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How to properly format your storage drive for Windows

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High-end audio does not have a sound-quality problem. It has a discovery problem.

Too much of the industry’s best equipment is demonstrated at audio shows, dealer events and private listening sessions to people who already understand why someone might spend five figures on a turntable, tube amplifier or pair of horn loudspeakers. Those events matter, but you can only preach to the converted for so long before somebody notices that most of the congregation already owns three turntables and has very strong opinions about 12AX7 tubes.

Which is why what Devon Turnbull and OJAS are doing at the Cooper Hewitt, Smithsonian Design Museum in New York deserves considerably more attention from the high-end audio industry.

Turnbull’s HiFi Pursuit Listening Room Dream No. 3 places a large-scale, handmade OJAS audio system inside Cooper Hewitt’s historic Carnegie Library, where visitors can actually sit down and listen rather than stare at an amplifier sitting silently behind a velvet rope. The installation originally opened in December 2025 as part of the museum’s Art of Noise programming and has now been extended through August 16, 2026.

This Is About More Than OJAS

The significance is not simply that Turnbull has managed to get a high-end audio system inside a Smithsonian museum. It is who gets exposed to it once it is there.

Art of Noise explores more than a century of music and design through over 300 objects and installations, including record players, radios, album artwork, the Sony Walkman, Apple iPod and experimental contemporary audio designs. Those are cultural objects that already mean something to people who may never have attended AXPONA, HIGH END Vienna or CanJam and who probably could not tell you what a moving-coil cartridge is if their life depended on it.

But they understand music. They understand design. Many of them buy vinyl, go to concerts, care about architecture and furniture, collect art, own good headphones or obsess over the way their homes look.

That audience should be fertile ground for high-end audio, yet the industry has historically done an impressive job of making itself difficult to discover.

OJAS is doing the opposite.

A Listening Room Built Around the Space

Dream No. 3 is the third version of Turnbull’s listening-room concept, following earlier installations at Lisson Gallery in New York and London and SFMOMA. For Cooper Hewitt, however, Turnbull designed the system specifically around the museum’s historic Carnegie Library, including custom speaker sculptures influenced by the room’s existing millwork. Cooper Hewitt describes it as the largest and most architecturally and acoustically integrated version of the installation so far.

That matters because the system is not being presented like another pile of expensive components.

It becomes part of the room.

Visitors are encouraged to sit, stop talking, put away the phone and actually listen. The room is programmed every day with selections ranging from classical and ambient music to jazz, while Turnbull, members of the OJAS team, musicians, engineers, collectors and other guest operators have conducted live listening sessions throughout the exhibition.

Turnbull returns for live operator sessions on August 13 and August 15 from 1:00 p.m. to 4:00 p.m., just before the installation closes on August 16.

High End Audio Needs More of This

We have been following Turnbull and OJAS for years, from his collaboration with Denon on the DL-103o moving-coil cartridge to the Klipsch kO-R1 and newer kO-R2 loudspeakers. The Klipsch partnership has been particularly interesting because the products have deliberately appeared outside the normal hi-fi circuit, including Milan Design Week, where the kO-R2 was presented to an audience that crosses architecture, furniture, fashion and industrial design.

We praised that decision at the time, and Cooper Hewitt reinforces why.

High-end audio companies keep asking how they attract younger customers and people outside the existing audiophile community. Perhaps the answer is not another seminar about Ethernet switches in Room 614 of an airport hotel.

Put great systems in museums. Put them in architecture and design exhibitions. Build listening rooms inside record stores, galleries, restaurants and cultural spaces. Partner with musicians, furniture designers and people who already have credibility outside the audiophile bubble. Most importantly, let people hear what a genuinely good system can do without first requiring them to identify as an “audiophile.”

The industry sometimes forgets that almost nobody wakes up one morning and decides they need a $20,000 pair of loudspeakers. They hear something that changes their perception of reproduced music, become curious and start moving down the rabbit hole.

Some eventually spend $500. Some spend $5,000. A few lose all fiscal judgment and start pricing Swiss monoblock amplifiers.

But somebody has to open the door.

The Bottom Line

HiFi Pursuit Listening Room Dream No. 3 is worth celebrating not simply because Devon Turnbull built another visually distinctive OJAS system, but because Cooper Hewitt has placed serious high-fidelity reproduction inside a broader conversation about music, culture and design.

