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China box office isn’t Hollywood kingmaker it used to be. Here’s why

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China box office isn't Hollywood kingmaker it used to be. Here's why

Posters of films are on display at a cinema in Shanghai, Aug. 31, 2025.

Vcg | Visual China Group | Getty Images

Hollywood has lost one of its most lucrative theatrical markets. It’s unclear if it will ever win it back.

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The Chinese box office was once a coveted space for American-made movies, so much so that studios produced films that would appeal directly to this international audience. But in the postpandemic cinema landscape, Hollywood hasn’t generated the strong ticket sales it once saw for its biggest blockbusters — and a waning relationship with Chinese cinemas is at least partly to blame.

The U.S.-China Film Agreement, struck in 2012 between the two governments, guaranteed 34 U.S. films would be released in China each year. That pact ended in 2017 and was never renewed or renegotiated. At the same time, China began expanding its local film production and instituting blackout dates to promote viewership of its homegrown titles. 

Add in strict censorship policies from the China Film Administration and recent political strains between the U.S. and China, and Hollywood films have faced several hurdles just to get distribution in the country post-Covid.

“I think that the kind of euphoria about the world’s largest market and thinking about China as a place that always creates a larger market for U.S. [intellectual property] is not accurate,” said Aynne Kokas, a professor at the University of Virginia and the author of “Hollywood Made in China.”

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“[There are] constraints on the market in a couple of ways, first related to content control and not just content control in terms of censorship, but also in terms of control of distribution channels by the party,” Kokas said.

She said the film bureau will “turn on and off the levers of distribution based on the needs of the market.” If local Chinese films are doing well, the country will limit distribution access for foreign films. If there are gaps in film releases or releases aren’t selling as many tickets, it will open up the market.

In 2019, nine U.S. titles each generated more than $100 million at the Chinese box office, with Disney and Marvel Studio’s “Avengers: Endgame” collecting more than $600 million in the region, according to data from Comscore.

In the past five years combined, however, only 10 American films have generated more than $100 million in China, with only two topping $200 million.

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The outlier is Disney’s “Zootopia 2,” which tallied a record-breaking $650 million in the country following its 2025 release.

Box office analysts tell CNBC that this feat is likely an anomaly and studios and Wall Street shouldn’t expect a sudden resurgence of ticket sales for American-made fare in the region even as major franchises launch ahead of the key summer movie season.

Market nuances

What performs well in the U.S. isn’t guaranteed to succeed in China, despite the massive audience potential.

“There’s not necessarily a one-to-one correlation between popular IP in the U.S. and popular IP in China,” Kokas said.

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In some cases, it’s a lack of nostalgia on the part of Chinese audiences. Kokas noted that when Star Wars was introduced in the region with the sequel trilogy in 2015, it fell flat because the previous films from the original and prequel trilogies were never released in China, so the later installments didn’t have the boost of a built-in fanbase.

Distribution experts told CNBC that the Chinese film bureau and audience tend to gravitate toward features that are visual spectacles and apolitical.

Films that have performed well in the region since the pandemic include entries from the Fast & Furious saga, Jurassic World flicks and installments from the Godzilla and King Kong franchises.

Even with the recent lull in ticket sales from Chinese releases, studios aren’t deterred from launching titles in the region. One distribution expert told CNBC that China remains a major theatrical opportunity for American-made films.

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China remains an essential component in any international strategy by U.S.-based studios because there are many hundreds of millions of dollars potentially to be earned there due to an undeniable appetite in the region for the big Hollywood movies,” said Paul Dergarabedian, head of marketplace trends at Comscore.

Universal’s “The Super Mario Galaxy Movie” is the next U.S. entrant into the country, due in theaters this weekend.

The franchise’s first film, “The Super Mario Bros. Movie,” tallied more than $1.3 billion globally in 2023, but only $25 million of that total came from China.

One distribution expert told CNBC that console games, like Nintendo’s Super Mario franchise, are not as prevalent in the region, meaning the nostalgia that drove $575 million in domestic ticket sales was not a major factor over in China.

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Meanwhile, in Japan, where Super Mario is a cultural icon, the film generated $102 million.

Still, the Chinese market helps bolster the overall haul of a film and has the potential to cement a breakout hit. So studios are still willing to give titles a theatrical release in the region.

Also on the docket for distribution in China this year is Universal’s “Michael,” Warner Bros.’ “Mortal Kombat II” and Disney’s “The Devil Wears Prada 2.”

