EcoFlow’s Alternator Charger is a device you install in your pickup truck, van, or RV to charge the giant power station you carry to keep all your gear running.
Technology
A Big Day for Small Things
The iPhone 13 Pro features a new camera capable of focusing closer than ever before—less than an inch away. This opens a whole new dimension for iPhone photographers, but it’s not without surprises. Let’s take a tour of what this lens unlocks, some clever details you might miss in its implementation, why its “automatic” nature can catch you off guard, and much more. At the end, we have a special surprise for you — especially those not using an iPhone 13 Pro.
The Wonderful World of Macro
So what is ‘Macro’, anyway? “Extreme closeup photography” is a mouthful, so photographers needed a shorter name. You’d think ‘micro’. You’d think anything but macro, since that actually means ‘big.’ Well, ‘macro’ came from an article written in 1899 about high magnification photography. The author called anything magnified more than 10× “photo-micrography,” and anything less was “photo-macrography.”
122 years later, we’re still stuck with that term. Sorry.
If you’re a beginner photographer, you might ask, “What’s so special about a macro lens? I already have a zoom.” Well, all lenses have a minimum focus distance, the closest a lens can get to its subject and still focus on it. It’s a principle that applies to any lens; if you bring your finger close to your eye, you’ll struggle to focus at a certain point.
The iPhone 13 Pro’s telephoto “zoom” lens has a minimum distance 60cm (about two feet). Let’s take a photo of my Apple Watch’s crown from that distance.
Now we’ll just crop and blow up the crown in our favorite image editor…
Not great. Let’s repeat the experiment with the wide angle lens of the iPhone, which can focus at 15 cm, about six inches.
As you can see, while a telephoto lens works great at taking photos from afar, it slightly underperforms against a wide angle lens that can get up-close. Now let’s use a macro capable lens at 2cm, less than an inch.
Wow. I can see every detail of every scuff and scratch. I need to take better care of my stuff.
Macro lenses let you see ordinary objects in a completely new way. You can get lost in the feather of a peacock…
Peek through the eye of a needle…
The page of a book becomes a landscape of fibers stained with ink…
This lens is like a window to a hidden world, and that’s why we’re excited to have this power on a phone we carry around all day. But macro photography on iPhone isn’t technically new. For years you’ve been able to buy lens add-ons (“secondary lenses“) which act like reading-glasses. These dongles cost anywhere from $10 to $125, but even the most expensive ones can’t match the real thing.
On a technical level, the problem is that these lenses reduce the depth of field— how much of your image is in focus. The closer you focus, the slimmer that in-focus area gets. Adding another lens on top of this makes it even slimmer. You can deal with this problem on regular cameras; adjusting the aperture increases the depth of field. Unfortunately, all iPhones have fixed apertures, so there’s nothing you can do.
Compare the true macro lens on the left to a lens attachment on the right:
Too much blur and too little depth interfere with macro shots. When you take a photo of a bumblebee, you usually want the whole bee in focus, not just the top-left corner of its eyebrow hairs. This is such an issue with extremely small subjects that advanced macro photographers go out of their way to increase depth of field through techniques like focus stacking.
The next problem are the slight imperfections in lenses. The colors in light refract differently when passing through glass, causing what is known as chromatic aberration. These create subtle color shifts and fringes along edges. If such imperfections exist on built-in lenses, iOS can automatically remove them because it know about these lens characteristics. It just can’t do that for accessories.
On top of that, from a purely practical perspective, it’s annoying to carry around dongles that you need to attach and detach from dedicated mounting hardware on your phone. There’s the old saying, “The best camera is the one you have with you,” and the same is true of lenses.
The Gotchas
While macro on the iPhone 13 Pro is a huge leap forward, it’s not without surprises.
If you push it to its limit and try shooting from an inch away, you’ll find it tricky to find a good angle because suddenly the iPhone itself casts a shadow on your subject. On top of that there’s that shallow depth of field at the absolute minimum distance. So don’t feel like you have to focus at the absolute minimum. An extra inch can make a big difference.
