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Miles McBride partners with 1800 Tequila to honor Knicks championship

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Miles McBride partners with 1800 Tequila to honor Knicks championship

The first New York Knicks NBA championship in 53 years has the entire city still in rapture days after beating the San Antonio Spurs in five games. 

This special moment in Knicks history is something the players have not taken for granted, and one of them is working alongside 1800 Tequila to commemorate the moment in special fashion.

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Miles “Deuce” McBride teamed up with the tequila brand to gift his teammates with custom New York-themed bottles of 1800 Milenio Tequila, which is the brand’s luxury expression made for legendary milestones like the Knicks had this season. 

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Miles McBridge for 1800 Tequila

Miles “Deuce” McBride teamed up with 1800 Tequila to create 30 exclusive bottles to commemorate the team’s NBA Finals victory over the San Antonio Spurs.  (1800 Tequila)

The bottles were designed specifically for the championship season by local illustrator and longtime Knicks fan Fefi. They feature New York City iconography, hometown sayings, and have visual nods to the grit, pride and energy that have been seen throughout this historic playoff run all around the bottle.

There were only 30 bottles created and gifted to the roster and several staff members from McBride, with each one being a personal keepsake to remember this signature moment in New York sports history.

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KNICKS’ FANATICS CHAMPIONSHIP GEAR FLYING OFF THE SHELVES IN RECORD FASHION

“I’d say legacy means so much to me. The legacy of 1800 [Tequila] being passed down, it just correlates really well with everything in my life, everything New York, and everything Knicks,” McBride said.

Miles McBride and Fefi show off 1800 Tequila bottle

Miles “Deuce” McBride with New York illustrator Fefi, who delivered the artistry for 1800 Tequila’s 30 commemorative bottles for the Knicks’ championship. (1800 Tequila)

The Knicks made 1800 Tequila the official tequila of the team, and that partnership was on full display during the playoff run. While having sold-out Knicks limited edition bottles, it also launched Row 18(00), which was a campaign featuring New York-based content creators that gave real Knicks fans who may have gotten priced out of attending playoff games at Madison Square Garden the chance to watch from Row 18 inside the arena. 

Game 3 of the NBA Finals between the Knicks and Spurs, which marked the first finals game at MSG since 1999, had an average sale price around $7,683, according to Vivid Seats earlier this month. The cheapest ticket to attend was $3,940, and those four-figure prices were also seen earlier in the playoffs.  

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1800 Tequila Knicks bottle in Jordyn Woods' hands

Jordyn Woods, the fiancee of Knicks star Karl-Anthony Towns, looks down at 1800 Tequila bottle commemorating the Knicks’ championship.  (1800 Tequila)

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Govt may keep Rs 7,500 cr outlay for IT hardware manufacturing under PLI scheme

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The Economic Times
NEW DELHI: The government may keep an outlay of Rs 7,500 crore under the production linked incentive scheme for IT hardware products like personal computers, laptops, tablets and servers, according to a source aware of the development.

Foreign companies looking for incentives under the scheme may have to invest Rs 500 crore over four years, while the threshold for domestic firms is likely to be around Rs 20 crore for five years, the source who did not wish to be named said.

“Meity (Ministry of Electronics and Information Technology) will take the Cabinet approval of the detailed guidelines soon and is hopeful of rolling out the scheme from next financial year. The incentive outlay is likely to be around Rs 7,500 crore,” the source said.

The government has announced a cumulative production linked incentive of Rs 2 lakh crore for 10 sectors to encourage domestic manufacturing after seeing traction of global giants like Apple’s contract manufacturers, Samsung etc for the scheme in the mobile devices segment.

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According to mobile devices industry body ICEA, India has the potential to scale up its cumulative laptop and tablet manufacturing capacity to over Rs 7 lakh crore by 2025 through policy interventions.

Scaling up laptop and tablet PC manufacturing can take the share of India in the global market to 26 per cent from 1 per cent at present.