Business
Navigating the Dynamic Landscape of Slot Sites: Opportunities and Challenges
The continual evolution of digital entertainment has given rise to a vibrant ecosystem within the UK’s online gaming sector. Among the numerous offerings available, slot sites have emerged as a particularly dynamic segment.
Their rapid development, driven by technological innovations and changing consumer preferences, demands not only an understanding of market trends but also careful attention to regulatory and business challenges. For UK entrepreneurs and business founders, exploring the factors that influence these platforms offers valuable insights into both consumer behavior and industry growth.
The Evolution of Online Slot Sites
From their humble beginnings as simple mechanical machines in casinos to the sophisticated online platforms of today, slot sites have undergone a remarkable transformation. Recent years have seen a surge in popularity as online gaming draws a diverse audience, eager for engaging and immersive experiences. Operators have been quick to adopt innovative technologies—from advanced graphics engines to secure payment systems—to tailor their offerings to an increasingly tech-savvy customer base.
A pivotal factor in this evolution is the emphasis on transparency and user feedback. Curated review systems and rating methodologies have emerged as essential tools for players aiming to make informed decisions. As the market matures, independent review platforms play an integral role in establishing trust and credibility. In this context, unbiased guides that compare platforms based on game variety, bonus offers, RTP percentages, and consumer protection measures are highly valuable.
Innovations in Slot Site Offerings
Technological advancements and customer-centric approaches have disproportionately shaped the online slots space. Modern slot sites leverage detailed analytics and interactive interfaces to ensure that players enjoy a seamless experience. The integration of mobile-friendly platforms and real-time gaming capabilities has further stimulated interest across a broader demographic. The rise in user-centric design not only enhances engagement but also streamlines the process of comparing various platforms.
Among the available resources, the site slot sites offers in-depth insights that detail the performance and reliability of numerous online gaming portals. These resources help players navigate the complexities of bonus terms, responsible gaming tools, and withdrawal policies. By focusing on transparency and verified customer feedback, these guides have become an indispensable resource in an industry that is constantly redefining its boundaries.
Furthermore, the drive toward personalized experiences has led operators to explore various themes and gaming styles—from traditional fruit machines to advanced video slots that incorporate cinematic storytelling. Such innovations are not only designed to entertain but also to appeal to a demographic that values diversity and quality in digital content. As market demands evolve, the range of slot offerings continues to expand, stimulating competition and encouraging further investment in technology.
Regulatory Influences and Consumer Protection
Amid rapid technological advancements, the regulatory environment surrounding online gaming remains critically important. Robust oversight by bodies such as the UK Gambling Commission plays a key role in ensuring that operators adhere to strict standards of fairness and security. Detailed data from the UK Gambling Commission’s Annual Report on Industry Statistics underscores the financial magnitude of the sector, noting that slots contribute significantly to the overall yield in the online gaming market. This level of activity not only reflects consumer enthusiasm but also prompts ongoing discussions around regulation and responsible gaming.
Simultaneously, recent reforms aimed at safeguarding players have introduced measures that balance market innovation with consumer welfare. The UK Government’s approach, as outlined in the UK Government Publication: High Stakes – Gambling Reform for the Digital Age, has redefined regulatory frameworks with the objective of enhancing consumer confidence. These initiatives include reinforcing stake limits and mandating clear communication of the risks involved in online gaming, an essential step given the sector’s rapid expansion.
Such regulatory measures are crucial in maintaining a level playing field where businesses can innovate while ensuring that consumer protection remains paramount. Transparent accreditation processes and regular compliance checks form the backbone of this effort, presenting a balanced model for industry growth that benefits both operators and players.
Business Insights and Future Trends
The intersection of technology, regulation, and consumer behavior creates a fertile ground for innovative business models within the online gaming sector. As slot games continue to evolve, careful analysis of market trends offers valuable lessons for business leaders. Adapting traditional business practices to incorporate digital analytics and real-time user feedback can significantly enhance operational efficiency and strategic planning.
