Myspace, the early 2000s site synonymous with custom profile pages and emerging music artists, is being revived by its current owners, brothers Tim and Chris Vanderhook.
The duo say they are “just waiting for the right time to do it” to bring the brand back.
Myspace owners looking to bring social media platform back
The plans were revealed in the documentary Myspace, where the Vanderhooks discussed their intention to relaunch the platform with a “new vision.”
Although no launch date has been confirmed, the brothers said the reboot will steer away from algorithm-based entertainment.
They want the “modernised” Myspace to “feel different” from platforms like Facebook and Instagram.
It remains unclear whether the relaunch will focus on music as the original site once did.
Myspace was founded in 2003 and quickly became the world’s most popular social network.
It peaked in April 2008 with around 115 million monthly visitors and more than 320,000 daily sign-ups.
Tom Anderson, co-founder of Myspace—and the first “friend” of users by default—is not expected to be involved in the relaunch.
The Vanderhooks acquired Myspace in 2011 through their company Viant, then known as Specific Media.
From 2005 to 2009, Myspace was the largest social networking site globally and had a significant influence on technology, pop culture and music.
It also helped launch businesses such as YouTube, Zynga, and Photobucket.
Despite remaining online, the platform has faded from public use over the past 15 years and changed hands several times.
In June 2011, the site was purchased by Specific Media Group and Justin Timberlake for approximately $35 million (£26.6 million).
Time Inc. acquired it in 2016 for $87 million (£64.4 million), and it later became part of Meredith Corporation in 2018.
On November 4, 2019, Meredith spun off Myspace and its original holding company (Viant Technology Holding Inc.) and sold it to Viant Technology LL.
Fans divided on potential return on Myspace
Following the news, fans took to Reddit to discuss the return of the once iconic social media space.
One said: “I loved MySpace in the mid 00s.
“I have no place for it in my life in the mid 20s.”
Myspace helped launch other platforms like YouTube (Image: Getty Images)
Another added: “No thanks.
“What I would like is to visit my old page so I can archive it, at least since it sucks they had an overhaul a couple of years ago, deleting most of the personal profiles of everyone.”
A third wrote: “It wouldn’t be the same if they did.
“Myspace wasn’t just a site, it was an experience, a thing of its time.
“I’m glad I got to experience it and I’m also glad it’s gone.”
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Some, however, were open to the idea, and even optimistic about its comeback.
One said: “I liked MySpace more than Facebook, so I’ll give it a try.”
Another agreed, saying: “I would definitely go back.
“Most of social media has become absolute trash and I miss the simplicity of MySpace.”
What do you think about Myspace looking to return? Let us know in the comments.
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