The company’s new food items are proving popular and ‘appealing to new and younger customers’
North East food-on-the-go firm Greggs has toasted a rise in sales after announcing its first overseas shop launch. The Newcastle firm has announced results for the first 19 weeks of the year, showing total sales are up 7.5% to £800m.
Like-for-like sales in company-managed shops grew by 2.5% in the first 19 weeks of 2026, and improved to 3.3% in the most recent 10 weeks, as sales of its new menu items took off. Greggs said its new food items including matcha drink, tandoori chicken pizza slice, and its chicken roll – its chicken version of its bestselling sausage roll – were proving popular.
Tapping into demand in the market for protein meals, new salads were also launched last week to include chicken caesar and chicken, grains and greens. The firm said its partnerships with franchisees and grocery retailers are progressing well and contributing to the growth in overall sales.
It also said it has made “encouraging” profit progress in the year to date, partly reflecting a weak comparator period but also good operational cost control.
In a trading update it said: “The launch of our new chicken roll in April has been a standout, quickly establishing itself as a customer favourite and complementing our iconic sausage roll and vegan roll.
“Our drinks range has also been energised through flavour-led innovation across iced coffees, lemonades and refreshers, with the launch of matcha – which has proved extremely popular – marking an important step in appealing to new and younger customers.
“Together, these launches reflect our focus on relevance and innovation, while staying true to the familiar quality customers expect from Greggs.”
Meanwhile, Greggs is continuing to target the opening of around 120 shops this year – while announcing it has Tenerife as the location for a new international outlet.
In the update to shareholders it said: “In the coming weeks we will open our first shop in an airport outside the UK, working in partnership with leading global travel operator Lagardère Travel Retail at Tenerife South Airport. Tenerife South is a destination for millions of UK and international passengers each year and represents an excellent opportunity to test our offering in an international travel hub.”
The bakery chain, which runs 2,759 shops, also warned that it could be facing higher costs if the Iran war continues.
It added: “We are monitoring the situation in the Middle East and should the conflict continue and become prolonged we, like all food retailers, will likely see higher overall cost inflation through the end of 2026 and into 2027. In this uncertain environment, our value offer remains highly attractive as customers look to make their money go further.”






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