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No, Tim Sweeney, Valve Isn’t ‘Irresponsible’ For Having An AI Disclosure Tag On Games

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from the opacity-as-a-strategy dept

There are bad takes on AI, and then there are bad takes on AI. Some of you think my takes on the use of AI in gaming are bad. Cool, love you, kiss kiss. I think the takes from folks on both extremes, the never-AI-ers and the AI evangelists, are pretty awful most of the time. I’ll accept your love and kisses in return. And I particularly don’t like it when those in gaming journalism act like there is zero place for this technology in the industry nearly as much as I absolutely hate it when those within the industry itself fuel the concerns about it by claiming AI will do all the things most gamers feverishly don’t want it to do. I can assure you it can be very frustrating being me when it comes to this particular topic. And, no, I don’t expect any sympathy over it.

But what Tim Sweeney just said about Steam’s use of AI disclaimers on its platform might well be one of the dumbest fucking things I’ve ever heard someone in the industry say.

In the past few months, video game publishers and developers have been going all in on generative AI with the justification that it speeds up and improves development. In the attempt to help gamers make informed choices about their purchases, Valve has started enforcing AI disclosures on Steam, which Epic Games CEO Tim Sweeney believes is irresponsible of the company, as it has a negative impact.

“It’s unfortunate that so many developers now are put into this position. If you want to launch a game, and get it as widely publicized as possible, you’ve got to put it on Steam so people can wish list it, and if you want to play it on Steam, then you have to get this Scarlet Letter of AI attached to your product, and now there is a hater community trying to kill the game,” Sweeney said to PC Gamer in a new interview. “I think it’s really irresponsible of Valve. They shouldn’t do it, because it makes it much, much, much harder for a game developer to have a chance of success. You have to choose from either not using tools that can make you way more productive, and probably failing due to competition that does.”

First, to quibble with the article: claiming that “video game publishers and developers” writ large are “going all in” on generative AI is just plain wrong. In fact, there are plenty of developers and publishers out there that have flatly sworn off the use of this technology entirely. And that’s a good thing, to my way of thinking. Every experiment needs a control group, after all.

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But the real issue here is just how tone deaf and idiotic it is for Sweeney to chide a rival platform for the severe crime of informing customers about the content of the games they purchase and how they were created, specifically on a hot button issue like the AI in gaming. While I, too, have made it clear that I think pre-judging every game that made any use of AI at all in development is a mistake, the cure for it is certainly not obfuscating that information from the very people that pay for these games.

Customers are supposed to be making informed buying decisions. I didn’t really think that was a matter open for debate. And Steam making that information transparent to the public is quite literally the opposite of “irresponsible”. It’s being very responsible to Steam’s customers. As for calling such disclosures a “scarlett letter”, well, I think the lady doth protest too much, as it were.

Especially when it’s obvious why Sweeney is taking this position.

To be fair, it’s not surprising to see Tim Sweeney staunchly defending the use of AI in game development, as Epic Games’ upcoming Unreal Engine 6 is going all-in with AI integration.

Now, Sweeney went on to talk about how generative AI can be used by developers to reduce the need for game makers to buy pre-made assets off of asset stores, content libraries, and reduce the economic costs for developing a game as a result… and I think those arguments are interesting and worthy of debate.

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But pretty blatant attempts to try to inoculate the ecosystem against backlash for games produced by Epic’s engine by purposefully making the consumer less informed is an absolute loser of an argument.

Filed Under: ai, ai in video games, disclosures, information, tim sweeney, video games

Companies: epic, valve

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Microsoft fixes bug that removed Copilot buttons in Outlook

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Microsoft Outlook

Microsoft has fixed a known issue causing the Copilot Chat or Copilot buttons in Classic Outlook to disappear for Windows users with the Copilot Chat (Basic) license.

As the company explains in a recent support document, affected users may no longer see Copilot buttons on the side navigation and above the ribbon.

Those affected may also experience one or more of the following issues:

image
  • The Copilot button is missing from the top-right area above the ribbon.
  • The Copilot icon is missing from the left app bar or More Apps area in classic Outlook.
  • In Add Apps, Copilot may appear as an available app, but selecting Open does nothing.
  • Adding Copilot through ribbon customization may show the command as unavailable or grayed out.
  • Copilot remains available from other entry points, such as Outlook on the web or the Microsoft 365 Copilot standalone app or web experience.

Microsoft says the Outlook Team has addressed this issue with a service change on June 29, 2026, and advised those who are still unable to see the Copilot buttons in Classic Outlook to restart their email client to get the change immediately.

Affected customers are also recommended to update to the latest build by selecting File > Office Account > Update Options > Update Now.

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Those who can’t upgrade their client to fix the bug can also work around the issue by reverting to the previous Current Channel build (16.0.20026.20168) or using the new Outlook or Outlook Web Access (OWA).

Microsoft is now also investigating a known issue that causes unexpected Outlook crashes on systems running Kaspersky Antivirus software, linked to the Kaspersky Mail Checker (mcou.dll).

Affected Outlook for Microsoft 365 users are advised to check the Application log for “Event 1000” events with the OUTLOOK.EXE faulting app name and MCOU.DLL faulting module name to confirm that this issue triggers the crashes.

“If you are experiencing this crash, please contact Kaspersky support,” the Outlook Team said.

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In recent months, Microsoft also resolved known issues that prevented some Classic Outlook users from sending emails via Outlook.com and rendered the client unusable for users who enabled the Microsoft Teams Meeting Add-in.


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The Picus whitepaper shows how breach and attack simulation tests your SIEM and EDR rules so threats stop slipping by detection.

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ARToken PhaaS exposes EvilTokens’ Microsoft 365 phishing toolkit

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EvilTokens

A new phishing-as-a-service (PhaaS) platform dubbed “ARToken” appears to operate as an affiliate of the EvilTokens phishing platform, giving researchers a glimpse into an extensive toolkit designed to compromise Microsoft 365.

