Walmart is assuring customers it will not use personal data or AI to personalize prices.

In a letter published Friday, Walmart President and CEO John Furner reaffirmed the retail giant’s long-standing “Every Day Low Prices” strategy, saying the company prices “the product, not the person.”

“I’ve heard concerns about companies using that information and technology to charge you more,” Furner said. “I want to tell you where we stand: We price the product, not the person.”

Furner said prices may fluctuate when the cost of goods or transportation changes, but stressed that Walmart will not use a customer’s income, shopping history, urgency or other personal information to set prices.

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Walmart is assuring customers it will not use personal data to charge different shoppers different prices. (Christopher Dilts/Bloomberg via Getty Images)

“We won’t do it,” Furner said. “YOU are at the heart of our WHY and our relationship with you has always been built on trust. For decades, our associates have built that trust, one interaction at a time.”

“So, as technology improves, we’re putting the same attention on trust and serving you as we do when you walk into our stores and clubs.”

Furner also addressed Walmart’s rollout of digital shelf labels, saying the technology is meant to improve price accuracy while reducing the amount of time that employees spend replacing paper tags.

“A shelf price should match what rings up at checkout. Digital shelf labels help us do that more consistently by displaying the right price,” he said. “They also save associates time replacing paper tags.”

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Furner also addressed Walmart’s rollout of digital shelf labels, saying the technology is intended to improve price accuracy and reduce the time employees spend replacing paper tags. (Jeffrey Greenberg/Universal Images Group via Getty Images)

Furner added, “It may sound like an easy task – but as someone who has had to change those paper tags by hand over the years, I can tell you it’s a time-consuming and unrewarding task.”

The CEO also detailed Walmart’s plans for artificial intelligence, including its AI shopping assistant, Sparky, noting that the tool is intended to deliver more personalized shopping assistance.

“When you engage with Sparky, that’s an invitation to serve you better, not to use your personal information to set a personalized price. We’ve never used the relationships our associates have with customers to charge more, and we won’t do that with AI,” Furner said.

Walmart said it is making three commitments: it will not set different prices based on who a customer is or the time of day; it will not use information shared through Sparky to raise prices or hide lower-priced options; and it will continue giving customers control over how their personal information is used.

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The CEO also detailed Walmart’s plans for artificial intelligence, including its AI shopping assistant, Sparky, saying the tool is meant to deliver more personalized shopping assistance. (Paul Morigi/Getty Images for Semafor)

“Our people will continue to oversee pricing, and we’ll monitor and test our technology against these commitments,” Furner said.

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“Thank you for trusting us with part of your family’s budget. If there’s one thing I hope you take from this note, it’s how much we value the trust you place in us. Technology will keep changing. Our responsibility to earn your trust and help you save money and live better won’t.”

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Tigst Assefa won the Berlin Marathon on Sunday in the third-fastest women’s time in history, but the Ethiopian runner’s bid to reclaim the world record ended in painful fashion after cramps struck in the closing kilometers, forcing her to hobble across the finish line before collapsing in tears.

Assefa, 29, crossed the line in 2 hours, 11 minutes and 4 seconds, setting a new Berlin course record and improving on her own previous personal best of 2:11:53, which she had set at the same race in 2023. The win marked her third Berlin Marathon victory, following earlier titles in 2022 and 2023.

For much of the race, Assefa looked on course to smash the existing world record of 2:09:56, set by Kenya’s Ruth Chepngetich at the 2024 Chicago Marathon, a mark that remains overshadowed by the three-year doping ban Chepngetich received in 2025. Assefa opened aggressively, reaching the 5-kilometer mark in 15:30 and quickly building a commanding lead over the rest of the field, passing 15 kilometers with a full minute’s advantage. She reached halfway in 1:04:57, the third-fastest halfway split ever recorded in a women’s marathon, and remained comfortably inside world-record pace through the 35-kilometer mark, reaching 40 kilometers in 2:03:00.

It was shortly after that point, in the final stretch before the Brandenburg Gate, that Assefa’s race unraveled. The Ethiopian, known throughout the sport for her strong closing speed, instead began showing clear signs of physical distress as cramps set in, dramatically slowing her pace over the race’s final kilometers. She gritted her teeth and limped over the finish line before slumping to the ground, visibly fighting back tears as she was helped away from the course, according to reporting on the race.