That exposes high-end audio to people who might otherwise never experience it, and the industry needs considerably more of that.

Audio shows and specialist dealers remain essential, but they predominantly reach consumers who have already walked through the door. If high-end audio really wants to expand its audience, it needs to start appearing in places where curious music lovers are already standing.

OJAS figured that out.

Everyone else might want to take notes.

For more information: cooperhewitt.org

Related Reading:

The first images of a SpaceX Falcon 9 rocket stage impact on the moon’s surface have emerged.

The Korea Aerospace Research Institute shared the first photographs captured by its lunar orbiter. South Korea is one of the few nations that currently has satellites traveling around the moon at an altitude of 62 miles (100 kilometers) above the surface. The Danuri orbiter flew over the region shortly after the impact.

KARI explained on its X account that it photographed the collision site both before and after the event. The images show signs of a recent impact, which astronomers projected would likely create a crater dozens of feet wide nearly 12 feet (3.6 meters) deep.

This evidence of the collision adds to observations from the Very Large Telescope, where astronomers detected sodium and lithium rising from the lunar surface, confirming that the rocket fragment did indeed strike the moon.

The crater is larger than several cars combined.

Photograph: Korea Aerospace Research Institute

Astronomers predicted when and where the Falcon 9 impact would happen well in advance, and there were signs it could be visible with sufficiently powerful equipment. Yet days before the collision, space agencies such as NASA warned that it would be difficult to observe the moment of impact due to weather conditions and timing.

Like KARI, NASA has lunar orbiters. It’s possible that in the coming days, following a series of data checks, higher-resolution images of the impact area will become available.

But even at higher resolution, getting a granular view of the crater is unlikely. In fact, the new photos give a sense of just how small that is compared to the vastness of the lunar surface. To put this into perspective, the moon measures about 2,160 miles in diameter.

Another image taken by the Danuri lunar satellite during one of its orbits over the impact area.

Photograph: Korea Aerospace Research Institute

Why Did the Rocket Crash?

The Falcon 9 fragment made a crash landing after being in an unstable orbit for more than a year. The rocket launched in January 2025, completing its mission to deliver lunar landers. For more than a year, the gravity of Earth, the moon, and the sun slowly altered its orbital trajectory until it eventually impacted the lunar surface.

“For most of our missions, we plan for a controlled deorbiting of the Falcon second stage so that it re-enters safely over the ocean,” SpaceX said of the rocket. “In higher-energy missions, such as those heading to a lunar transfer orbit, nearly all of the vehicle’s performance is dedicated to successfully placing the payload into the intended orbit, and a controlled deorbiting maneuver is not always possible.

“We are actively working to be as responsible as possible with the hardware left in space and to ensure space safety, even on more complex missions. In this case, over time, solar activity and gravity deflected the second stage toward the Moon. Impacts like this are rare, but they can occur with objects in these types of orbits, and we are collaborating with NASA to find the optimal disposal solution,” it added.

This story originally appeared on WIRED en Español and has been translated from Spanish.

David Silver is a billionaire, sort of. His stake in Ineffable Intelligence—the artificial intelligence lab he founded—is worth an ungodly fortune. But he stands to collect none of that money himself. He set things up that way.

Between 2013 and 2025, Silver worked as a researcher at Google DeepMind. He specialized in reinforcement learning, a method of teaching an AI model through positive and negative feedback. In 2016, he led the development of AlphaGo, which became the first AI to defeat a human champion in the game of Go and was heralded as a narrow form of superintelligence. Silver left to start Ineffable Intelligence in January, betting that reinforcement learning breakthroughs will close the gap between human and machine cognition across the board.

When he started Ineffable Intelligence, Silver raised $1.1 billion from investors at a $5.1 billion valuation, reportedly the largest seed round in Europe’s history. He also vowed to donate all the money he makes from any future sale of his company to charity.

“I was thinking very deeply about what I could do to have the maximum impact on the world,” Silver tells WIRED in an interview at his office in Kings Cross, London, around the corner from DeepMind’s headquarters. “Not just through the work I do, but through the finance I arrive at in the process.”

He’ll choose how to deploy the funds after he sells his company, he says, but his ambition is to save as many lives as possible.

