Connect with us

Business

League could rework TV packages

Published

on

League could rework TV packages
NFL considers repackaging its media rights

MELBOURNE, Australia — NFL Commissioner Roger Goodell said he will consider reworking game packages when the league inks its next media rights deal to adjust for modern TV consumption habits and the shift to streaming.

“One of the things we’re doing as a league is talking to our partners, talking to future partners, potential partners … and evaluating, should we repackage our current packages? Should we think differently about where we go with those things?” Goodell said in an exclusive interview with CNBC ahead of the Week 1 game between the San Francisco 49ers and the Los Angeles Rams, the league’s first regular-season matchup in Australia. The game will take place Thursday night at 8:35 p.m. ET.

The NFL currently sells two Sunday afternoon game packages, a Sunday Night Football slate, a Monday Night Football package, and Thursday Night Football games. Fox and Paramount Skydance-owned CBS have the Sunday afternoon game rights, while NBC has Sunday Night Football, Disney’s ESPN and ABC own Monday Night Football and Amazon has Thursday Night Football.

Netflix also bought the rights to five additional NFL games this season.

The NFL has an opt-out clause that it can trigger at the end of the 2029-30 season to redo and resell its existing packages. Goodell wouldn’t say if the league plans to take advantage of that option.

Advertisement

“We don’t have to make that decision today. That’s the reason you have an option,” Goodell said. “[What] we said all along is that the option would be incredibly valuable to the NFL — to be able to evaluate what’s happening in the media landscape, to be able to look at the things that are happening out there and make the best decision for our fans and for our clubs and how we make sure we present our game in the best possible way and do it with the proper value.”

CNBC Sport: Roger Goodell on the NFL’s Australia debut and global expansion

Several of the NFL’s current media partners are undergoing significant transformations this year.

Paramount is attempting to acquire Warner Bros. Discovery for $110 billion in a deal that’s been delayed amid an antitrust challenge. Fox has agreed to buy Roku for $22 billion. Comcast said earlier this year it plans to spin off NBCUniversal.

The shifting media landscape is likely to factor in when the NFL renegotiates its packages.

Goodell also noted that reaching fans globally is a new priority for the league, which will play games in countries including Spain, France and Brazil this season. Netflix owns the global broadcast rights to the 49ers-Rams game.

Advertisement

Still, most NFL game rights are U.S.-only.

Get the CNBC Sport newsletter directly to your inbox

The CNBC Sport newsletter with Alex Sherman brings you the biggest news and exclusive interviews from the worlds of sports business and media, delivered weekly to your inbox.

Subscribe here to get access today.

“The world is changing for our partners. It’s changing for us. It’s changing for fans. Our fans are moving to other platforms,” said Goodell. “I think one of the challenges for us is to look at the changes, evaluate what’s working, what’s not, what we think is going to work beyond those option dates and the partners that can bring the greatest opportunity to reach those fans on a global basis. … We’ve never looked at it that way until recently.”

Advertisement

Goodell said broadcast TV will continue to play a major role in the league’s media rights strategy to ensure that local markets have free, over-the-air access to games. Local broadcast stations simulcast games on streaming services such as Netflix and Amazon Prime Video so regional fans can watch.

“One hundred percent of our games are available on broadcast television. I see that continuing,” said Goodell.

Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Business

NFL Commissioner Roger Goodell on international future ahead of Australia debut

Published

on

NFL Commissioner Roger Goodell on international future ahead of Australia debut
NFL kicks off in Australia

MELBOURNE, Australia — The NFL is making history this week with its first-ever regular-season game in Australia, but Commissioner Roger Goodell is already thinking well into the future.

“Whether it’s media, or whether it’s labor, or whether it’s our international plans or what we’re doing with stadiums, all of that [requires] taking a 5-, 10-, 15-year look, and it’s critical to do that,” Goodell said in an exclusive interview with CNBC here ahead of the Week 1 game between the San Francisco 49ers and the Los Angeles Rams, set to kick off Thursday night at 8:35 pm ET.