For instance, companies are increasingly investing in data-driven insights to track consumer preferences and design more engaging product offerings. This approach not only improves customer retention but also streamlines the development process. In an era where visual consistency plays a pivotal role in brand perception, businesses can draw lessons from sites that maintain strong design integrity. An article discussing design strategies, how visual consistency creates brand trust in digital spaces, serves as a reminder of the impact that detailed, thoughtful design can have on consumer engagement.
Forward-looking trends suggest that the integration of artificial intelligence and green technology holds promise for further revolutionising slot site operations. AI-driven customer support and personalised gaming experiences can redefine user engagement, while sustainable practices in digital operations might soon become a competitive differentiator. With advancements in secure payment systems and fraud prevention technologies, businesses are better equipped to manage risk amid increasing digital transactions.
Industry analysts are also focusing on emerging consumer trends such as the shift to mobile gaming and the growing demand for instant-play formats. These developments not only create opportunities for enhanced monetisation but also mandate that operators frequently update their platforms to stay competitive. By continuously adapting to market needs, slot sites can secure a robust position within the broader online gaming ecosystem.
Strategies for Sustainable Growth
Sustainable growth in the online gaming sector is underpinned by a commitment to innovation, transparency, and customer-centric practices. Businesses that can effectively balance these elements are well poised to benefit from the sector’s lucrative prospects. Regular investment in technology upgrades and adherence to regulatory standards ensure that platforms remain resilient amidst rapid market shifts.
Additionally, strategic partnerships and collaborations have proven effective in driving growth. By forging alliances with technology providers, financial institutions, and regulatory bodies, operators can enhance their service offerings and reinforce consumer confidence. Continued collaboration with industry experts and sites that audit and review gaming portals reinforces best practices and contributes to a sustainable business model.
As competition intensifies, businesses will benefit from adopting a holistic strategy that integrates rigorous data analytics with creative content delivery. This dual approach not only drives operational efficiencies but also enables companies to offer a differentiated user experience. Maintaining an agile business model that is ready to capitalize on emerging trends will be crucial for long-term success in this rapidly evolving landscape.
Looking Ahead: Opportunities and Innovations
The future of online slot sites is poised for significant transformation, driven by technological breakthroughs and shifting consumer expectations. As operators refine their strategies and consumers become increasingly discerning, the market is expected to witness even greater diversification in product offerings. This period of transition will likely see the introduction of new gameplay mechanics, innovative bonus systems, and enhanced security protocols.
Additionally, the continued evolution of digital payment systems and blockchain technology may offer unprecedented levels of transparency and efficiency within the industry. Investors and business leaders alike should observe these trends closely, as they hold the potential to reshape risk profiles and open up new revenue streams. The balancing act between innovation and regulation will remain a central theme as the industry matures.
As slot sites continue to establish their value both as a source of entertainment and as a profitable business model, maintaining an informed perspective becomes imperative. For stakeholders, the ability to anticipate market movements, stay compliant with evolving regulatory requirements, and commit to technological innovation will determine success in an increasingly competitive arena. This market, rich with opportunity and fraught with challenges, serves as a compelling case study in how modern business environments can adapt and thrive.
In conclusion, the dynamic landscape of slot sites underscores the intersection of digital innovation, regulatory evolution, and strategic business planning. For those looking to invest in or better understand this segment, a comprehensive review of current market trends and regulatory shifts provides invaluable insights. As the industry continues to evolve, informed decision-making and a commitment to sustainable practices will remain key drivers for success.
Business
ETMarkets Smart Talk | Only 16% IPOs beat market returns; be selective, says Ajay Tyagi who follows Warren Buffett
Even as retail participation surges and SME issues draw heavy subscription, data suggests that only a small fraction of companies actually outperform the broader market over time.
In this edition of ETMarkets Smart Talk, Ajay Tyagi, Head – Equities at UTI AMC, and a self-confessed follower of Warren Buffett’s investing philosophy, cautions investors against getting swept up in IPO euphoria.
