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Why small UK businesses are ditching landlines for virtual phone numbers

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What UK Entrepreneurs Actually Need to Know About Virtual Numbers

For decades, a fixed office landline was simply part of running a business.

That’s changing fast. Across the UK, sole traders and small firms are dropping traditional lines in favour of a virtual phone number — a business number that works on the mobile they already carry. Here’s what’s driving the shift.

The old network is being switched off

The timing isn’t a coincidence. The UK’s traditional copper phone network (the PSTN) is being retired, and analogue landlines are being phased out in favour of digital alternatives. For a small business, that looming deadline is a natural prompt to ask a bigger question: do we need a physical line at all?

For many, the answer is no. If your team already works from mobiles, laptops and the odd coffee shop, a desk-bound line starts to look like a cost without a purpose.

What a virtual number actually does

A virtual phone number isn’t tied to a single handset or location. Calls to your business number are simply diverted to whatever device you’re using — usually your mobile. You keep a professional presence, without the hardware.

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The practical wins add up quickly:

  • Work and personal calls stay separate. You hand out a business number, not your personal mobile.
  • You’re reachable anywhere. Calls follow you, whether you’re on site, at home or travelling.
  • No engineer, no installation. Setup takes minutes, not weeks, and there’s nothing to wire in.

Crucially, a virtual number still looks the part. You can choose a UK phone number with a local area code — an 0161 for Manchester, an 020 for London — so customers see a familiar, credible number rather than a mobile.

Professional features without the phone system

The other draw is control. Modern virtual services bundle in the kind of features that used to require an expensive on-premise phone system: call forwarding, business hours, voicemail, custom greetings and call menus, all managed from an app.

For a growing business, that means you can route calls to the right person, switch off cleanly after hours, and add numbers or users as the team expands — without a contract renegotiation or a visit from an installer.

A lower-risk way to look bigger

Cost plays a part too. Virtual numbers typically run on a straightforward monthly subscription, with no lengthy contracts and no hardware to buy. Providers like Rinkel start from a few pounds per user per month, which makes a professional setup accessible even for a one-person business.

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The bigger picture is simple: as the old network winds down and work becomes more mobile, the fixed landline is quietly becoming optional. For many small UK businesses, a virtual number offers the same professional front — with a lot more freedom behind it.

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Viant Technology: A Decent Addition To A Concentrated Portfolio (NASDAQ:DSP)

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Viant Technology: A Decent Addition To A Concentrated Portfolio (NASDAQ:DSP)

This article was written by

MSc in Finance. Long-term horizon investor mostly with 2-5 year horizon. I like to keep investing simple. I believe a portfolio should consist of a mix of growth, value, and dividend-paying stocks but usually end up looking for value more than anything. I also sell options from time to time.

Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, but may initiate a beneficial Long position through a purchase of the stock, or the purchase of call options or similar derivatives in DSP over the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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Bank of America VP killed in Times Square stabbing attack

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Bank of America VP killed in Times Square stabbing attack

Bank of America Vice President Erin Piacenti was killed during a high-profile stabbing in New York City’s Times Square on Monday. 

The New York City Police Department (NYPD) identified Erin Piacenti, 32, of Chester, New Jersey, as the deceased victim. 

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Bank of America acknowledged Piacenti’s death in an email obtained by Reuters.

“We are shocked and deeply saddened by the tragic loss ​of our colleague. She was a ​valued teammate who will be greatly ⁠missed. Our hearts go out to her ​family and all of her loved ones,” the bank wrote in the email. 

After receiving a 911 call shortly before 4:30 p.m. on Monday, NYPD officers found a 49-year-old woman wielding two knives in Times Square. 

Officers shot the assailant, who was later pronounced dead at the hospital. 

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VFLO: Outstanding Returns And Appealing Fundamentals Lead To Buy Rating

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VFLO: Outstanding Returns And Appealing Fundamentals Lead To Buy Rating

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Life is too expensive for too many – PM says

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Andy Burnham stands in the House of Commons

Burnham said his government’s first moves were designed to give people ‘breathing space’.

