The studio is continuing its partnership with Newcastle music agency Generator in a bid to boost routes to music careers
Music industry giant Warners has announced a new three-year partnership to boost the creative sector in the North East.
Warner Music UK will work with Newcastle-based music agency Generator, with hopes that the extended partnership will expand long-term opportunities for artists, producers, executives and emerging talent across the North. The new partnership follows Newcastle hosting two of the biggest events of the music industry calendar, the Mobos and the Mercury Prize.
Warner, which is setting up a world-class music studio on Newcastle’s Quayside, will also work with colleges, universities and music education partners to build clearer pathways from the classroom into industry careers. More details on the label’s activity in the region will be announced in the coming weeks.
Mick Ross, CEO of Generator, said: “Right now, the world is looking to the North. The creativity coming out of this region is extraordinary, and it deserves national and global visibility.
“This partnership deepens the link between our talent and the wider industry, making it possible for artists to build successful careers without leaving the region. It’s a major step toward a stronger, more connected creative North – and a future where the industry comes here, rather than the other way round.”
Simon Robson, president in EMEA for recorded music at Warner Music Group, said: “The North has always been a powerhouse of creativity, producing some of the most iconic music in history. We’re proud to be continuing its legacy with Generator by investing in the North’s grassroots music communities. It’s not just about finding the next big star, it’s about contributing towards a better system where the next generation of artists and executives can grow, evolve, and lead in the North throughout their careers.”
The partnership has been welcomed by North East Mayor Kim McGuinness and Newcastle City Council leader Karen Kilgour.
Ms McGuinness said: “This is such an important moment for North East musicians. Seeing world-leading performers recording their music right here in the region will inspire our next generation of artists.
“We’re already backing North East talent by supporting grassroots venues, investing in skills and backing great events. But this is the next step. This is about putting the North East on the world music map, and opening up the opportunities that it’ll bring.”
Coun Kilgour said: “It’s incredible to see a project like this coming to life and giving our emerging talent the tools, networks, and industry exposure they deserve.
“The creative potential here is huge, we’ve seen that during the Mobos and the Mercury Prize. This partnership is another fantastic step towards removing barriers and making sure local people can realise their dreams right here in the North East.”