Despite the dramatic finish, Assefa’s time still stands as the third-fastest women’s marathon performance in history, and comfortably improved on the 2:15:41 she ran in winning the London Marathon earlier this year, a result that had itself broken her own record for a women’s-only marathon race format. Assefa also holds a silver medal from the women’s marathon at the Paris Olympics two years ago.

Behind Assefa, Ethiopian runners swept the remainder of the women’s podium and beyond, taking all of the top five finishing positions. Bedatu Hirpa finished second in 2:16:53, followed by Dera Dida in 2:16:55, Bekelech Gudeta in 2:18:58 and Alemitu Tariku in 2:19:01.

In the men’s race, fellow Ethiopian Guye Adola, 35, claimed victory in 2:02:50, marking his second Berlin Marathon title following an earlier win in 2021. Gemechu Dida Diriba of Ethiopia finished second in 2:03:19, with Gabriel Gerald Geay of Tanzania placing third in 2:03:59.

The men’s world record holder, Sabastian Sawe, was unable to compete in Sunday’s race due to injury, though he attended the event as a guest of honor. Organizers moved the marathon’s start times earlier in the day than originally planned, a decision made in response to forecasts of high temperatures, following a similarly hot edition of the race the previous year.

Berlin has long served as one of the marathon world’s premier venues for record-breaking performances, owing to its flat, fast course and generally favorable running conditions. The course has produced a steady succession of men’s world records over the past two decades, including multiple records set by Eliud Kipchoge, and Assefa herself set the previous women’s world record on the same course in 2023, before Chepngetich’s subsequent run in Chicago the following year eclipsed that mark.

Sunday’s near-miss adds another dramatic chapter to Assefa’s own history with the Berlin course, a venue where she has now recorded three victories and, in 2023, a world record, even as this year’s race ultimately denied her the chance to reclaim that record given how the cramping affected her final kilometers. Her performance through 40 kilometers, however, offered a clear indication of the pace and ambition she brought into the race, having tracked comfortably inside world-record pace for the overwhelming majority of the 42.2-kilometer distance before the late physical setback intervened.

With Assefa’s world record bid falling just short despite one of the most striking record attempts in recent marathon history, attention within the sport is likely to turn toward whether the Ethiopian will make another attempt at reclaiming the record in a future race, given how close Sunday’s performance came to succeeding before the late cramping derailed what had, for nearly the entire distance, looked like a historic run.

The Federal Reserve’s first interest rate hike in more than three years is likely to increase borrowing costs for many consumers, particularly those carrying variable-rate debt such as credit cards and home equity lines of credit.

Earlier this month, the Fed voted unanimously to raise its benchmark federal funds rate by 25 basis points, lifting its target range from 3.5%-3.75% to 3.75%-4%. The increase marked the central bank’s first rate hike since July 2023 after holding rates steady through its first five meetings of the year.

For consumers, the biggest impact will likely come through higher borrowing costs.

“Borrowing just got a little bit more expensive,” George Kamel, co-host of “The Ramsey Show,” told FOX Business. “… Think, your credit card — instead of 28%, it might be 28.25%. Your mortgage, if you go get a new mortgage today on a fixed rate, it might go from 6% to 6.25%.”

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Kamel said the Fed’s decision primarily affects variable-rate debt, including credit cards. (iStock)

Kamel said the Fed’s decision primarily affects variable-rate debt, including credit cards, home equity lines of credit (HELOCs) and adjustable-rate mortgages once they reset.

Consumers with existing fixed-rate mortgages, auto loans and other fixed-rate debt generally will not see their monthly payments change.

For Americans carrying credit card balances, Kamel said the latest rate hike should serve as another reminder to make paying down high-interest debt a priority.

“Credit cards have some of the highest APRs of any kind of consumer debt, anywhere from 20% all the way up to 30%,” Kamel said. “… Cut up the cards, stop using the cards, don’t add anything more to the balance, and just aggressively try to knock down extra onto the principal until that thing is gone.”

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Mortgage rates are influenced more by Treasury yields and the bond market than by the federal funds rate, Kamel said. (iStock/Getty Images Plus)

Kamel said he recommends the “debt snowball” strategy, which involves paying off debts from the smallest balance to the largest while making minimum payments on all other accounts.

Mortgage rates are influenced more by Treasury yields and the bond market than by the federal funds rate, Kamel said.

Still, prospective homebuyers could see borrowing costs edge higher. 

“It’s not going to be a life-changing amount, but it just makes it a little bit more difficult for those people who are trying to get their foot in the door of homeownership,” he said.