Backed by two decades of market experience and historical data, Tyagi highlights that barely 16% of IPOs have managed to beat long-term market returns — reinforcing Buffett’s timeless principle that patience and selectivity, not excitement, create sustainable wealth. Edited Excerpts –
Kshitij Anand: To start with, I would like to begin with the big event that took place — Budget 2026. How do you see the Budget in terms of what the government could have done? We saw a knee-jerk reaction on Budget day, with the Sensex dropping 1,500 points. Were markets expecting more, and did the government under-deliver? What are your views on that?
Ajay Tyagi: As far as the Budget is concerned, the expectation was that there would be some consumer-related push — that was the broad market expectation. However, the government is walking a tightrope. It has to keep the fiscal deficit in check and has already committed to rating agencies and global investors that it will adhere to the fiscal glide path. This means that every year, the deficit has to be reduced — even if the reduction is small, it must be in that direction.
Another point investors may have overlooked is that last year, the government forewent a significant chunk of revenue — first by reducing direct taxes, i.e., personal income tax rates, and second, in October, by rationalising GST and effectively reducing indirect taxes. Both were substantial measures.
So, it was prudent for the government not to expand spending and reverse the fiscal glide path. While investors on the street may have expected more, a rational investor like us viewed it as a welcome move. Perhaps that is why markets stabilised the very next day.
Since we are talking about expectations, I must also mention the upcoming 8th Pay Commission, for which the government will soon have to make provisions. The payout is expected to be significant. Therefore, it was only prudent for the government not to commit to additional measures after already implementing the tax cuts and with the Pay Commission obligations ahead.
Kshitij Anand: We have also seen a trend where every piece of bad news — whether geopolitical concerns or other setbacks — is being absorbed quite well by the market, with quick reversals. Do you see more room for downside from here?
Ajay Tyagi: Our view is that there is room for downside, and this is purely based on valuations. We analyse largecaps, midcaps, and smallcaps separately.There is relative comfort in largecaps. Our analysis suggests that while they are expensive, they are not excessively so. Perhaps another 5% to 10% correction — either in price or through time correction — could bring them back into a comfortable zone.
However, the same cannot be said for midcaps and smallcaps. They are still trading significantly above their long-term averages. Yes, there has been some price correction in smallcaps and a bit in midcaps, along with some time correction. But the reality is that current valuations for both midcaps and smallcaps are higher than their previous peaks over the last 15 years. I am not even referring to their long-term averages — their valuations today exceed their previous highs.
This will have to correct. I do not know what form it will take — whether it will be purely time correction or a combination of price and time. Our assessment is that it will likely be a mix of both.
Therefore, we remain cautious on midcaps and smallcaps, despite the fact that mutual funds are sitting on cash and any selling in the market is seen as a buying opportunity. I have been in the industry for 26 years, and UTI has been present in the markets for 60 years. Our collective experience suggests that whenever valuations overshoot, they eventually revert — notwithstanding any interim technical support.
So yes, we would advise investors to wait for better entry points in midcaps and smallcaps.
Kshitij Anand: A very interesting point you mentioned is the kind of money that mutual funds are receiving — more than ₹31,000 crore month after month. That is phenomenal. From your perspective, how do you view this number?
Ajay Tyagi: First of all, we must fully appreciate the fact that there has been what we call the financialisation of savings. In our parents’ generation, the go-to asset classes were gold, perhaps real estate when there was a large lump sum to invest, and within financial assets, largely bank deposits or fixed deposits, or bonds issued by institutions like ICICI, IDBI, and even UTI.
That has changed significantly over the last 10–15 years. Investors are realising the importance of equity investment. Therefore, mutual funds as an asset class are now front and centre in every household. That is point number one — this is structural and will continue to grow.
We often examine mutual fund penetration in India. To give you a number, mutual fund assets as a percentage of GDP are still around 20%. In the US, the number is over 100%. I am not suggesting that we will reach US levels anytime soon, but even the global average is around 50% to 60%. So, we are below the world average. Structurally, mutual funds will continue to grow.