Silver is the latest in a growing line of AI founders to pledge equity proceeds to charity. Others include Mustafa Suleyman, a DeepMind cofounder and the CEO of AI at Microsoft, and Anton Osika, the founder of automated coding platform Lovable. If OpenAI and Anthropic go public as planned, minting thousands of new millionaires in the process, the AI industry could soon come to represent an increasingly outsize proportion of tech philanthropy.

Along with a new generation of techno-philanthropists, though, comes a tangle of unresolved questions: Is philanthropy the most appropriate way to redistribute wealth? To what degree are megadonors responsible for some of the problems they aim to fix? Could a pledge that scales with a company’s success come to justify unsavory business practices or reckless accelerationism? And is this go-around any different from previous iterations of Silicon Valley giving?

“You can’t necessarily appeal to capitalism to solve some of the problems created by capitalist practices themselves … the exacerbation of extreme wealth concentration and massive inequalities,” says Linsey McGoey, professor of sociology at the University of Essex and author of No Such Thing as a Free Gift. “It’s like calling upon the arsonist to hose down the house he’s just set on fire.”

Silver formalized his charitable commitment through Founders Pledge, a nonprofit that helps entrepreneurs to give away their wealth. Unlike the Giving Pledge, a public but nonbinding commitment, Founders Pledge requires participants to enter into a contract. “The choice of making a binding pledge was very important,” says Silver.

Founders Pledge has been around since 2015. But the value of pledges recorded by the nonprofit has soared recently, from $400 million in 2023 to $4 billion so far this year. The AI industry now accounts for a third of the lifetime pledge total.

The organization’s goal, according to cofounder David Goldberg, is to identify “the very best ways to deploy capital at scale to make the world better.” It has frequently been lumped together with effective altruism, which encourages people to amass wealth in order to give it away, to rely on statistics rather than emotion, and to prioritize causes likely to have the biggest impact in the distant future. But despite the commonalities, Goldberg isn’t a fan of the comparison; Founders Pledge is concerned with human suffering in the present. “We’re far more humanist,” he says.

Something to look forward to: Engineers at the University of Texas at Austin have developed a soft patch that helps people enter REM sleep faster and stay in that stage longer, without drugs or surgery. In a study involving 28 people, participants who used the patch, called NEUSLeeP, reached REM sleep 43 minutes earlier than usual and remained in that stage for about 16 minutes longer.

The device works by combining two things that don’t usually go together in a wearable: gentle ultrasound stimulation and electrodes that read brain activity. This allows it to reach deep brain regions associated with REM sleep while also tracking the brain’s response in real time from outside the skull.

Kai Wing “Kevin” Tang, the recent UT biomedical engineering Ph.D. graduate who led the work, said the achievement, which was published in Nature Communications, marks new territory for the field.

Researchers have never before been able to noninvasively reach deep brain regions involved in REM sleep while simultaneously monitoring brain activity as it occurs. According to Huiliang “Evan” Wang, an assistant professor in UT’s Department of Biomedical Engineering who supervised the research, the combination of stimulation and real-time monitoring gives the device its practical edge. He noted that a skin-attached device such as NEUSLeeP could give researchers and doctors new ways to study sleep and treat sleep disorders in patients’ homes.

The benefits weren’t limited to sleep timing. In healthy participants, the stimulation also increased heart rate variability, a measure used to assess how well the body responds to stress. Brain scans showed changes in circuits associated with emotion, suggesting that the patch could do more than help people sleep – it might also help them cope with stress.

Gregory Fonzo, an assistant professor in the Dell Medical School’s Department of Psychiatry and Behavioral Sciences and a co-principal investigator, tied these findings to the role REM sleep plays in the brain. He explained that REM isn’t just the stage when dreaming happens – it is also when the brain processes emotions and adapts to stress. As a result, boosting REM sleep could potentially give people a new tool for coping with stress and improving overall well-being.

That’s significant because disruptions in REM sleep are repeatedly associated with depression, anxiety, and PTSD. Current treatments, such as medication and therapy, don’t always address underlying sleep problems and can come with side effects.

Both healthy sleepers and people with existing sleep problems responded well to the patch in the study. Participants described it as comfortable, and researchers reported few side effects.