Cisco Talos researchers discovered the platform while investigating phishing infrastructure used in an incident response engagement and identified a React-based management panel called “ARToken Panel” that exposed more than 80 API endpoints.

Reverse engineering the client-side JavaScript code revealed previously undocumented capabilities that extend well beyond what you would normally find in a phishing platform.

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The platform allows attackers to steal Microsoft 365 authentication tokens, establish persistent access using Primary Refresh Tokens (PRTs), and access Outlook mailboxes, SharePoint sites, and OneDrive files. It also includes tools to deploy phishing infrastructure through Cloudflare Workers and automate many aspects of business email compromise (BEC) operations.

According to Talos’ report, multiple technical similarities strongly suggest ARToken is tied to the EvilTokens phishing platform discovered earlier this year.

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The researchers found the ARToken phishing kit uses the same API calls for Microsoft’s device code authentication flow, including an identical `POST /api/device/start` request previously associated with EvilTokens attacks.

Talos also identified the same primary refresh token API endpoints documented in Sekoia’s EvilTokens research, including the endpoints for setting up, refreshing, renewing, and reacquiring Primary Refresh Tokens, even after they expire.

The platform also uses a similar Cloudflare Workers deployment model and operates as a multi-tenant phishing service, in which affiliates manage their own campaigns through dedicated workspaces.

EvilTokens focuses heavily on exploiting Microsoft’s OAuth 2.0 Device Authorization Grant authentication workflow to breach accounts, a technique known as device code phishing.

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Victims are tricked into entering a legitimate Microsoft-issued device code on Microsoft’s official device login page, causing Microsoft to issue authentication tokens directly to the attacker instead of the victim. Because the victim authenticates through Microsoft’s legitimate infrastructure, the attacks can successfully bypass multi-factor authentication protections.

Microsoft's device code authentication login form
Microsoft’s device code authentication login form

Sekoia first documented the EvilTokens platform in March, describing it as a commercial phishing service sold to cybercriminals for a $1,500 setup fee and a $500 monthly subscription.

In a follow-up report, Sekoia found an AI-driven workflow that ingests harvested mailboxes to score financial exposure, then uses AI and LLMs to draft BEC campaigns and translate stolen emails for operators working in other languages. 

Microsoft later warned about the platform as device code phishing attacks surged dramatically, and numerous threat actors adopted the technique due to its high success rate against Microsoft 365 users.

What sets EvilTokens apart from other device code phishing kits is its use of AI to automate fraud.

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Inside an EvilTokens affiliate platform

Talos’ report provides a detailed overview of the functionality available to EvilTokens affiliates following a successful account compromise.

Once a victim completes the device code authentication process, ARToken allows operators to refresh stolen tokens and elevate access to persistent primary refresh tokens (PRT).

The researchers also found tools for conducting business email compromise attacks, including full Outlook mailbox access, the ability to send emails as compromised users, the ability to create inbox rules that automatically forward or hide messages, the ability to monitor multiple mailboxes for keywords simultaneously, and the ability to download email attachments.

Attackers can also browse, upload, download, and manage files stored in victims’ SharePoint sites and OneDrive accounts, enabling data theft and the delivery of malware for additional attacks.

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ARToken also revealed several features not identified in previous EvilTokens research.

Threat actors can monitor multiple hijacked mailboxes simultaneously for specific keywords, load tokens stolen from other sources, and share access to compromised accounts.

They can also quietly set up inbox rules that hide or delete messages to cover their tracks, and use phishing pages that automatically update their content based on the victim’s location.

ARToken phishing emails
ARToken phishing emails
Source: Cisco Talos

Talos also analyzed phishing emails associated with the platform, finding that attackers impersonated legitimate vendors in invoice-themed lures targeting accounts payable employees.

Rather than linking to an obviously attacker-controlled site, the emails display what appears to be a legitimate SharePoint address while actually directing victims to a look-alike tenant hosted within the attacker’s Microsoft 365 workspace.

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In April, Push Security reported that device code phishing attacks had surged 37-fold over the past year, with at least 11 phishing kits now offering this technique to cybercriminals.


For organizations looking to defend against modern Microsoft 365 phishing attacks, business email compromise (BEC), and account takeovers, BleepingComputer is hosting a webinar with Abnormal titled Stop chasing alerts: Automating email security with behavioral AI.

The webinar will explore how attackers use techniques such as device code phishing to bypass MFA and compromise accounts, why these attacks evade traditional email security controls, and how behavioral AI can help security teams automate the detection, investigation, and remediation of phishing and compromised account activity.


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The Picus whitepaper shows how breach and attack simulation tests your SIEM and EDR rules so threats stop slipping by detection.

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Jersey Mike’s IPO illustrates how bad the AI hype has become

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I can’t tell the exact tipping point from realistic excitement over a new technology, to hype, to aww-come-on — but I’m pretty sure when a sandwich shop with Danny DeVito as its public face talks about AI in its IPO documents, we must be getting close.

So it is with Jersey Mike’s.

Because of investor thirst for all things AI these days, I understand why tech companies feel the need to sprinkle AI dust all over their pitches. This is as true for non-AI startups raising venture capital as it is for Bending Spoons’ public debut, a company in the business of buying aging, “not-AI” tech companies to rehabilitate.

Just for kicks, I took a look at Jersey Mike’s IPO documents to see how far this compulsion may go. Surely a sandwich shop would have no need to mention AI in its S-1. But lo and behold!

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The term artificial intelligence and its acronym “AI” were mentioned 22 times. In this case, the company can’t claim to be selling AI software. It sells submarine sandwiches. AI products are what investors are really hungering for (terrible pun intended).

