The business is now looking to expand into the fast-growing padel market
A Bristol company that has developed a rankings, ratings and community platform designed to modernise how racket sports are played and organised has secured a £500,000 investment.
Levels Technologies – originally launched as SquashLevels – uses data-led insights to provide more accurate player ratings, helping to match players of similar ability and improve participation and engagement.
The business, which also has an office in London, will use the funding to further develop its platform, including launching new sports verticals and investing in commercial and data teams to accelerate user growth and partnerships, it said.
The round was led by The FSE Group, which invested £250,000 through the British Business Bank’s South West Investment Fund. It also included participation from Akira Financial, the Professional Squash Association (PSA), and the Haley Family Office.
Levels Technologies’ platform is available across web and mobile, and combines player performance data, dynamic rankings and social features, giving users a way to track progress, compete and connect.
Having already built a strong user base in squash, the business is now expanding into other fast-growing racket sports markets, starting with padel.
Co-chief executive Jethro Binns, a former professional squash player, said: “We built Levels to bring a more accurate and engaging way for people to play racket sports, starting with squash and now expanding into much larger global markets. This investment allows us to accelerate that vision, develop the platform further and grow our partnerships internationally.
“The support from FSE and our co-investors brings valuable experience as well as capital, and we’re looking forward to working closely together as we scale.”
Matt Browning, investment manager at FSE, added: “Levels has developed a differentiated platform that is already demonstrating strong engagement from its user base.
“The team has built a product that solves a clear problem in how players are ranked and matched, and there is a significant opportunity to apply this across a range of growing racket sports. With proven traction and clear expansion plans, we believe the business is well positioned for further growth.”




You must be logged in to post a comment Login