Saudi Arabia is becoming one of the Middle East’s most important digital entertainment markets. Intriguingly, betting is part of the new landscape.

Searches and engagement around Saudi Arabia online casinos reflect a growing demand that is developing alongside the country’s wider digital entertainment boom.

Operators of these platforms are licensed in other jurisdictions, which presents the Saudi Arabian government with an economical conundrum.

Online Gambling Interest Has Increased Dramatically

The Blask Index measures how much attention people in a particular country give to gambling brands.

It indicates how much attention online casino and betting platforms are receiving, and the latest figures point to a noticeable increase in interest amongst Saudi Arabians.

The figures show a notable jump in gambling interest across Saudi Arabia at the end of 2025, rising from around 484,900 in October to 889,200 in November and then to 1.37 million in December.

That shows interest in gambling more than doubled between October and December, before dropping earlier this year to about 597,500 by March.

However, it was still around 79.4 percent higher than the previous year. The huge December spike did not last, but overall interest was still stronger than it had been previously.

A temporary spike can sometimes be linked to a particular event, marketing campaign or change in consumer behaviour.

However sustained year-on-year growth suggests that a larger audience is becoming aware of these platforms and looking for ways to access them.

The figures also indicate which operators are attracting the most attention. According to the data, 1xBet recorded the highest annual player spend at 165,580, followed by GrandPashaBet at 154,240 and Baji at 104,220.

These three brands accounted for almost 39% of total brand awareness among Saudi users and were associated with estimated combined betting volumes exceeding $480 million.

Saudi Arabia Is Building a Gaming Powerhouse

The rise in gambling interest in Saudi Arabia is happening against the backdrop of something much larger.

The country is trying to become one of the world’s leading forces in gaming and eSports, and it is putting significant money and resources behind that goal.

The Kingdom’s official policy has been very clear about where it wants this industry to go.

Saudi Arabia has invested heavily in video games, eSports, digital entertainment and related technology as part of its effort to diversify the economy beyond oil.

The National Gaming and eSports Strategy has set ambitious targets for the country to become a global gaming hub by 2030.

The government wants the sector to create more than 39,000 jobs, contribute roughly SAR 50 billion to the economy and help produce more than 30 internationally successful games.

A major part of this push comes from the Public Investment Fund (PIF), Saudi Arabia’s sovereign wealth fund. The PIF has invested in game developers through Savvy Games Group, and their $4.9 billion acquisition of Scopely was one of the most significant moves.

The Kingdom’s ambitions have become even more obvious through its involvement with Electronic Arts.

A consortium led by the PIF recently completed its $55bn acquisition of the company behind major franchises including EA Sports FC, Battlefield and The Sims.

It’s one of the biggest transactions in the history of the video game industry and emphasises Saudi Arabia’s determination to become a major force in global gaming.

Growing Demand Does Not Mean Regulation Is Coming

The fact that the data points to a growing interest in gambling doesn’t mean that Saudi Arabia is any closer to changing their policy.

Saudi Arabia still prohibits gambling, and there is currently no official system for licensing online casinos or betting websites.

The government is concentrating on investing in video games, eSports, technology and digital entertainment as part of its broader economic transformation.

The Blask figures show a gap between official policy and some aspects of customer behaviour.

While the government is investing billions of dollars into gaming and eSports, some internet users are simultaneously showing interest in offshore gambling platforms.

This is possible because the internet gives people access to international platforms even when those services are not available domestically.

While the figures suggest some demand for online gambling, they don’t indicate that the government intends to respond by changing its laws.

The fall in the Blask Index after its December 2025 peak is another reason to be cautious, as it could mean that some of the increased interest was temporary.

However, the reported 79.4% year-on-year increase suggests that the underlying audience is still larger than it was previously.

The bigger picture is that Saudi Arabia’s approach to gaming is clearly long-term. PwC has estimated that the country’s gaming and eSports sector could contribute around $13.3 billion to the economy by 2030.

The amount of sugar a baby consumes during their first two years of life may have measurable effects on their health decades later, including a reduced risk of several cancers and a longer estimated lifespan, according to a new study that took advantage of a unique natural experiment created by Britain’s wartime food rationing.