Still, it found a way to mention AI in its investor-risk warnings. That may be even more funny. It doesn’t explain what it’s using AI for that could be dangerous to investors, beyond a hand-wave of a phrase, “We are beginning to use AI Technologies in our business.”

In all fairness, as a company that operates franchisees, it does rely on software (mentioned 52 times) and data (112 mentions), as all businesses do. Its AI risk warning was boilerplate copy, perhaps even necessary, as such disasters have already happened to other food businesses, like the half-baked AI inventory tool that Starbucks rolled out, which couldn’t count and was recently scrapped.

Still, I’m going to go out on a limb here and predict that the risk of an AI disaster for a company that produces real-life sandwiches, not AI slop, is about the same as, say, a franchise shop getting hit by lightning. That actually happened, by the way, to a shop in Texas in 2021. Yet weather was only mentioned five times in the S-1. And lightning? Not once.

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OxygenOS made OnePlus phones special. Now, it might go away forever

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If you bought a OnePlus because of OxygenOS, for the relatively clean, fast, and actually-useful Android experience, your phone may be the last one to get it. 

According to a report from the Indian outlet Smartprix, OxygenOS and Realme UI are both reportedly being phased out. If accurate, everything would move to ColorOS, the skin atop Android on Oppo smartphones, globally, across all three brands.

So what exactly is happening here?

Oppo, its official subsidiary OnePlus, and Realme are all brands that operate under the same Chinese conglomerate: BBK Electronics. Until recently, they’ve operated as independent brands with different software skins. That arrangement seems to be coming to an end.

Maintaining three Android skins requires a substantial investment, and Oppo might want to cut down on it. The consolidation started quietly in 2021, when OnePlus co-founder Pete Lau announced a software merger between OnePlus and Oppo.

OnePlus retired HydrogenOS in China years ago, in favor of ColorOS. Only the brand’s global devices ship with OxygenOS. Realme UI was built on ColorOS under the hood anyway. 

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“OxygenOS and Realme UI are being discontinued on future devices in favor of ColorOS globally,” the outlet mentions. However, it doesn’t mention any existing OnePlus devices and whether they’ll be transitioned to ColorOS as well.

Has the consolidation already begun?

Earlier this year, the brand reportedly exited the US and European markets, with carrier partnerships in North America already unwinding. The brand’s retail presence has also shrunk significantly, with only the OnePlus 15 and the OnePlus 15R being sold through the official website. 

Oppo, which has been absorbing OnePlus operationally, has reportedly already begun canceling OnePlus’s 2026 global product lineup. Sharing software and hardware platforms made the two brands structurally inseparable. 

What’s happening now could be among the final steps. OxygenOS was genuinely beloved among enthusiasts, especially among the brand’s customers. The discontinuation of OxygenOS would mark the retirement of one of the founding pillars on which OnePlus was built, if and when the brand officially announces it.

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Sony Ends New PlayStation Game Discs in 2028, But Blu-ray Fans Can Exhale For Now

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Sony has confirmed that physical game discs for all new PlayStation releases will be discontinued starting in January 2028. New titles will be sold through the PlayStation Store and at retailers in digital formats only. Existing games, and titles already scheduled to arrive on disc before that deadline, are not affected.

Everyone currently having a panic attack should probably go outside, unless you live somewhere brutally hot, like New Jersey or Texas. In that case, stay indoors, pour something cold, and enjoy touching your game discs while you still can. Mom will keep your Pizza Hut leftovers in the fridge.

That is a genuine blow to physical game ownership. It is also not Sony announcing the end of Blu-ray movies, 4K UHD Blu-ray, or every disc drive currently attached to a PlayStation 5. Those are separate issues, and mashing them together is how the internet ends up shouting “Blu-ray is dead” every six months.

Related Reading: Sony’s 2025 decision to stop making blank recordable Blu-ray media

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What Sony Actually Announced

The policy is blunt: after January 2028, new games released for PlayStation consoles will not be manufactured on physical discs. Sony says those games will remain available through the PlayStation Store and at retailers, but only in digital formats. The company has not explained what a retailer based digital purchase will look like, whether that means download code cards, a printed receipt with a redemption code, or something else entirely.

On the plus side, you will no longer have to drag that filthy concert chair out of the garage and line up outside GameStop at 4 a.m. in the rain like a putz.

Sony PS5

Sony also has not said whether physical reprints of older games will continue after 2028, whether current PS5 disc drives will remain part of future console hardware, or what this means for preservation efforts built around physical releases. Those details matter, but they are not in this announcement.

For now, the immediate takeaway is simple: anyone who enjoys buying a game, lending it to a friend, trading it in, reselling it, or pulling it off a shelf years later will lose that option for new PlayStation releases from 2028 onward. Physical discs were never a perfect preservation solution; plenty of games require patches, online services, or downloaded content. But a disc still gives consumers a degree of independence from a storefront, account, and licensing arrangement. That distinction is about to become far more important.

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What This Means in North America, the UK, and Elsewhere

The January 2028 policy applies to all new PlayStation console releases, so U.S., Canadian, and UK consumers face the same end point: no more new PlayStation game discs.

For North American buyers, the loss of physical media means the used-game market becomes less relevant for new titles. There will be no disc to trade at GameStop, no copy to lend to a friend, and no chance of finding a discounted used version years later. Digital sales can be convenient, but convenience has a habit of becoming compulsory once the alternative disappears.

The UK has an additional reason to be cautious about the difference between buying content and retaining access to it. Sony’s UK PlayStation Store has warned that StudioCanal films previously purchased through the service will be removed from customer libraries beginning September 1, 2026, because of licensing agreements. That notice concerns video, not PlayStation games, and it does not mean Sony plans to remove purchased games. It is, however, a fairly sharp reminder that a digital transaction is not the same thing as possessing a disc on a shelf.

