The historic Somerset-based footwear giant has launched ‘Brands now at Clarks’ on its website
Somerset shoemaker Clarks has started selling rival brands for the first time in its history through an online marketplace. The historic company, which has been a presence on the UK high street since 1825, has launched ‘Brands now at Clarks’ on its website.
More than 100 brands, such as major global labels including Adidas and Nike, are now available to buy through the site, as well as other lifestyle products such as clothing and accessories.
The venture marks a major shift for 200-year-old Clarks as it looks to diversify its offering beyond shoes in an increasingly tough retail environment.
Joe Ulloa, vice-president UK & EMEA at Clarks, said: “From the outset, it was essential that every brand partner reflected the values that have defined Clarks for over 200 years – premium quality, comfort and value.
“Brands now at Clarks represent an exciting new chapter for us. It allows us to offer a broader, shopping experience, while staying true to the heritage and trust we’ve built.”
‘Brands now at Clarks’ brings together a portfolio of big names including high-end brands such as Hugo Boss, Tommy Hilfiger, Under Armour and Marc Jacobs. A number of other labels are lined up to join the website in the coming weeks, too, including Armani Exchange, Emporio Armani, Gant, Lacoste, Moose Knuckles, Napapijri, Rains, Timberland and Woolrich.
Clarks was founded by brothers Cyrus and James Clark who opened a tannery making leather goods in 1825. Today the company is a global brand, selling more than 40 million pairs of shoes a year and has more than 1,100 stores.
But the business has faced challenges in recent years amid changing shopping habits and a decline in footfall in physical stores as consumers look to buy more products online. Last year, Clarks was forced to axe more than 1,200 jobs as sales plummeted by nearly £100m.
In September, the company opened a museum in Street, in Somerset, showcasing 200 years of shoemaking. It features hundreds of never-before-seen objects from sheepskin slippers to desert boots, school shoes to Britpop stagewear.



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