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Piers Morgan’s Uncensored Hits $145m Valuation in 18 Months

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Piers Morgan's Uncensored Hits $145m Valuation in 18 Months

Piers Morgan’s Uncensored has been valued at $145 million (around £108 million) by investors, just 18 months after the broadcaster took full ownership of the brand, and five years after ITV parted company with him over his refusal to apologise for comments about Meghan Markle.

Morgan confirmed the figure in an interview with Karl Stefanovic on Australia’s Today show, days after closing a $27 million funding round for the business. The raise was led by Raine and Greek media group Antenna, with strategic backers including Elisabeth Murdoch and the billionaire Reuben brothers, Simon and David.

“We announced yesterday we’ve just finished an investor round on Uncensored,” Morgan said. “The investors have valued the business $145 million US.”

The valuation caps a remarkable turnaround for a presenter who walked off the Good Morning Britain set in March 2021 and left ITV shortly afterwards, having refused to apologise for his remarks about the Duchess of Sussex. Set against his reported £1.1 million-a-year ITV salary, the valuation is worth roughly a century of his old pay packet.

From one-man show to media network

Morgan bought the Uncensored brand outright from Rupert Murdoch’s News UK in early 2025, abandoning linear television for a YouTube-first model. “I’ve only owned it a year and a half,” he told Stefanovic. “We’ve got a business worth nearly $150 million in 18 months.”

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The channel now has around 4.4 million subscribers and, according to Morgan, “generates a lot of cash from advertising and sponsorships”, all without a marketing budget. “We don’t pay anyone to market our content. We do it all ourselves,” he said.

Crucially for investors, Morgan has been deliberate about building a business that can outlive its founder’s on-screen presence. “I knew I had to build a business which would actually in the end become much less reliant on me. So I decided to take Uncensored as the brand of the business,” he said.

That strategy is already visible in the company’s expanding slate. Uncensored has struck partnerships with Paramount UK and Channel 5 to bring its shows to broadcast television, alongside a long-form interview series co-produced with Time Studios. Its newest vertical, World Cup Uncensored, has been an immediate hit.

“We’ve just done World Cup Uncensored, and that’s blown up as well,” Morgan said. “We’re doing bigger numbers than Gary Lineker’s show, which Netflix paid $14 million for,” a reference to The Rest Is Football, which the streamer is reportedly paying around £14 million to run daily throughout the tournament.

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The economics of walking away

The round confirms the trajectory first reported in December, when Business Matters revealed Uncensored was closing in on a £100 million valuation with Raine’s backing. At the time, insiders said the ambition was to build a billion-dollar company within a few years.

For all the showmanship, the underlying lesson is one any business owner will recognise: ownership of the asset, not salary from an employer, is where value compounds. Morgan spent decades as highly paid talent for other people’s businesses. It took just 18 months of owning his own for his equity to dwarf everything that came before, a pattern now pulling television’s biggest names towards YouTube and away from the traditional broadcasters that once employed them.

“I think the sky’s the limit for this stuff,” Morgan said. On the evidence of the past 18 months, few investors would bet against him.


Amy Ingham

Amy is a newly qualified journalist specialising in business journalism at Business Matters with responsibility for news content for what is now the UK’s largest print and online source of current business news.

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Bassett’s Ice Cream celebrates 165 years as a Philadelphia institution

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Bassett's Ice Cream celebrates 165 years as a Philadelphia institution

Bassett’s Ice Cream has survived economic downturns, changing consumer tastes and generations of competition while remaining under family ownership since its founding in 1861. Now led by its sixth generation, the Philadelphia institution is marking another milestone as America prepares to celebrate its 250th anniversary.

FOX Business correspondent Jeff Flock joined FOX Business’ Maria Bartiromo on “Mornings with Maria” to spotlight the company’s history and how it has remained family-owned for more than 165 years despite the challenges that force many small businesses to sell or shut down.

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Bassetts Ice Cream in Philadelphia.

Bassetts Ice Cream in Philadelphia (photohoo / Getty Images)

Founded while Abraham Lincoln was president, Bassett’s originally churned its ice cream using mule power before transporting it into Philadelphia by horse and buggy.

FOURTH OF JULY COOKOUT PRICES HIT RECORD HIGH AS AMERICA CELEBRATES 250TH BIRTHDAY

“We love a family business. We feel that our ice cream is a tradition, this is a family company, and we are so proud to be serving America and Philadelphia with a family business,” sixth-generation owner Alex Bassett Strange said.

While the company is rooted in tradition, it continues to evolve. Bassett’s now exports ice cream to markets including China and Taiwan, giving the company opportunities to develop new flavors.

HOW A STOLEN SURFBOARD LAUNCHED A GLOBAL SURF EMPIRE

“That’s right, so we export some ice cream… It’s helped us develop into new markets… I have my matcha ice cream, which is a flavor we never would have done had we not been in Southeast Asia,” Strange said.

The company has also expanded its offerings with new flavors, including a limited-edition red, white and blueberry variety for America’s semiquincentennial celebration, and introduced its first vegan ice cream this year while continuing to use Pennsylvania dairy for its traditional products.