However, there is always a cyclical element. You have been in the markets long enough to know that when markets perform well, most investors tend to be backward-looking. They look at returns from the last three to five years, get excited, and invest more. So, the surge in SIPs and overall flows — surprising even us as mutual fund participants — is partly due to this cyclical element, with investors extrapolating recent strong returns into the next five years.
There could be some dip in these SIP numbers. I would not be surprised by that, even though the structural trend remains upward, albeit with some cyclicality along the way.
Kshitij Anand: Let me also get your perspective on sectors. We have just started 2026 — new beginnings — and the Budget has also been announced, giving some direction on how government policies may play out over the next 12 months. Are there any sectors you are looking at that could hog the limelight?
Ajay Tyagi: I will mention two sectors that we believe could provide very good opportunities for investors.
The first is the consumption sector. There are two or three reasons for this. The government is aware that private consumption expenditure (PCE) in India has been trending below par. Over the last four to five years, the heavy lifting for GDP growth has been done by government spending on infrastructure. There has been a strong capex push in certain sectors, which has supported GDP growth.
However, consumption growth has been relatively weak. The government recognises this because personal consumption accounts for roughly 65% of India’s GDP. If that does not pick up, growth becomes a challenge.
To support this, we have seen income tax cuts, which, give or take, have put about $11–12 billion into the hands of households. GST rationalisation has added another $20–23 billion. In total, around $35 billion has been infused into household pockets. In the context of a $4 trillion GDP, that is close to 1% — not an insignificant number.
We believe this should start reflecting in improved consumption trends over the coming quarters. Additionally, the upcoming Pay Commission — which occurs every 10 years — is another positive factor. Historically, when Pay Commission payouts have reached households, the following 12 to 18 months have seen strong consumption trends.
Lastly, even though consumption is structural in India given our low per capita income, it is also cyclical. The last three to four years have been relatively weak for consumption. None of us believe India is fully penetrated in categories such as cars, two-wheelers, dining out, and similar segments. These sectors still have a long runway. From this relatively weak base, we expect better cyclical trends in the coming years. All these factors combined make us positive on consumption.
The second sector may be more controversial — you might raise an eyebrow — but we are positive on IT.
We spend considerable time analysing whether AI will be net negative or net positive for the IT industry. Our conclusion continues to be reinforced that AI will be net positive over the medium to long term.
Could it be disruptive in the short run? Yes. But over time, it is likely to be net positive. Historically, every new technology has initially disrupted IT services players. When mainframes emerged in the 1960s and 70s, people thought computing would replace human involvement. During the rise of remote infrastructure management in the 2000s, there were concerns that IT services staff would no longer be needed on-site. Around a decade ago, when cloud computing gained traction, people questioned the need for on-premise software and related services.
However, history over the past 60–70 years shows that new technologies tend to be net additive, not dilutive. It is incumbent upon IT services companies to continually train and retrain their workforce. This time, the focus must be on AI tools.
The winners and losers will be determined by which companies are agile enough to train their workforce and become AI-ready. But on an aggregate basis, we are positive and are looking for players who will be on the right side of the AI revolution.
Kshitij Anand: In fact, my next question is also around IT, and you seem to be a contra buyer at this point in time. AI as a keyword is now prevalent across all sectors, not just IT, but also in financials and manufacturing. Recently, we saw data where Charles Schwab tanked about 7%, and wealth management firms seem to be slightly nervous about what might happen next because of AI’s impact on taxation documents and related areas. This is an evolving space, and I am sure over time it will help industries integrate AI, leverage the technology, and benefit customers. But how are you seeing it?
Ajay Tyagi: You have raised a very topical question. Let me share my thought process. I am actually surprised that people are punishing IT companies for exactly what you just mentioned.
Who was handling tax filings earlier? Who was preparing legal documents earlier? Let me extend that further. People say AI will do everything and may eat into the jobs of analysts, especially mundane tasks. I agree with that. But who were the people doing this work earlier? At the lower end, it was lawyers, articled assistants working for tax consultants, young CAs working for firms, or junior analysts doing routine work.