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Sony is also closing legacy PlayStation Stores on PS3 and PS Vita. Mexico, Honduras, and Nicaragua lose PS3 store access beginning in August 2026; additional Latin American and Middle Eastern markets follow later in the year; all remaining regions lose PS3 and PS Vita store purchases in July 2027. Sony says previously purchased content will remain downloadable for the “foreseeable future,” but no new purchases will be possible after the shutdowns.

That is a separate decision from the 2028 disc cutoff, but the timing is impossible to ignore. In regions where broadband is expensive, inconsistent, capped, or simply slow, a mandatory digital future means that download speeds, storage capacity, and account access become part of the cost of buying a game. The plastic box may be going away, but the 150GB download is not suddenly getting smaller out of respect for your data plan.

Why Sony Is Doing This

Sony says the change reflects consumer preferences shifting away from physical discs. Its financial results show that digital downloads accounted for the overwhelming majority of full-game software unit sales across PS4 and PS5 in fiscal 2025, reaching 85% in the fourth quarter.

That does not make physical discs irrelevant to the remaining buyers, particularly collectors, parents, rural players, bargain hunters, and anyone who dislikes the idea of every purchase being tied to one account ecosystem. But it does explain Sony’s calculation. Manufacturing, shipping, stocking, and handling discs costs money. Digital delivery gives Sony and publishers more control over distribution, pricing, and the relationship with the customer. Nobody should pretend this is a charity drive for the environment.

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No, Sony Is Not Ending Blu-ray Movies

Sony’s July 2026 PlayStation announcement is not a sequel to its 2025 decision to stop making blank recordable Blu-ray media.

Last year, Sony ended production of recordable Blu-ray Discs, MiniDisc recording media, MD Data discs, and MiniDV cassettes. That decision primarily concerned blank media used for recording and archiving, especially in Japan, where Blu-ray recorders remained part of the consumer market. It did not end the production of pre-recorded Blu-ray or 4K UHD movie discs sold by studios and boutique labels.

The distinction is important. Blank BD-R media is not how commercial movie discs are made. Retail Blu-ray and 4K UHD titles are pressed through industrial replication processes, so Sony’s exit from recordable media did not pull the plug on Criterion, Arrow, Kino Lorber, Sony Pictures, or the wider physical-video business.

Sony also continues to market PS5 hardware with disc playback. Its current PS5 Disc Edition plays PS5 and PS4 game discs, while the optional drive for the PS5 Digital Edition supports 4K Ultra HD Blu-ray, Blu-ray, and DVD playback. Nothing in the new PlayStation game-disc policy changes that today.

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Blu-ray and 4K UHD fans should therefore exhale, but perhaps not fall asleep at the wheel. The long-term physical-video market remains fragile, and retailers have already reduced shelf space dramatically. Still, Sony has not announced the end of movie discs. The company has announced the end of new PlayStation game discs in 2028. Those are related cultural trends, but they are not the same corporate decision.

The Bottom Line

Sony’s 2028 move is one of the most consequential physical-media decisions in gaming since consoles first began offering digital storefronts. The company is not invalidating existing PlayStation discs, and it is not ending Blu-ray movies or 4K UHD Blu-ray. But it is removing the physical option from every new PlayStation release after January 2028.

For players who want a shelf, a used copy, a trade-in, or the ability to hand a game to someone else without asking a server for permission, this is not theoretical. The all-digital future Sony is describing now has a date on the calendar.

You were warned.

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For more information: https://blog.playstation.com

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Best Bone Conduction Headphones (2026): Shokz, Suunto, Mojawa

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Shokz has long been the leader in bone conduction headphones, despite a minor misstep with the first-generation OpenSwim, which lacked Bluetooth streaming. The OpenSwim Pro rectifies this, making it an excellent choice for far more than just swimming.

Whether you stream via Bluetooth or use the built-in 32-GB music player, the OpenSwim Pro delivers impressive open-ear audio. It offers surprising bass and warmth, along with the clarity needed for audiobooks and phone calls.

With standard and swimming EQ modes, you can easily tailor the sound for land or water. The IP68 waterproof rating ensures strong protection against sweat and water, while the silicone and titanium neckband offers both comfort and a secure fit.

The headphones feature easy-to-reach physical controls and a battery that lasts up to nine hours when streaming via Bluetooth, or six hours when using the built-in music player. While the OpenSwim Pro may not be Shokz’s flagship model, it strikes the best balance of sound, design, and performance, placing it in a coveted position at the top of my list.

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Specs
Headphone design Neckband
Weight 27.3 g/0.96 oz
Bluetooth version 5.4
Microphones 2
Battery life 6-9 hours
Music player storage 32 GB
File formats MP3, M4A, WAV, APE, FLAC
Waterproof rating IP68
Charging type Proprietary cable

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Sophie Adenot Captures an Aurora Like No Other from Orbit, Showcasing Shimmering Ribbons That Lit the Station from Within

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ESA Sophie Adenot Aurora ISS
Photo credit: Sophie Adenot
French astronaut Sophie Adenot has shared images and video from one of the strongest aurora displays she has seen during her time aboard the International Space Station. The capture dates to day 127 of her εpsilon mission, logged as orbit 1968, and she called it the most spectacular one yet.



The photographs from Adenot’s camera reveal those magnificent green bands of light twisting and flowing overhead, which are a sight to behold from 400 kilometers above ground. Some shots show the display reaching across the entire planet, while others show a reddish glow higher up in the sky, adding another layer of depth to the image. The robotic arm and station components are also visible, emphasizing how massive this display is.

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Adenot expressed surprise on social media, saying how alive the aurora appeared, dancing and shimmering immediately beneath the station and as far as the eye could see. The show was so bright that it began to cast green shadows within the station itself, a true spectacle she couldn’t capture with her typical settings, she added, and for her, this display was unique, unlike anything else they’d seen so far on this mission. Even though the crew had already been astounded by some of the other displays they’d seen so far on the mission, this one pushed it to a new level.

