Bangalore, India – February 10, 2026 – Delper Ecom Pvt Ltd today announced the launch of its Minimum Value Product (MVP), an initiative designed to go onboard with 320 million families across India in 36 months. With an initial investment of ₹10.06 crores, the company is introducing a model that integrates advertising liquidity with ESG-compliant grocery redemption to create a structured ecosystem centered on trust, profitability, and institutional assurance.
In parallel, Devaramakkalu Charitable Trust projects are being integrated into franchise-style CSR initiatives, ensuring that each social impact activity is financially self-sustaining and scalable.
Strategic Vision and Financial Scale
Delper Ecom’s MVP combines AdTech innovation with essential goods distribution through a closed-loop system. Families enrolling in the Delper Ecom mobile application participate through three members collectively watching 180 minutes of advertisements daily. In return, they receive rewards which are redeemed strictly in the form of groceries and daily essentials, with no cash payouts permitted.
The structure generates ₹64,800 in monthly ad revenue per family, allocated as follows:
- 30% Family Rewards (₹19,440)
- 30% Operations
- 30% Gross Profit (reinvested for onboarding expansion)
- 10% Contingency Reserve
At this projected scale, it translates into ₹2,07,600 crores per month in reward redemptions. The company states that investors are assured capital repayment within 12 months, including 36% annual interest.
Embedded ESG Compliance Framework
ESG compliance forms a core pillar of the model. Goods are sourced exclusively from ESG-compliant sellers listed on major marketplaces, including Amazon.in, Reliance Retail, Adani Food Products, and Flipkart. Once the platform surpasses 30 million families, advertising sources are projected to transition from Google AdSense to Alibaba Ads, thereby linking the ecosystem to a broader global vendor network.
Deliveries are handled by ESG-compliant logistics partners such as DTDC. PwC is proposed as the independent ESG consultant, with responsibility for monthly scoring and audit trails designed to enhance institutional confidence among advertisers, vendors, and investors.
The vendor ecosystem is projected to grow from 128 vendors initially to 800,000 vendors by Month 36, supported by onboarding fees and a commission-based structure.
Scaling Roadmap and Franchise Strategy
The company’s scaling roadmap is based on reinvestment of gross profits generated from ad mediation. The plan targets 10 million families by the year-end and full operational scale by the end of the third year.
The franchise model balances ownership and expansion. Owned outlets in capital cities are intended to maintain operational standards and brand consistency, while franchising in other locations of the state enables accelerated expansion with lower capital deployment. Local franchise partners are expected to adapt operations to regional preferences.
By the end of this year, Delper Ecom projects 880,000 franchises across India. Franchise economics are structured around ₹20 lakhs infrastructure cost, ₹1.8 lakh to ₹7.4 lakh in projected monthly profit, and breakeven within 3 to 11 months.
Technology Backbone
The MVP operates on an AI-augmented management system providing analytics, operational oversight, and advertisement tracking. Blockchain integration ensures secure and traceable deliveries through QR and OTP verification at each stage of the logistics chain.
Interim logistics support is provided through Speed Post and DTDC, including real-time tracking and insurance claims for lost packages until franchise networks are fully operational. The technological framework is designed to support transparency, traceability, and scalable compliance.
ESG Best Practices and Mitigation
To support ESG performance, Delper Ecom incorporates structured initiatives across environmental, social, and governance dimensions. Environmental measures include renewable energy adoption, zero-waste policies, and carbon offset initiatives. Social measures include community engagement programs, diversity and inclusion practices, food bank initiatives, and educational outreach. Governance measures include structured ESG reporting, board diversity, and supply chain accountability.
Mitigation strategies include phased ESG investment planning, supplier scoring systems, periodic audits, and regulatory compliance alignment to support responsible expansion.
Integration of Charitable Trust Projects as CSR Franchise Cells
Devaramakkalu Charitable Trust projects are being structured as Delper CSR Franchise Cells operating locally and monitored centrally.
Environmental (E) CSR Units:
- Green Infrastructure Franchise (tree planting, watershed development, borewells, solar systems)
- Eco-Education Pods (environmental awareness and waste management training)
Social (S) CSR Units:
- Health Clinics Franchise (medical camps, Ayurveda/homeopathy centers, mobile clinics)
- Education Hubs Franchise (schools, vocational training, nursing, and pharmacy institutes)
- Women & Child Empowerment Franchise (tailoring, embroidery training, SHGs, shelter homes)
- Cultural Academies Franchise (music, dance, drama, fine arts)
Governance (G) CSR Units:
- Compliance Dashboards Franchise (audit-ready records, donor transparency, blockchain documentation)
- Funding Engines Franchise (benefit programs, donor pipelines, structured loan models)
Revenue streams include carbon credits, microenterprise income, ticketed cultural events, and CSR sponsorship frameworks. Each charitable initiative is structured to function as a measurable and auditable operational cell.
AI-Enabled Blockchain Monitoring Platform
To manage both franchise and charitable operations, Delper Ecom is deploying an AI-enabled blockchain platform. The AI layer supports predictive analytics, demand forecasting, performance monitoring, and compliance alerts. The blockchain layer maintains immutable records of donations, expenses, and project milestones, alongside smart contracts for milestone-based fund disbursement and tokenization of impact outputs such as carbon credits and training certifications.
The integration layer incorporates IoT environmental sensors, mobile reporting applications, and centralized dashboards for trustees, corporates, and investors.
Leadership Perspective
“Our MVP is not just a financial structure; it is an onboarding model where advertising liquidity intersects with ESG stability. By rewarding families with essential goods and embedding structured compliance through our proposed ESG oversight partner, PwC, we aim to build a scalable and defensible marketplace,” says GK Bharta, Director of Delper Ecom Pvt Ltd. This statement gives a clear view about his leadership perspective.
About Delper Ecom Pvt Ltd
Delper Ecom Pvt Ltd is a marketplace initiative focused on essential goods distribution through an advertisement-based grocery redemption system. The company operates within an ESG-aligned framework supported by reinvestment-based scaling and structured compliance mechanisms.
Contact
GK Bharta
info@delperecom.com
210/3, Liftix Coworks, 3rd Floor
Bellary Road, Sadashiv Nagar
Bangalore – 560003
Karnataka, India
Website: www.delperecom.com
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