Yes, AI may replace some of these roles. But is that net positive or net negative for technology? These were non-tech jobs being replaced by technology. In the future, when you need to file taxes, you may not go to a consultant — you may use software instead. That actually expands the domain of technology rather than reduces it.
That is why I go back to history. Over the last 70 years, has technological evolution been net additive or net dilutive? It has consistently been net additive. This is another instance where people may be replaced by technology, but whenever technology expands, the total addressable market for IT services increases — it does not shrink.
So, in a way, the answer lies in the question itself. This will likely expand the total addressable market for technology companies and, therefore, for the IT services firms associated with them.
Kshitij Anand: Let us also get some perspective on the other segment. We have discussed largecaps, but what about mid and smallcaps? We have seen some correction, but data suggests they are still trading above long-term averages. What is your view?
Ajay Tyagi: You are absolutely right, and we completely concur with that view. They are trading at a premium — in fact, significantly above their long-term averages. It is not just a 10%, 15%, or 20% premium; in some cases, the premium is 40% to 50%. That is what keeps us cautious and somewhat concerned about this segment of the market.
That is why our advice to investors has been to tilt toward largecap-oriented categories. It could be a pure largecap fund, a flexicap fund, or a large-and-midcap category — but with higher allocation to largecaps and lower exposure to mid and smallcaps.
While we believe largecaps may normalise within this calendar year, I remain sceptical about saying the same for mid and smallcaps. The correction and consolidation there could take longer.
Kshitij Anand: Let us also talk about earnings. Since valuations are a concern, earnings form a significant part of that equation. Do you think the December quarter results have given us confidence that earnings are improving? With the trade deal and tariff changes — initially at 50% and now reduced to 18% — it may not significantly boost earnings, especially after reading the fine print. How do you see the earnings cycle at this point? Is that one of the reasons you believe there is room for further correction?
Ajay Tyagi: Before I answer that, I want to add one clarification to my previous point. While we remain cautious about mid and smallcaps broadly, I do not want to imply that in a universe of, say, 400 mid and smallcap stocks, there are no worthwhile opportunities. There could be a couple of dozen companies that still offer favourable risk-reward. Our job is to identify those. My comment was about the broader category.
Now, on earnings — India’s exports to the US account for slightly below 2% of GDP. When we saw the 50% tariff that lasted for about six months, we did some back-of-the-envelope calculations. The potential impact on GDP growth was around 40–50 basis points, and on earnings growth, perhaps a couple of percentage points.
So, it was not as if GDP or earnings were going to be dramatically affected. However, sentimentally, it was negative. Investors were puzzled, given that India was seen as a close ally and a “China-plus-one” beneficiary. The uncertainty made it difficult for investors, and that partly explains the FII outflows we saw between August and January.
Hopefully, that sentiment reverses now that the outlook is improving.
On earnings, I would say we should not get overly excited. If the 50% tariff did not derail growth meaningfully, then the reduction to 18% is also unlikely to create a massive earnings windfall across industries. However, apart from improving FII sentiment, it could help restart the FDI cycle.
I know of several corporates that had paused investments due to uncertainty about India-US relations. If that clarity improves, FDI flows could resume, which would be positive over the medium term.
Kshitij Anand: Inconsistent policy?
Ajay Tyagi: Exactly. Therefore, investors were wary of putting in that $1 billion or $2 billion investment into the country. Once that cycle restarts, it will definitely have a fundamental bearing on GDP growth and, therefore, earnings growth as well. So, all put together, this should certainly be positive.
Now, notwithstanding the tariff increase that we saw and the subsequent correction, even if this episode had never happened, India was in any case going through an earnings slowdown in both FY25 and FY26, which is just about to end. We have only seen about 7% to 8% earnings growth in both these years.
You know that India’s long-term earnings growth is around 12%, broadly in line with nominal GDP growth. Beyond the cyclical slowdown of the last couple of years, we expect a cyclical upswing. The reasons are similar to what I mentioned earlier — the government giving a fillip to consumption, and consumption being a large part of the economy. If consumption picks up, it eventually percolates down into overall earnings growth.
