Leaders in the West Country are set to gain new powers to charge a levy on overnight stays
A group of Bristol hotel bosses is warning that taxing visitor overnight stays could do “more harm than good” and are calling to be involved in any changes across the region.
Leaders in the West Country are set to gain new powers to charge a so-called “tourist tax” on overnight stays as a percentage of the cost of accommodation such as hotels and bed and breakfasts.
Helen Godwin, head of the West of England Combined Authority (Weca), is among 10 regional Labour mayors who have already pledged to cap the new fee on visitors’ tax at five per cent.
The Bristol Hoteliers Association (BHA), which represents a host of major hotels across the city, says it is “not opposed” to investment in Bristol but has “serious questions” it wants answered before any tourist tax is introduced.
Pramod Shaw, deputy chair of the BHA, said: “We intend to make sure those questions are heard loud and clear. Our industry has already absorbed significant financial pressures in recent years – soaring energy costs, increases in the National Living Wage and higher employer National Insurance contributions, which have all taken their toll.
“The Overnight Visitor Levy Bill has reignited fury across the business travel and hospitality industries, as this is not the time to add yet another cost to our sectors.”
Among the questions the BHA want answered is what the money raised from the levy will be used for. Mr Shaw said: “The BHA would like cast-iron guarantees that revenue raised will be ring-fenced and invested directly into Bristol’s visitor economy, improving transport links, enhancing the visitor experience and marketing Bristol more as a destination.
“We need transparency, accountability and firm guarantees, not vague promises.”
Ms Godwin has promised that “nothing is happening overnight” and has said there is a need to review “best practice from elsewhere”.
Many other European countries already apply tax to overnight stays on accommodation including in France, Italy and The Netherlands.
“We are used to paying a visitor levy ourselves when we go on holiday to other countries, and now is the time to look at making sure we can invest more in what matters through a small charge on overnight stays here – with common-sense exemptions where we need them,” added Ms Godwin.
The mayor said any funds raised could potentially be used to support improvements to the West’s transport network, including adding more late-night services.
“More late-night services would help more people enjoy what our region has to offer – and enable workers to get home more easily – and so would some more funding for public spaces including in central Bath and Bristol, alongside new support for the sectors that support tourism,” she added. “Things like this become possible sooner if we raise new funding through an overnight visitor levy.”
The West of England visitor economy currently generates around £2.7bn in visitor spend a year and supports more than 43,000 jobs.
The BHA says it is concerned adding a tourist tax could make Bristol and the wider region less attractive to visitors.
“Bristol does not exist in a vacuum, visitors have choices,” added Mr Shaw. “Several industry bodies have already warned that the UK applies much higher VAT rates than many competing countries, and levies the highest air departure tax in the world.
“Adding yet another charge risks making Bristol a less attractive proposition compared to other UK cities that may choose not to implement a levy.”
Other concerns raised by the BHA include who pays for administering the new charge. Mr Shaw said hotels did not want to become “unpaid tax collectors”.
“Household budgets are already being stretched, with fuel and food costs, and people could be prevented from staying in hotels at all if there is yet another additional cost to consider.
“We are not simply saying no to the levy, but we are here to represent the interests of Bristol’s hospitality industry and ensure that any decisions made are in the best long-term interests of this great city.
“If a levy is introduced, it must be fair, transparent and must be invested back into the visitor economy. We need a solution that works for Bristol’s visitors – who come from all over the world – Bristol’s businesses and Bristol’s future.”
Industry trade body UKHospitality has also criticised the proposals, claiming it could add around £100 to £120 on average to the cost of a family holiday in England.
“We know, don’t we, that local government is struggling for funds – it was hit very hard by austerity,” UKHospitality chief executive Allen Simpson told the BBC. “If you only devolve one tax raising power, of course local mayors are going to pull that lever until it snaps.”
Conservative shadow housing secretary David Simmonds added: “VAT is already charged at 20 per cent on hotels – much higher than in other countries – and now they’ll pay VAT on this tourism tax too: a Labour double whammy.”





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