Connect with us
DAPA Banner
DAPA Coin
DAPA
COIN PAYMENT ASSET
PRIVACY · BLOCKDAG · HOMOMORPHIC ENCRYPTION · RUST
ElGamal Encrypted MINE DAPA
🚫 GENESIS SOLD OUT
DAPAPAY COMING

Business

KFC touts boneless chicken, new drinks as chain tries to regain share

Published

on

KFC touts boneless chicken, new drinks as chain tries to regain share
Here's KFC's latest plan to dominate chicken

To win over today’s diners, KFC is prioritizing boneless chicken menu items, expanding its sauce options and designing its restaurants to keep customers’ attention.

These days, the Yum Brands unit is facing stiff competition, both from upstart chicken chains and legacy giants like McDonald’s that are betting big on the growing global popularity of chicken. While KFC claims to have invented the chicken quick-service restaurant category, being the first isn’t the same as being No. 1, particularly in the U.S., where its sales have slumped in recent years.

“In an increasingly crowded category, we have a clear opportunity to set the standard for modern chicken in QSR,” KFC Global CEO Scott Mezvinsky said Monday in a statement announcing the chain’s “next chapter.”

Tenders and drinks

KFC’s “next chapter” will focus on boneless options, like a revamped version of its chicken tenders.

Advertisement

Source: KFC

A focal point of the strategy is what KFC calls a “bold menu revamp.”

As part of that, the chain plans to expand its boneless chicken options and improve its recipe for its existing tenders.

“We are moving from chicken-on-the bone to more and more boneless chicken,” KFC Chief Concept Officer Christophe Poirier told CNBC.

Advertisement

“We are evolving our tenders to make sure that, nonnegotiable, we’re going to have the biggest, the juiciest and the crispiest,” he added.

KFC is also expanding its available sauces to appeal to consumers who like dunking, drenching or drizzling their chicken tenders. The chain’s “global sauce pantry” has more than 20 varieties that often mix classic sauces with new flavors, like its chimichurri ranch. (KFC’s tender- and sauce-centric spinoff restaurant chain Saucy, meanwhile, has grown to nearly a dozen locations, all in Florida.)

This month, restaurants in the United Kingdom and Ireland will begin rolling out the new tenders, as well as nine new sauces. Australia and the United States will follow later this summer, with more global markets expected throughout the rest of the year.

KFC is also launching a menu line called “Dunked,” which features tenders, wings and sandwiches drenched in sauce. The menu items are already available in South Africa and India.

Advertisement

Like many fast-food restaurants, KFC is also expanding its range of drink options to include boba refreshers, sparkling lemonades and iced coffees under a new sub-brand called Kwench by KFC. Select Irish and British restaurants already sell Kwench drinks, but Australia and Canada will add them to their permanent menus this year.

“We can rapidly cascade a lot of initiatives that we’re leading from the center,” Poirier said, crediting the chain’s nimble supply chain.

The chain’s own restaurants will also look different as it rolls out new store designs. This summer, an “open-concept” restaurant in McKinney, Texas, will open its doors; an “immersive,” two-story location in Dubai, United Arab Emirates, will follow in September.

Poirier compared the experience of visiting its upcoming “immersive” restaurant to seeing a concert at the Sphere in Las Vegas. KFC designed the store to distract diners from their phones and keep them engaged with the in-person experience.

Advertisement

Fresh branding is also part of the strategy. The chain’s new logo features its Colonel Sanders mascot bookended on either side with “KFC,” resembling the shape of its famous chicken buckets. KFC said the bucket will be “refreshed,” while Sanders will receive a “subtle evolution,” according to the chain.

Challenges

A rendering of KFC’s new restaurant design pays homage to the chain’s iconic bucket and mascot Colonel Sanders.

Source: KFC

With more than 34,000 locations worldwide, KFC is one of the largest global restaurant chains. It is also an important part of Yum’s portfolio, particularly as its parent company seeks a sale of its struggling sister chain Pizza Hut.

Advertisement

But KFC has its own challenges.

In the U.S., the chain has been ceding share for years to newcomers like Raising Cane’s. In 2021, KFC held 16% of the U.S. market share for chicken quick-service restaurants, putting it in second place behind Chick-fil-A, according to Barclays. By 2024, its market share had slipped to 9.4%, and Popeyes and Raising Cane’s had leapfrogged KFC, dragging the chain down to the fourth spot.

