Business

Why Japanese firms are being so slow to use AI

Published

2 hours ago

13 August 2026

A Japanese flag flies in front of the Tokyo skyline

However, critics argue that at each of these businesses only a tiny proportion of staff are actually using the AI, and that those who do so are only using it to a very limited extent.

Prof Yasushi Ogasawara, an expert on Japan’s social system and technology at Meiji University, says there aren’t enough tech-savvy people in the workforce.

“Although the Japanese like playing with gadgets such as smartphones, digital literacy is low here,” he says.

This is highlighted by one report earlier this year which said Japan faced a shortfall , externalof almost 800,000 IT professionals by 2030.

Many companies are also said to struggle with out-of-date computer systems, with around 60% more than 20-years-old.

Moreover, Ogasawara adds that Japanese companies are under more pressure to avoid fuelling unemployment than they are to develop AI which could result in job losses.

“The government is talking about AI, re-skilling, digital skills, but in reality, it is difficult to adapt human resources to digital skills because the top priority is to maintain full employment,” he says.

But there is a shift in recruitment, with some companies now prioritising “AI literacy” in their new graduate hiring.

In the private sector, larger firms such as Kanematsu, a major general trading company, are hiring savvy graduates such as Uta Yamaguchi who joined in April.

“I use AI quite often at work,” she says. “Many of my colleagues use it a lot. For writing emails for my boss, summarising complicated documents, meeting recording and summarising.”

But, by contrast with the US, she says AI systems that can autonomously handle multi-step work are still virtually unheard of in Japan.

However, her employer, known for its forward thinking, now has them onboard.

Ogasawara says that “change in Japan is limited”. He adds: “Japanese society expects painless reform, so I think it can be said that drastic reform is difficult, to say the least.”

Disruption may be a dirty word in Japan, but without it the productivity gains the country needs could remain elusive.

Business

McDonald’s adds Red Bull as it expands US beverage lineup nationwide

Published

7 minutes ago

13 August 2026

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McDonald's adds Red Bull as it expands US beverage lineup nationwide

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McDonald’s is moving into energy drinks, teaming with Red Bull as the fast-food giant expands its beverage lineup while working to drive more customers to its U.S. restaurants.

Starting Aug. 17, participating McDonald’s restaurants nationwide will sell the Red Bull Dragonberry Energizer, marking the company’s entry into the energy drink category.

The drink combines Red Bull with blue raspberry syrup and freeze-dried dragonfruit. Customers can substitute Red Bull Zero for a reduced-sugar version or purchase an 8.4-ounce can of Red Bull separately.

The beverage expansion comes as McDonald’s works to improve customer traffic after its U.S. business delivered slower-than-expected sales growth during the second quarter.

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McDonald’s Red Bull Dragonberry Energizer displayed between Red Bull and Red Bull Zero cans

McDonald’s is adding Red Bull to its U.S. menu with the new Red Bull Dragonberry Energizer starting Aug. 17. (McDonald’s / Unknown)

Comparable sales in the U.S., McDonald’s largest market, increased 0.8% during the quarter, below the 1.06% growth analysts surveyed by LSEG had expected. U.S. comparable sales grew 2.5% a year earlier.

CEO Chris Kempczinski said execution problems, including inconsistent promotion of value offerings and reduced use of digital deals, contributed to weaker customer traffic.

“We don’t have a strategy problem. We simply didn’t execute at the level we needed to in the second quarter,” Kempczinski said.

McDonald’s CFO Ian Borden said the company planned to use more national digital offers and personalized promotions to “reenergize our high-frequency customers.”

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McDonald’s crafted sodas and specialty drinks displayed in McCafé cups

McDonald’s is expanding its beverage lineup with new crafted sodas and other specialty drinks at participating U.S. restaurants. (McDonald’s )

The Red Bull rollout builds on McDonald’s expansion of its core beverage lineup with crafted sodas and Refreshers.

“We’ve seen growing enthusiasm for our crafted sodas and refreshers as fans look for more variety and options to fit every occasion,” Alyssa Buetikofer, chief marketing and customer experience officer for McDonald’s USA, said. “They loved the Red Bull Dragonberry Energizer when we first tested it in the U.S., so we’re excited to give fans nationwide the energy they’ve been craving with Red Bull. And we’re just getting started.”

McDonald’s is also expanding its crafted soda lineup with a Vanilla Swirl, which combines vanilla flavor and cold foam with a choice of Coca-Cola, Diet Coke or Coke Zero Sugar.

Other offerings will vary by location and include Orange Dream with Fanta and reduced-sugar crafted sodas made with Diet Dr Pepper, Dr Pepper Zero Sugar and Sprite Zero Sugar.