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Medtronic’s Diabetes Spinoff Just Surged. What To Look For In Its Earnings.

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Medtronic's Diabetes Spinoff Just Surged. What To Look For In Its Earnings.

Medtronic (MDT) stock popped Tuesday as its diabetes spinoff Minimed (MMED) rallied, reversing premarket losses, after both lifted their full-year guidance. Medtronic posted organic sales growth of 13.7%, roughly 200 basis points above the midpoint of its guidance, Evercore ISI analyst Vijay Kumar said in a report. Importantly, cardiovascular and medical-surgical sales all topped forecasts, but neuroscience coming in line.…

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Dyson launches $499 toothbrush with built-in camera and precision jet

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Dyson launches $499 toothbrush with built-in camera and precision jet

Dyson is expanding into oral care with a $499 smart toothbrush that uses a built-in camera and targeted liquid jet to clean between teeth.

The CameraJet, which launches on Tuesday, uses a 100,000-pixel macro camera and artificial intelligence to identify gaps between teeth and automatically directs mouthrinse toward them.

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The $499 device marks Dyson’s latest expansion beyond the vacuum cleaners and hair care products for which the company is best known, adding another high-priced consumer product to its lineup. 

Dyson says the camera can analyze 28 images per second. Its software can trigger the jet within 100 milliseconds of detecting a gap.

LASER-WIELDING MOSQUITO KILLER HITS MARKET PROMISING TO TRACK AND ZAP BACKYARD PESTS MIDAIR

The Dyson CameraJet.

The $499 device marks Dyson’s latest expansion beyond the vacuum cleaners and hair-care products. (Dyson)

The CameraJet uses a conical liquid jet rather than the narrow stream found on traditional water flossers. Dyson says the system is designed to remove plaque between teeth while operating at lower pressure.

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A 12.5-milliliter reservoir holds mouthrinse, while an included dock can refill the tank in about three seconds, according to the company.

The Dyson CameraJet.

Users can connect the device to the MyDyson app for live camera viewing. (Dyson)

Users can connect the device to the MyDyson app for live camera viewing, cleaning guidance, coverage maps and feedback on brushing technique.

Dyson says images are not stored or shared and that processing takes place on the device.

The company also says laboratory testing found the CameraJet removed nearly 70% more plaque in hard-to-reach areas than premium electric toothbrushes under certain test conditions. Dyson conducted the testing using proxy plaque developed through research with the National University of Singapore.

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Dyson CameraJet toothbrush.

Dyson says images are not stored or shared and that processing takes place on the device. (Dyson)

Dyson is also developing low-foaming mouthrinse and SLS-free toothpaste for use with the device.

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The CameraJet is available through Dyson’s website and Dyson Demo Stores.

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Robinhood Upgraded On Growth Outlook, Shares Make Bullish Push Near Entry

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Robinhood Upgraded On Growth Outlook, Shares Make Bullish Push Near Entry

Robinhood swung higher early Tuesday after Morgan Stanley upgraded shares on the mobile broker’s growth outlook. HOOD stock rose in August, taking back the ground lost after the company posted record trading volumes in its Q2 beat in July. The gain moved shares up the right side of a base, and toward a buy point. Morgan Stanley on Tuesday upgraded…

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Hartford Checks And Balances Fund Q2 2026 Commentary

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Hartford Checks And Balances Fund Q2 2026 Commentary

Hartford Checks And Balances Fund Q2 2026 Commentary

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(VIDEO) Travis Kelce Reveals Wendy, His and Taylor Swifts New Dog, in Tommy Hilfiger Fashion Campaign

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US singer-songwriter Taylor Swift and Kansas City Chiefs' tight end Travis Kelce embrace after the Super Bowl on Sunday

Travis Kelce’s new Tommy Hilfiger fashion campaign gave the world its first official look at another member of his household this week: a fluffy white Samoyed named Wendy, the dog he shares with his wife, Taylor Swift.

