LONG BOAT KEY, Fla. — Rumble Inc. shares exploded higher Thursday after the conservative-leaning video platform formally launched an exchange offer to acquire German artificial intelligence infrastructure company Northern Data AG, a move that would significantly expand its cloud and high-performance computing capabilities amid surging demand for AI resources.
Rumble Stock Rockets 18 Percent as Video Platform Launches Exchange Offer for AI Powerhouse Northern Data
The stock was quoted at $6.59, up 18.10 percent or $1.01, in morning trading on April 16. Volume surged as investors piled in, pushing shares well above the previous day’s close of $5.58. The rally built on recent momentum following the April 13 announcement of the exchange offer, which aims to create a unified video, cloud and AI growth platform.
Rumble, which positions itself as a “freedom-first” alternative to mainstream video platforms, said the proposed business combination would integrate its rapidly growing video-sharing, advertising and cloud services with Northern Data’s specialized GPU assets and data center footprint in Europe. The deal, structured as a voluntary public exchange offer to Northern Data shareholders, is expected to close in the second quarter of 2026 if accepted.
“This transaction represents a transformative step for Rumble as we accelerate our AI and cloud ambitions while strengthening our position in the global video and infrastructure markets,” Rumble executives stated in the April 13 release. The company highlighted Northern Data’s large collection of graphics processing units, which are critical for AI training, inference and high-performance computing tasks.
Northern Data’s GPU utilization is projected to reach approximately 85 percent by the end of the first quarter of 2026, according to earlier guidance. Combining that capacity with Rumble’s existing Rumble Cloud infrastructure-as-a-service offerings — which include compute, storage, security and networking — could position the combined entity as a formidable player in the AI infrastructure space.
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The news comes as Rumble continues to build on its first full year of revenue exceeding $100 million. For 2025, the company reported $100.6 million in revenue, up 5 percent from the prior year and marking a key milestone. Fourth-quarter revenue reached $27.1 million, reflecting 9 percent sequential growth despite a year-over-year dip, driven partly by audience monetization trends.
Average global monthly active users climbed to 52 million in the fourth quarter, an 11 percent increase from the third quarter. The company has also expanded its advertising efforts, naming Greg Sherrill as president of sales for Rumble Advertising earlier in the year and pursuing brand deals with major players including Netflix and Amazon Prime Video.
Rumble’s platform includes Rumble Video for free and subscription-based sharing and livestreaming, Rumble Studio for creator tools, the Rumble Advertising Center marketplace, a non-custodial crypto wallet and cloud services. It has carved out a niche among creators seeking fewer content restrictions, attracting a sizable conservative and independent audience that has helped fuel user growth even as mainstream platforms face scrutiny over moderation policies.
The Northern Data deal builds on earlier momentum around the acquisition. Rumble had signaled interest in the combination late last year, with shares reacting positively at multiple points as details emerged. The formal exchange offer launch on April 13 reignited enthusiasm, especially as AI infrastructure remains a hot sector with hyperscalers and tech giants competing for GPU capacity.
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Analysts view the move as a strategic pivot that could diversify revenue beyond advertising and subscriptions while leveraging Rumble’s “neutral” platform ethos in the cloud space. By gaining access to European data centers and advanced computing resources, Rumble aims to accelerate international expansion, enhance its AI roadmap for creators and improve video processing and recommendation capabilities.
“This isn’t just about adding GPUs — it’s about building an end-to-end infrastructure stack that supports everything from content delivery to AI-powered features,” one technology analyst noted. “For a company that has faced challenges scaling against Big Tech giants, securing dedicated high-performance assets could be game-changing.”
Financially, Rumble ended 2025 with solid liquidity of about $256 million, including cash and Bitcoin holdings, providing a buffer for integration costs and growth initiatives. However, the company has posted ongoing net losses, with a fourth-quarter net loss of $32.7 million. Adjusted EBITDA losses narrowed somewhat but remain a focus as executives emphasize path-to-profitability efforts through higher-margin cloud and advertising segments.
The stock has been volatile in 2026. It hit a 52-week low near $4.67 earlier in the year before rebounding on acquisition news and broader AI enthusiasm. Thursday’s surge pushed shares toward levels not seen consistently since late 2025, though they remain far below the all-time highs above $16 reached in 2022 shortly after going public via a SPAC merger.
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Challenges persist. Competition in video streaming is intense, with YouTube dominating market share and traditional platforms like Netflix expanding into short-form and creator content. Rumble’s ad revenue, while growing, faces pressure from fluctuating user monetization rates. The company has also navigated regulatory and political scrutiny given its user base and free-speech positioning.
