Westbridge Funds Management has expanded its portfolio with the $10.5 million purchase of a partially vacant retail building in Busselton. 

The Subiaco-based property fund purchased 36 to 38 Duchess Street from Aurjoe Pty Ltd and Franjack Pty Ltd, RP Data shows. 

According to ASIC, the two entities are owned by members of the Romano family, of Perth and Queensland. 

The two-storey Federation building includes 4,099 square metres of net lettable area on a 10,139sqm site. 

It is about 50 per cent occupied, with Westbridge working on securing a tenant for the remaining space. 

Westbridge Funds Management chair Damian Collins described the property, which will go into a single asset fund, as a “clear value-add opportunity”. 

“While the current passing income reflects existing occupancy, our strategy is focused on unlocking the full potential of the asset through a substantial refurbishment and reconfiguration of the large vacant space,” he said. 

“We see strong fundamentals underpinning Busselton, including population growth, tourism demand and ongoing infrastructure investment, which give us confidence in the long-term outlook.” 

Mr Collins added that Westbridge planned to invest in upgrades of the property, which was initially built in 1906. 

The purchase follows Westbridge’s recent investment in two industrial properties in Victoria for $62.5 million and its purchase of industrial and medical properties in South Australia and Queensland. 

Knight Frank Australia’s Jonathan Wong brokered the deal for the Busselton property. 

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Ever watched a conveyor belt humming along in a busy warehouse and wondered how on earth everything gets weighed without someone standing there with a clipboard? Turns out, the answer is a lot cleverer than most people realise.

Weigh-in-motion technology has been creeping into modern conveyor systems for a while now, and to be honest, it’s one of those quiet upgrades that changes everything without making much noise about it. No fanfare. Just better numbers, faster throughput, and fewer headaches for the people running the show.

Let’s talk about why that matters.

So What Is Weigh-in-Motion, Exactly?

Picture this: a product travels along a belt, and instead of stopping to be weighed, it gets measured while it’s still moving. No pausing. No bottleneck. The system captures the weight on the fly and keeps everything flowing.

That’s the basic idea. The clever bit is in the engineering, where load cells, sensors, and some pretty smart software work together to grab an accurate reading even though the item never slows down.

Here’s the thing though. Getting an accurate weight on a stationary scale is easy. Getting one on a moving belt, with vibration, varying speeds, and products of all shapes and sizes? That part’s a bit tricky. But when it’s done properly, the results are genuinely impressive.

Why Businesses Are Paying Attention

The truth is, every second counts in a production line. If your weighing process forces things to stop, even briefly, you’re losing time you’ll never get back. Multiply that across thousands of items a day and the cost adds up faster than you’d expect.

Weigh-in-motion solutions remove that pause. Products keep moving, throughput climbs, and your team isn’t stuck babysitting a scale all shift.

But speed isn’t the only win here.

There’s also accuracy. Modern systems can catch underweight or overweight items in real time, which means dodgy products get flagged before they ever leave the building. For anyone dealing with compliance, packaging standards, or just keeping customers happy, that’s huge.

And then there’s the data. Every weight reading becomes a little piece of information you can actually use. Spotting trends, catching equipment drift, working out where things are going sideways before they become a real problem. That kind of visibility used to be a luxury. Now it’s pretty much expected.

The Integration Part (Where It Gets Interesting)

Now, you might be thinking this all sounds great, but won’t bolting new tech onto existing conveyors be a nightmare? Fair question.

The good news is that integrating weigh-in-motion systems has gotten a whole lot smoother over the years. Modern setups are designed to fit into conveyor lines without you having to rip everything out and start again. Companies offering proper AccuWeigh weighing solutions understand that most businesses can’t afford weeks of downtime, so the focus has shifted to systems that slot in with minimal disruption.

That said, integration isn’t a one-size-fits-all thing. A food packaging plant has very different needs from a logistics depot shifting heavy freight. The belt speed, the product type, the accuracy you need, the environment, all of it shapes how the system gets set up.

This is where having the right people involved really matters. Anyone can sell you a load cell. Getting it calibrated, positioned, and tuned for your specific operation is where the real skill comes in.

Real-World Touches You Might Not Expect

The other day someone pointed out that one of the underrated benefits is how much pressure it takes off staff. No more manual checks. No more squinting at a display while products pile up behind you. People can focus on work that actually needs a human brain.

And let’s not forget maintenance. A well-designed weigh-in-motion system flags its own issues. If a reading starts drifting or a sensor’s playing up, you’ll know about it early rather than discovering the problem after a thousand mislabelled boxes have gone out the door.

Ever noticed how the best technology is the kind you barely think about? That’s sort of the goal here. It just works, quietly, in the background, while everything keeps moving.

Is It Worth It?

Look, no system is magic, and weigh-in-motion tech does take some upfront investment and planning. But for businesses running high volumes where every delay and every error costs money, the maths usually works out in your favour pretty quickly.

Faster lines. Better accuracy. Less manual labour. Useful data. Compliance sorted. When you add it all up, it’s not hard to see why so many operations are making the switch.

The conveyor belt has been around forever, basically. What’s changed is how smart it can be. And honestly, that’s kind of exciting, even if it’s the sort of thing most people walk past without a second glance.

So next time you see a belt quietly doing its job, just know there’s probably a lot more going on under the surface than you’d think.

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Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Not financial advice

Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.