LOS ANGELES — Zlatan Ibrahimovic, one of soccer’s most colorful personalities, made his debut appearance as a World Cup broadcaster on Fox Sports while appearing on “Jimmy Kimmel Live,” where he offered blunt opinions on Lionel Messi and Cristiano Ronaldo and shared stories from his playing career.

The former striker, who will cover the 2026 FIFA World Cup for Fox, sat down with host Jimmy Kimmel and discussed his transition from the pitch to the booth, his time playing in Major League Soccer with the LA Galaxy, and memorable moments involving fellow stars.

When asked who is the better player between Messi and Ronaldo, Ibrahimovic gave a characteristically confident answer. “After Messi won his World Cup? He put the bar and he closed the door,” he said, suggesting Messi’s 2022 triumph gave him the edge in their long-running debate.

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Ibrahimovic, who played in two World Cups for Sweden, acknowledged the greatness of both players but positioned Messi’s international success as decisive. His comments reflect the ongoing global conversation about the two icons as they prepare for what could be their final World Cup appearances in 2026.

Broadcasting Career and On-Air Persona

Ibrahimovic revealed he is approaching his broadcasting role with the same bold energy that defined his playing career. “I’m the only one that doesn’t have a script. The other ones follow script and I’m there just to be myself,” he told Kimmel. “They want Zlatan. I’m going to bring them Zlatan.”

He compared himself to NBA legend Charles Barkley, known for his outspoken commentary. “I feel good. Something new in front of the cameras in different way,” Ibrahimovic said. “I have nothing. They cannot judge me because it’s not my job. So I cannot do wrong. I can only do good.”

The former Paris Saint-Germain, Manchester United and AC Milan star expressed excitement about working in front of American audiences during the World Cup. “American people is going to fall asleep and I’m there to wake them up,” he joked, promising to bring energy to the broadcast.

MLS Experience and American Soccer Fans

Ibrahimovic spent two seasons with the LA Galaxy and reflected fondly on his time in the United States. “The life was good. Was easygoing, less stress,” he said. However, he contrasted the atmosphere with European football, describing American fans as “soft” in comparison.

“In Europe, you lose a game. People, they don’t wait outside your car. They wait outside your home,” he explained. “And not with tacos in their hand, with something else. That’s different level. Different pressure.”

He recounted an incident in Marseille where fans threw knives onto the pitch during a match, highlighting the intensity of European soccer culture. “When we were scoring, so when you do your celebration, you go versus the flag in the corners. And then when I saw a knife coming, I was like, ‘Guys, next goal we score, we celebrate in the middle. We don’t go on the sides.’”

Despite the cultural differences, Ibrahimovic said he enjoyed his time in Los Angeles and created lasting memories. “I lived in Beverly Hills. I didn’t say good morning or goodbye to my neighbors for two years,” he recalled with a laugh.

Hazing Stories and Beckham Encounter

Ibrahimovic shared a humorous hazing story involving David Beckham during their time together at Paris Saint-Germain. Beckham, new to the team, was expected to sing a song as part of the initiation ritual. “He was like, ‘Zlatan, I’m not doing that. Forget about it,’” Ibrahimovic recalled.

After several days of pressure, Beckham finally agreed. “He started to sing the English anthem,” Ibrahimovic said. “I look at him, ‘My friend, I cannot sing the English anthem.’ And everybody was looking at him and he was getting red in his face.”

The story illustrated the camaraderie and traditions in professional locker rooms, with Ibrahimovic positioning himself as the enforcer of team customs. “That’s our way of presenting,” he explained.

World Cup Broadcasting Ambitions

As he prepares for his broadcasting debut, Ibrahimovic expressed confidence in his ability to stand out. “World Cup is the biggest stage in a football career,” he said. “Such a lovely stadium. Oh my god. That’s a Zlatan stadium.”

He promised to bring his unfiltered personality to the airwaves. “I will tell them what I think, what I feel, wrong or right, it’s my opinion. You like it or not, it’s up to you.”

His comments have already generated significant buzz ahead of the tournament, with fans and media anticipating his outspoken analysis during matches.

Legacy and Transition

Ibrahimovic’s move into broadcasting marks the next chapter for one of soccer’s most charismatic figures. Known for his larger-than-life persona, acrobatic goals and memorable one-liners, he brings a unique perspective as a former star player.

His willingness to speak candidly about Messi and Ronaldo, hazing rituals and cultural differences in soccer adds entertainment value to the World Cup coverage. As the tournament approaches, Ibrahimovic is expected to provide colorful commentary that appeals to both hardcore fans and casual viewers.

The 2026 World Cup, co-hosted by the United States, Mexico and Canada, offers a massive platform for broadcasters. Ibrahimovic’s presence on Fox Sports is likely to attract attention from Swedish and international audiences, adding star power to the coverage.

Fan and Media Reaction

Early reactions to Ibrahimovic’s appearance on “Jimmy Kimmel Live” have been overwhelmingly positive, with viewers praising his humor and straightforward style. Social media clips of his stories and opinions have circulated widely, building anticipation for his World Cup role.