The study, published in the journal PNAS in early August, examined health outcomes among 64,761 people born in Britain between 1951 and 1956, a period when sugar and other common foods were still rationed to prevent shortages in the years following World War II. Using data from the long-running UK Biobank study, researchers compared health outcomes among adults who spent their first 1,000 days of life under sugar restrictions with those born after the rationing program ended.

Researchers focused specifically on that first-1,000-day window because it spans from conception until a child’s second birthday, a relatively brief but critical period in early development during which food preferences and taste patterns begin to form, meaning a person’s earliest food environment can shape health outcomes that persist well into adulthood.

Among adults who spent their first 1,000 days under sugar rationing, researchers found a notably lower risk of several types of cancer compared with those who were not exposed to the restrictions. Those exposed to early sugar rationing showed a 69% lower risk of liver cancer, a 52% lower risk of prostate cancer, a 41% lower risk of lung cancer, a 40% lower risk of rectal cancer, and a 36% lower risk of breast cancer.

Beyond cancer risk, researchers also found evidence that early sugar rationing was associated with slower biological aging. The study measured telomeres, the protective caps found at the ends of chromosomes that have been linked to longevity in previous research, and found that adults exposed to sugar rationing during infancy had longer telomeres than those who were not exposed. Based on that difference, researchers estimated the exposure was associated with an increase in life expectancy of slightly more than two years.

The study also identified lasting behavioral differences tied to early sugar exposure. Researchers found that adults who had experienced sugar rationing during their first 1,000 days continued to consume less sugar, eat smaller portions and maintain healthier, more varied diets more than 50 years later, suggesting the early dietary environment may have shaped long-term eating habits and food preferences well into late adulthood.

This is not the first study to draw on data from Britain’s wartime and postwar sugar rationing period to examine long-term health effects. According to The Hill’s coverage of the research, a separate recent study using the same underlying UK Biobank data found that people exposed to sugar rationing during their first 1,000 days were significantly less likely to develop anxiety and depression in adulthood. Earlier studies relying on the same historical natural experiment have also identified lower risks of chronic disease, reduced odds of developing Alzheimer’s disease, and better cardiovascular health outcomes among those exposed to sugar restrictions during early infancy, building a broader body of evidence pointing toward meaningful, long-lasting health effects tied to early-life sugar exposure.

Despite the consistency of these findings across multiple studies using the same dataset, researchers involved in the new PNAS study cautioned against overinterpreting the results as definitive proof of direct causation. The study was observational in nature, meaning researchers compared outcomes between two naturally occurring groups, those born before and after Britain’s rationing program ended, rather than conducting a controlled experiment in which sugar intake was directly and randomly assigned to different infants. As a result, the researchers noted the findings demonstrate a strong association between early sugar exposure and later health outcomes, rather than conclusive proof that limiting sugar during infancy directly causes the improved health outcomes observed decades later.

Britain’s historical rationing program offers researchers a rare and valuable natural experiment precisely because it affected an entire population uniformly and for a defined period of time, rather than reflecting individual families’ voluntary dietary choices, which are typically influenced by socioeconomic status, education level and other confounding factors that can complicate efforts to isolate the specific effects of early sugar consumption in more conventional observational nutrition studies. Sugar rationing in Britain began during World War II and continued for several years afterward as the country worked to stabilize its food supply, with sugar remaining among the last rationed items to be lifted in the mid-1950s.

The consistent pattern of findings across multiple independent studies using the UK Biobank’s rationing-era data, spanning cancer risk, biological aging, mental health outcomes, chronic disease risk, and cognitive health, has added to a growing body of scientific evidence suggesting that the earliest years of a child’s life, particularly the specific 1,000-day window from conception to age two, may represent an unusually consequential period for shaping long-term health trajectories through diet and other early environmental exposures.

While the new findings are unlikely to translate directly into formal public health recommendations given the observational nature of the underlying data, they add further weight to existing public health guidance from organizations including the World Health Organization and American Academy of Pediatrics, both of which have generally recommended limiting or avoiding added sugars during infancy and early childhood, citing broader concerns about childhood obesity, dental health and the establishment of long-term dietary habits, independent of the specific cancer and longevity associations identified in this newest research.

