Connect with us
DAPA Banner
DAPA Coin
DAPA
COIN PAYMENT ASSET
PRIVACY · BLOCKDAG · HOMOMORPHIC ENCRYPTION · RUST
ElGamal Encrypted MINE DAPA
🚫 GENESIS SOLD OUT
DAPAPAY COMING

Business

California law forces streaming platforms to lower volume on loud ads

Published

on

California law forces streaming platforms to lower volume on loud ads

California viewers fed up with blaring streaming ads may soon get some relief.

Starting this Wednesday, July 1, streaming platforms serving California consumers will be barred from running commercials at a higher volume than the shows, movies or other video content they interrupt.

Advertisement

The bill, SB 576, was signed into law last October by Gov. Gavin Newsom and extends a long-running television rule to the streaming era.

Federal law already requires commercials on broadcast and cable television to match the average volume of the programming they accompany under the 2010 Commercial Advertisement Loudness Mitigation Act.

CALIFORNIA VOTERS TO CONSIDER BALLOT MEASURE TO INCREASE TAXES ON BILLIONAIRES

Hand Using A Television Remote Control. Internet Streaming Service Concept.

A person uses a remote control while browsing streaming services, as California bars platforms from playing commercials louder than the programming they interrupt. (iStock)

Newsom’s office referred FOX Business to the governor’s October 2025 release announcing the signing of the bill.

Advertisement

“We heard Californians loud and clear, and what’s clear is that they don’t want commercials at a volume any louder than the level at which they were previously enjoying a program,” Newsom said at the time. 

“By signing SB 576, California is dialing down this inconvenience across streaming platforms, which had previously not been subject to commercial volume regulations passed by Congress in 2010.”

NEWSOM’S POLITICAL DEFENSE FACES SKEPTICISM AS DOJ INVESTIGATION CONTINUES

Los Angeles city

The Los Angeles skyline is seen here. California’s new streaming-ad volume law will apply to platforms serving viewers in the state beginning July 1, 2026. (iStock)

The bill was authored by Democratic state Sen. Tom Umberg, who said the measure grew out of a frustration familiar to many households as streaming ads suddenly blare over shows and wake sleeping children.

Advertisement

“This bill was inspired by baby Samantha and every exhausted parent who’s finally gotten a baby to sleep, only to have a blaring streaming ad undo all that hard work,” Umberg said.

“SB 576 brings some much-needed peace and quiet to California households by making sure streaming ads aren’t louder than the shows we actually want to watch.”

SOME RICH CALIFORNIANS ARE GIVING AWAY CASH TO SKIRT THE STATE’S PROPOSED BILLIONAIRE TAX

california gov gavin newsom at sxsw

California Gov. Gavin Newsom speaks during an event on March 15, 2026. Newsom signed a bill last year requiring streaming services to keep ad volume in line with the shows, movies and other programming they accompany. (Julia Beverly/WireImage / Getty Images)

The move comes as streaming platforms increasingly lean on ad-supported subscription plans to attract viewers while boosting advertising revenue.

Advertisement

GET FOX BUSINESS ON THE GO BY CLICKING HERE

Groups including the Motion Picture Association and Streaming Innovation Alliance opposed the bill, arguing many platforms were already working on ways to normalize ad volume, according to The Hollywood Reporter.

The Motion Picture Association and Streaming Innovation Alliance could not immediately be reached by FOX Business for comment.

Advertisement
Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Business

Hanson slides in the polls after voter 'reality check'

Published

on

Hanson slides in the polls after voter 'reality check'

Support for Pauline Hanson’s party has dipped in the latest polls following her controversial National Press Club address, as Labor brands the major speech a “reality check” for Australians.

Continue Reading

Business

Why is Lenovo stock sliding today?

Published

on


Why is Lenovo stock sliding today?

Continue Reading

Business

GLD: Moving From Bearish To Neutral (NYSEARCA:GLD)

Published

on

What’s Driving The Gold Price? ... And Other Important Questions

This article was written by

Seeking Alpha’s readers can expect: cross-asset and macro coverage. The write-ups aren’t amalgamated headlines. Instead, macro, quantitative risk, and fundamental factors are used to formulate conclusions.Platform Author: Steve Booyens CFA, FRMSteve’s Market Philosophy: Achieving gains is about how you manage a portfolio, not just single asset selection. I follow Bayesian, Taleb, and Druckenmiller’s school/s of thought.Steve’s Experience: Equity Research, Treasury & Risk, FX Trading Desk, 6-years running Pearl Gray part-time (now full-time), Investment Committee participation (~$1.5 Bn exposure). I didn’t have an interest in financial markets until the age of 21 as my initial passion was sports.Pearl Gray’s make-up: Private investment vehicle with services rendered in consulting. Seeking Alpha’s platform was used as a revenue stream early-on; SA is now used as a peer-to-peer discussion platform.Disclaimer: Kindly note that our published content is dispensed as Independent Analysis and Doesn’t Constitute Financial Advice. For any content-related concerns, leave a message in the comments section.

Analyst’s Disclosure: I/we have a beneficial long position in the shares of RING either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Kindly note that our content on Seeking Alpha and other platforms doesn’t constitute financial advice. Instead, we set the tone for a discussion panel among subscribers. As such, we encourage you to consult a registered financial advisor before committing capital to financial instruments.