Another challenge is that macro is only available on the ultra wide lens. This isn’t a popular lens for everyday photography because of how it warps subjects. This is the full photo of my watch from earlier.
The first party camera defaults to cropping the image as if it were shot with the wide-angle camera. The question is whether most users will notice that it isn’t a “true” 4k image — it took the shot, zoomed in on it, and cut the rest off!
Believe it or not, Apple has pulled off silent cropping for years. If you tried to focus on something too close for the telephoto lens to handle, or the scene just requires more light, the iPhone quietly switches over to the wide angle lens and crops it to make the image look like a telephoto shot.
This is a very clever feature, because explaining minimum focus distance and lens properties is for blog posts like this, not a Camera app on an iPhone that lets people take photos. Photographers might disagree, and that’s fine: Apple’s designers and engineers don’t build the camera app for 1% of photographers. They build it for everybody on the planet.
This brings us to this year’s annual iPhone controversy: the jarring transition to macro.
What are we seeing here? The wipe-transition and jumping around is caused by the Camera app switching lenses, much like we saw with the telephoto lens earlier. Your ‘main’ iPhone camera can’t really focus all that close, but the new macro-capable ultra-wide camera can. Once Camera detects that you’re not able to get the shot with the selected camera, it swaps in the camera that can.
That isn’t great, but we think the backlash is a bit much. Let’s take a detour to explain what Apple is going for.
A long time ago, anyone who wanted to drive a car had to know a little bit about shifting gears. We call that ‘manual transmission’ now. That changed with the automatic transmission, which freed drivers to think about driving in a more abstract sense: press the gas pedal, go faster. The automatic transmission is an abstraction.
Now imagine you spent your entire life driving an automatic transmission in an area without any hills, so you’ve never heard your car change gears while applying the gas. One day you take a road trip to San Francisco. The first time your car climbs one of those steep hills, it shifts into a lower gear, and your engine makes a very loud sound. It would feel a bit jarring. “Why is my engine freaking out?” But after a while, you’d get used to it.
Let’s go back to talking about cameras and human vision. At a distance, objects shift less when you move. Objects up close shift a lot more.
If you’re trying to take a macro shot, by its very nature, your subject is close to the camera. When you switch lenses, an inch feels huge at that distance. Sometimes iOS masks the switcheroo by repositioning the new image to overlap the old one, and translating the new vantage point into position. Look closely at the seam at the bottom of this video…
This effect helps smooth things out, but doesn’t seem to happen all the time. If they work out the kinks, it’s possible that our brains will just get used to this transition like we’re used to the sound of our cars changing gears.
Some folks are complaining about the very nature of automatically switching lenses, and we get that. While testing these features in the first party camera, there were a few times I fought with the system to get the composition I wanted. I’m sure that’ll improve with updates, but I don’t envy Apple’s position. They could build a system that works 99.9% of the time, more than enough for the billion people using the app, but it will never be 100% perfect until it’s psychic.
That brings us to our niche. We aren’t constrained the same way as Apple’s camera. We build Halide, and we built it to give advanced photographers full control over their camera, rather than abstractions. When you press the 3✕ button, you always get the zoom lens. No switcheroo here.
Using the macro mode on iPhone made us think — what can we do as a camera app to make macro photography absolutely fantastic on iPhone for the less casual user? We quickly figured it out: we had to build a dedicated Macro Mode into Halide. Surprise: we used it to capture all of our macro photos in the post. Double surprise: This is actually a launch announcement!
Introducing Halide 2.5’s Macro Mode
Today, we’re launching Halide 2.5. It’s a big update with one of the coolest features we’ve ever packed into the app. We were close to just calling it Mark III, as with our huge update last year — it’s just that significant.
What makes Halide 2.5’s Macro Mode so special? For one, it brings Macro capabilities to all iPhones. Let’s dig in.