As researchers continue mining the UK Biobank’s unique wartime rationing data for additional insights into how early-life nutrition shapes long-term health, the consistency of findings across this growing body of research is likely to keep drawing scientific interest in better understanding the specific biological mechanisms, whether related to metabolic programming, gut microbiome development, or other pathways, that might explain how sugar exposure during a child’s first 1,000 days could produce measurable health effects persisting more than half a century later.

Brothers Joey and Jesse Buss are going from one sport to another. 

Buss Sports Capital, the investment group founded by the brothers, has reached a deal to acquire approximately 5% of the San Diego Padres, according to The Athletic. 

The Buss family sold its controlling stake in the Los Angeles Lakers to Mark Walter last year. 

After Walter sold the franchise in recent weeks to a group led by Joshua Kushner and Bob Iger, Joey and Jesse and three of their siblings, Janie, Johnny and Jim, voted to sell the family’s remaining 17.8% of the team to Iger and Kushner. 

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Siblings Joey and Jesse Buss (in black hat), from left, sit in the front row during a news conference announcing new Los Angeles Lakers head coach Darvin Ham at the UCLA Health Training Center in El Segundo, Calif., June 6, 2022. (Jay L. Clendenin/Los Angeles Times via Getty Images / Getty Images)

However, not all siblings were on board with the move. Jeanie Buss, who serves as governor of the Lakers, argued that her siblings can’t sell through an attorney, setting up a family feud over their Lakers stake. 

Kwanza Jones and José Feliciano acquired controlling shares of the Padres last week for $3.9 billion. Joey and Jesse said they were honored to join Jones and Feliciano. 

“We are honored to join Kwanza and José and have the opportunity to contribute to the future of a team that Jesse and I have loved since we were kids growing up in San Diego,” Joey Buss said in a statement obtained by The Athletic. 

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Jesse Buss, director of scouting/assistant general manager of the Los Angeles Lakers, attends a game between the Lakers and the New York Knicks during the 2018 NBA Summer League at the Thomas & Mack Center in Las Vegas July 10, 2018. (Sam Wasson/Getty Images / Getty Images)

“Sports have always been a part of our family’s story, and great organizations have a unique ability to bring people together and create a lasting sense of community. Padres fans have built one of the most passionate and loyal communities in all of sports, and we believe there is a tremendous opportunity to deepen that connection in San Diego and around the world.”

The two brothers will join the Padres’ ownership advisory board with their investment. 

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Nicole Buss and Joey Buss attend the 2019 NBA Awards at the Barker Hangar in Santa Monica, Calif., June 24, 2019. (Rich Fury/Getty Images / Getty Images)

“The Padres are on the cusp of something special, and through Buss Sports Capital, we look forward to bringing our experience and perspective to the ownership group and doing our part to build on the strong foundation already in place,” Joey Buss said. 

The Buss brothers’ acquisition of the Padres makes them rivals with Walter, with whom they co-owned the Lakers. Walter owns the Los Angeles Dodgers, and the National League West foes have gone head-to-head in the postseason multiple times over the last decade. 

Nicotine e-cigarettes may be the most effective tool available for helping smokers quit, outperforming both traditional nicotine replacement therapies like patches and gum and non-nicotine vaping options, according to a major new systematic review published in the Cochrane Database of Systematic Reviews.

The international team of researchers behind the review pooled data from 80 randomized controlled trials examining various smoking cessation approaches, drawing on results from nearly 30,000 smokers worldwide. Because the review was published as a “living systematic review,” a format the Cochrane Database uses specifically to continuously incorporate ongoing and emerging evidence, it represents one of the most comprehensive and continuously updated assessments of smoking cessation methods currently available to inform evidence-based medical practice.

Researchers found high-certainty evidence that approximately four additional smokers out of every 100 will successfully quit using nicotine e-cigarettes compared with traditional nicotine replacement therapy options such as patches and gum, tools that have served as the primary recommendation from doctors for decades. Nicotine e-cigarettes also outperformed non-nicotine e-cigarettes, producing roughly two additional successful quitters per 100 smokers.