Outside the U.S., KFC has been more successful. Yum considers KFC International to be one of its two “growth engines,” along with top performer Taco Bell.

In its latest quarter, KFC reported same-store sales growth of 2%. Yum no longer shares the same-store sales of the chain’s domestic business, implying that the segment is now considered immaterial to the company’s broader results. China and Europe are KFC’s two largest regions by system sales, with the U.S. in third place.

Advertisement

To revive its flagging U.S. business, Yum tapped Catherine Tan-Gillespie as KFC’s new U.S. president more than a year ago. So far, her turnaround efforts have involved offering more value meals and bringing back Colonel Sanders.

KFC U.S. has seen same-store sales growth in its last three quarters, Tan-Gillespie told trade publication Restaurant Business earlier this month.

Choose CNBC as your preferred source on Google and never miss a moment from the most trusted name in business news.
Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Business

Shoe Station: A Small-Cap Bargain

Published

on

Shoe Station: A Small-Cap Bargain

Shoe Station: A Small-Cap Bargain

Continue Reading

Business

Norway’s crown princess undergoes successful lung transplant, palace says

Published

on

Norway’s crown princess undergoes successful lung transplant, palace says


Norway’s crown princess undergoes successful lung transplant, palace says

Continue Reading

Business

Construction costs to rise 6.7pc

Published

on

Construction costs to rise 6.7pc

The impact of the Middle East war on construction costs has been fundamentally misunderstood and exaggerated in many cases, a new study has found.

Continue Reading

Business

Japan raids ice cream giants over price-fixing allegations

Published

on

Japan raids ice cream giants over price-fixing allegations

The investigation on alleged cartel pricing of ice cream comes as Japan faces record summer temperatures.

Continue Reading

Business

The Death Of Tokenmaxxing

Published

on

The Death Of Tokenmaxxing

The Death Of Tokenmaxxing

Continue Reading

Business

Dar Global reaches $23 billion portfolio on fifth anniversary

Published

on


Dar Global reaches $23 billion portfolio on fifth anniversary

Continue Reading

Business

What is happening to UK prices?

Published

on

Why are UK prices still rising?

The war in Iran is expected to push UK Inflation further above the Bank of England’s 2% target.

Continue Reading

Business

Cyient shares crash 6% as stock turns ex-record date for Rs 720 crore share buyback. What’s ahead?

Published

on

Cyient shares crash 6% as stock turns ex-record date for Rs 720 crore share buyback. What's ahead?
Shares of Cyient crashed nearly 6% on Wednesday after the stock turned ex-record date for its share buyback worth Rs 720 crore at a price of Rs 1,125 per share, implying a premium of around 24% over the previous closing price.

The engineering and technology services company had fixed June 17 (Wednesday) as the record date for its Rs 720 crore share buyback. Only those shareholders who own the company’s shares in their demat accounts as of today will be eligible to tender shares. This means that any investor taking fresh positions in the counter will likely get the shares credited tomorrow as per Sebi’s T+1 settlement rule, making them ineligible to participate in the buyback.

All about Cyient’s share buyback

Cyient in April said it will buy back up to 64 lakh shares for Rs 1,125 per share. This marks Cyient’s first buyback since 2019. In an exchange filing released on Monday, Cyient announced that its shareholders have now approved the share buyback. The entitlement ratio and other details will be announced later.

Buyback of shares refers to a corporate action where a company repurchases its own shares from existing shareholders. Usually, the company purchases the shares at a higher price than current levels, encouraging investors to participate. Typically, a company decides to buy back its shares to increase share value, utilise surplus cash, prevent hostile takeovers or increase promoter holdings.

Also read:
Sensex rises over 250 points, Nifty above 24,000 as Dalal Street extends gains for 4th session. What lies ahead?

Advertisement

Cyient share price

Cyient shares have gained over 1% in one week but is down nearly 23% in 2026 so far. In the longer term, the shares of the company have fallen 36% in one year and 42% in three years, but recorded marginal gains in five years.The company currently has a market capitalisation of less than Rs 9,540 crore.

Also read: Brigade Enterprises shares rally 10% after bonus issue. Here’s why you can ignore the 22% plunge

Why does Emkay maintain a ‘Reduce’ call on Cyient shares?