A Tour of Macro Mode
Unlike the built-in camera, we decided to really make Macro photography a deliberate ‘mode.’ Of course the ultra-wide camera in Halide will still automatically focus on very-close subjects, but a separate mode unlocks some very powerful tools and processing specific to macro.
To start, tap the “AF” button to switch from auto focus to manual focus. Since Macro is often best done with the focus fixed to a close subject or with some adjustment, Macro Mode lives in the manual focus controls. To then enter Macro Mode, tap the the flower icon — the universal symbol for macro. Ours is a tulip, because our designer is Dutch. They’re funny like that.
Entering Macro Mode, smart things start to happen in Halide. To begin, Halide examines your available cameras and switches to whichever one has the shortest minimum focus distance. Then it locks focus at that nearest point. You can tap anywhere on screen to adjust focus; unlike our standard camera mode, we configure the focus system to only search for objects very close to you.
If you’d rather adjust focus by hand, we increase the swipe-distance of our focus dial so you can make granular adjustments down to the millimeter. To nail that focus point, Focus Peaking draws an outline around the sharpest areas of your image. You can set it to automatically trigger when adjusting focus, or you can turn it on and off.
As we mentioned before, you usually want to crop macro shots. But if you just try to blow up your image in an editor, as we showed earlier, you’ll end up with a blurry or pixelated result. Not great.
We knew we could do better, so we’ve packed the science of super resolution into a feature we call Neural Macro. We trained a neural network to upscale images in a way that produces much sharper, smoother results than what you typically get in an editor. It’s available on all iPhone with a neural engine— anything made in 2017 or later— and it produces full 4k resolution JPEGs at either 2× or 3× magnification.
The results are incredible; here are two unedited photos taken with the fairly humble iPhone 12 mini, which has no macro lens:
This Neural Macro stuff sounds advanced and cool, but we understand that some of our users are purists. A mode like this does alter your image. We respect choices: If you change your mind about the cropped and enhanced version later, the crop is only saved as an edit in your camera roll. You can always go back to the un-cropped version by opening it up in the iOS Photos app, tapping “Edit” and “Revert.”
Oh, what about RAW files? RAW files are RAW, and we respect that. They are left untouched and unprocessed. That means that shooting in pure RAW will just give you the extra control of Macro Mode, but none of the fancy Neural Macro technology. In RAW+JPG mode, you get the best of both worlds, with an unprocessed RAW file and a Neural Macro enhanced JPEG shot.
That’s Macro Mode. Even if you don’t have the iPhone 13 Pro, you can now take cool Macro shots. This photo was shot on an iPhone 12 Pro:
But you can also use Macro Mode with the iPhone 13 Pro’s macro-capable lens, and those results are mind-blowing. Your macro camera becomes almost like a microscope:
Suffice to say we absolutely cannot wait to see what kind of shots our users will take with this — iPhone 13 Pro or not. We think it’ll enable photography of a whole unseen universe around us.
This wraps up a really big update that supports the latest and greatest. We packed a lot of quality features into this update for iOS 15, iPhone 13 and iPhone 13 Pro. Overall, we’re super happy with the APIs Apple launched to support the new hardware.
All those goodies are out now, with Macro Mode — available to all Halide users, including the folks who bought Halide 1.0 over four years ago. When we introduced Halide Mark II last year, we gave that huge upgrade away for free for our existing users, with a year of free updates to boot. To those early supporters, this is a gentle reminder that this is the last month of free feature upgrades. While your Halide Mark II app will continue to work and keep all its features, if you’d like to keep receiving major updates like this, you should check out our renewal options inside Settings. We’re even running a sale!
For all of those just joining us: Halide Mark II can be tried for free for 7 days, and we offer a subscription or pay-once option. Check it out here!
Closing Thoughts
As photographers, we find the iPhone 13 Pro’s new macro capabilities an absolute joy. From a value perspective, this camera outperforms bulky lens accessories that cost over $100, and you’ll never leave it at home in a sock drawer. With this new Macro Mode in Halide, we hope many users discover the simple pleasure of photographing the little things around us.