Nicola Lindson, the study’s lead author and a smoking cessation expert at the University of Oxford, emphasized the practical importance of expanding available quitting options given how difficult the process typically proves for smokers. “Quitting smoking is hard and a lot of people who smoke will have tried many times to quit smoking and been unsuccessful,” Lindson said. “For that reason, it is important that there are a number of different options available to help somebody quit, which could encourage them to keep trying.” Lindson also framed the relevant safety comparison for people who continue actively smoking. “Although nicotine vapes are unlikely to be completely risk-free, they are less harmful than smoking and that is the most important comparison to make for people who are still smoking tobacco.”

The review’s findings apply specifically and exclusively to regulated nicotine e-cigarettes, not unregulated disposable vapes or devices containing other substances such as THC. Jamie Hartmann-Boyce, a health policy expert at the University of Massachusetts Amherst and one of the review’s authors, drew a clear distinction between the two categories of products. “Unlicensed e-cigarettes are potentially dangerous, with issues including unstable batteries and harmful chemicals,” Hartmann-Boyce said. “Anyone looking to use e-cigarettes to quit smoking should only purchase devices that have been tested and approved by their country’s regulatory body. Lists of regulated devices are available from the FDA in the US and MHRA in the UK.” Hartmann-Boyce further characterized the overall strength of the evidence supporting regulated e-cigarettes as a viable cessation tool specifically. “We have very strong evidence that regulated nicotine e-cigarettes are substantially less harmful than smoking,” Hartmann-Boyce said. “Based on the consistency of the findings here, it’s clear that they are a proven and viable option for people wishing to quit traditional cigarettes.”

Despite the strength of the evidence regarding quit rates, the review carries significant limitations that researchers were careful to flag directly. The study did not examine whether people who successfully quit smoking by switching to vaping subsequently went on to quit vaping itself, or whether they simply transferred their nicotine dependence from cigarettes to e-cigarettes without ultimately breaking free of nicotine altogether. Chris Bullen, a co-author of the study and population health expert at the University of Auckland in New Zealand, was explicit about that gap in the current research. “We did not investigate the issues around use of e-cigarettes in people who don’t smoke, nor of the issues related to becoming dependent on e-cigarettes and how best to quit using them,” Bullen said. “These are genuine concerns that require separate evidence reviews.”

The review also does not resolve the broader question of whether the benefits of using vaping as a quitting tool ultimately outweigh the long-term health risks associated with vaping itself, a question that remains scientifically unsettled given how much more research exists on the long-term effects of traditional cigarette smoking compared with vaping, a considerably newer product category. According to the review, no serious short-term harms were detected across the studies analyzed, though the authors emphasized that larger and longer-duration trials remain essential to fully assess the safety profile of vaping products over extended periods of use.

That caution reflects a broader and growing body of emerging research pointing toward potential harms associated with vaping, including evidence suggesting vapes may be linked to increased cancer risk, according to related coverage from the same publication. The central tension the review leaves unresolved is whether, for an individual smoker specifically trying to quit, the demonstrated benefit in quit-success rates outweighs those still-developing long-term risk concerns, a question the study’s authors acknowledged will require continued rigorous research to fully answer.

Tobacco use remains one of the leading preventable causes of death globally, killing more than 7 million people each year, according to figures cited in the review’s coverage, with more than 1.6 million of those deaths occurring among nonsmokers exposed to secondhand smoke. Given that scale of harm, researchers behind the review suggested that expanding the range of proven, effective options available to help people quit smoking, including regulated nicotine vaping, could meaningfully contribute to reducing tobacco-related mortality, even as questions about vaping’s own long-term health effects remain an active and important area of ongoing scientific investigation.

Funding for the systematic review came from Cancer Research UK, the National Cancer Institute of the National Institutes of Health, and the FDA Center for Tobacco Products, according to the study’s disclosed funding sources.

This story includes information about tobacco and nicotine use, including vaping as a cessation strategy. If you are currently smoking and considering methods to quit, a health care provider can help you weigh the available options, including regulated nicotine replacement therapies and e-cigarettes, based on your individual health history and circumstances.

Rupert Grint is set to reprise his role as Ron Weasley in the Broadway production of “Harry Potter and the Cursed Child,” joining the long-running stage show for a 17-week run beginning in February 2027, following in the footsteps of co-star Tom Felton, who has similarly returned to the franchise on stage.