Emkay maintained its ‘Reduce’ call on Cyient shares, while increasing its target price to Rs 900 apiece from Rs 850 apiece. The latest target price implies a downside potential of less than 1% from the stock’s previous closing price of Rs 907.65 apiece.
The brokerage said that the firm’s growth slowed in FY26 owing to macro headwinds, ET Now reported. ER&D spend continued to expand at a healthy mid-to-high single digit, it added.
While collections increased modestly, mainly led by an increase in the DET segment, the number of DLM inventory turnover days rose by 63 due to weak revenue, customer-specific programme requirements and global supply chain challenges. It added that the management aspires to deliver stronger and more profitable growth in FY27.
Also read: Sebi plans buyback via SEs again, easier MF borrowing rules

(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)

Advertisement
Continue Reading

Business

PwC moves to new Welsh headquarters building

Published

on

Business Live

The professional advisory firm has moved its Cardiff operation into the One Central Square office building

One Central Square.(Image: Western Mail)

Professional advisory firm PwC has moved into its new Welsh headquarters in the centre of Cardiff.

The firm, which since the pandemic has seen its head count in the capital double to 400, has relocated to the One Central Square building at the wider Central Square office, residential and retail scheme around Cardiff Central Station.

The firm has taken two floors, which have been refurbished using Welsh suppliers, extending to 33,500 sq ft. It has moved from its previous Cardiff city centre offices at the 2 Kingsway building, where it was located for 25 years.

Its new office space was previous occupied by car finance company Motonovo before it relocated to the adjacent 2 Central Square office building.

Advertisement

The firm considered a number of new locations, and at one stage were linked to a new build development at the nearby Central Quay regeneration project at the former Brains brewery site, before opting for One Central Square.

The building’s close proximity to good public transport links, with Cardiff Central Station and the new bus station, were supporting factors in the decision The office provides the firm’s service lines of consulting, tax, audit and deals, as well as housing its specialist ethical hacking team for the UK.

PwC partner Stuart Couch

Stuart Couch, market leader for PwC in Wales, said: “It’s a real pleasure to finally open the doors of our new offices here at One Central Square, a building that reflects PwC’s ambitions in Wales, just as the Central Square development reflects Cardiff’s ambitions.

“There are real reasons to be optimistic about Wales’ prospects. It has proven its strength in advanced manufacturing, its fintech and insurance sectors are growing fast, and it is starting to take advantage of its natural edge in the transition to green energy.

Advertisement

” Capitalising on those strengths will require leaders to make creative decisions – new approaches to financing, complex transformation programmes, cross-sector collaboration. One Central Square gives us the platform to play our part in unlocking Wales’ potential and helping it take the next steps in its economic journey.”

PwC’s new Cardiff office.

Pontypool-born Mr Couch said its new office has been designed to accommodate further growth in head count. PwC was the first professional advisory firm requiring staff to be in the office, or with clients, for at least three days a week after the pandemic.

Carl Sizer, chief markets officer at PwC, UK, said: “We’ve been in Cardiff for over 90 years, and our move to One Central Square underlines our continued investment and focus on the Welsh market.

“Our regional strategy is fundamental to our purpose and our success; it’s vital that we live and work where our clients do, so that we can better understand their issues and work closely alongside them.”

Advertisement

One Central Square, which extends to 136,000 sq ft, is asset managed by property advisory firm Knight Frank, who, through its Cardiff office, are also the letting agents.

After the decision of Motonovo to surrender its lease on 70,000 sq ft of space in the building, which is owned by Middle Eastern investors, One Central Square is now fully let again following a number of recent letting deals. As well as PwC, they include NatWest – which is taking a floor that was occupied by law firm Blake Morgan who will remain in the building – and fellow law firm Knights. Both are fitting out their respective new offices ahead of moving in. Other new tenants to recently move into the building include law firms Browne Jacobson and Lewis Silkin.

Head of the Cardiff office of Knight Frank, Matthew Phillips, said: “The letting success at One Central Square clearly demonstrates pent up demand for best in class city centre office buildings in Cardiff served by good amenities and close proximity to public transport links.”

The terms of the letting with PwC have not been disclosed.

Advertisement
Continue Reading

Business

Appian: Tremendous Bargain As Sales Productivity Steps Up

Published

on

Appian: Tremendous Bargain As Sales Productivity Steps Up

Appian: Tremendous Bargain As Sales Productivity Steps Up

Continue Reading

Trending

Copyright © 2025