Rise follows a 1 per cent fall in April as fears over the Iran war caused Brits to curb their spending
UK retail sales rose in May, as shoppers returned to the high street during the heatwave and demonstrated a continued appetite for new electronic goods.
Retail sales volumes are estimated to have risen by 1.2 per cent in May, following a 1 per cent decline in April as concerns over the Iran war prompted Britons to rein in their spending, according to the latest figures from the Office for National Statistics.
The rebound in May was supported by the third-warmest May on record, with non-food stores driving the upturn as shoppers sought products to cope with the heat.
Non-store retailers recorded a 6.1 per cent increase, the largest monthly gain since February 2025, as shoppers sought products to cope with the heat.
Retailers, in particular, attributed warm-weather promotions and sales of items such as outdoor furniture, paddling pools and fans to the upturn, as reported by City AM.
Department store volumes also grew 2.7 per cent in the three months to May, the largest three-monthly increase since September 2024, with analysts anticipating summer events, including Wimbledon and the World Cup, to keep shoppers coming back to the high street.
Erin Brookes, European retail and consumer lead at Alvarez & Marsal: “May’s retail sales figures offer hope that consumers are willing to spend again, with the warm weather and bank holiday weekends helping to drive demand across department stores, online retail and consumer electronics.
“Retailers will be willing this positive momentum to carry through the summer.”
Sales volumes amongst computer and telecoms retailers also climbed, as customers demonstrated continued demand for products launched in March, with some choosing to delay new purchases amid the uncertainty surrounding the Iran war.
Online sales volumes also leapt 3.3 per cent in the three months to May, while sales values rose 12.2 per cent compared to the previous year.
However, food stores experienced a 0.4 per cent drop in sales as grocery volumes “remain under pressure” from stretched households having to juggle soaring bills, housing costs and unpredictable fuel prices, with Ms Brookes observing many “are still prioritising saving”.
She said: “Beneath the headline growth, this remains a market shaped by selective demand rather than renewed confidence.
“Grocery volumes remain under pressure, and in non-food the strongest gains came where weather, timing and clear purpose aligned. Consumers are still value-conscious, deliberate and willing to shift, channel or delay spend in search of the right proposition and promotion.”
Despite the increase in non-food purchases, analysts highlighted that the market remains “shaped by selective demand rather than renewed confidence”, with the heatwave chiefly responsible for the uptick. Found said: “Consumers are still value-conscious, deliberate and willing to shift channel or delay spend in search of the right proposition and promotion.
“That leaves retailers trapped between political pressure and commercial reality. The government is pushing the sector to do more to support stretched households, but retailers are facing rising wages, energy, and operating costs of their own.
“Retailers know these moments tend to create pockets of demand rather than a broad uplift. The challenge remains in supporting affordability for customers, while protecting profitability.”
Nevertheless, some analysts pointed out that a potential resolution to the Middle East conflict, coupled with high-profile summer sporting events, could sustain elevated sales into June.
Oliver Vernon-Harcourt, head of retail at Deloitte, said: “Brighter times may lie ahead. With some resilience in households’ personal finances, the end of geopolitical tensions and World Cup fever kicking in, we could see spending continuing to improve. Consumers may start enjoying more seasonal splurges, including in the more discretionary categories.”











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