Grint reflected on the significance of returning to the character that first made him famous as a child actor more than two decades ago, in a statement marking the announcement. “Ron Weasley has been a part of me since I was 11 years old and I can’t wait to meet him again in this stage of life,” Grint said. “There is something so full-circle and so special about stepping back into Ron’s shoes now when we are both fathers; it is somehow both very familiar and completely new. And the joy of being back on Broadway, this time in a role that defined so much of my life is truly exciting.”

Producers Sonia Friedman and Colin Callender described Grint’s casting as a meaningful connection between the franchise’s cinematic origins and its ongoing stage life. His return, they said, “creates a powerful bridge between the story audiences first fell in love with and the story of family, legacy and the passage of time that Harry Potter and the Cursed Child carries forward.”

Grint’s return follows a similar move by his former co-star Tom Felton, who chose to reprise his role as Draco Malfoy on stage after originating the character across the original film series. Felton is scheduled to continue playing the role through January, meaning his run will conclude just before Grint’s own stage debut begins in February.

“Harry Potter and the Cursed Child” originally premiered in London in 2016 and has since expanded into multiple international productions worldwide, collectively selling more than 14 million tickets. The show’s Broadway production specifically has grossed more than $532 million since opening, according to the Guardian, underscoring the play’s enduring commercial success nearly a decade after its original debut.

At 38, Grint’s post-“Harry Potter” film career has included a supporting role in M. Night Shyamalan’s “Knock at the Cabin,” the romantic drama “Charlie Countryman,” and a recent appearance in the horror film “Nightborn.” He is also set to play Bob Cratchit opposite Johnny Depp in the upcoming film “Ebenezer,” scheduled for release this November. Grint previously made his Broadway debut in 2014, appearing in Terrence McNally’s play “It’s Only a Play” alongside Nathan Lane.

Grint has notably distanced himself from “Harry Potter” author J.K. Rowling’s public views on transgender issues in recent years. In a 2020 statement addressing the matter directly, Grint expressed clear support for the trans community. “I firmly stand with the trans community and echo the sentiments expressed by many of my peers,” he said at the time. “Trans women are women. Trans men are men. We should all be entitled to live with love and without judgment.” That public stance places Grint among several original “Harry Potter” cast members who have publicly separated their own views from those expressed by Rowling in recent years, even as they continue participating in projects tied to the broader franchise she created.

Grint’s return to the stage arrives during a particularly active period for the “Harry Potter” franchise more broadly. This year also marks the launch of HBO’s highly anticipated “Harry Potter” television series, a new adaptation bringing fresh attention to the franchise across an entirely different medium, running alongside the continued success of the stage production and the broader cultural presence the series has maintained since the original books and films first captivated audiences worldwide.

“Harry Potter and the Cursed Child,” a two-part stage play written by Jack Thorne based on an original story by Thorne, J.K. Rowling and director John Tiffany, continues the “Harry Potter” story years after the conclusion of the original seven-book series, following Harry Potter’s son, Albus, as he navigates his own complicated relationship with his father’s legacy at Hogwarts School of Witchcraft and Wizardry. The production has drawn significant acclaim since its original 2016 debut for its elaborate stagecraft and special effects, alongside its emotionally resonant exploration of family, legacy and the passage of time, themes producers specifically highlighted in connecting Grint’s return to the broader narrative arc of the show itself.

With Felton’s run as Draco Malfoy concluding in January and Grint stepping into the production the following month as Ron Weasley, the two actors’ overlapping but sequential returns to the franchise on Broadway represent a significant moment for longtime “Harry Potter” fans, offering the opportunity to see original film cast members return to characters that shaped much of their early careers, now portrayed through the lens of adulthood and, in Grint’s case, fatherhood. Additional casting details, including confirmation of who will join Grint in the production’s other principal roles during his 17-week run, had not been announced as of the Guardian’s report.

The works are set to begin after Christmas

Somerset Council has finally confirmed the start date for a year-long, multi-million-pound overhaul of a key roundabout near the M5 in Somerset. The authority has been collaborating with North Somerset Council on a series of schemes designed to improve the A38 corridor between the M5 and Bristol Airport, with the aim of cutting journey times, easing congestion and enhancing road safety.

Somerset Council confirmed in late July that the proposed upgrade of the Edithmead roundabout — which connects Burnham-on-Sea and Highbridge to junction 22 of the motorway — would be undertaken by Centregreat, the same firm behind the £10.7m Dunball roundabout improvement scheme, which was completed in November 2025.