Broader market sentiment around alternative tech platforms has improved in recent months, particularly as debates over content moderation and platform neutrality continue. Partnerships such as Rumble Cloud’s collaboration with the Cleveland Browns for infrastructure needs demonstrate expanding enterprise interest beyond its core creator community.
Investors will watch closely for updates on the exchange offer’s acceptance rate and any regulatory approvals required in Germany or elsewhere. Northern Data shareholders will have the opportunity to tender shares in exchange for Rumble stock, with the final terms depending on participation levels.
If completed, the deal could materially boost Rumble’s computational capacity and open new revenue streams in AI-as-a-service or cloud hosting for other platforms. Executives have pointed to potential synergies in using Northern Data’s assets to power advanced video features, such as real-time translation, enhanced search or AI-generated content tools for creators.
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Rumble founder and CEO Chris Pavlovski has long emphasized building independent infrastructure to avoid reliance on Big Tech cloud providers. The Northern Data combination aligns with that vision, potentially making Rumble more resilient to external pressures while tapping into the multi-billion-dollar AI infrastructure boom.
Looking ahead, the company is preparing for its next earnings release, expected in May, which will likely include early commentary on integration progress and updated guidance. Analysts project continued revenue growth but note that profitability timelines depend on successful execution of strategic initiatives like the acquisition and advertising expansion.
Options activity around Rumble has increased in recent sessions, reflecting heightened trader interest in the volatile name. Implied volatility remains elevated, consistent with the stock’s history of sharp moves on company-specific news.
For creators and users, the potential combination signals Rumble’s commitment to investing in technology that could improve upload speeds, livestream quality and overall platform experience. The company already claims one of the fastest video players in the industry and continues to add features like enhanced monetization tools.
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Rumble’s story reflects the evolving media landscape, where niche platforms challenge incumbents by offering different value propositions — in this case, greater creator control and reduced censorship risks. While its market share remains modest compared to YouTube, steady user growth and strategic moves into cloud and AI suggest ambitions beyond pure video hosting.
Thursday’s rally underscores investor appetite for companies blending social media, content and emerging technologies like AI infrastructure. Whether the Northern Data deal delivers on its promise will depend on integration success, GPU market dynamics and Rumble’s ability to convert technical assets into sustainable revenue.
As trading continued, shares held most of their gains, with some profit-taking evident near the session high. The move came amid broader market choppiness but stood out as one of the day’s top percentage gainers on the Nasdaq.
Rumble Inc., headquartered in Longboat Key with roots in Canada, has grown from a small video-sharing site founded in 2013 into a publicly traded company with ambitions to disrupt multiple tech verticals. The Northern Data transaction, if successful, could mark its most significant corporate milestone since going public.
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Investors and analysts alike will monitor developments closely in the coming weeks. For now, the market appears to be rewarding Rumble’s bold bet on combining video prowess with AI infrastructure at a time when both sectors command premium valuations.
Treasurer Jim Chalmers, Prime Minister Anthony Albanese and Finance Minister Katy Gallagher have released a video online to confirm tax changes for property owners.
Sir Keir Starmer has confirmed that British Steel will be taken into full public ownership, ending months of speculation about the future of the loss-making Scunthorpe plant and drawing a line under fraught negotiations with its Chinese owner, Jingye.
In a speech designed in part to head off a brewing leadership challenge after Labour’s bruising local election results, the prime minister told supporters that emergency legislation would be laid before Parliament this week to grant ministers the powers needed to take “full ownership” of the business, subject to a public interest test.
“Public ownership is in the public interest,” Sir Keir said, adding that he intended to prove his “doubters” wrong and that, for the British public, “change cannot come quickly enough.”
The decision marks a significant shift in approach. Whitehall had previously stopped short of full nationalisation, preferring instead to court private investors while keeping the blast furnaces alight through an emergency supervision regime. That regime was imposed last April after the government seized operational control of the Scunthorpe site amid mounting concerns that Jingye was preparing to switch the furnaces off, a step that would almost certainly have ended the United Kingdom’s ability to produce so-called virgin steel.
Virgin steel, smelted from iron ore rather than recycled scrap, is the grade used in heavy infrastructure projects, from new rail lines to large-scale construction. Restarting a blast furnace once it has gone cold is both technically forbidding and extraordinarily expensive, and the loss of that domestic capability has been viewed in Westminster as a strategic red line.
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Talks with Jingye, the prime minister confirmed, had failed to produce a workable deal. “A commercial sale has not been possible, and now a public test could be met,” he said.
The response from the steel sector was swift and broadly supportive. Gareth Stace, director-general of trade body UK Steel, said the announcement offered “vital certainty” to the 2,700-strong Scunthorpe workforce, as well as the customers who rely on British Steel for rail, structural sections and specialist products.