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ESA Sophie Adenot Aurora ISS
Excitement spread fast among the crew as everyone rushed to the windows, each seeking to have the best view point while the lights continued to show outside. A timelapse video she later posted reveals the motion in a manner that static images cannot, with the green ribbons changing and pulsing up and down the frame in a constant wave. Each photo catches a single moment, but that type of video continues indefinitely, demonstrating the continual change that makes events like this so exciting to watch from above.

ESA Sophie Adenot Aurora ISS
For Adenot, a helicopter test pilot in the French Air and Space Forces, all of her experience in fast-changing environments has given her a keen eye for detail when it comes to things that change extremely quickly; this is evident in the way she composes and describes the shots. Furthermore, she is aware that her recordings will be useful to look at in a year’s time, and they also correspond to far larger patterns of solar activity. When charged particles from the sun contact with gasses higher in the atmosphere, they can produce stunning displays like this one, which can be seen from the station all at once.
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Siri AI’s position on iPhone and Mac will make it a winner

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Apple is doing it again, it is coming late to the party. But it will eventually dominate AI because of how it thinks about users and about use cases where rivals consider only technical issues.

Even when testing the betas of Siri AI on the same or similar devices, everyone at AppleInsider is having different experiences. For instance, I found that in the first developer beta on both the Mac and the iPhone, Siri AI could be staggeringly irritating and sometimes no better than the old Siri. With the third developer beta of macOS Golden Gate, Siri AI would sometimes just abandon any request I make of it, but was always fine for everyone else.

Across all of the betas, though, we are all finding that there are things Siri AI can do that are exceptional, and better than its rivals. Those irritations will surely be fixed before the public release, too.

Only, it almost doesn’t matter. As long as Apple can at least cut down on the aggravations such as really anything you ask via CarPlay, Siri AI is certain to beat everything else. Apple will go from being behind on AI, to absolutely in front.

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It’s just that rather than this being because of the technical quality of Apple Intelligence, it’s because of how Apple thinks about users, and because of how, yet again, Apple owns the whole stack. Apple designs and controls the hardware and the software, and in this case it means specifically that Siri AI is physically better positioned than any other AI app.

Over and over, Apple has come late to new technologies, yet then instantly taken over as the leading provider. It has so instantly demonstrated better ways of doing things that all its rivals with all of their benefit of coming first, have subsequently changed their plans to copy Apple.

You’ve seen that with Wi-Fi adoption, with the death of the floppy disk, the rise of USB, and the death of the headphone jack on phones. Apple’s launching of Siri AI is exactly like this, with the one exception that this time, rivals cannot copy it. Or at least, they cannot copy it on the iPhone because no alternative can be as completely embedded in iOS.

Car dashboard screen displaying Apple CarPlay navigation map, showing current route on Clent Road with arrival time, distance, and nearby streets, surrounded by physical control buttons and air vents

Siri AI on CarPlay is not in beta, it’s in Bane-of-My-Life.

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It’s true that the more you know and use AI chatbots, the faster you use them and the quick shortcuts you can find to enter prompts. But for most people, most of the time, if you want to use an AI service, you have to:

  • Know it exists
  • Know it can do what you want
  • Find it
  • Install it
  • Launch it every time you want something

Compare that to the new Siri AI on iPhone:

  • Swipe down the way you always have for Spotlight

There’s still the issue that a user has to think to try something, but Siri AI is part of the familiar Spotlight. And Spotlight will prompt you by trying to auto-complete your searches, showing you a range of what can be done.

Although I wish I could remember what I was searching Spotlight for when it tried to autocomplete “Erase all content and settings” for me.

Open laptop displaying a macOS desktop with a centered floating search-style menu showing options like Erase all content and settings, over a minimalist beige and gray abstract background

This is me trying to recreate something, but Siri AI/Spotlight really did offer “erase all content and settings” as a suggestion when I was searching for something else.

But the thing is that Siri AI is now going to be just a swipe away for every iPhone user, and moreover it’s a swipe that every user already knows to do.

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Siri AI is therefore close to omnipresent and it works because Apple has expressly thought about how users might use it. Compare that to Microsoft, which has also made AI a deep part of its OS, but instead of being convenient and useful, its pushing of Copilot antagonizes users.

Then Apple, too, has the advantage that not only can people speak to Siri AI, they will do it in precisely the same way they’ve already learned to with “Hey, Siri,” starting with iOS 8 in 2014. Or then just “Siri,” from iOS 17 in 2023.

So every iPhone user already knows how to use Siri AI, and the only learning curve is about discovering what it can and cannot do.

Open laptop displaying a macOS-style welcome screen with a search or ask bar, keyboard shortcut tips, and a blue Continue button against a soft abstract beige background

One improvement we’ve seen in the beta releases is that Spotlight now always prompts you with “Search or Ask,” letting you know it’s more than a searching tool.

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It’s the same for the iPad, but surprisingly it is now also the case that Siri AI is going to be used, and useful, on the Mac. Apple talks a good game about sharing the best features across all of its platforms, but that hasn’t really been the case with Siri, until now.

Whether or not your Mac has a microphone, you’ve at least long been able to tap the Command key twice and call up “Type to Siri.” But you’d always type your search, or your prompt, and then have to wait.

Then it might respond, or more recently it might offer to pass your request on to ChatGPT, and you’d wait again. It’s not like this was slow and it’s not even as if it is any faster on the iPhone, but it was slow enough and disruptive enough that it just felt far less useful on a Mac.

Open MacBook laptop displaying Finder window with several files in a folder highlighted in blue selection, toolbar visible at top, set against a plain white background

This was a real issue I had and Siri AI sorted it. Select a set of documents, right click and you get an Ask Siri box that you can pop a question into.