Because of China’s strict censorship policies, films must be completed and screened by the film bureau before they are considered for distribution. Therefore, the Hollywood slate in China is not set in stone in the same way the domestic movie slate is.

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But box office analysts expect titles like Disney and Pixar’s “Toy Story 5” and Warner Bros.’ “Dune: Part Three,” as well as Disney and Marvel’s “Avengers: Doomsday” to also land in Chinese theaters this year.

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Amprius Technologies: Growth Continues To Impress, But Valuation Is Getting Lofty

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Amprius Technologies: Growth Continues To Impress, But Valuation Is Getting Lofty

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David focuses on growth & momentum stocks that are reasonably priced and likely to outperform the market over the long-term. He is a long term investor of quality stocks and uses options for strategy. David told investors to buy in March 2009 at the bottom of the financial crisis. The S&P 500 increased 367% and the Nasdaq increased 685% from 2009 through 2019. He wants to help make people money by investing in high-quality growth stocks.

Analyst’s Disclosure: I/we have a beneficial long position in the shares of QS either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

The article is for informational purposes only (not a solicitation or recommendation to buy or sell stocks). David is not a registered investment adviser. Investors should do their own research or consult a financial adviser to determine what investments are appropriate for their individual situation. This article expresses my opinions, and I cannot guarantee that the information/results will be accurate. Investing in stocks involves risk and could result in losses.

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Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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Tyneside care training provider opens India base

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The facility is the first outside of the UK for Training in Care

Dr Angela Brown, founder and CEO of Training in Care.

Dr Angela Brown, founder and CEO of Training in Care.(Image: Creo Comms)

South Shields firm Training in Care has launched its first centre outside of the UK with a move to target the Indian market.

The provider of industry courses in South Tyneside and Sunderland has signed a Memorandum of Understanding (MoU) with the Guardian Angel Institute of Caregiving, which has 300 carers in the Kerala region and has provided care to thousands since its launch 2012. Working with Institute, the firm aims to upskill workers from across the country’s care sector.

Training in Care says it aims improve the quality of life for care receivers in India and address problems in the UK’s domestic care sector by sharing knowledge and best practice. The company has also entered into a two-year knowledge transfer partnership (KTP) with University of Sunderland to support the move.

Dr Angela Brown, founder and CEO of Training in Care, said: “Opening our first training centre outside of the UK is an incredibly proud moment for everyone associated with the business. Over the past 27 years, we’ve helped thousands of people gain the skills required to enter or progress their career in the care sector, so we’ve seen first-hand the challenges and opportunities facing the industry.

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“For example, while we have made real in-roads in the UK to ensure our carers have the required social care skills to enter the industry, for too long we have overlooked the need for basic healthcare skills, which is something that is seen as essential for anyone working in the industry in India. At the same time, their care sector hasn’t adopted the same quality of care standards which we have.

“This is why initiatives like this are so important, as it will allow peers in both countries to share best practice and knowledge and ensure that the tens of millions of people receiving care in both countries receive the best possible care and support. It fills us with immense pride to be expanding internationally and to be working alongside the fantastic teams at Guardian Angels and University of Sunderland. We can’t wait to get started.”

Announcing the partnership, Dr Usher Titus, chair of Kerala’s Additional Skill Acquisition Programme, an initiative led by the Higher Education Department, said: “On one side, we have an institution rooted deeply in care and clinical excellence – Guardian Angel Institute of Caregiving – shaping compassionate, skilled professionals here in India. And on the other hand, we have a globally respected name – Training in Care – with decades of expertise and internationally recognised standards.

“They bring a system that ensures that caregiving is not just practiced, but it is perfected. And I can undoubtedly say that individually, they represent excellence. And together, they are going to represent something far greater – a bridge, a pathway, an opportunity for the aspiring caregivers to step beyond borders, to learn, to grow. It’s not just a collaboration; it’s the beginning of a global pathway for a career in caregiving.”

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Dr Derek Watson, associate professor in cultural management at University of Sunderland, said: “Securing a KTP with Training in Care, worth £200,000, is predicated around the University of Sunderland actively supporting UK organisations and clearly demonstrating that the University has the commercial expertise to tangibly grow businesses.