“Maintaining domestic production capability for British Steel’s products is essential not only for economic growth but also for our national security and resilience,” Stace said.
However, he was clear that nationalisation alone would not be sufficient. “It is not an end goal,” he cautioned, urging ministers to use the moment as the “beginning of a clear and credible long-term plan for British Steel,” underpinned by a proper investment strategy.
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The unions echoed that sentiment. In a joint statement, Roy Rickhuss, general secretary of the Community union, and Unite’s Sharon Graham said they “fully support” nationalisation, arguing that British Steel had a “bright future, with a world class highly skilled workforce making strategically important steels for the UK’s rail and infrastructure.” The pair also pressed the Treasury to mandate that government-funded projects source British-made steel — a long-standing demand of the domestic industry.
Charlotte Brumpton-Childs, national secretary of the GMB Union, said it was “right the government does everything in its power to secure its long term future.”
The Exchequer’s bill for propping up the company has already proved eye-watering. The National Audit Office reported in March that £377 million had been spent in just nine months to fund operations, wages and raw materials at Scunthorpe. Should the present rate of spending persist, the NAO warned, the total could exceed £1.5 billion by 2028, “depending on policy choices that may be taken in the future.”
The BBC understands the government is currently spending in the region of £1 million a day to keep the business afloat. Jingye, for its part, claimed the site was haemorrhaging £700,000 a day and was no longer commercially viable before ministers intervened.
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No headline figure has yet been put on the cost of full nationalisation. Officials say an independent valuation of the business will be carried out once legislation is in place, with any compensation due to Jingye to be determined on the basis of that exercise.
It is not the first time the state has stepped in. The Insolvency Service ran British Steel for nine months following its 2019 collapse, at a cost to the taxpayer of around £600 million, before its sale to Jingye.
For the SME supply chain, the fabricators, hauliers and engineering firms clustered around Scunthorpe and across the wider Humber industrial corridor, the announcement removes the immediate threat of a catastrophic shutdown. Many of these businesses operate on tight margins and would have struggled to survive the loss of their principal customer.
The broader question, however, is whether public ownership can deliver the modernisation that successive private owners have failed to fund. Decarbonising primary steelmaking, replacing ageing blast furnaces with electric arc technology, and securing reliable long-term contracts with British infrastructure projects will all require capital commitments measured in billions, not millions.
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The public interest test required to complete the takeover will weigh national security, the protection of critical national infrastructure and broader economic considerations. On all three counts, the government appears to have concluded that the case for intervention is now unanswerable.
Jamie Young
Jamie is Senior Reporter at Business Matters, bringing over a decade of experience in UK SME business reporting.
Jamie holds a degree in Business Administration and regularly participates in industry conferences and workshops.
When not reporting on the latest business developments, Jamie is passionate about mentoring up-and-coming journalists and entrepreneurs to inspire the next generation of business leaders.
Meridian Equity Partners senior managing partner Jonathan Corpina analyzes how news on Iran and OpenAI has driven market struggles on ‘The Claman Countdown.’
Inflation surged in April as consumer prices rose amid the impact of the Iran war on the energy market and broader economy.
The Bureau of Labor Statistics on Tuesday said that the consumer price index (CPI) – a broad measure of how much everyday goods like gasoline, groceries and rent cost – rose 0.6% from a month ago and is 3.8% higher than last year. That’s the highest level since May 2023.
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Expectations vs. reality
The 0.6% monthly increase was in line with the expectations of economists polled by LSEG, while the annual figure was hotter than the prediction of 3.7%.
So-called core prices, which exclude volatile measurements of gasoline and food to better assess price growth trends, were up 0.4% on a monthly basis and 2.8% from a year ago. Both of those figures were higher than economists’ predictions of 0.3% and 2.7%, respectively.
Economists have noted that the inflation data from December 2025 through April 2026 will be affected by data collection interruptions that occurred during last fall’s 43-day government shutdown.
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During the shutdown, the BLS wasn’t able to gather data and used a carry-forward methodology to make up for the lack of an October CPI report and missing data in November’s report. Economists say this is likely to impart a downward bias on inflation data until this spring, when fresh data will negate the discrepancy.
The cost of living breakdown
High inflation has created severe financial pressures in recent years for most U.S. households, which are forced to pay more for everyday necessities like food and rent. Price hikes are particularly difficult for lower-income Americans, because they tend to spend more of their already-stretched paychecks on necessities and have less flexibility to save.