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That’s because while it changed over the years, in its most recent incarnation before Siri AI, when you called up Siri on a Mac, it overlaid a corner of the screen rather than filling it. That made you expect to be able to continue working. Not while you were typing the prompt, of course, but while Siri was acting on your search or query, or perhaps even as you spoke your command into it.

Instead, no. Take your hands off the keyboard, there was no way to continue working on anything while you were using Siri.

Plus speaking of the keyboard, surely the only way anyone ever found Type to Siri was if they accidentally drummed their fingers on the Command key. I’ve definitely activated it more times by accident than I ever did intentionally.

So the keyboard shortcut was little known, and Mac mini and Mac Studio owners don’t necessarily have a microphone by which to invoke Siri vocally. Siri was on the Mac, but it wasn’t for the Mac.

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Or at least, that used to be the case.

Putting Siri AI into Spotlight was a genius move

It’s great that swiping down on an iPhone to get Spotlight now gives you Siri AI. Spotlight used to need a certain swipe down the middle from somewhere near the top of the screen, but not actually at the top.

Then actually swiping down from the center at the top of the iPhone screen used to bring up Control Center. If that’s how you were used to doing it, this is a change you’ll take time to get used to.

But for whatever reason, I’ve always got Control Center by swiping down from the top right of the iPhone screen, so I’m fine. That makes me wonder how I ever found Siri AI in Spotlight, but it also makes me suspect that Apple has done this because most people swipe from the center.

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The result, though, is the same, which is that you are presented with a familiar Spotlight search which also interprets what you type into there and sends it to Siri AI.

On the Mac, those three people who had found and liked pressing Command twice to call up Siri, can still do exactly that, although it now launches Spotlight instead of a separate glowing Siri dialog. For the rest of us, the familiar Spotlight keystroke of Command-Space brings up Spotlight, which now opens with a bar that says “Search or Ask.”

I use Command-Space to launch Alfred 5, a Spotlight alternative, but I’ve come to like the new Spotlight/Siri AI so much that I’ve given it a keystroke of Option-Command-Space. To set a keystroke, go to Settings, Keyboard, click Keyboard Shortcuts, then go into the Spotlight section and change what’s there to whatever you prefer.

If you listen to the AppleInsider podcast, you’ll have heard me vacillate between how great and how terrible the new Siri AI is. Almost everything great it has done for me, it has done on the Mac, and it is transformative.

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The benefits of Siri AI

I just signed a book contract and naturally part of it is that I will deliver one manuscript at the end. But because of back and forth discussing the topic, I’ve ended up with multiple sample chapters and needed to compile them into one Pages document.

Open laptop displaying a dark chat window showing concert ticket details for Dar Williams at The Hive Shrewsbury, with a sleek metallic keyboard and abstract beige background on screen

If it’s on your iPhone, Siri AI can find it. Usually. It’s churlish to point out that it sometimes fails over what appear to be obvious elements, such as recognizing that it actually does have your home address, because overall it’s spectacularly useful.

Only, no matter what I did, the word count for that one Pages document was something like 3,000 words short of the total of all the separate chapters. I can’t tell you how often I started over, opening versions of chapters and copying and pasting, but eventually I did this:

  • Selected all of the chapters in the Finder
  • Right-clicked and chose “Ask Siri”
  • Asked it to compare the selection to a document I named
  • Asked it to tell me what was missing

And it did it. It actually did it stunningly quickly, coming back in a flash with the fact that I’d somehow missed out two whole sections from certain of the chapters. I pasted those sections into the new document and am now somehow 1,000 words over, but I’m okay with that.

Or on a totally different book project, I had to report to the publisher that a grant we’d applied for hadn’t worked out. I wanted to offer an alternative we could do, but it meant my mentioning two particular people who’d been sources on the book and I totally blanked.

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Give me a break, it was five in the morning and I really liked both of these people, I just could not remember my own name, let alone theirs. Siri AI told me the answer.

It took a couple of goes, asking about books and sources, but it told me their names and I got to say aloud, oh, yes, of course.

All of this was done at my Mac, where I would never have used Siri before. Using my iPhone, and specifically swiping down so I could type a prompt, I’ve had very good results with map directions.

Shortly I’m going to be driving some people to a thing and it’s a long enough trip that they say they want to stop for lunch partway. They gave me three suggestions and right away Siri AI said, well, that first one is permanently closed so you can forget going there.

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Open silver laptop displaying a macOS desktop with a messaging or notes app centered, showing a conversation and map, against a simple gradient background with minimal desktop icons

You can go back to previous searches through the new Siri app on Mac, iPhone and iPad.

I asked it which was the better of the other two and it successfully summarized the two venues based on price and types of food offered. Then I picked one and asked how much time it would add to the drive if we went off the route to reach this place.

All quick, all exactly the kind of natural conversation that Apple promises we can have with Siri AI, and all of it working well.

Except all of it was also done by typing. For some reason, it’s when I speak to Siri AI that it goes so wrong as to be appallingly bad.

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Siri AI frustrations

Back in the day, I could be listening to some music as I drive and just ask Siri to add the current track to a certain playlist. Or ask it to play a certain playlist.

They were good times.

Then Apple broke Siri and left it broken for two years. During that time, if you asked anything to do with a playlist, it said it couldn’t find it. Unless you asked again, immediately, in which case very often it would find it and do what you wanted.

With Siri AI, forget anything to do with Apple Music via CarPlay. If I ask for a playlist I’ve called Discoveries, it will play the Apple Music Discovery Station instead, which is not unreasonable.

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But if I ask it to play the Heavy Rotation playlist, another one that Apple itself curates, it will almost always play a song called “Heavy Rotation” by a band called Upgrade.

Curiously, if I do this on the Mac, if I type Apple Music commands into Spotlight/Siri AI, it works. It takes a surprisingly long time, but it works.

