Two well regarded pieces of research published this week point to positive signs among North East businesses
North East firms reported increased confidence this month thanks to feelings about their own trading and the wider economy’s performance.
Research from Lloyds Business Barometer showed North East sentiment rose 21 points to 75%, compared with 54% in June. Companies experienced significantly higher confidence in their own trading outlook month-on-month, up eight points at 80% and optimism in the economy was up 34 points to 70%.
Improved outlook on the economy was said to have been driven by better economic data or news (52%) and improving inflation or cost measures (44%). Meanwhile confidence in their own trading outlook was driven by increased investment in capacity or technology (53%) along with improved economic conditions (43%).
A net balance of 50% of businesses in the region also said they expect to increase staff levels over the next 12 months – up four points on June. Looking ahead, respondents to the longstanding survey, said the top target areas for growth were technology, including AI and automation (55%); entering new markets (45%) and evolving their offering, including launching new products or services (37%).
Business confidence in the North East now sits above the 12-month average of 58%, with this month seeing its highest figure of 75%. Nationally, UK business confidence was up five points in July to 49% – a four-month high – driven by increased optimism about the economy thanks to falling global energy prices, the Bank of England holding interest rates and the announcement of an interim peace agreement in the Middle East at the time of the survey.
Martyn Kendrick, regional director for North East at Lloyds, said: “It is fantastic to see North East business confidence reach such a high, underlining the strength, ambition and resilience of firms across the region. Even more encouragingly, that optimism is being matched by clear plans for growth. Businesses are looking to invest in AI and automation, explore new markets and expand their teams over the year ahead.
“This record level of confidence reflects the real momentum building across the North East, and we will continue to support businesses as they invest, grow and seize the opportunities ahead.”
The Business Barometer findings come shortly after a separate piece of Lloyds research, which suggests more than half of North East firms plan to increase capital investment over the next year. That put the region above the 47% UK average, and on a similar level to London and the South East, with just 7% of firms expecting a decrease.
Amanda Murphy, CEO for Lloyds Business and Commercial Banking, said: “Despite heightened geopolitical uncertainty, it’s encouraging to see businesses planning to increase their capital investment. Firms need the right conditions to invest – whether that’s investing in AI, new technology, upgrading equipment or expanding capacity. It’s interesting that, while many businesses have already secured funding for investment, a significant proportion have yet to deploy it.
“Investment drives productivity, competitiveness, and long-term growth. Ensuring businesses have the confidence, funding and support to move forward will be critical. By helping firms unlock investment, we can support growth, boost productivity and strengthen the UK’s economic outlook.”





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