The council has now announced that work on the Edithmead roundabout will officially get under way shortly after Christmas, with motorists facing a full year of roadworks while these and other improvements are delivered.

Detailed designs of the improvement scheme and the construction start date were included in papers published ahead of a meeting of the council’s executive committee on September 2.

The council has proposed transforming the roundabout into a signalised ‘throughabout’, enabling traffic from the M5 to move more freely onto the northbound A38 Bristol Road towards Cheddar and Weston-super-Mare.

To achieve this, a ‘through’ route featuring two lanes will be built through the centre of the roundabout, offering a more direct path off the M5 for northbound drivers and reducing the likelihood of queues backing up onto the existing slip-road.

The roundabout as a whole will be widened, with extra lanes added on the approaches from the M5, the A38 Bristol Road and the B3140.

New pedestrian and cycling connections will be established on the western side of the roundabout, creating a safer active travel corridor for those approaching from either end of Bristol Road.

To safeguard the roundabout against flooding, an attenuation basin will be constructed in the centre, alongside improvements to the Brent Broad Rhyne and other nearby waterways.

Josephine Paterson, a senior officer within the council’s infrastructure and transport commissioning team, said in her written report: “The scheme is designed to improve road safety, journey time reliability, active travel connectivity and network resilience along the A38 corridor, while supporting planned housing and employment growth and addressing impacts on the strategic road network.

“Delivery of the scheme avoids the risk of future unfunded intervention requirements arising from National Highways’ growth and network capacity expectations, and ensures that the council maximises the opportunity presented by the current DfT funding programme.”

The Edithmead roundabout is one of four schemes set to be delivered within the Somerset Council area – the others being:

• Traffic calming measures in Rooksbridge to improve pedestrian safety.
• Remodelling the Cross junction (where the A38 Bridgwater Road meets Old Coach Road and Cross Lane, near Axbridge) to create a staggered crossroads with a safer pedestrian crossing.
• Improving the Shute Shelve crossing near Axbridge, which forms part of the Strawberry Line active travel route.

The total cost across all four schemes has been estimated at £18,785,000, inclusive of pre-construction costs and contractor contingencies.

Of this sum, £9,160,192 will be funded by the DfT – with £521,158 already having been allocated to cover design work and business cases, and a further £8,639,034 to be drawn down once the final business case receives approval.

Somerset Council will contribute £9,006,594 towards the schemes – comprising £5,580,000 from its local transport grant (drawn from a separate DfT funding pot), £1,767,994 from underspends on previous major road schemes, and £1,658,000 from funding previously earmarked within its capital programme.

The outstanding £618,000 will be sourced from housing developments across the wider Burnham-on-Sea and Highbridge area – with the council required to borrow the funds upfront and repay the debt as developer contributions become available.

A portion of this borrowing may be counterbalanced by an active application to National Highways’ growth and housing accelerator fund, which aims to facilitate the delivery of “strategic transport infrastructure schemes that unlock housing and economic growth”.

The executive committee will vote on September 2 to officially approve the DfT funding for these four projects.

Following this decision, Centregreat will commence a “lead-in” phase of eight weeks between October 14 and December 12, during which preliminary site work may take place and any required construction compound adjacent to the roundabout will be established.

The principal construction work on the Edithmead roundabout will commence on January 6, 2027, and will span an entire year, finishing on January 4, 2028.

Information regarding any partial or complete closures, speed restrictions or diversions which will be in operation during this period will be made available online in the coming weeks.

The council’s construction schedule suggests that the delivery of the new Cross junction will coincide with the latter phases of the Edithmead construction, potentially resulting in two sets of concurrent delays on the A38.

Work on the Cross junction is presently scheduled to start on August 26, 2027, and conclude on March 20, 2028. The dates for the improvements at Rooksbridge and Shute Shelve have not yet been confirmed.

More and more businesses across the UK are implementing Microsoft Dynamics 365 to streamline their various business operations, from marketing, sales, and customer service management to supply chain, inventory, and finance management.

To get the most out of this powerful suite and maximize the ROI of projects, many companies turn to external experts who can guide them towards successful Dynamics 365 implementation as well as provide assistance with complex project tasks, such as solution customization, integration, and maintenance.