“If you’re not, you’re being irresponsible,” he added.

Earlier this month, Goodell, 67, signed a four-year contract extension that will keep him as the league’s commissioner until March 2031. This year marks Goodell’s 20th season on the job.

He has overseen significant growth and change for the most popular U.S. sports league, including the addition of a 17th regular season game and its sale of media rights to streaming platforms. But no change may factor more into his long-term plans than adding recent regular-season games in a range of countries from Germany and France to Brazil and Mexico.

Advertisement
CNBC Sport: Roger Goodell on the NFL’s Australia debut and global expansion

NFL games are routinely the most-watched programming in the U.S., but international interest is still sparse. Last year’s Week 1 international game between the Kansas City Chiefs and the Los Angeles Chargers — streamed on YouTube — was watched by 18.5 million viewers in the U.S. and just 1.2 million abroad.

Goodell’s global growth plans include playing nine games outside of the U.S. in 2026 and 10 international contests in 2027. He’s previously said he’d like to get that number to 16, but he’ll need player buy-in to do so.

The league’s current collective bargaining agreement caps the number of international games at 10. The CBA expires in March 2031 — aligning with Goodell’s contract.

Get the CNBC Sport newsletter directly to your inbox

The CNBC Sport newsletter with Alex Sherman brings you the biggest news and exclusive interviews from the worlds of sports business and media, delivered weekly to your inbox.

Subscribe here to get access today.

Advertisement

Banking on branding

NFL Commissioner Roger Goodell speaks during a press conference ahead of Super Bowl LVII at the Phoenix Convention Center on February 8, 2023 in Phoenix, Arizona.

Cooper Neill | Getty Images

Goodell has also said he expects to one day have a team based permanently outside the U.S.

Advertisement

Hypothetically, Goodell said, he could envision an NFL with multiple teams based in Europe. Still, he declined to put a time frame on establishing an international franchise because “it’s all part of a broader plan to continue to develop our business.”

“As you develop your business, at some point in time, you may get to that place where you say, you know, putting a franchise or franchises globally is a good idea,” Goodell said. “You’re looking down the road, maybe you do a division in Europe, so they’re playing against one another. The beauty and the advantage we have is that we’re playing once a week.”

The league’s international growth is also tied to expanding global media exposure, he said. Netflix has the global broadcast rights to the 49ers-Rams game from Melbourne.

“We’re looking at how we continue to grow our media exposure globally,” Goodell said. “More and more of our games are on free television and on media partners that are promoting the game, and they’re expanding the game, and that’s really important to us.”

Advertisement
Continue Reading

Business

Cardiff Oncology, Inc. (CRDF) Presents at 8th Annual RAS-Targeted Drug Development Summit – Slideshow (NASDAQ:CRDF) 2026-09-10

Published

on

OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

This article was written by

Seeking Alpha’s transcripts team is responsible for the development of all of our transcript-related projects. We currently publish thousands of quarterly earnings calls per quarter on our site and are continuing to grow and expand our coverage. The purpose of this profile is to allow us to share with our readers new transcript-related developments. Thanks, SA Transcripts Team

Continue Reading

Business

Watch: Three times Trump has promised money to Americans

Published

on

A splitscreen of Trump on the left and a woman in a yellow shirt on the right.

US President Donald Trump says he would give $5,000 to every American adult if the midterm elections go his way. Turning that promise into reality, however, would face significant hurdles. The proposal could cost more than $1.3 trillion, would require congressional approval and could face legal scrutiny regarding soliciting votes for money.

BBC’s Samira Hussain looks at other times the president has made similar promises.

Continue Reading

Business

CrowdStrike Holdings, Inc. (CRWD) Presents at Citi’s 2026 Global TMT Conference Transcript

Published

on

OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript