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Ford, NASCAR launch military tribute campaign for America’s 250th year
Ford’s limited-edition Super Duty Proud to Honor package features patriotic styling, with a portion of proceeds supporting Blue Star Families. (Credit: Ford Motor Company)
Ford Motor Company and NASCAR are revving up a new tribute to U.S. service members and military families.
The companies are joining forces during America’s 250th anniversary year to launch a military-focused campaign anchored by a new Veterans Day race and a limited-edition Super Duty Proud to Honor package that will support Blue Star Families, a nonprofit serving military and veteran families.
Ford and NASCAR are unveiling the campaign Wednesday during a tribute event aboard the USS Midway in San Diego, where they will be joined by actor and Marine Corps veteran Rob Riggle, Blue Star Families, Zac Brown Band and more than 1,500 members of the local military community.
Nick Ford, director of corporate strategy at Ford Motor Company and the great-great-grandson of Henry Ford, told FOX Business the effort builds on the automaker’s long history of supporting those who serve.
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A graphic promotes Ford, Ford Racing, NASCAR and Blue Star Families’ “Proud to Honor” event celebrating military families, featuring a special performance by Zac Brown Band and guest host Rob Riggle at the USS Midway Museum in San Diego. (Ford Motor Company)
“From day one, supporting the military community has been a huge priority for us,” Nick Ford said. “… We have always tried to show up for our country and for those who serve.”
At the center of the campaign is the “Proud to Honor Veterans Day Classic,” scheduled for Nov. 11, 2026.
The first-of-its-kind race will feature Ford Mustang Dark Horse R race cars and Ford Racing drivers in a tribute honoring all six branches of the U.S. military. The event will also include a concert headlined by Zac Brown Band, with additional performers expected to be announced.
Nick Ford said the company wanted to bring together its racing business and its military support efforts as the U.S. marks its 250th anniversary.
“It is going to be a really special day,” Nick Ford said.
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A Ford Super Duty Proud to Honor truck is displayed, featuring patriotic styling and dark exterior trim.
Tim Clark, executive vice president and chief brand officer at NASCAR, told FOX Business the partnership reflects a shared commitment between the racing organization and Ford to recognize military families and veterans.
“Being able to put a marquee event on a holiday like that… that’s kind of core to [what] NASCAR is,” he said. “… I think it’s a great way to bring that community together.”
Ford is also using the campaign to debut a limited-edition Super Duty Proud to Honor package, available on F-250, F-350 and F-450 models.
The trucks will feature red, white and blue styling, darkened exterior trim and black wheels, with a portion of proceeds going directly to Blue Star Families.
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Ford and NASCAR are unveiling the campaign during a tribute event aboard the USS Midway in San Diego. (K.C. Alfred / The San Diego Union-Tribune via Getty Images)
Later this week, Ford Philanthropy will host a Ford Driving Skills for Life program for local military teens, focused on helping young drivers build critical safety skills behind the wheel.
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The announcement follows another Ford campaign tied to the nation’s 250th anniversary.
Earlier this year, the Michigan-based automaker launched its “American Value. For American Values” campaign, offering employee pricing to all U.S. customers on most new 2025 and 2026 Ford and Lincoln vehicles through July 6.
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Top 5 Golden Boot Contenders for 2026 World Cup as Stars Chase Scoring Glory
As the 2026 FIFA World Cup unfolds across North America, the race for the Golden Boot — awarded to the tournament’s top scorer — is shaping up as one of the most compelling storylines, with established superstars and emerging talents vying for individual honors in a 48-team competition that promises more opportunities for goals than ever before.
The expanded format has increased the number of matches, giving forwards additional chances to accumulate goals. Early group stage performances have already highlighted several players positioned to challenge for the prestigious award. While predicting the Golden Boot winner remains difficult due to form, fitness and team success factors, a handful of names stand out based on recent international scoring records, physical attributes and historical World Cup performances.
Here are the top five candidates to win the 2026 Golden Boot, ranked by current form and tournament outlook.
1. Kylian Mbappé (France)
The French superstar enters the tournament as a clear favorite after breaking records and becoming France’s all-time leading scorer. Mbappé’s explosive speed, clinical finishing and ability to perform under pressure make him a constant threat. His brace in France’s 3-1 opening win over Senegal demonstrated the form that has made him one of the world’s most feared attackers.
Mbappé’s pace allows him to exploit spaces behind defenses, while his improved finishing in recent seasons has addressed previous criticisms. As France aims for back-to-back titles, Mbappé’s role as the focal point of the attack positions him perfectly to challenge for the Golden Boot. His experience in major tournaments and ability to score in crucial moments give him a distinct edge.