“Our relationship with Training in Care has been actively nurtured over several years and we are delighted in that this is Training in Care’s first KTP. The two-year project will focus on strategic growth in terms of profit, innovation, and global market expansion. It will also continue to provide a reciprocal gateway to enrich our student commercial insights as they observe Training Cares growth.”

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For almost a decade, I held research analyst positions in various investment firms, mostly in Toronto. I started in sell-side research with a Canadian bank, then moved to a hedge fund, followed by a family office and then finished my career in wealth management. I was 20 on my first day on Bay Street. I will forever remember. I had worked so hard to get there, from a small French-speaking town in Québec. Getting my CFA and CAIA designations by 25 was another important milestone. I was a young man with a dream, wanting to make it big. However, life was about to teach me a painful lesson. Before conquering the world, a man must first conquer himself by going into the depths of his own abyss. Only then may he shed his naivety and become a man truly able to love.For the last four years, I have been living in a yurt in the boreal forest, approximately 100 kilometres away from the closest paved road or grocery store. In a forest full of birds, just beside a lake full of fish. For water, I go to the creek. For heat, there is plenty of white birch and quaking aspen around. If I need anything in town, I have plenty of money for my needs. I am now 30, in love, and as free as the birds in the skies, so what else can I ask for? In all humility, and in all gratitude, I say thank you to this grandiose symphony we call life.

Analyst’s Disclosure: I/we have a beneficial long position in the shares of NOW either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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Jobs created as gaming machine supplier strikes key national deal

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Bob Rudd has joined forces with South East-based counterpart SX Leisure for the contract

Bob Rudd has been operating since 1989.

Charlotte and Nick Rudd, of pubs supplier Bob Rudd.(Image: Bob Rudd)

Gambling machine and pool tables specialist Bob Rudd has created jobs on the back of a major contract to supply pubs across the country.

The Tyneside firm has partnered with Witham firm SX Leisure to feed Inspired Entertainment with equipment and servicing to venues, from Northumberland and Cumbria to the West Midlands. The move has created 40 jobs, and will see the two firms supply 1,000 pubs.

Nick Rudd, managing director the Brunswick Village firm, said: “It’s been a busy few months but we couldn’t be happier with how things have gone. Being selected to support a significant portfolio of pub venues previously supplied by Inspired has given us the opportunity to bring our service-first model to even more venues and the feedback from customers has been fantastic.

“It’s a real testament to the dedication of our entire team — both existing staff and new arrivals.”

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He added: “The move has also strengthened staffing — with new colleagues joining the business — and enhanced our ability to provide responsive, high-quality support nationwide. We’re seeing the benefits of scale without compromising the independent, service-led approach for which the business is known.”

Together the two companies have taken on more than 1,800 machines across 1,000 venues with SX Leisure reporting a 30% uptick in business. Greg Wood, director at SX Leisure, said: “It’s been an exciting challenge for both our existing team and those who’ve joined us during this process.

“The response from both our longstanding clients and new venues has been overwhelmingly positive. Our new colleagues have hit the ground running and I can’t thank the entire team enough for delivering the full SX Leisure experience at scale.”

As well headquarters in Witham, SX also has depots in Yeovil and Washington. Mr Wood added: “Our growth has never been taken for granted and this is just the beginning of the next chapter in SX Leisure’s journey.”

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Inspired continues to supply both companies as well as supplying retail gaming and betting businesses — including licensed betting shops, bingo and slots rooms, motorway services and pubs. Ian Shreeve, vice president and general manager gaming sales UK at Inspired said “This partnership has been everything we hoped for.

“Both the Bob Rudd and SX Leisure teams have delivered on every level — providing efficient operations, dependable service and a customer-first mindset. Inspired remains fully committed to the UK pub market and this collaboration ensures that pubs and customers continue to receive the highest-quality games, terminals, service and support.”

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I spent 30 years in the institutional trenches as a trader, analyst, and portfolio manager, eventually running the equity trading desk at Northern Trust in Chicago. Those decades shaped my approach: stay disciplined, trust the data, and keep emotion out of the way. Since 2009, when I began publishing my stock selections, my portfolio has delivered solid long term results—compounding in the mid teens annually through 2025. Today I’m a private investor and investing coach, with a rules based framework that helps people build better portfolios. My work focuses on systematic thinking, behavioral awareness, and evidence over opinion. For my market outlook and model portfolio updates, visit zeninvestor.org. .

Analyst’s Disclosure: I/we have a beneficial long position in the shares of NVDA, AVGO, GOOGL either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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