If you also plan to adopt Dynamics 365 and are now searching for an experienced implementation partner, here’s the list of the top 10 Dynamics 365 companies in the UK for 2026 to guide your selection process.

1. Itransition

Itransition is a global software development and IT consulting company with a dedicated office in London offering a comprehensive range of Dynamics 365 services – from strategic advisory and delivery planning to solution design, implementation, and support – to startups, SMBs, and large enterprises. Backed by the experience from 250+ completed Microsoft projects, Itransion has earned a reputation of a skilled Dynamics 365 partner that can handle projects of any complexity and size, as well as deliver future-proof ERP and CRM solutions tailored to the requirements of different industries, including retail, manufacturing, healthcare, and finance.

Headquarters: Decatur, USA

Founded: 1998

Team size: 3,000+

Highlights:

• An official member of the Microsoft partner network since 2008, maintaining Microsoft Solutions Partner designations in Data & AI and Digital & App Innovation, along with the AI Platform on Microsoft Azure specialization.
• 30+ certified Dynamics 365 functional and solution architects together with 35+ certified Dynamics 365 developers and technical experts on board.
• Direct presence in London and seamless communication and collaboration during standard UK working hours.
• Deep understanding of the UK market, including its regulatory compliance standards and data protection requirements.

2. Advania UK

Advania UK, a subsidiary of the Northern European IT services provider Advania Group, provides Microsoft Dynamics 365 consulting, technology sourcing, and managed services to organizations in the United Kingdom and the Republic of Ireland, primarily those operating across finance, insurance, hospitality, retail, legal, public, and non-profit sectors.

Headquarters: London, UK

Founded: 2000

Team size: 1,600+

Highlights:

• Deep expertise across Dynamics 365 Business Central, Sales, Customer Service, and Field Service products.
• Hands-on experience in using the Microsoft Power Platform to build low-code applications and automated workflows for Dynamics 365 environments.
• 16+ locations across the UK and Ireland, as well as abroad.

3. Pragmatiq

Pragmatiq is a UK technology consultancy and software development company that helps businesses implement, customize, and support Dynamics 365 products – including Business Central, Sales, Customer Insights, Customer Service, and Field Service – as well as leverage agentic AI capabilities to automate various workflows.

Headquarters: Milton Keynes, UK

Founded: 2017

Team size: 30+

Highlights:

• A proprietary internal AI Agent Launchpad framework to build and deliver production-ready AI agents for clients at a lower risk and cost.
• Tailored user training plans for Microsoft Dynamics 365 adopters which cover basic and advanced user training as well as technical training.
• Industry-specific expertise across 8 distinct sectors, including healthcare, education, professional services, financial services, and non-profits.

4. Xperience

Xperience, an IT services provider and Microsoft partner based in Northern Ireland with a network of regional offices across the UK, provides Dynamics 365 consulting and implementation services, alongside managed support, infrastructure, and cyber security services, primarily to small and medium-sized enterprises.

Headquarters: Lisburn, UK

Founded: 1969

Team size: 240+

Highlights:

• Deep expertise across Dynamics 365 Business Central and Project Operations, as well as Dynamics 365 CRM products like Sales and Customer Insights.
• Hands-on experience in delivering Dynamics 365 services and solutions across multiple industries, including manufacturing, construction, finances, facilities management, and non-profits.
• Comprehensive IT support services, which include first line, second line, and third line support for Dynamics 365 solutions.

5. Pargesoft

Pargesoft, a Turkish consulting and software development firm with a dedicated UK office in London, specializes in end-to-end implementation and ongoing support of Microsoft Dynamics 365 ERP and CRM solutions for mid-sized businesses and large enterprises using Business Central, Finance, Sales, Customer Insights, and Customer Service products.

Headquarters: Istanbul, Turkey

Founded: 2002

Team size: 150+

Highlights:

• A track record of 400+ delivered ERP and CRM projects.
• Pre-built Microsoft Dynamics 365 add-ons to meet industry-specific requirements of manufacturing, hospitality, retail, and other sectors.
• AI Agent Factory, a proprietary internal framework the company uses to build autonomous AI agents using Copilot Studio and Azure AI and deploy them to clients’ Microsoft Dynamics 365 environments in 4 weeks.

