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Dragons’ Den double: Steven Bartlett backs plant tech firm and Northern Pasta Co wins investment

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Latest successful bids for investment on hit BBC show

SmartyPlants founder Ben Beavers appearing on BBC show Dragons’ Den.

SmartyPlants founder Ben Beavers appearing on Dragons’ Den(Image: BBC)

Two Northern firms won investment on BBC show Dragons’ Den – with Steven Bartlett backing a Manchester plant technology firm and a pioneering pasta maker securing the backing of two Dragons.

SmartyPlants founder Ben Beavers received offers from Steven Bartlett, Susie Ma and Touker Suleyman before accepting Steven’s £100,000 offer, double the £50,000 investment he originally asked for.

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Meanwhile Northern Pasta Co won the support of Deborah Meaden and Peter Jones after a successful presentation from co-founders Imogen Royall and Matt Kenyon.

Ben Beavers founded SmartyPlants in 2023 and earlier this year secured £190,000 in funding for tech development, He went into the Den to bid for more funding to take his product to market.

In his presentation to the Dragons, Ben explained that “We help people understand how to look after their houseplants” through sensors linked to an app that can analyse light, temperature and humidity levels and so tell plant owners what their plant needs to thrive.

He said his mission is “to help turn a nation of serial plant killers into the green-fingered plant parents they were always meant to be.”

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Ben faced a quizzing over the product’s price point, with a planned average price of around £30, but three of the Dragons still offered investment.

Steven Bartlett focused on the potential for a subscriptions model, and said he had experience in similar fields through his investments in nutrition specialist Zoe and in wearable tech firm Whoop. He said: “I love this kind of business”.

SmartyPlants founder Ben Beavers appearing on BBC show Dragons’ Den

SmartyPlants founder Ben Beavers is quizzed by the Dragons(Image: BBC)

He offered £50k for 10% of the business – with another £50k on offer when the product goes into production.

After Ben accepted his offer, Steven said “I’m really excited to work with you”.

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And after leaving the Den, Ben said: “Wow. That was a real experience. To have the opportunity to work with Steven is incredible and I am so excited for the journey that we’re going on with him on board.”

Northern Pasta Co’s double success

Northern Pasta Co makes pasta in Lancashire using British-grown spelt. Imogen Royall and Matt Kenyon are pasta lovers who got married and decided to make a business from it after they moved back to the UK during the pandemic.

On Dragons’ Den, they explained how they become frustrated with the quality of most available pasta in the UK, and vowed to make their own using all-British ingredients.

Asked how he was able to switch from being a plasterer to being a pasta maker, Matt said there was “a lot of trial and error. A lot of sleepless nights.”

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The couple explained they had seen success, growing from farmers markets to selling their products through companies from Ocado to Whole Foods. But now, they said, major supermarkets are “knocking at our door” and they need investment to grow the firm into a “multi-million-pound business”.

Northern Pasta Co co-founders Matt Kenyon and Imogen Royall apparing on BBC show Dragons' Den.

Northern Pasta Co co-founders Matt Kenyon and Imogen Royall apparing on BBC show Dragons’ Den(Image: BBC)

Peter Jones loved the product – even though he suggested it would actually be called Southern Pasta, given the grain is grown in the Cotswolds.

He said: “I think this is so good. I think you’ve come up with something probably better than you even know yourselves.”

Deborah Meaden said she loved the product but also the story of how the company wants to support regenerative agriculture.

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She said: “What I love most of all is you talking about the soil.” And she said that was vital in a market where consumers were becoming more and more focused on environmental issues.

She also praised the quality of the packaging, adding: “And much more important, that tastes delicious”.

The other three Dragons stepped back to allow Deborah and Peter to battle for the investment, as they both wanted to take 10% each. Steven Bartlett said the product was “absolutely delicious” and said the pair would be “tremendously successful”.

And after negotiating with Matt and Imogen, Peter and Deborah agreed to split the £50k investment between them, with each taking 5% of the business.

