Understanding these dynamics has become important for all market participants.

Future Outlook

GameStop’s ability to successfully transform its business model will determine its long-term viability. Strategic initiatives in e-commerce, collectibles and potential new ventures could provide growth opportunities.

The company continues evaluating various options for enhancing shareholder value and operational performance. Its cash position and brand recognition provide resources for potential initiatives.

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Investors will monitor upcoming financial results and strategic updates for signs of progress. Management’s ability to articulate and execute a clear vision will influence market perception.

The video game industry’s evolution continues creating both challenges and opportunities for traditional retailers. GameStop’s adaptation strategy will be tested against changing consumer behaviors and competitive dynamics.

The company’s unique position as a meme stock adds complexity to its business operations and investor relations. Balancing traditional retail challenges with social media-driven volatility requires careful management.

As GameStop navigates its transformation, its role in the evolving video game ecosystem will continue evolving. The company’s progress will be watched closely by investors, customers and industry participants.

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Tesla Shares Advance More Than 3 Percent as EV Maker Maintains Leadership in Electric Vehicles

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Xiaomi YU7 GT Electric SUV

Tesla Inc. shares rose more than 3 percent on Friday, closing at $386.80 after gaining $11.68, as investors responded positively to the company’s continued dominance in electric vehicles and progress in autonomous driving technology.

The gain reflected ongoing confidence in Tesla’s position as the leading electric vehicle manufacturer with a vertically integrated business model. The company’s focus on innovation, manufacturing efficiency and energy solutions has sustained investor interest despite competitive pressures.

Tesla’s vehicle deliveries have remained strong, supported by its expanding product lineup and global manufacturing footprint. Its ability to scale production while maintaining quality has been a key differentiator in the electric vehicle market.

The company’s energy storage and solar businesses have shown significant growth, providing diversification beyond automotive revenue. Tesla’s integrated energy solutions address both consumer and utility-scale needs.

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Vehicle Production and Deliveries

Tesla has reported robust vehicle production and delivery numbers across its models. The Model Y and Model 3 continue driving volume while Cybertruck production ramps up to meet demand.

The company’s manufacturing facilities in the United States, China and Germany support global distribution and reduce transportation costs. Its ability to adapt production to regional demand has enhanced efficiency.

New model development and refreshes keep the lineup competitive. Tesla’s approach to over-the-air updates provides continuous improvement and new features for existing owners.

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Autonomous driving technology, including Full Self-Driving capability, represents a significant growth area. Regulatory approval and technical advancement will determine the pace of commercialization.

Energy Business Expansion

Tesla’s energy generation and storage segment has grown rapidly, with Megapack deployments supporting grid stability and renewable energy integration. The business provides high-margin revenue with strong demand.

Solar roof and Powerwall products offer residential energy solutions with increasing adoption. The company’s virtual power plant initiatives demonstrate innovative approaches to energy management.

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Energy storage deployments have accelerated as utilities and businesses seek solutions for renewable integration and grid resilience. Tesla’s technology and manufacturing scale provide competitive advantages.

Market Position and Competition

Tesla maintains leadership in electric vehicle sales globally despite increasing competition from traditional automakers and new entrants. Its brand strength, charging network and technology ecosystem create significant barriers to entry.

The company’s Supercharger network has expanded through partnerships and open access initiatives. This infrastructure advantage supports customer ownership experience and generates additional revenue.

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Traditional automakers have accelerated electric vehicle development but face challenges in matching Tesla’s vertical integration and software capabilities. New competitors focus on specific market segments and price points.

The global transition to electric vehicles continues, supported by government incentives and corporate sustainability goals. Tesla’s first-mover advantage and execution have positioned it favorably in this shift.

Investment Considerations

Tesla’s share price performance reflects its unique position as both an automaker and technology company. Its valuation incorporates expectations for vehicle growth, energy business expansion and autonomous driving potential.

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The stock appeals to growth-oriented investors seeking exposure to electric vehicles, renewable energy and artificial intelligence. Its volatility reflects the high expectations and execution risks inherent in its ambitious vision.

Risks include production challenges, competitive responses, regulatory hurdles and capital requirements for expansion. Tesla’s ability to deliver on multiple fronts simultaneously will influence long-term success.

Analysts maintain varied outlooks, with some highlighting significant upside potential while others express caution about valuation and execution. The company’s fundamental progress and market leadership support positive long-term views.

Industry Trends

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The electric vehicle market continues expanding globally with improving battery technology, charging infrastructure and consumer acceptance. Government policies and corporate commitments support the transition from internal combustion engines.

Autonomous driving technology development has accelerated across the industry. Regulatory frameworks and technical challenges will determine adoption timelines and competitive dynamics.

Renewable energy integration and energy storage solutions gain importance as grids adapt to variable generation sources. Tesla’s dual role in vehicles and energy storage positions it uniquely in this ecosystem.

Supply chain localization and battery technology advancement remain focus areas for electric vehicle manufacturers. Tesla’s investments in these areas support cost reduction and supply security.

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Future Outlook

Tesla’s strategic direction encompasses vehicle production scaling, energy business growth and autonomous technology development. Its ability to execute across these fronts will shape its trajectory.

The company continues investing in manufacturing capacity, research and development, and global expansion. Its vertical integration provides advantages in cost control and innovation speed.

Investors will monitor vehicle delivery numbers, energy deployment figures and progress on autonomous capabilities. Management guidance will provide insight into execution priorities and market conditions.

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The electric vehicle and renewable energy sectors’ fundamental growth drivers remain strong. Tesla’s technology leadership and brand strength position it for continued market leadership.

As the company advances its ambitious goals, its contribution to sustainable transportation and energy solutions will expand. Tesla’s progress will be watched closely by investors, competitors and policymakers worldwide.

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ECF: Discount Remains Deep With Activists Holding Significant Stakes (NYSE:ECF)

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ECF: Discount Remains Deep With Activists Holding Significant Stakes (NYSE:ECF)

This article was written by

Nick Ackerman is a former financial advisor using his experience to provide coverage on closed-end funds and exchange-traded funds. Nick has previously held Series 7 and Series 66 licenses and has been investing personally for over 14 years.He contributes to the investing group CEF/ETF Income Laboratory along with leader Stanford Chemist, and Juan de la Hoz and Dividend Seeker. They help members benefit from income and arbitrage strategies in CEFs and ETFs by providing expert-level research. The service includes: managed portfolios targeting safe 8%+ yields, actionable income and arbitrage recommendations, in-depth analysis of CEFs and ETFs, and a friendly community of over a thousand members looking for the best income ideas. These are geared towards both active and passive investors. The vast majority of their holdings are also monthly-payers, which is great for faster compounding as well as smoothing income streams. Learn More.

Analyst’s Disclosure: I/we have a beneficial long position in the shares of ECF, GDV either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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Form 4 Broadcom Inc For: 26 June

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