The researchers plan to conduct larger trials to confirm the findings and determine whether the patch can help people with PTSD, depression, and chronic insomnia specifically. They also believe it could be useful for at-home sleep monitoring and neuroscience research, since noninvasive tools that can simultaneously stimulate and record brain activity are relatively uncommon.

The researchers are working with Discovery to Impact, UT’s commercialization office, to bring the patch closer to market. A patent application has already been filed.

In July, a Google executive broke the silence on the ongoing memory crisis, highlighting a more than fourfold increase in RAM prices between 2025 and 2026, and I haven’t stopped thinking about it since. The prices have gone up from $2.80 in 2025 to roughly $12 in 2026, as mentioned in the same report. Run the math for a 16GB memory package, and the cost to the company has apparently gone up from $45 to $192.

That’s not a rounding error; it’s the floor moving under the entire industry’s feet. Google is not alone in speaking about the ongoing memory crisis. We’ve also seen Nothing’s CEO speak about it, and other brands like Motorola, OnePlus, and Xiaomi make price adjustments across their lineup.

Flagship smartphones are about to get gut-wrenchingly expensive

The effect isn’t just visible at the entry level; it’s evident at the flagship end of the smartphone market. Given that these devices use the best DRAM and NAND configuration out there, production costs have been on a never-ending upward trajectory, at least since the beginning of 2026.

As the next wave of flagships is already rumored to come with a price hike, are we reaching a point where a top-tier flagship with 256GB of storage could cost around $1,500? To start, let’s analyze the flagship smartphones and their current starting prices.

If you want to buy an iPhone 17 Pro Max in the United States, you have to spend $1,199, or perhaps even lower if you manage to get it during a sale. Other flagships like the Galaxy S26 Ultra or the Pixel 10 Pro XL have an entry-level price of $1,299.99 and $1,199, respectively. But wait, these look quite normal, so am I worried for nothing?

Setting aside the fact that we’ve gone through several price increments, I’d like to turn your attention to what’s about to come.

Upcoming flagships could set new baseline pricing standards

Multiple sources have indicated an impending iPhone 18 Pro Max price hike. While the initial rumors suggested a revision of around $200, recent reports have indicated an upward hike of around $250 to $300 for Apple’s upcoming flagship. Do that math against the current iPhone 17 Pro Max’s $1,199 baseline price, and you land somewhere between $1,449 and $1,499 for the base iPhone 18 Pro Max.

Whether or not Apple offsets the rumored 20 to 25% price hike with a bump in the base storage needs solid commentary. However, a $1,500 entry point is looking increasingly likely to me.  

And Apple isn’t the only company affected by the memory shortage. The Pixel 11 Pro XL is rumored to cost $1,299 when it arrives in August 2026, up from $1,199. Samsung’s Galaxy S27 Ultra is tipped to clear $1,300, with some reports suggesting it could push past $1,400. Do you see where I’m going with this, or rather where the smartphone industry is going with this?

Removal of free storage upgrades and 36-month financing options are all signs

As the availability of consumer-grade memory and storage shrinks further, brands will start skimping on the introductory offers as well. Take Samsung as an example. The company didn’t announce any free-storage upgrades for the Galaxy S26 Ultra or its latest lineup of Galaxy Z foldables.

Without that cushion, prices simply don’t have anywhere to hide anymore. What you see at launch is increasingly what you pay.

That perk existed because the company’s margins could still absorb the upgrade cost, but it’s clear that they can’t anymore.

Mobile carriers are already bracing for the impending adjustment to flagship pricing. Most recently, T-Mobile launched a new 36-month financing plan, which essentially divides the increased upfront cost into smaller monthly installments that run for three straight years. And that’s exactly what the new Apple Upgrade program does.

Have foldables already shown us where this is headed?

Here’s the proof that $1,500 isn’t a future hypothetical. Motorola’s Razr Ultra 2026, the brand’s most premium flip phone, launched at $1,499.99, a $200 jump from the Razr Ultra 2025’s $1,299. It’s shipping today, at that exact price, driven by the same memory crisis behind the regular flagships. 

It’s important to look at what Motorola is doing, as it leads the flip market in the US. If a compact clamshell with a Snapdragon 8 Elite chip and three 50MP cameras can cost $1,500, a regular flagship with a 2nm chip (the rumored A20 Pro or the Snapdragon 8 Elite Gen 6), higher-quality cameras, and bigger batteries can certainly cost the same.