Energy prices rose 3.8% in April amid the Iran war’s disruption of Middle Eastern oil supplies, with prices up 17.9% in the last year. The BLS noted that the energy index accounted for over 40% of the overall CPI increase in April.
Gasoline prices have risen significantly compared with last year due to the impact of the Iran war. (Justin Sullivan/Getty Images)
Gasoline prices increased 5.4% in April and are up 28.4% from a year ago. Electricity prices rose 2.8% on a monthly basis and are up 6.1% from a year ago. Utility gas service prices declined 0.1% in April and are up 3% in the last year.
Food prices rose 0.5% in April and were up 3.2% from a year ago. The food at home index rose 0.7% on a monthly basis and is up 2.9% from last year. The food away from home index increased 0.2% in April and is 3.6% higher than a year ago.
Meats, poultry and fish prices were up 1.2% on a monthly basis and are up 6.7% from a year ago. Beef and veal prices were up 2.7% in April and are 14.8% higher than a year ago. Egg prices rose 1.5% in April but are down 39.2% year over year as supplies normalized after an avian flu outbreak created shortages. The fruits and vegetables index rose 1.8% in April and is 6.1% higher than a year ago.
Food prices rose in April and are up 3.2% from a year ago. (Justin Sullivan/Getty Images / Getty Images)
Housing prices were 0.6% higher in April and are up 3.3% over the last year. Tenants’ and household insurance costs rose 0.1% for the month but are up 7.2% year over year.
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Transportation service prices were up 0.3% for the month and are 4.3% higher than a year ago. Airline fares accounted for much of the increase, as they rose 2.8% in April and are up 20.7% year over year.
James McCann, senior economist for investment strategy at Edward Jones, said that “American households continue to feel the brunt of surging energy costs, adding to the deluge of inflation they have weathered since the pandemic. Moreover, with the Strait of Hormuz still effectively shuttered, the risk that we are not past the peak of these price pressures is rising.”
“The good news is that the economy looks resilient to this price shock so far. Many consumers have benefited from tax refunds this year, hiring has picked up from near stagnant rates in 2025 and businesses are generating robust profit growth,” McCann added.
Seema Shah, chief global strategist at Principal Asset Management, said that the inflation data has likely pushed a Federal Reserve rate cut until December at the earliest, with risks rising that it won’t occur until 2027.
“While the pickup in headline inflation was expected, the upside surprise in core is more consequential. It tentatively hints at broadening price pressures, something the Fed will be reluctant to dismiss,” Shah explained. “It is still too soon to conclude that a sustained second-round dynamic is underway. But with inflation rising to its highest level since 2023 and looking uncomfortably sticky, alongside a more resilient and dynamic labor market, the case for policy caution has strengthened.”
I’m a retired Wall Street PM specializing in TMT; since kickstarting my career, I’ve spent over two decades in the market navigating the technology landscape, focusing on risk mitigation through the dot com bubble, credit default of ‘08, and, more recently, with the AI boom. In one word, what I’d like my service to revolve around is momentum.
Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.
The cost of UK government borrowing climbed to its highest level in nearly two decades on Tuesday, as mounting speculation over the future of Prime Minister Sir Keir Starmer collided with fresh inflation fears stoked by the Iran conflict, leaving the country’s small and mid-sized businesses staring down the barrel of yet another period of squeezed credit and weaker sterling.
The effective interest rate on 10-year gilts briefly touched 5.13% in morning trading, a level not seen since the depths of the 2008 global financial crisis. Yields on two-, five- and 30-year debt also pushed higher, with the 30-year benchmark hitting 5.80% — the steepest reading since 1998.
For Britain’s 5.5 million SMEs, already grappling with stubborn input costs and a softening consumer, the move in the bond market is no abstract Westminster drama. The two- and five-year gilt yields directly underpin fixed-rate mortgage pricing, and by extension the working capital pressures on owner-managers whose households and balance sheets remain tightly interwoven.
The FTSE 100 slid 0.5%, with the high-street banks leading the retreat amid chatter that any successor administration could green-light a fresh tax raid on the sector. Sterling weakened by the same margin against the dollar, slipping to $1.35.
A toxic cocktail of geopolitics and Westminster jitters
Markets have been on edge for weeks as the war in Iran has driven crude above $100 a barrel, threatening to reignite the very inflationary fire the Bank of England has spent two years dousing. But while peer economies have weathered the oil shock with comparatively muted moves in their debt markets, Britain’s gilts have been singled out for punishment.
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The reason, according to City analysts, is political. With Sir Keir’s grip on Number 10 looking increasingly precarious, allies emerged from a cabinet meeting on Tuesday insisting the Prime Minister would “get on with governing”, investors are pricing in the very real prospect of a leadership contest that could deliver a Chancellor less wedded to fiscal restraint.
