CHICAGO — The Kraft Heinz Co. is innovating in its Capri Sun beverage portfolio with the launch of Capri Sun Big Pouch. The limited-edition product is roughly three times the size of a classic Capri Sun pouch, according to the company.

The supersized pouch will be available exclusively in a fruit punch flavor, and consumer response to the limited run will determine if the beverage earns a permanent spot on the brand’s line.

“Capri Sun fans have strong feelings about the pouches that shaped their childhoods, and that passion plays an important role in how we think about innovation,” said Claire Lukaszewski, associate brand director of Capri Sun. “There’s an emotional connection to this brand that spans generations, and we don’t take that for granted. We want our fans to have a meaningful role in shaping what we do and the Big Pouch is one way we’re putting that belief into practice.”

The pouches will launch at Walmart stores beginning Sept. 21 through a series of daily drops while supplies last, according to the company. 

Andy Burnham has insisted he is prepared to take “difficult decisions” on the economy, after a former Bank of England chief economist said investors were worried about his willingness to cut spending.

Andy Haldane, who has advised Burnham on the economy, claimed financial markets had grown wary of his economic plans and now considered his premiership a “traditional tax and spend socialist government”.

But the PM rejected this, adding that he would not take risks with the economy and had already made difficult choices since taking office.

It comes as recent rises to the cost of UK borrowing worsened the political options facing the government ahead of next month’s Budget.

Haldane said the prime minister was facing a “straight choice” between raising taxes and cutting spending at the yearly spending statement due on 28 October.

In an interview with LBC on Tuesday, he urged him not to raise taxes further, but said investors were questioning whether he was prepared to risk anger from Labour backbenchers by making reductions in public expenditure.

“The fiscal Achilles Heel of this government thus far has been its unwillingness and/or inability to cut public spending,” he told the radio station.

“Within financial markets, we’ve gone from the cautious optimism of the summer months to the studied scepticism of September. The market now suspects that this is a traditional tax and spend socialist government with better TikTok videos.”

Zerodha CEO Nithin Kamath reacted to the government’s newly announced Merchant Discount Rate (MDR) on select UPI transactions above Rs 2,000, saying that while it was inevitable at some point, it does not make sense for certain use cases, such as investing and broking.

The National Payments Corporation of India (NPCI) announced that the government will introduce MDR on some Person-to-Merchant (P2M) UPI transactions from October 15 onwards, with merchants paying 0.4% on transactions above Rs 2,000. Speaking to X, Kamath said the introduction of MDR was inevitable especially given how widespread UPI adoption has become.

It could also lead to more competition, instead of just three apps accounting for more than 95% of the market, he wrote. “That being said, there are some use cases, like investing and broking, where the proposed MDR structure doesn’t really make sense,” he added.

Also read | Paytm, Mobikwik, Pine Labs shares rally up to 6% after govt announces UPI fees above Rs 2,000. Why brokerages are bullish

The Zerodha CEO said the problem with broking is that there is no guarantee that money transferred to a broker will actually result in a transaction. “As brokers, we can’t force a customer to trade after transferring money. And if we can’t pass the UPI charge on to the customer, there is essentially no limit to the cost a customer can impose on a broker without generating any revenue,” he wrote.
Kamath explained this with an example. Around 10,000 customers could each make 50 UPI transfers of Rs 2 lakh in a month without executing a single trade. At the proposed MDR, this could potentially cost the broker around Rs 2 crore, without generating any business.
“What makes this even more challenging is quarterly settlement (QS). This is a SEBI regulation that requires brokers to send unused funds back to clients every month or quarter,” the Zerodha CEO wrote, adding that most customers then transfer these funds back to their broking accounts, with more than 50% of these transfers happening through UPI.
So regulation essentially forces this movement of money every month or quarter, and the broker could end up bearing the cost when the money comes back, without any incremental benefit or revenue, he said.

Also read |Yes Bank shares jump 4% as Citi, Morgan Stanley see lender as key beneficiary of new UPI charges. Earnings boost ahead?

Can Zerodha continue zero brokerage charges after new UPI fees?

Nithin Kamath highlighted that Zerodha currently doesn’t charge brokerage on equity delivery trades because the economics allow them to offer them for free. “But if every UPI transfer starts carrying an additional cost, irrespective of whether the customer actually trades, I don’t see how we can absorb this indefinitely,” he wrote.

While Kamath believes having an MDR is okay, he feel it still doesn’t solve the problem of customers transferring money without transacting, but something like 0.02% with a cap of Rs 5 or Rs 10 per transaction seems much more reasonable for broking, instead of a cap as high as Rs 300.

New charges on UPI transactions

It is important to note that consumers will not be charged for making UPI payments, while Person-to-Person (P2P) transfers will also remain free. Small merchants classified under the P2PM framework, including vendors receiving up to Rs 1 lakh a month through UPI QR codes, will continue to be protected from MDR.

Transactions worth up to Rs 2,000 will continue to carry zero charges and account for more than 95% of UPI’s P2M transaction volume, according to the FAQ released by the government. The NPCI clarified that MDR will be borne by merchants and cannot be passed on to customers. This implies that consumers will continue to pay the listed price when using UPI, with no separate transaction or platform fee imposed by UPI apps.

Also read | Mutual funds, stocks UPI payments to attract 0.02% MDR under new NPCI framework

(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)

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