His comparison of Messi and Ronaldo, while subjective, reignites a perennial debate among soccer fans. The hazing anecdote involving Beckham provides insight into locker room culture and humanizes the larger-than-life personalities in the sport.

Looking Ahead to the World Cup

As the 2026 tournament draws near, Ibrahimovic’s broadcasting debut adds excitement to an already star-studded event. His insights as a former player who competed in two World Cups will offer valuable perspective on the pressures and emotions of the competition.

Whether delivering sharp analysis, humorous observations or passionate commentary, Ibrahimovic is expected to bring energy and personality to Fox’s coverage. His unique voice could help engage new audiences and enhance the viewing experience for millions around the globe.

For now, fans are enjoying his candid appearances and looking forward to seeing how his broadcasting career unfolds during the World Cup. Zlatan Ibrahimovic’s transition from pitch to booth promises to be as entertaining as his playing days, bringing the same charisma and confidence that defined his legendary career.

The soccer world will be watching closely as one of the game’s most memorable figures takes on a new challenge in front of the microphone. Ibrahimovic’s unfiltered style is likely to make the 2026 World Cup broadcast even more compelling for viewers seeking personality alongside expert analysis.

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It’s not just about rockets. This week, Michelle, Rahul and Will explore one of the most anticipated stock market debuts in history: the SpaceX IPO. With a potential $1.75 trillion valuation and intense global investor interest, it’s widely tipped as one of the biggest market launches ever. But can the company live up to the hype — or is this Elon Musk’s biggest gamble yet? Plus: what does SpaceX actually do, and why does it matter to investors?

This is the latest episode of our weekly Power Players show, hosted by Rahul Tandon and Will Bain in the UK, and North America Business Correspondent Michelle Fleury in New York.

Producer: Rebecca Smyllie

You can email the team: businessdaily@bbc.co.uk

(Picture: Tesla and SpaceX’s CEO Elon Musk reacts during an event in London, UK in 2023. Credit: Kirsty Wigglesworth/Pool via REUTERS/File Photo)

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CUPERTINO, Calif. — Apple is preparing one of its most ambitious iPhone updates yet for fall 2026, with the iPhone 18 Pro Max expected to feature a thicker body, significantly larger battery, variable aperture camera system and under-display Face ID technology according to multiple supply chain reports and analyst leaks.

The premium flagship, along with the standard iPhone 18 Pro, is slated for a September 2026 launch alongside a new foldable iPhone model. The more affordable iPhone 18 and iPhone 18e variants are reportedly delayed until spring 2027, marking a shift in Apple’s traditional annual release cadence.

Design Changes and Build

Leakers indicate the iPhone 18 Pro Max will be slightly thicker than its predecessor, measuring around 8.8mm compared to 8.75mm on the iPhone 17 Pro Max. This increase is expected to accommodate a larger battery while maintaining structural integrity. Dummy models suggest a thicker camera plateau on the back, potentially reaching 11.54mm, to house upgraded lenses.

The front display is rumored to feature a significantly smaller Dynamic Island cutout, shrinking from approximately 20.76mm to 13.49mm. Some reports point toward under-display Face ID and a relocated front camera, potentially eliminating the pill-shaped notch entirely for a more seamless screen experience.

Color options are expected to include new shades such as Dark Cherry (a deep red/wine tone), silver, grey and light blue. A transparent or translucent back panel has also been mentioned in some leaks, continuing Apple’s experimentation with materials.

Battery and Performance Upgrades

Battery life is a major focus for the iPhone 18 Pro Max. Rumors suggest a capacity between 5,100mAh and 5,200mAh, potentially the largest ever in an iPhone. Combined with efficiency gains from a new 2-nanometer A20 Pro chip, this could deliver substantial improvements in daily usage and video playback.

The A20 Pro processor, fabricated on TSMC’s advanced 2nm process, is projected to offer around 15% better performance and 30% improved power efficiency compared to the previous generation. An in-house C2 modem replacing Qualcomm components is also expected, promising better 5G performance and satellite connectivity enhancements.

Camera Innovations

The camera system could see groundbreaking changes. The iPhone 18 Pro Max is rumored to introduce a variable aperture main sensor — a first for iPhone — allowing greater control over depth of field and low-light performance similar to professional DSLR cameras. At least one rear lens may feature a mechanical iris for adjustable aperture.

Additional upgrades include higher-resolution sensors, improved zoom capabilities and enhanced computational photography features powered by the new A20 chip. These changes would further solidify Apple’s position in mobile photography while appealing to content creators and professional users.

Display and Other Features

The Pro models are expected to retain similar sizes to the current generation — approximately 6.3 inches for the Pro and 6.9 inches for the Pro Max — but with potential brightness and efficiency improvements through LTPO+ display technology. Under-display Face ID would contribute to a cleaner front design.

Other rumored features include expanded satellite texting capabilities, improved thermal management and refined Camera Control button functionality. The overall design language is anticipated to evolve subtly while maintaining Apple’s premium aesthetic.