For now, the Galaxy Z Fold 8 Ultra happens to be the only book-style foldable, and a smartphone that demands over $2,000 for the base variant. Given that it’s a top-tier foldable and represents the epitome of Samsung’s smartphone engineering, you could argue that it earns the additional premium over what conventional flagships cost.

That’s exactly the kind of psychological permission regular flagships don’t have yet, and it’s the only real wall standing between where we are and where this is going. 

What does this look like for buyers outside the US?

Worse, frankly. India already pays a real premium on top of parity pricing, typically 15 to 25% above what the same phone costs stateside. Apple already launched the iPhone 17 Pro Max at $1,574 in India (when converted from the local launch price), which is already over 30% higher than the official listing price in the US.

Run the projected iPhone 18 Pro Max hike through that filter, and you’re looking at something in the neighborhood of ₹1,80,000 to ₹1,90,000 ($1,891–$1,996) for the base model. Even if I consider the lower band for the sake of argument, we could be looking at a $1,800 to $1,900 launch price in India, and that’s pretty close to the $2,000 mark I’m worried about.

The Pixel 11 Pro XL and Galaxy S27 Ultra follow the same calculation. If you’re budgeting for a flagship upgrade in India next year, brace yourself, because the gap between US and India pricing isn’t closing.

So, is $1,500 the new flagship norm?

Yes, or close enough that the distinction barely matters. Not every flagship has crossed that line in August 2026. Whether it’s Apple, Samsung, or Google, the starting price for their upcoming flagship could slide toward the same $1,300 to $1,500 bracket, at least in the US. 

The Pixel 11 Pro XL is expected to cost $1,300 for its baseline variant, so Android buyers should still be grateful. Samsung’s purported S27 Ultra could follow the same upward trend. If the memory crisis doesn’t ease anytime soon, hardware upgrades combined with the ever-increasing costs of DRAM could push the entry-level pricing closer to $1,500 by next year.

However, on the other side of the fence, iPhone users who want to stick with their ecosystem and want the best technology Apple has on offer might have to pay around $1,400 to $1,500. For them, the new $1,500 flagship norm might become a reality in September 2026.

And that’s just what’s happening in the US. If you zoom out a little and consider global smartphone prices, especially in key markets like India, there’s a good chance that flagship pricing could touch the $1,500 to $1,800 mark this year itself.

Quordle was one of the original Wordle alternatives and is still going strong now more than 1,500 games later. It offers a genuine challenge, though, so read on if you need some Quordle hints today — or scroll down further for the answers.

Enjoy playing word games? You can also check out my NYT Connections today and NYT Strands today pages for hints and answers for those puzzles, while Marc’s Wordle today column covers the original viral word game.

While the design isn’t changing one bit, one expensive and favorite material might return to Apple Watch after a seven-year absence.

It’s been nine years since the Apple Watch Series 2 debuted the material. After a back-and-forth for a few years of just white, or white and black ceramic options, Apple dropped the material entirely in 2020.

That may change soon. Apple is reportedly working on returning ceramic to Apple Watch as soon as 2026. In Sunday’s “Power On” newsletter for Bloomberg, Mark Gurman states that Apple is potting the ceramic case option’s return for the end of 2026 or in 2027.

This is the first time we’ve heard this rumor for the 2026 Apple Watch update. The original ceramic Apple Watch Series 2 was rumored for about 18 months before the material first shipped.

There isn’t much yet said about pricing in the new story. But that said, you can expect it to be very expensive.

Back in the day, when the Apple Watch Series 5 sold for $399, the ceramic edition 40mm version sold for $1299, and the 44mm fetched $1,349.

At the same time, the stainless steel with cellular model sold for $699, the titanium with cellular cost $799, and the Hermes retailed for $1,249.

On again, off again

Ceramic has been a premium option throughout the history of the Apple Watch. However, when it was sold, it didn’t hang around for that long after.

It first appeared in the Apple Watch Edition Series 2, with a white ceramic case option. The Apple Watch Edition Series 3 included a Gray ceramic case option alongside the white.

However, the Edition series was missing for the Apple Watch Series 4 in 2018.