We’re not nearly done yet: We are still deep in our research on the iPhone 13 Pro camera. Check in soon to see our full report, including how the 3× zoom stacks up. Stay tuned.
In the mean time, we’d love to see what you’re doing with Halide’s Macro Mode. Tag your photos #ShotWithHalide for a chance to be featured on our Instagram. Til next time!
Technology
This little box provides on-demand power when off the grid
While your vehicle’s on, the Alternator Charger produces up to 800W. That’s about eight times more power than you can typically extract from a 12V cigarette lighter jack, and it’s enough to charge EcoFlow’s new 1kWh Delta 3 from zero to full in a little over one hour of driving. It takes five hours if you’re traveling with EcoFlow’s larger 4kWh Delta Pro 3.
It’s also clever enough to reverse the flow of electrons, using the power station to maintain your starter battery with a trickle charge or jump-start it back to life. When you return home from the job site or vacation, those big-ass portable batteries can be connected to EcoFlow’s $200 balcony solar kit to help offset your energy bill and provide emergency power during a blackout.
EcoFlow’s Alternator Charger is far from an industry first, and it uses proprietary connectors that only work with Ecoflow’s own batteries. But the company brings simplicity, elegance, and a superior user experience to a product usually designed for electricians and mechanics.
After 3,700 miles (6,000km) of testing, I can say that the $599 Alternator Charger could be a game-changer for many. It allowed my wife and I to live and work carefree from a Sprinter van this summer, comforted by all the modern conveniences afforded by so much on-demand power.
It’s fairly common for RV builders to install aftermarket DC-to-DC chargers on a vehicle’s alternator. They’re incredibly adept at keeping stacks of leisure batteries charged to power off-grid luxuries like e-bikes, projectors, 3-in-1 refrigerator-freezers with ice makers, coffee makers, and air conditioners. Some basic chargers cost less and others are more powerful than EcoFlow’s, especially when built around a secondary alternator — but those offer fewer features and require professional installation.
To avoid overloading the vehicle’s alternator, EcoFlow’s charger regulates itself so that only surplus power, which can be less than 800W, is sent to the power station. (The Alternator Charger can pull a maximum of 76 amps.) In my case, the Sprinter’s beefy alternator has enough capacity to easily deliver a near-continuous 800W even with the A/C running and the wipers and lights on.
I also travel with 420W of solar panels installed on the roof for an extra boost, resulting in just over 1,100W of simultaneous real-world charge when driving on sunny days. This combo also works while the van is parked and idling if I ever need the Sprinter to act like an emergency diesel generator.
Installation
EcoFlow’s installation qualifies as a DIY project for many Verge readers, though in my case I turned to an expert for help: Fabian van Doeselaar, who was already outfitting my stock cargo van with his Solo interiors and previously helped out with my review of the EcoFlow Power Kit.
EcoFlow offers a few helpful videos showing the Alternator Charger being installed in a Ford F150 pickup and another showing it installed in an older Sprinter-based RV.
Installing the Alternator Charger requires wiring it back to the starter battery, not the alternator itself. The specific steps for each vehicle will vary, but in the case of my Sprinter, we ran the thick 16-foot (five-meter) cable up to the busbar in the auxiliary battery fuse box, which meant removing the driver’s seat. The cable was long enough to reach the Alternator Charger box mounted inside a cabinet in the back where I manage my electricity.
My Sprinter van is designed from the ground up to be powered by any portable solar generator, which is just a large power station that includes an MPPT charge controller for solar panels. For this review, we connected my van’s circuitry to EcoFlow’s original Delta Pro which in turn was connected to the Alternator Charger using a proprietary EcoFlow cable and adapter.
The Delta Pro keeps my laptops, phones, drones, and headphones charged, in addition to powering my Starlink internet, lights, fridge, water pump, induction cooktop, and rooftop ventilation, as well as EcoFlow’s Wave 2 air conditioner and heater combo I just reviewed. So having a way to reliably charge it was critical this summer since I wanted to live and work as remotely as possible.