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Xenon Pharmaceuticals Reports Side Effects For Bread-And-Butter Drug; Biotech Stock Crashes

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Xenon Pharmaceuticals Reports Side Effects For Bread-And-Butter Drug; Biotech Stock Crashes

Xenon Pharmaceuticals (XENE) voluntarily halted enrollment in a handful of studies Friday due to several unexpected side effects. The biotech stock crashed to a six-month low. The drug at the center of the debacle is azetukalner, which Xenon is hoping will soon gain approval to treat epilepsy. Xenon stock shot 50% higher on March 9 following positive results for azetukalner…

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StealthGas: Cheap For A Reason, But The Setup May Be Changing

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Vista aérea cercana de un buque petrolero de GLP transportando gas licuado de petróleo a través del profundo mar Mediterráneo, azul profundo.

StealthGas: Cheap For A Reason, But The Setup May Be Changing

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e.l.f. Beauty's Momentum Fatigue Triggers Attractive Dip Buying Opportunity

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Wall Street Lunch: Dow Plunges 1,200 Points Before Dip-Buyers Pitch In

e.l.f. Beauty's Momentum Fatigue Triggers Attractive Dip Buying Opportunity

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Concentrix: This AI Bargain Stock Could Be The Ultimate Value Trap – Strong Sell (CNXC)

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Executive tracking consumer review metrics and high customer satisfaction scores

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Investing wisely does not have to be rocket science. It is about discipline and running the numbers. You don’t have to be like a grandmaster chess player playing the game twenty moves ahead of your opponent, you just need to understand how the pieces work.

Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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Two leading Cardiff firms relocate from the Bay to the city centre

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Gambit and Acuity Law have moved into the 3 Callaghan Square office scheme

3 Callaghan Square.

Two of Wales’ leading professional advisory firms have moved from Cardiff Bay to the centre of the city to support their respective growth plans.

Boutique corporate finance venture firm Gambit and Acuity Law have relocated to the 3 Callaghan Square office scheme, owned by Cardiff-based property developer Rightacres Property.

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The firms were both located at the 3 Assembly Square office building in the Bay, but utilised respective lease break clauses to move.

Acuity Law said its relocation follows strong trading with revenues on track to exceed £20m in its current financial year.

Steve Berry, chairman of Acuity Law, said:“Our move to 3 Callaghan Square is a clear, visible sign of how far this firm has come, and the scale of our ambition for what comes next.

2In a world being reshaped by technology and AI, we’re continuing to challenge the traditional ways legal services are delivered. That’s helping us win new clients, attract great people and compete on a national stage.”

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Gareth Baker, senior partner, added: “We also see real opportunity ahead: in energy, as investment in infrastructure and the transition to a lower-carbon economy continues at pace; in banking and finance, as businesses navigate a changing funding and investment landscape; and in health and social care, where providers and investors are adapting to major regulatory change.”

On its new location he added: “The new all-electric office space delivered by Rightacres provides us with a great base for our staff and clients and is well connected with our other Acuity offices”

Acuity also has offices in Bristol, Swansea, London and Liverpool.

Gambit said its move to larger offices follows its most successful trading period last year following its establishment 1992.

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It continues to expands its team advising on a significant number of high-profile business transactions across the UK and internationally.

Partner Geraint Rowe said: “Our new Cardiff office at Callaghan Square places us closer to many of our clients, peers and the wider professional community, enabling us to foster even stronger relationships while remaining ideally positioned to support businesses throughout the UK and internationally.”

Partner Jason Evans added: “This move reflects the continued growth and ambition of the firm following a record year for Gambit. The new office provides a modern, collaborative environment for our expanding team and represents an exciting investment in the next stage of the firm’s development.”

Other tenants at 3 Callaghan Square include JLL and Grant Thornton.