As I’ve said, mapping things work when I type them too. But I have done rash things like saying aloud, “Siri, take me home via Tim’s house,” and it’s said no.

Or rather, it’s said it doesn’t know where my home is. Ask it why it doesn’t know this and it says the detail is not on my Contact card, even though it is.

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Once I asked for directions somewhere and it was so confident that it actually started the Apple Maps route. When I stopped it, pointing out that it had got the wrong place, it apologized, and showed me on screen a one-paragraph biography of a band.

Explain that to me. Because Siri AI couldn’t: it actually then denied having shown me whoever this was.

I wish now that I hadn’t swiped up so quickly and, frankly, angrily, that I didn’t stop to read that bio. I wonder if it were for the band Upgrade. I am single-handedly responsible for their streaming earnings going up.

I’m not kidding about it making me angry. That Apple broke something Siri could do was poor of them, and that they left it broken for years is inexcusable.

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But to then launch its improvement and have it still fail at the same things all the time, yes, it warrants the odd off-color response. “I don’t know what to say to that,” Siri has replied to me.

I have some suggestions.

Siri AI still wins

It took me a while to connect the dots and see that, wildly, my Mac is now the best Siri tool. Or rather, that typing to Siri is now exceptionally useful.

Perhaps it’s my British accent, since the betas are set for US English. Certainly, or at least surely, or maybe only probably, all of the problems will be resolved before Siri AI is released publicly.

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Black Stream Deck device with eight colorful square buttons showing icons like power, charts, headphones, and lights, plus a small bottom screen displaying weather and system status information

I use the new Siri app so much that I’ve given it a button on my Stream Deck. It’s on the bottom row, second from the left.

But if I’m not kidding or exaggerating about the frustrations, I’m also not putting you on about how Apple is going to win with Siri AI because of where it has put it, and how it has thought about users.

Because despite my blood pressure being driven up at times, I keep coming back to Siri AI. In the car, that’s just stupid and I put it down to the years of habit before Siri was broken.

But for everything else, especially at the Mac, I keep coming back because it’s at least good enough, and it is right there. It’s a “Siri” command away, it’s a Spotlight command away, and when you invoke it, you can go straight back to working instead of folding your arms and waiting.

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I do also find that anything that involves Siri searching its World Knowledge was initially a bust. It’s no good at searching AppleInsider for articles I’ve written about specific topics. For that, since Google is also now a bit poor, I use Claude and it finds everything.

Otherwise, though, World Knowledge does somehow seem to have improved, or perhaps I’ve learned not to bother asking it about particular buildings I’m looking at.

Although I do still keep using Visual Intelligence. I am finding that having it now be part of the camera app means that I sometimes wish it would please stop trying to help me, I’m just taking a photo.

But here’s a measure of Siri AI’s effectiveness. For a year or more now, I have added buttons on my Stream Deck for various AI apps, and eventually settled on just having Claude there.

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I’ve not replaced that button yet, but it has come close, and I have added a new button just to open the Siri AI app. If I’ve asked Siri AI something and then closed its response but want to recheck anything, I’ll push that button and be back in the app, back in the conversation.

Mind you, the reason I have a spare Stream Deck button to use for this is that it was previously set to open iPhone Mirroring. That has never once worked for me again since the macOS Golden Gate betas launched.

You know it will, though, you know that issues like this will be fixed by the time macOS Golden Gate comes out of beta testing.

Yet even now, even with frustrations, I am reaching for Spotlight and Siri AI on the Mac, I am pushing a Stream Deck button, and I am talking to Siri on my iPhone. And I am using it far more than any other AI app I’ve got, chiefly because it’s right there where I need it to be.

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Rivals try to sell their AI services using terms like agentic or boasting about tokenmaxing, and wonder why people aren’t rushing to buy. What Apple has done, even in this bumpy beta, is provide useful tools and put them where they are needed.

That’s all. But when Apple is firing on all cylinders, that’s what they do. Siri AI is doing just that.

Between Siri finally being good, and Apple earning from other AIs on the App Store, in the long run, Apple is going to be the winner of the AI revolution, or bubble, depending on what you believe.

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10 US companies actively recruiting in Ireland this 4 July

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If you are based in Ireland but have ambitions to work for a US multinational then make sure to check out these 10 companies, all of which are looking to add to their teams.

For people in the US, this coming Saturday is 4 July, a national holiday that celebrates the US’ independence. But just because you aren’t based in the US, doesn’t mean you can’t find a way to get into the spirit. 

With that in mind, SiliconRepublic.com has compiled a list of some of the US multinationals with offices in Ireland, that are actively looking to boost their teams. So, if you are a jobseeker, or want to move companies, make sure to check out the list, you never know, your next big career adventure could await you. 

Amgen

US pharmaceutical multinational Amgen has been in Ireland since 1998 and employs around 1,250 people across its three sites in Santry, Dún Laoghaire and Waterford. Advertised roles include manufacturing process technician, senior maintenance technician, engineer for inspection and packaging and QA specialist, among other opportunities. 

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BMS

US pharmaceutical Bristol Myers Squibb, or BMS, has had a presence in Ireland since 1964 and in those six decades the company has established businesses in Swords, Dublin, Cruiserath, Dublin, Blanchardstown, Dublin and Shannon, Clare. BMS employs around 1,000 people across the country. For professionals based in the region, vacant roles include project programme management, drug product associate in sterile drug products, scientist in analytical strategy and lifecycle and senior specialist in QC quality systems, among others. 

Boston Scientific

Massachusetts-headquartered medical equipment manufacturer Boston Scientific operates three Irish locations, in Tipperary, Cork and Galway. The organisation has held a presence in the country for more than 30 years and in April of this year announced an investment of €75m to be put towards the expansion of its R&D capabilities in Galway, as well as the opening of new, purpose-built laboratories. Job applicants should consider roles such as quality engineer III, principal quality specialist, quality system specialist and principal chemist. 