Performance
After a straightforward installation, it was time to configure the Alternator Charger in the excellent EcoFlow app, which makes monitoring performance both fun and addictive.
The Alternator Charger only sends power to the power station after two conditions are met. First, the charger has to be turned on with a button on the unit itself or from a “start working” toggle in the EcoFlow app. Then, the voltage measured at the starter battery has to surpass the “start voltage” threshold you set in the EcoFlow app. If left on, it should automatically charge the attached power station when driving — but that didn’t quite work for my setup.
I initially went with the app’s default 13.0V start voltage. Starting the van causes the starter battery’s voltage to jump from about 12.6V – 12.8V to beyond 14V, thus triggering the 800W charging session. But my van’s fitted with a smart alternator which causes the voltage to fluctuate over time, occasionally dipping below that 13.0V threshold. This causes the Alternator Charger to shut off and on repeatedly, thus reducing the speed at which the Delta Pro is charged.
To “fix” this, I lowered the charger’s start voltage to 12.5V (it’s limited to 0.5V adjustments) in the app with a predictable side effect — when I arrived and shut off the motor, the Alternator Charger began depleting my van’s battery and would have continued doing so until it reached the 12.5V threshold and stopped.
That’s not the end of the world, but it is below the 12.6V resting threshold considered healthy for a lead-acid starter battery. EcoFlow does make it easy to manually move that stored energy from the Delta Pro’s battery back to the Sprinter’s by switching the Alternator Charger into Reverse Charge or 100W Battery Maintenance modes — but this is far from ideal.
Ideally, all this would work automatically, so that every time I drive I know that 800W is being fed back into my power station, and I don’t have to worry about the health of my starter battery after I park. Lacking those assurances, I decided to play it safe, and leave the start voltage at 12.5V but toggle the “start working” switch in the app manually every time I started and stopped driving.
Still, after testing EcoFlow’s Alternator Charger, I can tell you $599 is a small price to pay for the peace of mind of having all that power available any time I needed it for two months this summer — rain or shine, even in the middle of nowhere. Shame that it has to be turned on and off manually in my case, and only works with EcoFlow’s own batteries.
EcoFlow’s products can often be found on sale throughout the year with reductions also found in bundles. An $848 bundle that includes the Alternator Charger and new $649 Delta 3 Plus looks pretty compelling for a 1kWh solar generator that can grow with your needs.
All photos by Thomas Ricker / The Verge
Technology
After 8 years, Apple’s original AirPods design is finally gone, and I won’t miss it – but I love its legacy
It didn’t really occur to me until now, but Apple has been selling AirPods with the same design as the original launch, back in December 2016, continuously for the eight years since then.
When AirPods 2nd Gen came out, they upgraded the internals and sound, as well as added new features, but they kept essentially the same exact design for the buds and case.
It’s only now, with the arrival of AirPods 4, that this design is finally heading off for a well-earned retirement, having massively influenced and kickstarted the world of the best true wireless earbuds.
I never got on with this design at all, so I’m not exactly sorry to see it go – but it does feel like the end of an era, and I have to acknowledge that some of the best earbuds on the planet, including the ones I actually do use every day, owe a design debt to them.
AirPods were not the first Bluetooth true wireless earbuds by any means. The Bragi Dash and Earin earbuds basically fight for that honor around 2015 (it appears Bragi announced first, but Earin released first, so take your pick for the winner). I should also mention the Sennheiser MX W1 as an early pioneer in this area from back in 2008 (but those used a custom transmitter, and each earbud was the size of a gerbil).
Throughout 2016, it was clear to those around the tech world that true wireless earbuds could be a big deal. Good ol’ Apple rival Samsung had beat AirPods to the punch, releasing the Samsung Gear Icon X several months before AirPods arrived.