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How Today’s Economy Rhymes With The Late ’90s

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Bryan Rich is a macro investor and the founder of Logic Fund Management, an independent research firm known for connecting policy, investor influence, and innovation to real-world positioning. He writes Pro Perspectives, a concise daily briefing read by more than 25,000 investors who want clean signal over noise. Bryan’s framework is practical and repeatable: tracking the policy path (rates, liquidity, industrial strategy), following where elite capital is taking risk (billionaires and activists with operating influence), and mapping the technology cycle (compute, data, energy). From that, he translates big forces into entry points, catalysts, and portfolio construction. Logic Fund Management offers two specialized subscription-based strategies: The Billionaires Portfolio—event-driven value, investing in companies with unlockable assets, activist alignment, and clear catalysts; and the AI-Innovation Portfolio—ownership in the infrastructure and intelligence layer of the AI economy, from data centers and networking to enabling software and robotics. Bryan began his career on the trading desk of a family-office macro fund in the mid-90s, and later at an award-nominated global macro firm. He is known for a plain-English style that blends institutional discipline with real-world execution. Independent. Aligned. Research-driven.

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Penn Entertainment: The Redemption Story That Wall Street Is Mispricing (NASDAQ:PENN)

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Details from a casino

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Investing wisely does not have to be rocket science. It is about discipline and running the numbers. You don’t have to be like a grandmaster chess player playing the game twenty moves ahead of your opponent, you just need to understand how the pieces work.

Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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Lucid: Implications Of The Bolt Deal

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Lucid: Implications Of The Bolt Deal

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Fr8Tech launches AI module to validate delivery documents

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Fr8Tech launches AI module to validate delivery documents

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KDP seeks more wins from Dr Pepper playbook

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KDP seeks more wins from Dr Pepper playbook

BOSTON – With approximately $6 billion in annual sales, Dr Pepper is the largest brand in Keurig Dr Pepper Inc.’s (KDP) portfolio. Two years ago, the brand became the second largest carbonated soft drink brand in the United States, according to Beverage Digest, and KDP management is charting a course to maintain that position and apply the strategies that propelled Dr Pepper to other brands within its portfolio.  

“(Dr Pepper is) the No. 1 brand … among teens today,” said Timothy Cofer, chief executive officer of KDP, during a Sept. 10 presentation at the Barclays Global Consumer Staples Conference. “That’s a good indicator of future health vitality of the brand. And we’re a brand that very much invests in continuous recruitment … to really fortify that share. In fact, year-to-date, we’re on track for share growth, and when we achieve it, it will be our tenth consecutive year of market share growth on brand Dr Pepper.”

Innovations that have helped drive brand growth include Dr Pepper Zero Sugar, Dr Pepper Creamy Coconut and Dr Pepper Blackberry.

“Dr Pepper is now the second largest zero sugar brand in the marketplace and over $1 billion in retail sales,” Cofer said. He added that in the company’s most recent quarter, the variety had a 30% growth rate.

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From a marketing perspective, KDP is attempting to position Dr Pepper as a unique, one-of-a-kind brand.

“I think … a lot of our consumer cohorts … identify with that because they’re unique and one of a kind,” Cofer said. “So, a distinctive positioning, really strong marketing and marketing that we’re investing (in) to get even better, more precise and more personalized, but it’s a hell of a platform.”

7 up.jpg

KDP’s 7Up brand has been reformulated with an emphasis on lime flavor in marketing.

| Photo: Cully Wright

KDP is now applying the playbook that helped Dr Pepper gain share to other brands in its Refreshment Beverages portfolio like Canada Dry and 7Up.

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“Canada Dry (is a) billion-dollar-plus brand; far and away leader in ginger ale,” Cofer said. “(It has a) distinctive positioning; all about the demand space of a relax and rejuvenate time …”

Innovation from the brand includes Canada Dry Fruit Splash, which is the combination of the flavors ginger, cherry and strawberry.

“(We’re) finding that platform to be highly incremental to the base business, driving overall trademark sales, great sales execution,” Cofer said.

With the 7Up brand, KDP has reformulated the product and is emphasizing the lime flavor in marketing.

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“So, we’ve got an all-new formula, lime over lemon,” Cofer said. “We’ve got a new visual ID. We’ve got a really clever marketing campaign. I think that’s part of the success formula you’re going to start to see employed across these brands.” 

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