Advertisement

Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

Continue Reading

Business

Franklin Municipal Ladder 5-20 Year SMA Q1 2026 Commentary

Published

on

Franklin Municipal Ladder 5-20 Year SMA Q1 2026 Commentary

Franklin Resources, Inc. [NYSE:BEN] is a global investment management organization with subsidiaries operating as Franklin Templeton and serving clients in over 150 countries. Franklin Templeton’s mission is to help clients achieve better outcomes through investment management expertise, wealth management and technology solutions. Through its specialist investment managers, the company offers specialization on a global scale, bringing extensive capabilities in fixed income, equity, alternatives and multi-asset solutions. With more than 1,300 investment professionals, and offices in major financial markets around the world, the California-based company has over 75 years of investment experience and over $1.4 trillion in assets under management as of June 30, 2023. For more information, please visit franklintempleton.com and follow us on LinkedIn, Twitter and Facebook.

Continue Reading

Business

Gold slips as US-Iran tensions lift oil, US rate-hike bets weigh

Published

on

Gold slips as US-Iran tensions lift oil, US rate-hike bets weigh
Gold prices slipped on Monday as renewed U.S.-Iran hostilities pushed oil prices higher, while expectations of U.S. Federal Reserve interest rate hikes further weighed on the metal.

FUNDAMENTALS

Spot gold was down 0.5% at $4,067.99 per ounce, as of 0045 GMT. U.S. gold futures for August delivery lost 0.4% to $4,081.20.

Iran ‌launched missiles ⁠and drones ⁠at U.S. military sites in Kuwait and Bahrain early on Sunday, shortly after U.S. President Donald Trump threatened to wipe out the Iranian leadership if they did not stick to the agreement to end their war.

However, Tehran and Washington agreed to halt recent hostilities in the Gulf and renew talks regarding their dispute over the Strait ⁠of Hormuz, ‌Axios reported on Sunday.

Oil prices rose on Monday following days of tit-for-tat strikes by the United ⁠States and Iran in the Middle East that underscored the fragility of their interim peace deal and again slowed energy shipping in the Strait of Hormuz.

Advertisement

Data on Thursday showed that U.S. inflation accelerated in May, breaking above 4.0% for the first time in three years as the Middle East conflict boosted energy prices.
Traders expect three Fed rate ‌hikes this year and are pricing in an about 77% chance of a December increase, according to the CME FedWatch Tool.
Gold started trading ⁠at a premium in India last week for the first time in a month and a half, as a price correction lifted buying, while demand stayed subdued in top consumer China.
Gold speculators raised net long positions by 91 contracts to 113,010 in the week ended June 23.

Spot silver fell 1.1% to $58.49 per ounce, platinum gained 0.4% to $1,620.15, while palladium lost 0.4% at $1,204.25.

DATA/EVENTS

(GMT) 0900 EU Consumer Confid.Final June

Continue Reading

Business

Japan targets more than doubling real growth to over 1% in economic blueprint

Published

on

Japan targets more than doubling real growth to over 1% in economic blueprint


Japan targets more than doubling real growth to over 1% in economic blueprint

Continue Reading

Business

China’s Momenta kicks off Hong Kong IPO, targets up to $751 million

Published

on

China’s Momenta kicks off Hong Kong IPO, targets up to $751 million


China’s Momenta kicks off Hong Kong IPO, targets up to $751 million

Continue Reading

Business

PFC, REC boards approve merger scheme, share exchange ratio at 88 PFC shares for every 100 REC shares

Published

on

PFC, REC boards approve merger scheme, share exchange ratio at 88 PFC shares for every 100 REC shares
New Delhi: The boards of state-owned Power Finance Corporation (PFC) and REC Ltd on Sunday approved the merger scheme between the two power sector financiers, with a share swap ratio of 88 PFC shares for every 100 shares of REC.

The approvals came after the board meetings of both companies concluded late on Sunday, paving the way for creating of India’s largest power sector financing institution with a combined loan book of more than Rs 11 lakh crore.

PFC owns a 52.6% stake in REC. The Centre owns 55.99% in PFC but doesn’t directly own a stake in REC.

“The share exchange ratio for the proposed merger of REC into PFC shall be 88 equity shares of PFC of Rs10 each fully paid up for every 100 equity shares of REC of Rs 10 each,” information on stock exchanges by the companies said.

Advertisement

The scheme provides for merger of the companies by absorption of REC into PFC with effect from April 1.


The merger will now require approvals from shareholders, stock exchanges, the Securities and Exchange Board of India (SEBI), the National Company Law Tribunal (NCLT) and other statutory authorities before becoming effective.
The Centre had announced plans to consolidate the two state-owned lenders to improve operational efficiency, strengthen their balance sheet and create a larger institution capable of meeting the power sector’s growing financing requirements.The merger process gathered pace after the boards of the two companies granted in-principle approval earlier this year. The government subsequently obtained the President’s approval to proceed with the amalgamation and appointed SBI Capital Markets as merchant banker and RBSA Valuation Advisors as the independent valuer for determining the share exchange ratio.

PFC and REC are focused on the power sector, funding generation, transmission, distribution, renewable energy, battery storage and other energy infrastructure projects. The combined entity is expected to play a larger role in financing India’s energy transition and the massive investment planned in electricity infrastructure over the coming decade.

The government in the FY27 budget announced that it seeks to achieve scale and improve efficiency in public sector NBFCs and as a first step it proposed to restructure PFC and REC.

The boards of both companies subsequently approved a merger plan, stating that the new entity will remain a government company, clearing the air over ownership.

Advertisement
Continue Reading

Business

Dollar poised for best month in nearly a year; eyes on jobs data, Gulf tension

Published

on

Dollar poised for best month in nearly a year; eyes on jobs data, Gulf tension


Dollar poised for best month in nearly a year; eyes on jobs data, Gulf tension

Continue Reading

Business

Stocks adrift, oil up as US-Iran halt renewed attacks

Published

on

Stocks adrift, oil up as US-Iran halt renewed attacks


Stocks adrift, oil up as US-Iran halt renewed attacks

Continue Reading

Trending

Copyright © 2025