Cisco

California-based technology company Cisco has been in Ireland since the mid-1990’s. In Galway the Cisco team is looking to boost numbers with a cloud engineering technical leader, software engineer for application development, senior software engineer and software engineer for the cloud platform. In Dublin vacancies include threat detection engineer, software engineering manager and senior software engineer, alongside other opportunities. 

Fidelity Investments

Boston-headquartered financial services firm Fidelity Investments has operated in Ireland since 2000 and has premises in both Galway and Dublin. There are plenty of roles at both locations, for example, the Galway office is looking to recruit a senior software engineer in test, a cloud engineer, a principal QA engineer and an ECS product analyst. In Dublin there are opportunities for a corporate actions analyst and a senior manager in software engineering for core custody.

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MSD

Originally established in New Jersey, pharmaceutical company MSD employs roughly 2,500 people in Ireland across its five sites in Tipperary, Cork, Carlow and Dublin and first came to the region in the 1970s. Currently the organisation has vacancies for roles across four departments, manufacturing and QA, engineering, IT and digital data and research and development. Available jobs include senior specialist in microbiology, microbiology technical specialist, API maintenance lead and process scientist, among others. 

Regeneron

US multinational Regeneron has multiple global locations, including in Dublin and Limerick. The Dublin-based team is looking to recruit an associate director for global patient safety, a medical affairs senior coordinator and a senior manager in aggregate reporting management. Limerick vacancies include roles for a principal data engineer, an associate manager for quality control, a principal QA specialist in IT and a project engineer. 

Rent the Runway

Headquartered in New York and established in 2009, Rent the Runway first came to Galway, Ireland in 2019. The e-commerce platform currently has three roles open to professionals based in the country. The engineering team is looking to employ a senior observability engineer, a senior software engineer and a software engineer III. 

Workday

US software company Workday has its European headquarters in Dublin and is currently looking to recruit professionals to a number of its teams. Open roles include opportunities for a cybersecurity engineer, site reliability engineer, AI senior data scientist, a technical implementation manager and a senior developer for agentic AI engineering.

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Yahoo

US messaging and technology company Yahoo launched its Irish headquarters in early 2025, at the EXO building in The Dublin Docklands. There are two roles open to Ireland-based professionals currently. A senior data engineer job and a senior software apps engineer job, both under the Yahoo Mail division. 

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IQM, Europe’s first public quantum company, admits the future of the tech is uncertain

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IQM, a full-stack quantum company out of Finland, went public on the Nasdaq Thursday via a SPAC merger at a valuation of about $1.9 billion. But share prices didn’t pop. They spent most the day below the IPO price — a lukewarm welcome.

SPAC mergers are often not immediately popular with retail investors these days. But this fizzle was arguably fueled by IQM’s own admission in its prospectus that “large-scale commercial traction of quantum computing technology may never occur.”

In fairness, this warning applies to all quantum companies. Yet, that hasn’t stopped the industry, including IQM, from acquiring customers, who use the tech as it is today for tasks like simulations and optimizations. IQM, which sells actual physical computers, as well as a cloud service, has customers like VTT Technical Research Centre of Finland and Leibniz Supercomputing Centre in Germany.

“We sell computers into advanced supercomputing centers and data centers, and we sell computing time through the cloud,” its CEO and co-founder Jan Goetz told TechCrunch.

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Having grown from eight customers in 2024 to 22 in 2025 is a fair motive for celebration in IQM’s circles, especially when two recent customers are from the private sector. But it also suggests that demand won’t scale until the “quantum advantage” — when quantum chips start outperforming classical computers for a larger range of complex and lengthy tasks, unlocking use cases from biotech to fintech, while potentially upending encryption.

But no one, not even a company making quantum computers, can say when that might be.

This hasn’t stopped investors from doubling down on quantum companies public and private, further encouraged by President Trump’s recent executive orders to accelerate the timeline for quantum. In response, the U.S. Department of Energy (DOE) has committed to deploying “the world’s first fault-tolerant, scientifically relevant quantum computer” by 2028.

While this follows similar announcements from France, Germany, and the U.K., Trump’s orders carry extra weight for IQM, which has recently established a quantum tech center in Maryland and deployed a computer at Oak Ridge National Laboratory, which is part of the DOE. “We can benefit directly from it,” Goetz said.

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Unlike other European unicorns, however, IQM isn’t moving its center of gravity to the other side of the Atlantic. In parallel to its IQMX ticker in the U.S., where most of its quantum peers are listed, it is due to debut tomorrow on Nasdaq Helsinki, where it expects continued support from the likes of Tesi, Finland’s sovereign wealth fund.

IQM’s story is indissociable from Finland. It was founded there in 2018 as a spinout from Aalto University in Espoo, a tech and quantum hub near Helsinki where two-thirds of its staff still work. But another hundred out of its 420-people team are based in Munich, with the remainder split around various locations to help the company in its global deployment roadmap.

In its prospectus, IQM noted that this duality appealed to RAAQ, the blank check company that helped IQM go public via a SPAC. “As evidenced by over €200 million in public support for IQM, European sovereign states and companies have supported IQM’s emergence as a prominent quantum computing company in Europe. IQM also demonstrated its ability to operate outside of Europe,” according to the RAAQ board.

Despite global ambitions, Goetz expressed pride at IQM becoming the first European quantum company to list in the U.S. — within a hair’s breadth, as French competitor Pasqal also announced plans to go public via a SPAC. “It always feels good to be first and to be a pioneer, but ultimately it’s about long-term success,” Goetz said.

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The operation will generate new liquidity for IQM — approximately €198 million after costs, or $226 million. But the company had already raised $300 million last September. “It’s a big success raising very shortly after the Series B,” Goetz said. This also reflects that IQM’s main goal was to position itself more prominently in a race still full of unknowns.

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