Sir Keir and Chancellor Rachel Reeves have spent the better part of a year repeating their commitment to “iron-clad” borrowing rules, a mantra designed to keep the bond vigilantes at bay. Yet a growing chorus of Labour backbenchers on the party’s left have begun openly questioning whether those self-imposed limits are “fit for long-term renewal”.
Capital Economics put the matter bluntly in a note to clients. “The UK’s already fragile fiscal position means that investors will be on edge for any signs of fiscal loosening,” its analysts wrote. “The likely replacements for Starmer/Reeves would probably not be as fiscally disciplined.” The firm flagged Andy Burnham, Angela Rayner and Wes Streeting, the names most frequently cited as potential challengers, as candidates who would “probably raise public spending”.
Why the City is nervous
Anna Macdonald, investment strategy director at Hargreaves Lansdown, said the gilts market had been “frazzled” by the prospect of a new occupant of Number 11 taking a more relaxed view of the public finances. “This would mean that investors, of which 25-30% are overseas buyers of UK government bonds, demand a higher risk premium,” she warned.
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That risk premium matters far beyond the trading floors of the Square Mile. Governments raise most of their revenue through taxation, but routinely spend more than the Exchequer takes in. The shortfall is plugged by issuing gilts, IOUs sold to pension funds, insurers and foreign investors who, in exchange for parting with their cash, demand certainty above almost everything else.
When that certainty evaporates, the price of borrowing rises. And the bill for Britain’s existing stock of public debt, already swollen by years of crisis-era spending — now accounts for roughly £1 in every £10 the government spends. Each tick higher in yields translates directly into less fiscal headroom for the productivity-boosting investment SMEs have been calling for, from full-expensing reforms to business rates overhaul.
For owner-managers, the immediate read-through is threefold. Mortgage rates, already a drag on consumer discretionary spend, are likely to remain stickier for longer. Sterling weakness will sharpen the import bill for any business reliant on dollar-priced inputs, from manufacturers to hospitality operators sourcing food and drink from overseas. And the cost of business borrowing, whether through term loans or asset finance, is unlikely to ease until the bond market regains its composure.
Until Westminster offers a clearer answer to the question of who will be running the country by the autumn, that composure looks some way off.
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Jamie Young
Jamie is Senior Reporter at Business Matters, bringing over a decade of experience in UK SME business reporting.
Jamie holds a degree in Business Administration and regularly participates in industry conferences and workshops.
When not reporting on the latest business developments, Jamie is passionate about mentoring up-and-coming journalists and entrepreneurs to inspire the next generation of business leaders.
The landmark main building near Temple Meads train station will house thousands of students
Bristol Temple Quarter campus main building(Image: University of Bristol)
Work on the main building at Bristol University’s new flagship Temple Quarter campus is now complete. The landmark 38,000 sq m building next to Temple Meads train station will house around 4,600 students, 650 university employees and a start-up hub.
The site’s main contractor, Sir Robert McAlpine, will now move furniture and equipment into the building ahead of its opening to students in September.
The scheme is part of a huge regeneration project that will see the transformation of Bristol Temple Quarter, including thousands of new homes and the creation of thousands of jobs.
Bristol University bought the site from the city council in 2017 before demolishing the derelict Royal Mail sorting office in 2019, which had stood empty for more than 20 years.
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The main building will sit alongside a new eastern entrance to Temple Meads station, which will connect to the campus through a new public space called University Square.
A new harbour walkway, funded by the West of England Combined Authority (Weca), linking University Square to Temple Quay will provide new walking and cycling routes.
Professor Judith Squires, deputy vice-chancellor and lead for the Temple Quarter programme, at the University of Bristol, said: “Today marks a major milestone in our drive to create a vibrant new connected campus in the heart of the city.
“Thanks to the fantastic work of Sir Robert McAlpine and our university colleagues we remain on budget and on schedule for our September opening.
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“It’s inspiring to see our new building come to life and I’m hugely grateful to everyone who has worked so hard to get us to this point.”
Helen Godwin, mayor of the West of England, said the completion of the main campus building was “a big step towards unlocking the wider potential of Bristol Temple Quarter”.
“Hundreds of local people have been working to deliver the University of Bristol’s new £500m Enterprise Campus next door to the West Country’s biggest train station,” she said.
“The old Royal Mail building that stood on this site was once called the chipped tooth in the city’s smile. In this new chapter, I’m happy to say that derelict site is now a distant memory – as we look forward to opening Bristol Temple Meads’ new eastern entrance, walkways along the harbour, and the new campus in September.”
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