6. Strategix Business Solutions

Strategix Business Solutions is one of four specialized divisions of the global Strategix Group of companies that specializes in delivering Microsoft Dynamics 365 services, including Dynamics 365 consulting, implementation, and support, to SMBs and enterprises across 60 countries, including the UK.

Headquarters: Midrand, South Africa

Founded: 2004

Team size: 60+

Highlights:

• Hands-on experience in implementing and supporting a broad range of Dynamics 365 products, including Business Central, Finance and Operations, Commerce, Sales, and Customer Insights.
• Delivery of tailored Dynamics 365 training programs aligned with clients’ specific goals, industry requirements, and employee skill levels.
• Industry-specific expertise across 10 sectors, including manufacturing, agriculture, distribution, aviation, automotive, and financial services.

7. mhance

mhance is an English IT company and a long-standing Microsoft partner that provides Dynamics 365 consulting, implementation, and support services to organizations across the UK and Ireland, primarily those operating across the construction, distribution, professional services, and nonprofit sectors.

Headquarters: Cheadle, UK

Founded: 2010

Team size: 120+

Highlights:

• Lengthy hands-on experience in implementing Dynamics 365 Business Central, Sales, Customer Service, and Customer Insights.
• Wide recognition for the deep expertise in implementing Microsoft Dynamics 365 CRM and ERP products for charities, membership organizations, and NGOs.
• Extensive post-go-live support services for Dynamics 365, from first and second line helpdesk support to ongoing system modernization and optimization.

8. Kick ICT Group

Kick ICT Group is a Scottish IT services provider and a Dynamics 365 partner that helps small and medium-sized businesses and large enterprises across the UK implement and maintain Microsoft’s business applications – including Dynamics Business Central, Sales, Customer Insights, and Customer Service – as well as execute Dynamics NAV migration.

Headquarters: Glasgow, UK

Founded: 2015

Team size: 160+

Highlights:

• Strong Microsoft Dynamics NAV expertise, enabling the company to guide clients through migrations from legacy NAV to modern Dynamics 365 environments.
• Proprietary add-ons designed to extend out-of-the-box capabilities of Microsoft Dynamics 365.
• Proven track record of delivering solutions and services across a wide range of industries, including manufacturing, hospitality, retail, professional services, and financial services.

9. Queue Associates

Queue Associates, a US-based IT consulting and software development firm with a regional European office in London, is widely recognized as a long-standing Microsoft partner with a 30+ years track record and extensive experience in the implementation and support of Microsoft products, including Dynamics NAV, Business Central, Supply Chain Management, Sales, and Customer Service.

Headquarters: New York, USA

Founded: 1992

Team size: 50+

Highlights:

• A proven history of helping organizations transition from legacy platforms like Microsoft Dynamics NAV, SL, and QuickBooks to Dynamics 365 Business Central.
• A dedicated service focused on helping companies implement Dynamics 365 AI Copilot solutions and improve their workflow productivity.
• Deep expertise across 9 industries, including manufacturing, healthcare, retail, and financial services.

10. Acora

Acora is an English business technology and managed services provider that delivers implementation, data migration, customization, and support services for Microsoft Dynamics 365 products, primarily Dynamics 365 Business Central, its predecessor Dynamics NAV, and Dynamics 365 CRM apps, across the UK and beyond.

Headquarters: Burgess Hill, UK

Founded: 1989

Team size: 290+

Highlights:

• Deep Microsoft Dynamics 365 Business Central expertise backed by over 200 Business Central implementations for mid-market and enterprise organizations.
• Comprehensive support services that span multi-tiered help desk support for Dynamics 365 users, Dynamics 365 system performance monitoring, and threat protection for Dynamics 365 environments.
• A proven service and solution delivery track record spanning across 8 industries, including manufacturing, energy, transportation, and financial services.

Final thoughts

As Microsoft Dynamics 365 adoption across the UK continues to surge, companies increasingly turn to experienced Microsoft partners who can provide guidance and assistance with implementing, setting up, and managing the Dynamics 365 software. This curated list of top 2026 Dynamics 365 partners can act as a reliable starting point for you to discover a reliable provider for your project.