But none of these early earbuds really mattered to the public at large. Bluetooth’s standard hadn’t been updated for this kind of dual transmission, so companies were using fudges to make it work. (One technique, for example, used hearing-aid transmission tech to beam from one earbud to the other, which was latency-free but was prone to interference.) Connection reliability and battery life were poor, and people weren’t into the rounded bud design that was common with the early models.
AirPods were both a step forward and a step backward compared to them, and in both cases, that was an advantage.
The step forward was that they offered rock-solid connectivity compared to the competition, practical battery life, and Apple’s use of its ecosystem to avoid any hassle around pairing. They were as easy to use as Apple’s famous EarPods (introduced in 2012), but without the cable tangle.
And speaking of EarPods, perhaps Apple’s masterstroke was using nearly the same design for the AirPods as its wired earbuds. Other companies were designing something that looked new, which can be intimidating and concerning to people. How can you be sure they’ll be comfortable? Or that they’ll stay in reliably? It would be a gamble to buy them as an early adopter.
So, Apple took a step backward compared to those earbuds. It made them look like older tech – like the earbuds people already owned, but with the cable cut off. You could infer how well they would fit if you’d already tried its earbuds, so no gambling was required. It enabled Apple to create a long, thin case for them that had a familiar vibe – with their white stick-like design, it was like sliding a cigarette out from a packet. You could be the audio equivalent to James Dean pulling out a smoke and slouching against a wall.
As I mentioned above, I didn’t actually like using this design. It rubbed my ears pretty quickly and became uncomfortable. At the time, I also felt that the stick design looked silly – it was only in retrospect that I saw how smart it was. I wanted something with the cool, new, rounded designs we saw elsewhere; my first true wireless earbuds were the Bang & Olufsen E8, released in 2017.
But AirPods delivered a massive boost to the whole world of true wireless earbuds. They became the best-selling model of headphones in the world, and their visibility normalized the idea of going true wireless. The standardized technology available to other earbuds evolved rapidly in order to beat what AirPods could do and turn wireless earbuds into the dominant form of headphones. We got competition from the likes of Samsung and Sony, but also from hi-fi specialists such as Master & Dynamic and Bowers & Wilkins who simply couldn’t be left behind.
And the stick design… uh, stuck around. AirPods Pro were a great improvement on the design, and a huge number of competitors took inspiration. Even in 2024, we’ve just had Samsung actually adopt the stick design in its Pro buds for the first time in the Samsung Buds 3 Pro, and it’s being used in the fantastic Nothing Ear (a), among loads of other buds.
The oddest thing about this original AirPods design is how popular it remained right up until the end, considering how far other earbuds have surpassed the AirPods 2nd Gen for value and comfort. The best cheap earbuds provide way better sound, more features, better battery life and a more comfortable fit than AirPods 2nd Gen did, for a lower price – the Nothing Ear (a) being the prime example of that.
And yet, every time we covered a sale event on TechRadar where AirPods dropped under $90, we’d discover that they were usually the most popular product we’d feature or in the top three at the least. We’d give specific examples of other earbuds we think are a better buy, but AirPods would remain the hot thing.
Maybe it’s that safety and reliability I talked about before. Eight years is an incredibly long time for one design to stick around in the tech world, but you knew exactly what you were getting with them, and people at large liked them. Sure, I won’t miss the design, but there’s no doubt we’re saying goodbye to a true modern tech icon.
Technology
Supremacy review: Riveting exploration of how AI models like ChatGPT changed the world
Tel Aviv University before a talk from OpenAI CEO Sam Altman in June 2023
REUTERS/Amir Cohen
Supremacy
Parmy Olson (Macmillan Business (UK); St Martin’s Press (US))
For most people, ChatGPT appeared to materalise out of thin air. Within weeks of OpenAI’s quiet launch of the AI chatbot, it had become the fastest-growing app of all time and, almost two years later, it is nearly as well known as Google or Facebook. In the meantime, companies worldwide have gone gaga for the technology, with little time to pause to consider the wider societal consequences. So how did we get here and who was responsible?…
Technology
Be the disruptor or be disrupted: The effects global tech layoffs could have on SEA
In November 2022, Meta cut 11,000 jobs (about 13% of its staff) in the biggest tech layoff of 2022. It wasn’t just Meta, many other tech industry giants made cuts and “right-sized” amidst uncertain economic conditions.