In any case, we are looking at at least 12% to 13% earnings growth in the upcoming year, FY27. That is our broader view. We expect better earnings growth compared to the last two years, which were certainly disappointing.
Kshitij Anand: Another theme that picked up last year was IPOs. We saw more than 300 IPOs, including SME IPOs — more on the SME side and fewer on the main board — but still over 100 main-board IPOs in the last calendar year. How are you viewing this space now? Do you think so many IPOs hitting the market is good for the industry, or is it a word of caution?
Ajay Tyagi: That is a very interesting question, and I am glad you asked it. I see tremendous excitement among retail investors toward IPOs — and, quite worryingly, toward SME board IPOs, which, in my view, is actually a no-go area. Investors should be extremely cautious about SME board IPOs.
Even IPOs on the main exchanges should be approached with caution. Let me share some data. We continuously analyse IPO data. Before that, let me refer to the Pareto principle — the 80-20 rule — which states that 80% of outcomes are driven by 20% of factors. In stock markets, this holds true, and in IPO markets, it is even more pronounced.
Only about 20% of IPOs end up creating meaningful wealth for investors. We have analysed data from 2000 onwards — year by year — looking at how many IPOs were launched and what returns they delivered over time. The data shows that only about 16% to 17% of IPOs have generated returns higher than overall market returns. Given that long-term market returns have been around 13–14%, that was our benchmark.
So, only about 16–17% of IPOs have beaten that benchmark. This is data investors should keep in mind. They should not invest indiscriminately in all IPOs. Many are chasing listing gains, which I understand, but that is not how wealth is consistently created.
Now, to your question — is this trend good or bad? I would say it is net positive. High-quality companies also come to market through IPOs. For instance, if a company like Eternal had not listed in India and had instead gone to Nasdaq, it would have been unfortunate because domestic investors would not have had the opportunity to participate in that business. Similarly, several strong companies have gone public in recent years.
So, the trend is net positive. What it requires is the ability to separate the wheat from the chaff. Investors must not be indiscriminate; they need to be very selective.
Kshitij Anand: I wanted to get your perspective on FIIs as well. You did say that FIIs are sort of coming back now, but net-net, they were net sellers last year. Hopefully, with the US deal coming through and the rupee also stabilising at this point around 90-ish, how are you seeing the FII picture at this point in time?
Ajay Tyagi: Let me share some data first and then directly respond to your question. FIIs started investing in India in 1992, when the markets opened up. Since then, FII ownership of Indian equities has steadily increased. It reached a peak of 22% in 2021 — the highest level of FII ownership in Indian equities.
From 2021 until now, this number has declined to around 17% or 17.5%. The last time it was this low was in 2013. If you recall, 2013 was the year when Morgan Stanley categorised India as part of the “Fragile Five.” Fundamentally, India was not performing well at that time, and FIIs were concerned, so they reduced their exposure.
Today, however, India is in much better shape, yet FII ownership has fallen back to 17–17.5%, a level last seen in 2013. After that period, ownership steadily rose year after year. This clearly indicates that FIIs have sold significantly. In fact, India has not been a good trade for FIIs, not just in the last year but over the last two to three years.
The key takeaway is that India is not over-owned by FIIs; it is under-owned. That is actually comforting. When there is no froth — whether in a stock, a sector, or a country — it provides a degree of comfort. India is not currently a crowded trade, and that is positive.
Secondly, as I mentioned earlier, there was a sentiment-driven negative impact when the India-US treaty did not materialise and India was subjected to a 50% tariff. China, for instance, faced a 35% tariff, so India being higher than that was surprising. It created uncertainty, and many investors preferred to stay underweight.
At least that part of the issue has now been addressed. With valuations correcting and fundamentals potentially improving, the case for India strengthens.
The third factor is earnings. As we discussed earlier, earnings were disappointing over the last couple of years. If earnings growth returns to trend levels, that could be the final trigger to bring FIIs back.