Kelce, the Kansas City Chiefs tight end, is one of several sports and fashion stars featured in Tommy Hilfiger’s Fall 2026 campaign, which debuted Tuesday and was filmed at the Plaza Hotel in New York City. In the roughly two-minute ad, Kelce arrives at the hotel wearing a gray hoodie and tan coat, encountering fellow campaign stars including model Gigi Hadid, tennis player Frances Tiafoe and retired NBA All-Star Carmelo Anthony before settling into a suite, where Wendy joins him on a couch for the campaign’s most talked-about moment.

Speaking with Vogue about the dog’s inclusion in the shoot, Kelce said the Hilfiger creative team had originally floated the idea of bringing a canine into the campaign, and he offered up Wendy without hesitation. “We figured, why not her? She crushed it, and actually really fit into that Tommy aesthetic, too,” Kelce told the magazine. “Those are some of my favorite shots.” Asked about the dog directly, Kelce did not hide his affection. “Are you kidding me? She lights up my day,” he said.

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Wendy’s name had not been officially confirmed prior to the campaign’s release, despite months of fan speculation about a dog first spotted traveling with Kelce in July, when the Samoyed was photographed disembarking a private jet with him in Palm Beach, Florida. Forbes identified the dog’s name as Wendy in its coverage of the Tommy Hilfiger ad, according to reporting from TMZ, though the outlet briefly removed the name from its story before it was later reinstated and picked up more broadly by other outlets.

The dog’s public debut adds a fourth pet to the household Kelce and Swift have built since their wedding this summer. Swift has long been known for her trio of cats, Meredith Grey, Olivia Benson and Benjamin Button, animals that have appeared throughout her career in social media posts, music videos and professional photo shoots. Benjamin Button notably appeared alongside Swift on the cover of Time magazine after she was named the publication’s 2023 Person of the Year.

Kelce and Swift married this offseason in a ceremony held at Madison Square Garden, an event that drew a wide array of high-profile guests from both the entertainment and sports worlds. Photos from the wedding reportedly included garden-themed decor featuring a portrait of the couple holding a white dog, an image some fans have since connected to Wendy’s earlier, less formal public sightings.

Tuesday’s campaign marks the formal start of Kelce’s new partnership with Tommy Hilfiger, which the brand’s namesake designer described in a statement as a natural pairing given Kelce’s cultural reach. “Travis Kelce is one of the most magnetic figures in sport and culture today,” Tommy Hilfiger said. “He is at the forefront of a new generation of athletes expressing themselves through style.” Kelce, for his part, described a personal connection to the brand dating back to his teenage years. “Ever since high school, when I used to ask my mom to buy [Tommy Hilfiger] Sailing Gear jackets, I’ve been drawn toward the brand’s confident style,” he said.

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The Fall 2026 campaign is set to be followed by a deeper collaboration between Kelce and the brand, with a dedicated design partnership planned for spring 2027. Kelce joins a lineup of past Tommy Hilfiger collaborators that has included tennis star Rafael Nadal, Formula 1 driver Lewis Hamilton, model Gigi Hadid and actress Zendaya.

The dog’s appearance comes as Kelce continues balancing his football career with an expanding roster of outside business ventures, including a prior limited-edition collaboration with American Eagle under his Tru Kolors brand. Kelce, who considered retirement following the 2025 NFL season, ultimately signed a three-year contract worth up to 57.75 million dollars with the Chiefs this offseason, a deal structured as effectively a one-year, 12 million dollar arrangement that could mark the final chapter of his playing career. Should Kelce eventually step away from football, he now has plenty of company waiting at home, with Wendy set to remain a fixture both in the Kelce-Swift household and, evidently, on brand campaigns going forward.

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Earnings call transcript: Bally’s Intralot posts strong H1 2026 growth as U.K. tax bite bites

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Earnings call transcript: Bally’s Intralot posts strong H1 2026 growth as U.K. tax bite bites

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