Release Timeline and Pricing

Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max in September 2026 alongside the foldable model. Pricing is likely to start higher than current Pro models due to advanced components and new features, with the Pro Max potentially exceeding $1,200 depending on storage configuration.

The staggered release schedule, with standard models arriving in spring 2027, reflects Apple’s strategy to differentiate premium devices and manage supply chain complexities around ambitious new technologies like foldables.

Market Implications and Consumer Interest

The iPhone 18 Pro Max rumors have generated significant excitement among enthusiasts and analysts. Potential buyers are particularly interested in battery improvements and camera advancements, which address two of the most common requests from current users.

The shift toward a more premium-focused fall lineup could influence purchasing decisions, with consumers weighing upgrades against the delayed standard models. Apple’s continued emphasis on ecosystem integration, privacy and performance is expected to maintain strong demand despite higher price points.

Industry observers note that the iPhone 18 series represents an important step in Apple’s long-term roadmap, bridging current designs with more radical innovations anticipated in future anniversary models. Successful execution on rumored features could reinforce Apple’s leadership in the premium smartphone segment.

Challenges and Considerations

Supply chain reports suggest Apple is navigating challenges with new manufacturing processes and component sourcing. The adoption of 2nm technology and advanced camera mechanisms requires precision and could impact initial availability.

Competition from Android manufacturers pushing foldable and high-end camera phones adds pressure. Apple’s ability to differentiate through software optimization and user experience will be crucial in maintaining its market position.

For consumers, the decision to upgrade will depend on specific needs around battery life, photography capabilities and overall device longevity. Early adopters may prioritize the Pro models for their cutting-edge features, while others wait for broader availability and potential price adjustments.

Expert and Analyst Views

Analysts from firms tracking Apple’s supply chain have expressed optimism about the iPhone 18 Pro Max’s potential. Improved efficiency and larger battery capacity are seen as particularly compelling for users who rely heavily on their devices throughout the day.

Camera enthusiasts are excited about variable aperture technology, which could bring professional-level control to smartphone photography. The combination of hardware advancements and Apple’s computational photography expertise is expected to deliver class-leading results.

As development continues, more details are likely to emerge in the coming months. Leaks and supply chain reports will provide incremental insights, building anticipation for Apple’s traditional September event.

The iPhone 18 Pro Max appears poised to deliver meaningful upgrades in key areas that matter most to users. With its expected September 2026 launch, the device could set new standards for premium smartphones and reinforce Apple’s position at the forefront of mobile innovation. Consumers and industry watchers alike will be closely following further developments as the release date approaches.

The rumored changes reflect Apple’s ongoing commitment to refining its flagship lineup while addressing practical user needs. Battery life, camera versatility and design elegance remain central to the iPhone’s appeal, and the iPhone 18 Pro Max looks set to advance each of these pillars significantly.

Shares of Zee Entertainment Enterprises Ltd (ZEEL) will be in focus heading into trade on Thursday after the board approved plans to raise at least Rs 2,300 crore in one or more tranches to support strategic and business initiatives, as the media company seeks to bolster its balance sheet and invest in new growth opportunities.

In a stock exchange filing on Wednesday, Zee said its board cleared the fundraising proposal at a meeting held on June 10. The company did not disclose the method through which the capital would be raised.

“The Board of Directors has approved the raising of capital by the Company of minimum Rs 2,300 crore in one or more phases/tranches to fund the strategic and business initiatives,” Zee said, adding that the board would continue evaluating the various fundraising options available.

The stock will also be in focus as the FIFA World Cup 2026 kicks off today with Mexico hosting South Africa. The company secured exclusive media rights for FIFA events in India until 2034, resolving uncertainty surrounding the broadcast of the 2026 FIFA World Cup in one of the world’s largest football-viewing markets.

The agreement gives Zee rights to air 39 FIFA tournaments over the next eight years, including the FIFA World Cups scheduled for 2026 and 2030. The financial terms of the deal were not disclosed.

Alongside its core television business, Zee has been broadening its presence in emerging segments through investments in ventures such as micro-drama platform Bullet and visual effects studio PhantomFX. The company has also been building a dedicated sports broadcasting portfolio.
The fundraising announcement follows a challenging March quarter. Zee reported a loss for the quarter ended March 2026 as profitability was impacted by higher operating costs and weaker advertising demand, with spending affected by geopolitical tensions in the Middle East.Zee Entertainment Enterprises reported a consolidated net loss of Rs 104 crore for the January-March quarter of FY26, compared to a net profit of Rs 188 crore in the year-ago period. The media & entertainment company’s operating revenue declined 7% to Rs 2,025 crore in Q4 FY26 versus Rs 2,184 crore posted by the company in the corresponding quarter of the previous financial year.

The Earnings Before Interest, Taxes, Depreciation and Amortisation (EBITDA) loss stood at Rs 269 crore versus Rs 285 crore in Q4 FY25 and Rs 240 crore in Q3 FY26. The adjusted EBITDA declined 51% YoY and 42% QoQ.

Zee shares are up 13% in 2026 and down about 22% in the last 1 year.

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(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)