So, we may currently be at a cyclical low in terms of FII ownership, and we could potentially see this ownership rise again toward previous levels.
Kshitij Anand: So, being under-owned at this point is actually a comforting factor and perhaps a cue investors should take note of. Also, what would be your advice to long-term investors? There has been a lot of volatility, and many new-age investors have experienced it for the first time. For someone deploying money in 2026, which began on a volatile note but is now stabilising, what would your advice be?
Ajay Tyagi: I consider Warren Buffett my guru. Much of what I have learned in the markets comes from his teachings. I recall one of his one-line gems that changed my perspective on investing: “Markets are designed to transfer wealth from the active investor to the patient investor.”
My advice to investors is this: your patience will be tested. There will be times when you may feel foolish. But those are precisely the times when patience matters most — provided you have acted sensibly.
By sensible, I mean not investing indiscriminately in every IPO, but preserving capital for the right opportunities; not chasing sectors simply because they are fashionable; and not selling quality businesses like IT just because it is currently popular to say that AI will replace everything.
If you have done your fundamental research well and are focused on long-term drivers, then patience will be rewarded. This is a business where EQ is often more important than IQ.
There may be years when Indian markets deliver negative or flat returns. That does not mean the Indian economy has lost momentum or that equity markets will not deliver 12–13% returns over time. Markets are cyclical. After a few years of strong returns, it is natural to expect a few years of subdued performance.
So, my generic advice — and it is perhaps even more relevant today — is to remain patient and stay focused on the long term.
(Disclaimer: Recommendations, suggestions, views, and opinions given by experts are their own. These do not represent the views of the Economic Times)
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Salmonella outbreak linked to moringa powder prompts massive recall
Check out what’s clicking on FoxBusiness.com.
Federal regulators warned Friday that a multistate outbreak of a highly drug-resistant salmonella infection has been linked to moringa powder, a nutrient-dense plant supplement that has recently surged in popularity as a trendy “superfood.”
The Food and Drug Administration (FDA) conducting a traceback investigation said the outbreak has been linked to certain Rosabella-brand capsules distributed nationwide by Ambrosia Brands LLC.
Moringa powder, used for medicinal and dietary purposes, is made from the dried leaves of the Moringa oleifera tree, which is native to India and often referred to as the “miracle tree.”
At least seven people across seven states were infected with the outbreak strain between Nov. 7 and Jan. 8, according to the Centers for Disease Control and Prevention (CDC). Regulators said cases were reported in Washington, Arizona, Iowa, Illinois, Indiana, Tennessee and Florida.
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The moringa tree (Moringa oleifera) is cultivated in tropical and subtropical regions and is known as the ”miracle tree” or ”tree of life” due to its many medicinal uses. (Soumyabrata Roy/NurPhoto via Getty Images / Getty Images)
Three people were hospitalized, and no deaths have been reported.
The FDA said investigators have interviewed three infected individuals, all of whom reported consuming the capsules.
Regulators emphasized that the salmonella strain linked to the outbreak is resistant to all first-line and alternative antibiotics commonly used to treat salmonella infections.
The FDA also announced that Ambrosia Brands LLC has agreed to recall certain lots of Rosabella-brand moringa powder capsules from the market.
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Rosabella recalls moringa powder products after regulators linked a salmonella outbreak to the green supplement. (FDA / Fox News)
The products were sold nationwide through Ambrosia Brands’ direct-to-consumer website, TikTok Shop and Amazon.
The company emphasized that none of the affected lots were sold by them on Amazon and that it does not have any authorized resellers on the platform.
They added that some unauthorized third-party sales to consumers may have occurred through eBay, Shein or other websites.
The recalled products are 60-count capsule bottles with expiration dates ranging from March 2027 to November 2027.