2. Erling Haaland (Norway)
Norway’s talisman has already made a strong impression in his World Cup debut, scoring twice in a 4-1 victory over Iraq. Haaland’s physical presence, aerial ability and predatory instincts in the box have long made him a goal-scoring machine at club level, and his international form suggests he could translate that success to the global stage.
With 57 international goals in roughly 50 caps, Haaland’s efficiency is remarkable. Norway’s attacking setup is built around creating opportunities for their star striker, and a favorable group could allow him to accumulate significant tallies. If Norway advances deep into the tournament, Haaland’s goal threat could prove decisive in both group and knockout stages.
3. Lionel Messi (Argentina)
The defending champions’ talisman showed he remains a potent force with a hat-trick in Argentina’s 3-0 win over Algeria. At nearly 39 years old, Messi continues to defy expectations, blending vision, technique and leadership to create and convert chances. His hat-trick performance equaled a significant World Cup scoring milestone and reinforced his status as one of the tournament’s greatest-ever players.
While age and physical demands present challenges, Messi’s football intelligence and ability to influence matches without relying solely on pace keep him among the top contenders. Argentina’s strong squad provides the support needed for Messi to focus on scoring and creating, potentially allowing him to chase another individual honor in what may be his final World Cup.
4. Harry Kane (England)
England’s captain and all-time leading scorer enters the tournament with strong recent club form and a proven record in major competitions. Kane’s aerial prowess, link-up play and clinical finishing make him a complete center forward capable of scoring from various situations. His eight World Cup goals place him close to England’s all-time record, and another strong tournament could see him claim the Golden Boot.
England’s organized setup and talented supporting cast create numerous opportunities for Kane. If the Three Lions advance deep into the knockout stages, his goal-scoring ability could prove vital. Kane’s experience and leadership add intangible value, helping elevate teammates during high-pressure matches.
5. Cristiano Ronaldo (Portugal)
The five-time Ballon d’Or winner continues chasing history, aiming to become the first player to score in six World Cups. Ronaldo’s positioning, mental strength and experience in major tournaments make him a perennial threat despite his age. His recent club form and international contributions demonstrate he remains capable of delivering in crucial moments.
Portugal’s squad provides Ronaldo with quality service, and the team’s tactical flexibility allows him to focus on goal-scoring opportunities. While fitness management will be important, Ronaldo’s desire to make history and his proven ability to rise to the occasion keep him in contention for the Golden Boot.
Factors Influencing the Golden Boot Race
The expanded 48-team format increases the number of games, offering more opportunities for scorers to accumulate goals. However, it also means tougher competition and greater physical demands across the tournament. Team success often correlates with individual awards, as players on advancing teams have more matches to score.
Injuries, tactical roles and opposition strength will influence final tallies. Strikers on teams with strong attacking setups and creative midfielders tend to have higher goal tallies. Weather conditions across North American venues and fixture congestion could also affect player performance.
Historical trends show that Golden Boot winners often come from teams that reach at least the quarterfinals. Consistent scoring across group and knockout stages is essential, making players on favored teams like France and Argentina particularly well-positioned.
Historical Context and Notable Past Winners
The Golden Boot has been claimed by football legends including Just Fontaine, Gerd Müller, Gary Lineker and Kylian Mbappé in recent tournaments. These players combined individual brilliance with team success, often delivering in crucial matches. Messi and Ronaldo have both come close in previous World Cups, adding narrative weight to their current pursuits.
The award carries significant prestige, with winners earning global recognition and boosting their legacies. For veterans like Messi and Ronaldo, claiming the Golden Boot in 2026 would represent a crowning achievement in already extraordinary careers.
Outlook for the Remainder of the Tournament
As group stages progress, the Golden Boot race will intensify. Early leaders like Mbappé and Haaland have set high standards, but consistency and team progression will determine the ultimate winner. Emerging talents from surprise packages could also enter the conversation if their teams advance unexpectedly.
The 2026 World Cup’s expanded format and global audience ensure the Golden Boot race will captivate fans worldwide. Whether a veteran superstar like Messi or Ronaldo claims the honor or a younger player like Mbappé or Haaland emerges triumphant, the competition promises memorable moments and individual brilliance.
The tournament is still in its early stages, but the performances of top forwards have already provided excitement and set high expectations for the weeks ahead. As teams battle for advancement, the quest for the Golden Boot adds another compelling layer to soccer’s greatest spectacle.
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