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SCHD's Yield Isn't Worth The Awful Disappointment

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Dynex Capital May Continue To Disappoint

SCHD's Yield Isn't Worth The Awful Disappointment

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AI Split Asia Into Winners and Losers. The Balance Looks Unsustainable.

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AI Split Asia Into Winners and Losers. The Balance Looks Unsustainable.

AI Split Asia Into Winners and Losers. The Balance Looks Unsustainable.

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Fortune Brands stock surges 64% after Fair Value signal spots opportunity

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Fortune Brands stock surges 64% after Fair Value signal spots opportunity

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Pope Leo urges US to welcome immigrants in July 4 appeal from Lampedusa

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Pope Leo urges US to welcome immigrants in July 4 appeal from Lampedusa


Pope Leo urges US to welcome immigrants in July 4 appeal from Lampedusa

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Trump to mark U.S. 250th anniversary with campaign-style rally on National Mall

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Trump to mark U.S. 250th anniversary with campaign-style rally on National Mall


Trump to mark U.S. 250th anniversary with campaign-style rally on National Mall

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Korea’s KOSPI P/E valuation falls to lowest since global financial crisis

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Korea’s KOSPI P/E valuation falls to lowest since global financial crisis

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Stocks Rise, Dollar Weakens; U.S. Markets Closed

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Stocks Rise, Dollar Weakens; U.S. Markets Closed

Global stocks rose and the dollar weakened as a risk-on turn prompted by Thursday’s cool jobs data continued to ripple through markets.

The U.S. economy added fewer jobs than investors had anticipated in June, prompting a strengthening in Treasurys and a weaker greenback as markets scaled back expectations for Federal Reserve rate hikes this year.

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Neil Seal smashes cars, blocks roads in Tasmania and has 1.4 million fans. Now Australia is asking people to respect his privacy

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Neil Seal smashes cars, blocks roads in Tasmania and has 1.4 million fans. Now Australia is asking people to respect his privacy
A 1,000-kilogram elephant seal named Neil has smashed fences, blocked roads and dented cars across Tasmania, and his social media fame is now so massive that wildlife officials are begging his fans to leave him alone.

Neil returns to Tasmania’s southern coastline twice a year, just like generations of elephant seals before him, after months spent hunting at sea. But this homecoming has turned him into something no other seal has been: a genuine celebrity with a following bigger than the population of the state he calls home.

The Damage Neil Leaves Behind

Since coming ashore in June for its 12th recorded visit, Neil has left a trail of broken infrastructure across beachside towns. Bent traffic bollards, a shattered public-safety sign warning people about seals, and a fence that collapsed as Neil tried to climb over it are all part of his growing damage list. When Neil isn’t smashing things, he simply lies down wherever he pleases, sometimes in the middle of a road, bringing entire towns to a standstill.

Why A Seal Is Doing All This

Wildlife experts say there is a simple reason behind the chaos. Neil is a young male still learning how to fight for dominance. Elephant seals compete for mates by rearing up and slamming their chests together, and juveniles need to practice this before they are old enough to compete for real.

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Sophia Volzke, an elephant seal scientist at the University of Tasmania, says this rough behaviour is completely normal for a growing seal. With no other juveniles around to spar with, Neil has been using parked cars and roadside barriers as substitutes for a rival.

1.4 Million Fans And Counting

Neil’s online following has climbed to 1.4 million on TikTok alone, more than double Tasmania’s entire human population. But that fame has created a new kind of problem, one that has nothing to do with broken bollards.

Kris Carlyon of Tasmania’s Department of Natural Resources and Environment raised the alarm at a news conference, describing how far some fans are willing to go for a good photo.

The Ask: Please, Respect His Privacy

The department has now urged the public to give Neil some space, calling his popularity a mixed blessing. “Neil’s fame is a bit of a double-edged sword,” the department officials said.
Officials have also asked people not to reveal which town Neil is currently visiting, fearing that a dangerous encounter could force rangers into a risky operation to relocate him.The worry is not unfounded. In 2023, a walrus named Freya became a viral sensation in Norway before officials made the difficult call to euthanise her, citing the risk she posed to the crowds she attracted.

Australia does not want Neil to meet the same fate. Officials believe there is a risk of loving Neil to death.

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For now, Neil remains free to roam Tasmania’s beaches at his own pace, bully the odd bollard, and enjoy his unlikely stardom, as long as his fans know exactly when to keep their distance.

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Once Upon A Farm Stock: Cooler Strategy Is The Key Growth Driver (NYSE:OFRM)

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Once Upon A Farm Stock: Cooler Strategy Is The Key Growth Driver (NYSE:OFRM)

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I focus on long-term investments while incorporating short-term shorts to uncover alpha opportunities. My investment approach revolves around bottom-up analysis, delving into the fundamental strengths and weaknesses of individual companies. My investment duration is the medium to long-term. Ultimately, I aim to identify companies with solid fundamentals, sustainable competitive advantages, and growth potential.

Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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