Lot codes include 5020591, 5020592, 5020593, 5020594, 5020595, 5020596, 5030246, 5030247, 5030248, 5030249, 5030250, 5030251, 5040270, 5040271, 5040272, 5040273, 5040274, 5040275, 5040276, 5040277, 5040278, 5040279, 5050053, 5050054, 5050055, 5050056, 5060069, 5060070, 5060071, 5060072, 5060073, 5060074, 5060075, 5060076, 5060077, 5060078, 5060079, 5060080, 5080084, 5080085, 5080086, 5090107, 5090108, 5090109, 5090113, 5090114, 5090115, 5090116, 5090117, 5090118, 5100039, and 5100048.
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Three people have been hospitalized due to a moringa-linked salmonella outbreak. (Philip Dulian/picture alliance via Getty Images / Getty Images)
“We continue to diligently investigate, in collaboration with FDA, this possible link of the salmonella outbreak to Rosebella Moringa Capsule,” the company said in a statement. “We have discontinued use and purchase of all raw moringa leaf powder from the raw material supplier of the above referenced lots.”
“Ambrosia Brands is conducting this recall voluntarily and takes this matter very seriously,” it added. “We apologize for the inconvenience and concern this recall may cause our customers.”
The company advised that consumers who purchased the lots should dispose of the product and not consume, sell or distribute it.

Lot codes can be found at the bottom of the 60-capsule bottles. (FDA / Fox News)
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Salmonella is an organism that can cause serious and sometimes fatal infections within 12 to 72 hours of ingesting in young children, elderly people and those with weakened immune systems.
Healthy people with the infection can often experience fever, diarrhea, nausea, vomiting and abdominal pain. In more serious and rare circumstances, the organism can get into the bloodstream and produce more severe illnesses such as arterial infections, endocarditis and arthritis.
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US Market | Berkshire Hathaway invests in New York Times, trims Apple
Shares of the Times rose 4% to $76.99 in after-hours trading.
In a filing with the U.S. Securities and Exchange Commission, Berkshire said it owned about 5.07 million Times shares worth $351.7 million at the end of 2025. Berkshire’s filing contained the Omaha, Nebraska-based company’s U.S.-listed stock holdings as of December 31, which comprise most of its equity portfolio.
Berkshire said that during the fourth quarter, it also sold 4% of its stake in iPhone maker Apple, still its largest equity holding at $62 billion, and 77% of its 10 million shares in online retailer Amazon.com.
The quarter marked the end of Buffett’s 60-year run leading Berkshire. Greg Abel succeeded him as chief executive on January 1, though Buffett remains chairman.
Berkshire’s filing does not say whether investments were directed by Buffett, Abel or portfolio manager Ted Weschler. Another portfolio manager, Todd Combs, left in December for JPMorgan Chase.
Stock prices routinely rise when Berkshire reveals new stakes, reflecting what investors view as a seal of approval from Buffett. It was unclear whether that will continue under Abel. Berkshire has not named a new chief investment officer to replace Buffett, or said how it will divvy up equity investments.
BUFFETT, FORMER PAPER CARRIER, CALLED THE TIMES A SURVIVOR
Buffett delivered newspapers as a teenager, and had long defended the industry before selling Berkshire’s newspaper business, including its hometown Omaha World-Herald, to Lee Enterprises for $140 million in 2020. Berkshire also became Lee’s only lender.
Loathe to sell entire businesses, Buffett told Berkshire shareholders in 2018 that only the Times, the Wall Street Journal and perhaps the Washington Post had digital models strong enough to offset declining print circulation and advertising revenue.
The Post, owned by Amazon founder Jeff Bezos, has since encountered its own struggles, and this month laid off approximately one-third of its employees.
During the fourth quarter, Berkshire also bought and sold several other stocks, adding to its holdings in Chevron and Chubb and selling some Aon and Bank of America stock.
More details about Berkshire’s investments may appear in the company’s annual report and Abel’s first shareholder letter on February 28.
Investors and analysts have said Berkshire has been cautious about valuations, having gone more than a year with no stock buybacks and a decade without a giant acquisition.
Berkshire also owns dozens of businesses including the BNSF railroad, Geico car insurance, energy and manufacturing companies, and retail brands such as Brooks, Dairy Queen, Fruit of the Loom and See’s.
Business
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