Savers, however, may see a modest benefit. Kamel said banks could gradually raise yields on high-yield savings accounts, allowing consumers to earn more on emergency funds and down payment savings.

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Ultimately, Kamel said consumers should focus on paying down variable-rate debt and building savings rather than worrying about future Fed moves. (FOX Business)

“There is a silver lining to the Fed funds rate hike, and that is high-yield savings accounts could get a boost,” he said.

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Overall, Kamel said consumers should focus on paying down variable-rate debt and building savings rather than worrying about future Fed moves.

“The Fed is going to move rates up and down for the rest of your life,” he said. “Your job is to make sure it doesn’t matter when they do.”

FOX Business’ Eric Revell contributed to this report.

LONDON — Prince William and Catherine, Princess of Wales, carried out their first joint public engagement since the summer break earlier this month, an appearance royal commentator Duncan Larcombe has characterized as a deliberate, strategic signal aimed at Prince Harry and Meghan Markle amid the ongoing tension between the two branches of the royal family.

The confirmed event itself was straightforward: William and Kate visited Everton Football Club’s home in Liverpool to mark World Suicide Prevention Day, an engagement that had reportedly been expected to be a solo outing for William before Kate ultimately joined her husband at the event.

Writing in a feature that first appeared in Woman magazine, Larcombe argued that Kate’s decision to accompany William, rather than allowing the visit to proceed as a solo appearance, carried significance well beyond the engagement’s official purpose. “While to many casual onlookers this may have been interpreted as just another official engagement carried out by the two most popular members of the Royal Family, in reality this was the regal equivalent of flexing their combined muscles in a show of solidarity that sent a message to the Sussexes,” Larcombe wrote.

Larcombe framed the couple’s decision to appear together as part of a broader strategy tied to Harry and Meghan’s return to the United Kingdom in late August. “William and Kate clearly want to ensure they take centre stage as they brace for Harry and Meghan to make their next move,” Larcombe wrote, characterizing Kate’s decision to join the event as, in his words, “throwing down the gauntlet to her brother- and sister-in-law, now that they have returned to the UK.”

It is important to note that this characterization reflects Larcombe’s own interpretation and analysis of the couple’s public behavior, rather than any statement or confirmation from William, Kate, or Kensington Palace regarding their specific intentions behind the joint appearance. Larcombe himself acknowledged this distinction in his piece, noting that “it is often the subtle signs that count for so much when observing the actions and behaviour of members of the Royal Family,” a framing that positions his analysis as informed speculation about symbolic meaning rather than reporting on any confirmed royal strategy.

Larcombe pointed to a further planned engagement as additional evidence for his broader thesis. Kate is rumored to be accompanying William to Mumbai in November for the Earthshot Prize ceremony, a trip that, if confirmed, would mark the couple’s first significant joint overseas official engagement in four years. Larcombe described the rumored trip as “another sign of a strategy that appears to signal the next stage in the war of the Windsors,” continuing his broader framing of the couple’s recent public schedule as a coordinated response to developments involving Harry and Meghan.

Larcombe acknowledged that William and Kate have not made any public statements addressing the yearslong rift with the Sussexes directly. “So far William and Kate have avoided saying anything publicly about the years-long feud with the Sussexes,” he wrote, while maintaining that the couple remained “clearly keen to meet the challenge posed by Harry and Meghan head-on” through their actions rather than their words.

This commentary arrives amid a broader stretch of heightened media attention on the dynamic between the two couples, following Harry and Meghan’s return to Britain in late August after several years based in the United States. That return has prompted extensive speculation across British media about the state of relations between the brothers and their families, much of it, as with Larcombe’s piece, drawing on interpretation of public appearances and scheduling decisions rather than confirmed statements from the family members themselves.

Neither Kensington Palace nor representatives for William and Kate have issued any public comment addressing Larcombe’s specific characterization of the Everton visit or the broader strategic framing he has applied to the couple’s recent and upcoming engagements. As with much of the commentary surrounding the relationship between the Wales and Sussex households, the interpretation offered here reflects one royal commentator’s reading of the situation rather than an account confirmed directly by the family.

With the rumored Mumbai trip for the Earthshot Prize ceremony still to be officially confirmed, and William and Kate continuing to maintain their public silence on the substance of their relationship with Harry and Meghan, further commentary and speculation along these lines is likely to continue circulating in British media in the weeks ahead, even as the underlying facts available to the public remain limited to the couples’ confirmed public schedules rather than any stated intentions behind them.