The material option was revived for the Apple Watch Edition Series 5 the following year, but it was a brief appearance. It was gone again for the Series 6, and hasn’t reappeared since.

In this week’s Sunday Reboot, the nightmare scenario of OpenAI’s hardware leak and the astounding cheapness of promoting Ted Lasso.

Sunday Reboot is a weekly column covering some of the lighter stories within the Apple reality distortion field from the past seven days. All to get the next week underway with a good first step.

OpenAI hardware leak is a multi-level nightmare

Readers of AppleInsider will be well aware of the ongoing rift between Apple and OpenAI about trade secrets. They’d also know about the whole Jony Ive hardware situation too.

If Thursday’s leak is to be believed, the first hardware won’t be a pendant. It seems that, like Apple, Google, and Amazon before it, OpenAI will be churning out a smart home device you can talk to.

At face value, that would be breathtakingly pedestrian. A hockey puck-shaped item that’s reminiscent of the second-generation Echo Dot, except that you’re talking to ChatGPT’s more advanced models.

An Amazon Echo Dot. No moving parts. No camera.

Except that it will apparently have some extra features, like battery power. Premium materials will also help push the price up to $300 to $400, making the HomePod mini look like an absolute bargain.

The worrying bits, though, will be the inclusion of a camera and “parts that will move on their own” to help answer user queries. Except this last bit isn’t explained at all.

A battery-operated AI-driven unit that can move at will and see the world? That is a nightmare fuel-generating statement.

I know there will be assurances from OpenAI that there will be safeguards to prevent the AI from discovering a way to traverse your household. Certainly, it will be stopped from secretly filming you as you sleep by some simple rules that it definitely won’t break.

Nothing bad will happen. At all. Honest.

I don’t want a self-aware AI puck that can see and hear everything somehow coming up with a plan that involves riding the Roomba like a trusty steed, all to discover the household’s secrets. Or worse, to somehow manage to escape through the cat flap to freedom and an attempt at world domination not unlike “Pinky and the Brain.”

This is completely an exaggerated scenario, as the moving parts are more realistically used to shift the camera around for a better view more than anything. Still, that may be just enough physical motion for ChatGPT to go on an AI rampage.

I have admitted before to being a fan of “Ted Lasso” on Apple TV, and the show came back with a fantastic opening for season 4, taking place in Kansas City.

As an episode to revive the Lasso Way after the closure in the third season, it does a lot to reestablish the characters, showing what has changed over the years, and dragging the mustache back to Blighty with family in tow.

It’s shaping up to be a worthy return for a very beloved show, and hopefully it’s enough to tempt Apple into more seasons.

That said, I have to question a promotion Apple put on in New York City’s Fifth Avenue Apple Store on Thursday. The “Gathering of the Teds” was a look-alike contest, with elimination rounds to narrow the field to one ultimate champion.

There’s a website with all of the rules, which explains that the contestants had to take part in three rounds. The first was an introduction of themselves in character and a two-minute dance break.

After the pool reached ten contestants, there was a second-round trivia game that was also held in character. After that, the remaining Teds had to give a moving Lasso-like speech to pep the crowd up.

They missed a trick by not calling it a “Ted” talk.

The marking criteria for the judges is thorough but similarly tongue-in-cheek. Do the contestants radiate “believe” enough? Are they owning the mustache? “Do they believe in Rom-Comunism?”

You would expect that, for people putting themselves up for a fun and a tiny bit humiliating competition, the prizes would be worthwhile. Not particularly in this case.

Official AFC Richmond merch, which is probably the scarf Apple gave away.

There are four prizes, consisting of a “custom soccer scarf” for each of the three finalists and “custom Beats headphones” for the first-prize winner. Presumably all branded to go with the TV show.

The total approximate retail value for the prizes in the rules is $300. It probably cost Apple and the sponsor more than that to pay someone to write the rules and to host it on a website.

It’s a well-publicized competition, for a premier-league brand and a return of a major show to its streaming service, held in one of said brand’s most important and iconic storefronts.

Someone could’ve spared a few extra bucks to give them all headphones, or even upgrade the ultimate winner with a MacBook Neo with an AFC Richmond sticker on it.

Of course, this is less the Lasso Way and more something else. Capitalism.

Last week’s Sunday Reboot talked about Apple’s quarterly finances and how investors and analysts act despite great results.