This means that many skilled immigrants were forced to quickly find a new job or leave the countries they were employed in. Considering the emerging tech and start-up scene in Southeast Asia (SEA), the region might appeal to many of these young, innovative, and determined individuals.
Let’s not forget that for some, it could be the perfect reason to go “home” – wherever it may be.
What does this mean for SEA? How might its tech industry develop and how could its societies change? What would it mean for (non-tech industry) brands?
Let’s explore some possibilities.
SEA is going through a period of digitalisation
We’ve seen various unicorns – Bukalapak (Indonesia), Grab (Malaysia), Lazada (Singapore), etc – emerge from the region in the past decade, and we don’t expect it to end there. In many ways, SEA is still “playing catch up” with the modern world.
There remain many challenges to be solved throughout the region – in healthcare, education, banking, entertainment, and so on – and solutions often bring about new challenges (or opportunities).
While tech skills are growing among locals, there’s arguably still a lack of practical experience. SEA companies will be on the lookout for skilled individuals who have experienced failure and success – to help them avoid missteps, mentor local talent, and inspire new ideas for the future.
To attract these individuals, certain SEA nations – Thailand, Malaysia, and Indonesia – have started offering “digital nomad visas” to attract skilled foreign talent and other high-net-worth individuals.
To clarify, SEA’s tech ecosystem was not immune to layoffs in 2022 and in the current economic environment, funding appears constricted. However, experts continue to project economic growth in the region, even if it seems a little slow right now.
One reason for this is that, in our ageing world, the World Economic Forum predicts that Gen Zs and Millennials will make up 75% of ASEAN consumers by 2030. This is a change-driving demographic so expect many to start their own tech- and purpose-led businesses.
So beyond e-commerce, Fin-tech, Edu-tech, and digital entertainment, expect to also see investments in Agri-tech, Food-tech, Health-tech, Green-tech, SaaS (Software as a Service), EV, Automation, etc.
Will SEA consumers welcome these tech-led changes?
Depending on one’s perspective, tech can be viewed as a force for good or one for evil. It’s been called the great isolator but also the great connector. It has “stolen” jobs but created new ones. It has given us the power of anonymity but also a path to fame.
It won’t just be technically skilled individuals (eg engineers, programmers, designers) in high demand, but those with keen human understanding as well.
With many new tech innovations, adoption is part of the product itself. Social media platforms cannot exist without users, and solutions are meaningless without the need (eg e-grocery).
How well a company or start-up understands the market, the community, their potential audience, and its needs are key to its success or failure – along with an offering that is convenient, safe, and pleasing to use. This means there will be immense opportunities for collaboration (eg between local and foreign talent or companies), but also heightened user expectations to meet.
What will this mean for brands in SEA that do not operate in the tech space?
Even if a brand does not directly operate in tech, it’s undeniable that they have to understand how to operate in a digital world. Tech is not limited to software, platforms, data, or devices. Technology drives innovation at all levels and changes how consumers interact with the world.
Advancements in technology (eg cell-cultured protein) will change how consumers think about the sustainability of their food, will change the approach taken in the agriculture industry, will change the food industry, will change the healthcare industry, and so on and so forth.
The proliferation of local start-ups will make collaboration between tech and non-tech brands easier.
Hence, established brands should prepare themselves for the wave of anti-brand brands which promise – through technological innovation – ways to improve the lives of consumers while saving them money. Similar to how start-ups like Airbnb, WhatsApp, and Groupon emerged in 2008 amidst the Great Recession of 2007-09.
