The beauty firm will develop and sell products across Debenhams’ range of brands including PrettyLittleThing and Karen Millen
Revolution Beauty has secured an agreement with shareholder Debenhams Group to produce beauty and fragrance lines, having “completely reset” relations years following a highly publicised boardroom dispute.
The fresh licensing arrangement enables Revolution to create products across Debenhams’ portfolio of brands – complementing existing partnerships with retailers such as Boots and Superdrug.
Initial collections are anticipated to arrive before Christmas and will feature a selection of fragrance and gift items for brands PrettyLittleThing, Karen Millen and BoohooMan.
Additional launches are scheduled across Debenhams-owned labels and via its own retail platforms.
Tom Allsworth, chief executive of Revolution Beauty, said: “Since returning to the business last year, our relationship with Debenhams Group has been completely reset and it is gratifying to see that reflected in a formal partnership between the two businesses.
“By combining the strength of Debenhams Group’s brands with Revolution’s expertise, we believe these licences can become a significant growth opportunity for both businesses.”
He noted that preliminary feedback on the product concepts tested had been “exceptionally positive”.
Under the arrangement, Revolution will handle development, manufacturing and distribution of its products, while paying Manchester-based Debenhams a royalty calculated on sales generated.
Debenhams Group, which underwent a rebrand from Boohoo Group last year, holds over a quarter of the shares in Revolution Beauty. The two firms became embroiled in a public dispute in 2023 over demands to replace Revolution’s leadership team.
Tensions came to a head when Revolution defied a shareholder vote and reinstated its executives, before subsequently issuing share awards without seeking investor approval.
However, the company declared the matter resolved following the departure of former chief executive Bob Holt and chairman Derek Zissman.
Last year, the beauty business welcomed back co-founders Adam Minto and Mr Allsworth — who had previously stepped down amid a series of accounting issues — to spearhead a significant turnaround programme.
Revolution acknowledged that its financial performance under previous management had fallen short of expectations, with revenues declining sharply and losses deepening, though it expressed confidence in its ability to return to growth.
Dan Finley, chief executive of Debenhams Group, said: “Beauty is one of the most compelling category opportunities available to us and Revolution Beauty has the capability and relationships to bring tailored collections to market across the full portfolio.
“We look forward to seeing the first launches come to life.”





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