The studio is continuing its partnership with Newcastle music agency Generator in a bid to boost routes to music careers
Krept and Konan perform during the Mobo Awards at the Utilita Arena Newcastle. (Image: PA)
Music industry giant Warners has announced a new three-year partnership to boost the creative sector in the North East.
Warner Music UK will work with Newcastle-based music agency Generator, with hopes that the extended partnership will expand long-term opportunities for artists, producers, executives and emerging talent across the North. The new partnership follows Newcastle hosting two of the biggest events of the music industry calendar, the Mobos and the Mercury Prize.
Warner, which is setting up a world-class music studio on Newcastle’s Quayside, will also work with colleges, universities and music education partners to build clearer pathways from the classroom into industry careers. More details on the label’s activity in the region will be announced in the coming weeks.
Mick Ross, CEO of Generator, said: “Right now, the world is looking to the North. The creativity coming out of this region is extraordinary, and it deserves national and global visibility.
“This partnership deepens the link between our talent and the wider industry, making it possible for artists to build successful careers without leaving the region. It’s a major step toward a stronger, more connected creative North – and a future where the industry comes here, rather than the other way round.”
Simon Robson, president in EMEA for recorded music at Warner Music Group, said: “The North has always been a powerhouse of creativity, producing some of the most iconic music in history. We’re proud to be continuing its legacy with Generator by investing in the North’s grassroots music communities. It’s not just about finding the next big star, it’s about contributing towards a better system where the next generation of artists and executives can grow, evolve, and lead in the North throughout their careers.”
The partnership has been welcomed by North East Mayor Kim McGuinness and Newcastle City Council leader Karen Kilgour.
Ms McGuinness said: “This is such an important moment for North East musicians. Seeing world-leading performers recording their music right here in the region will inspire our next generation of artists.
“We’re already backing North East talent by supporting grassroots venues, investing in skills and backing great events. But this is the next step. This is about putting the North East on the world music map, and opening up the opportunities that it’ll bring.”
Coun Kilgour said: “It’s incredible to see a project like this coming to life and giving our emerging talent the tools, networks, and industry exposure they deserve.
“The creative potential here is huge, we’ve seen that during the Mobos and the Mercury Prize. This partnership is another fantastic step towards removing barriers and making sure local people can realise their dreams right here in the North East.”
![Heathrow has said passenger numbers were 60% lower in November than before the coronavirus pandemic and there were “high cancellations” among business travellers concerned about being trapped overseas for Christmas as Omicron spreads. The UK’s largest airport said the government’s travel restrictions had dealt a fresh blow to travel confidence and predicted it was likely to take several years for passenger numbers to return to pre-pandemic levels. This week ministers said passengers arriving in the UK would have to take a pre-departure Covid test, as well as a post-flight test, because of fears about the spread of the new variant. “[The] high level of cancellations by business travellers concerned about being trapped overseas because of pre-departure testing shows the potential harm to the economy of travel restrictions,” the airport said in an update. Heathrow said the drop in traveller confidence owing to the new travel restrictions had negated the benefit of reopening the all-important corridor to North America for business and holiday travel last month. Eleven African countries have been added to the government’s red list, requiring travellers to quarantine before reuniting with families. “By allowing Brits to isolate at home, ministers can make sure they are reunited with their loved ones this Christmas,” said John Holland-Kaye, the chief executive of Heathrow. “It would send a strong signal that restrictions on travel will be removed as soon as safely possible to give passengers the confidence to book for 2022, opening up thousands of new jobs for local people at Heathrow. Let’s reunite families for Christmas.” Heathrow said that if the government could safely signal that restrictions would be lifted soon, then employers at Heathrow would have the confidence to hire thousands of staff in anticipation of a boost in business next summer. The airport is expecting a slow start to 2022, finishing next year with about 45 million passengers – just over half of pre-pandemic levels. This week Tui, Europe’s largest package holiday operator, said it expected bookings for next summer to bounce back to 2019 levels. However, Heathrow said on Friday not to expect the aviation industry to recover for several years. “We do not expect that international travel will recover to 2019 levels until at least all travel restrictions (including testing) are removed from all the markets that we serve, at both ends of the route, and there is no risk of new restrictions, such as quarantine, being imposed,” the airport said.](https://wordupnews.com/wp-content/uploads/2026/02/shutterstock_1100012546-scaled-400x240.jpg)
![Heathrow has said passenger numbers were 60% lower in November than before the coronavirus pandemic and there were “high cancellations” among business travellers concerned about being trapped overseas for Christmas as Omicron spreads. The UK’s largest airport said the government’s travel restrictions had dealt a fresh blow to travel confidence and predicted it was likely to take several years for passenger numbers to return to pre-pandemic levels. This week ministers said passengers arriving in the UK would have to take a pre-departure Covid test, as well as a post-flight test, because of fears about the spread of the new variant. “[The] high level of cancellations by business travellers concerned about being trapped overseas because of pre-departure testing shows the potential harm to the economy of travel restrictions,” the airport said in an update. Heathrow said the drop in traveller confidence owing to the new travel restrictions had negated the benefit of reopening the all-important corridor to North America for business and holiday travel last month. Eleven African countries have been added to the government’s red list, requiring travellers to quarantine before reuniting with families. “By allowing Brits to isolate at home, ministers can make sure they are reunited with their loved ones this Christmas,” said John Holland-Kaye, the chief executive of Heathrow. “It would send a strong signal that restrictions on travel will be removed as soon as safely possible to give passengers the confidence to book for 2022, opening up thousands of new jobs for local people at Heathrow. Let’s reunite families for Christmas.” Heathrow said that if the government could safely signal that restrictions would be lifted soon, then employers at Heathrow would have the confidence to hire thousands of staff in anticipation of a boost in business next summer. The airport is expecting a slow start to 2022, finishing next year with about 45 million passengers – just over half of pre-pandemic levels. This week Tui, Europe’s largest package holiday operator, said it expected bookings for next summer to bounce back to 2019 levels. However, Heathrow said on Friday not to expect the aviation industry to recover for several years. “We do not expect that international travel will recover to 2019 levels until at least all travel restrictions (including testing) are removed from all the markets that we serve, at both ends of the route, and there is no risk of new restrictions, such as quarantine, being imposed,” the airport said.](https://wordupnews.com/wp-content/uploads/2026/02/shutterstock_1100012546-scaled-80x80.jpg)