These start-ups will be worthy, agile challengers that quickly respond to the latest technologies and changes in consumer behaviour.
Across all industries, brands will be the disruptor or be disrupted
But let’s bring it back to skilled individuals that may soon find themselves in SEA. Commanding relatively higher salaries, these consumers will likely have more disposable income than the majority of locals. Expect neighborhoods surrounding tech hubs to gentrify as they seek artisanal luxuries, spaces for leisure and community, and various other ways to improve their quality of life.
They will potentially bring about new opportunities for local and international brands, accelerate tech ecosystems, and hopefully benefit local communities.
Southeast Asia’s tech and start-up scene could dramatically change in the next five years, and influenced by their surroundings (ie changemakers and trendsetters), so could Southeast Asian consumers.
Technology
NYT Mini Crossword today: puzzle answers for Saturday, September 21
The New York Times has introduced the next title coming to its Games catalog following Wordle’s continued success — and it’s all about math. Digits has players adding, subtracting, multiplying, and dividing numbers. You can play its beta for free online right now.
In Digits, players are presented with a target number that they need to match. Players are given six numbers and have the ability to add, subtract, multiply, or divide them to get as close to the target as they can. Not every number needs to be used, though, so this game should put your math skills to the test as you combine numbers and try to make the right equations to get as close to the target number as possible.
Players will get a five-star rating if they match the target number exactly, a three-star rating if they get within 10 of the target, and a one-star rating if they can get within 25 of the target number. Currently, players are also able to access five different puzzles with increasingly larger numbers as well. I solved today’s puzzle and found it to be an enjoyable number-based game that should appeal to inquisitive minds that like puzzle games such as Threes or other The New York Times titles like Wordle and Spelling Bee.
In an article unveiling Digits and detailing The New York Time Games team’s process to game development, The Times says the team will use this free beta to fix bugs and assess if it’s worth moving into a more active development phase “where the game is coded and the designs are finalized.” So play Digits while you can, as The New York Times may move on from the project if it doesn’t get the response it is hoping for.
Digits’ beta is available to play for free now on The New York Times Games’ website
Technology
Meta Quest 3S will be affordable, reveals price leak
Meta has been working on a VR headset for the better part of the year. The brand’s upcoming VR headset is expected to be called the Meta Quest 3S. The official name of the device was recently confirmed by an official store. Now, the price of the Meta Quest 3S has leaked ahead of the launch. The leaked pricing suggests that Meta’s next VR offering will be a highly affordable one.
The leaked price suggests that the Meta Quest 3S will be an affordable offering.
The price of the Meta Quest 3S VR headset has appeared in an Amazon advert on the streaming platform Peacock. One Reddit user of the OTT platform saw the advertisement and managed to record it. He then shared the ad clip carrying Meta Quest 3S’ price on Reddit. The Meta Quest 3S VR headset will cost just $299. It will be one of the most affordable VR headsets on offer. Notably, the rumor mill had also suggested a similar pricing earlier.
The $299 Quest 3S variant will have 128GB of storage
The advert on Peacock has leaked the pricing of the 128GB storage variant of the VR headset. This will put it at the same price as the 64GB Oculus Quest 2 from 2020. The company will likely offer other variants of the VR headset with varying storage as well. Notably, the advertisement corroborates recent images of the device that leaked online. It shows full-color passthrough tech at a lower resolution than the Quest 3.
Meta Quest 3S will offer the Snapdragon XR2 Gen 2 SoC, just like the Quest 3
A Snapdragon XR2 Gen 2 chip will power the Meta Quest 3S.. The same chipset powers the Quest 3. The device will have the old Fresnel lenses from the Quest 2 to achieve the $299 affordable price tag. It could also have downwards-facing side cameras in the same positions as the Quest 3 model.
Furthermore, the reports indicate that the Meta Quest 3S will offer a slightly lower battery capacity than the Quest 3. It will also miss a headset jack. The brand is expected to unveil the new VR headset at its Connect event on September 25.
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